MSI340 PROFESSIONAL PORTFOLIO

PROFESSIONALISATION STRATEGY (30%)

NAME: Florence Bird COURSE: Creative Music

Technology

PROFESSIONAL DESTINATION

A&R Manager at an Independent or Major label.

PERSONAL REFLECTION AND CONTEXT (500 words)

 Evaluation of personal professional development in relation to your
chosen professional destination
 Skills requirement and professional expectations and practical
considerations for your chosen career (e.g. what is expected of a
professional sound designer?)
Time spent at Tommy Boy Records, blogging for head of A&R, creating own
blog

SECTOR ANALYSIS (500 words) Demonstrate your understanding of:

 Contemporary industry context
 Market place trends
 Potential routes to market
Over the past two decades the record industry has dramatically changed due
to technological advances. As music has migrated to the digital world the role
of streaming has dramatically benefited the once failing music industry.

ENTREPRENUERSHIP (500 words):

 Identify relevant professional opportunities
 Evidence research and active networking with relevant professional
bodies
 Discuss your approaches to career development and innovative creative
entrepreneurship

ACTIONS (500 words)

 Actions taken to date
 12 month action plan from submission date
BUDGET (table)
 Provide 12 month budget from submission date to enable sustainable
professional practice in table format

MATERIALS (500 words)

 List and contextualise all submitted promotional and other
professionalisation materials

Linkedin Profile
CV
Blog

OTHER (max 250 words)

 Any other information pertinent to your professional development plan
(e.g. details of collaborative professionalisation practice)