Invitation to Half-Day Coolhunting Training Course, Thursday, October 7,

2010

Invitation to Half-Day Coolhunting Training Course – 11:00 am - 4:00pm

Thursday, October 7, 2010

SCAD Student Center, 2nd Floor, 120 Montgomery St., Savannah, GA

Register at http://www.coins2010.com

What is it that distinguishes Apple, LEGO, and P&G from their competitors? Why
are they launching one killer product after the other? This is because they are
taking a huge page from the playbook of creativity. They organize their business
as a swarm business, applying the principles of swarm creativity by listening to
and becoming a member of their swarm of loyal users, immersing themselves
into their
swarm. This
swarm tells
them what’s
going to be
cool, and how
to make it even
cooler.
Knowing where
in the swarm
the
collaborative
innovators are
allows them to
determine Peter Gloor, Research Scientist, Massachusetts Institute of
what’s going to Technology, Center for Collective Intelligence, and Chief Creative
be cool, too – Officer and Founder of GALAXYADVISORS, teaches a session at
before the COINs 2009 “Coolhunting Academy” with fellow team
everyone else. members. Register for the 2010 Academy, Thu Oct 7 from 11AM –
The art of 4PM, SCAD, Savannah, GA at http://www.coins2010.com
coolhunting
involves zeroing in on the fresh idea that will be the genesis of a hot new trend. It
also involves finding the people responsible for the idea – the trendsetters who
will cause others to jump on board.
Practical applications of Swarm Creativity and Collaborative Innovation Networks
are
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 o Discovering cool trends for your field by tapping into the collective
intelligence of your audience and potential customers (coolhunting)
o Finding the trendsetters who convert an innovation into a trend
o Run with the new trends you find and tap their business value through
Coolfarming

The Coolhunting and

Coolfarming
framework
developed at the
MIT Center for
Collective
Intelligence and field
tested at dozens of
fortune 1000
companies, offers a
novel way to find the
latest trends by
discovering the
online
communication
Visit the GALAXYADVISORS website designed by patterns of the
Savannah College of Art & Design (SCAD) recent trendsetters.
graduate, Dustin Larimer, to learn more about
strengthening creativity and the value technology, design,
and communication offers to sustainable enterprise
In this training short
development. Go to http://www.galaxyadvisors.com
course you will
discover how to
become an effective
coolhunter using the dynamic semantic social network analysis tool Condor.
Coolhunting will permit you to search and pinpoint the ideas and products that
will be the next big thing – before they take off. After an overview of coolhunting
and some success stories in finding and predicting new trends you will learn how
to conduct a successful coolhunting process by mining the Web, blogs, and
online forums. Through coolfarming you will be able to transform coolhunting
results into information applicable to your business. Analyzing your personal
communication network will help you to better understand and optimize your
personal communication contacts.

The GalaxyAdvisor.com Team leads Workshops

Kai Fischbach - Chief Scientist

Hauke Fuehres - Chief Technology Officer
Peter A. Gloor - Chief Creative Officer and Founder
Ken Riopelle - Chief Coolfarming Officer

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DATE: Thursday, October 7, 2010
TIME: 11:00 am – 4:00 pm
LOCATION: Arnold Hall, 1810 Bull Street, Savannah, Georgia 31401
COOLHUNTING ACADEMY REGISTRATION: http://coins2010.com/

The October 2010 Coohunting Academy is presented prior to the COINs2010

Conference, October 7, 8, & 9, 2010. Attendance at this workshop is free for
conference attendees; registration is $120 for workshop participation only. A
three-month trial version of Condor is included.

CONFERENCE FEE: Academic and Professional Rate: $180.00 Reduced

Student Rate: $50.00.

Additional Information

Peter A. Gloor - Chief Creative Officer GALAXYADVISORS is an example

and Founder, Galaxy Advisors -- Peter of enterprise development that
Gloor has been working on visualizing integrates dynamic technology for the
knowledge and analyzing social semantic web to advance creativity,
networks for the last 15 years, leading to networks, and innovation in
the development of Cybermap, a education, economic, and workforce
navigation tool for the Web, and to development for competitive regions.
TeCFlow, a tool combining Web Go to
navigation with social network analysis. http://www.galaxyadvisors.com
He founded galaxy advisor’s
predecessor TeKFlo, Inc. in 2004. He is a Research Scientist at the Center for
Collective Intelligence at MIT's Sloan School of Management where he leads a
project exploring Collaborative Innovation Networks. He was Mercator Visiting
Professor at the University of Cologne, and is a lecturer at Helsinki University of
Technology. Until the end of 2002, Peter was a Partner with Deloitte Consulting,
leading its E-Business practice for Europe. Before that, he was a Partner with
PricewaterhouseCoopers and the Section Leader for Software Engineering at
UBS.

The COINs 2010 conference, Oct. 7-9, is presented by I-Open and the COINs
Collaborative, an initiative of the Savannah College of Art and Design, Wayne
State University College of Engineering Department of Industrial and
Manufacturing Engineering, and the Massachusetts Institute of Technology
Center for Collective Intelligence. The collaborative builds open knowledge
networks to advance the emerging science of collaboration for research and
industry competitive advantage. Hosted by SCAD. For more information about
the COINs 2010 conference, visit www.coins2010.com