Академический Документы
Профессиональный Документы
Культура Документы
May 2017
Types Of Ads Used
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Carousel Ads- Facebook Desktop
• This is called a “Carousel” ad.
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Carousel Ads- Facebook Mobile & Instagram
This is how a user would see a Carousel ad in
their Facebook feed on a mobile device.
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Single Image Ad- Facebook Desktop
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Single Image Ad- Facebook Mobile & Instagram
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Customizing Your Audience
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Customizing Your Audience
• If you choose “customer file” then you can
input data of a specific customer to help
match them with people on Facebook.
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Customizing Your Audience
• If you choose you can even target a more
specific audience by choosing a specific
location to market to.
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Customizing Your Audience
• To break down your
audience even more you
can use demographics
such as age, gender,
language to set a more
specific audience.
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Selling the Journey vs Products
Emotive Engagement
• Content should aim to provoke a
response from the customer as well
as look at how to bring experience to
life.
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Selling the Journey vs Products
When Creating these ads think about what you’re SHARE-ing…
Short messaging is key
• You want to keep your audience engaged.
Have a story to tell
• Have a story about your journey with Herbalife and be able to share it with others.
Authenticity
• An audience can tell whether or not you truly believe your message.
Remind people that it is a Process
• Living a healthy active lifestyle is a process that they have to trust and believe in.
Remind your audience the benefits of that.
Experiences
• People will always remember how you make them feel, when talking to people make
them feel good about the journey they are on.
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