Questionnaire for Car Consumer Behavior

1. What is your Gender?

Male
Female

2. How old are you?

20-22
23-25
26-27
28-30

3. What is your marital status?

Single
Married
Engaged
Divorced
Others

4. What is your monthly income?

Below 20000 Rs.
20k-50k Rs.
50k-80k Rs.
80k-100k Rs.
100k-150 Rs.
More than 150k Rs.

5. What is your current occupation?

Student
Employed part time
Employed full time
Unemployment
Retired
Others
6. What is current educational level?
Under high /technical/professional school
College/university
Post graduate
Above postgraduate

7. You are form which city

______________________________

8. Do you own a car? (If there are more than two cars, please record the first one)
Yes, registered under my name/my family name
Yes, registered under my company’s name
No, I don’t have a car currently Skip to Q15

9. which of the following procedures did you participate in the process of purchase and brand
choice? (More than one answer )*
Purchase decision of a new car
Decision of the budget
Initial choices of brands and models
Contact car dealers
Collecting information about the brands and models
Visit dealers
Test drive
Price barging
Final decision on maker and model

10. Who used the car most?

Myself
My husband/wife
My parents
Other family members
Other people in the company or friends
Others
11. How long did you collect pre-purchase information? *
Less than 2 weeks
2 weeks-1 month
1 month-3 month
3 month-6 month
more than 6 month

12. How many times did you contacted/visited the dealers?

Under 2 times
3 to 5 times
6 to 8 times
More than 8 times

13. What about your satisfaction about your current car? *

Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied

14. What is the usage of your car per day?

less than 5 Kms
5-15 Kms
15-25 Kms
More than 25 Kms

15. Suppose you are going to buy a car for your private use. Among the following factors, which
one matches you most.
Very Not Very
Neutral Important
unimportant important Important
Brand
Price
Safety
Speed
Performance
Technology
Color
Size
Equipment and Interior
Exterior Design
Interior Design
Resale value

16. Choose follow purchasing sources which you will use for purchasing the car. (More than one
choice)
Brochure
Dealer sales staff
Car magazines
Friends and family members
Newspaper advertising
TV advertising or Internet
Car shows

17. Who will influence you when you buy or want to buy a car? *
Friends/family
Brand representative (celebrity)
Make my own choice
Seller
Advertisement

18. To what extent do you discuss with your family and friends about purchasing a car?
Never
Sometimes
Regularly
Often
19. Do you prefer to buy a new car or second-hand car? *
new
Second hand

20. To what extent do you see the car only as transport tool*
Strongly disagree
Disagree
Neutral
Agree
Strongly agree

21. Do you see the car as a fashion item?

Strongly disagree
Disagree
Neutral
Agree
Strongly agree

22. How much you want to spend for purchasing your car? (excluding any other fees, such as
tax, insurance, plate fee
below 3 Lacs
3 Lacs- 6 Lacs
6 Lacs- 10 Lacs
10 Lacs- 15 Lacs
15 Lacs- 25 Lacs
More Than 25 Lacs

23. According to the following choice, which kind of car do you prefer? *
Micro car
Super mini/ Subcompact car
Small family car/ Compact car
Large family car/mid-size car
Full-size car/ Large car
Sport cars and grand car
Convertible
 Off-roaders
Others

24. To what extent, you *

Not at all
A little loyal
quite a bit loyal
very loyal

25. To what extent, do you think purchasing a car can raise your social status? *
Strongly disagree
Disagree
Neutral
Agree
Strongly agree

26. To what extent, do you care other people see what car you are using when you go out? *
Strongly do not care
Care
Neutral
do not care
strongly care

27. Who would pay for your car? *

Pay by own self
Share with parents/other people
Parents pay for the car
Others

28. What kind of payment would you prefer to adapt? *

Cash account
Installment
Loan
Others