1

Executive Summary

Monde d’ Aslan Boutique Hotel is a Narnia themed accommodation

that will feature unique rustic styled themed rooms, nourishing
food and beverages, the establishment includes other facilities
like restaurant, function room, spa , rooftop garden and kiddie
room. Monde d’ Aslan envisions itself to be a prominent
accommodation by providing service beyond expectation in a
remarkable experience of the guest and International standards of
hospitality industry. The proposed business will cater primarily
to domestic tourists, families and international tourists as its
target market. The hotel will market its brand through media such
as Television and radio advertisements, newspapers, internet, and
printed advertisement such as brochures and flyers. The major
competitors of Monde d’ Aslan will be C Boutique, Grand Sierra,
and Le Monet Hotel. Monde d’ Aslan will be located along Legarda
Road, Baguio City. The establishment is within the city center
and it will be accessible to all guests to reach different
tourist destinations of Baguio City. Monde d’ Aslan will have a
total of 75 rooms. 15 Magnificent Peter (Executive Suite),15
Gentle Susan(Twin Deluxe Rooms) 20 Just Edmund (Deluxe Rooms), 25
Valiant Lucy (Standard Rooms) that can accommodate 180 pax.
Narnians restaurant can accommodate a 200 pax and it will be a
Family Casual dining restaurant that offers a French and Asian
cuisines. The Wardrobe Rooftop Garden features a vicinity of
nature in Baguio City and it can be a place to celebrate special
events which can accommodate 100 pax. The Fire Flowers Spa and
Eve’s Kiddie Room will all be located at the ground floor. The
hotel will also have a function room located at 2nd floor that
can accommodate 200 pax. The restaurant will open from ( 6:00 A.M
until 9:00 P.M.), the Spa will open from (8:00 A.M. until 10:00
P.M.) and the Kiddie Room will open from (9:00 A.M. until 8:00
P.M.). The hotel will employ well trained professionals to
deliver excellent service towards their guests. It will be hiring
1 manager, 19 personnel for the rooms division Department, 24
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personnel for Food and Beverage Department, 6 personnel for the

Recreational Department, 2 personnel for the Sales and Marketing
Department, 6 personnel for the Accounting Department and, 2
personnel for the Engineering and Maintenance Department. The
total member of personnel that the hotel will have will
concentrate on its contribution for the conservation of the
environment like proper waste disposal, long term programs for
the community each department will choose a selection of students
to be educational scholars in the University of Baguio. The
proponents conclude that this business is feasible. For the
reason of Baguio City attracts tourists yearly, has an accessible
location, unique theme and concept, well trained employees, high
standard quality products and services, availability of funding
sources and has a great potential to generate profit in a short
period of time. Through the effective management and the
marketing strategies, it will be possible to expand the hotel for
the years to come. The hotel will continue to innovate and
develop products, services, amenities and facilities it will
offer.
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DESCRIPTION OF THE INDUSTRY

The hospitality industry is much broader than most other

industries. The majority of business niches are composed of only
a handful of different businesses, but this industry applies to
nearly any company that is focused on guests’ satisfaction and
meeting leisurely needs rather than basic ones. It covers a wide
range of service related fields including accommodation,
transportation, recreation, entertainment, events and food and
beverage. While this industry is very broad, there are some
defining aspects that are important to understand.

One of the most defining aspects of this industry is that it

focuses on guests’ satisfaction. While this is true of nearly
every business, this industry relies entirely on guests’ being
happy. This is because these businesses are based on providing
luxury services. Very few hospitality businesses provide a basic
service that people need, like food or clothing. Regardless of
the business, this industry relies heavily on providing an
excellent level of service.

Another defining aspect of this industry is its reliance on

disposable income and leisure time. For this reason, the majority
of these businesses are for tourists or rich patrons. If
disposable income decreases due to a slump or recession, then
these are often the first businesses to suffer because customers
won’t have the extra money to enjoy their services. Another
defining aspect is its theme. This doesn’t apply to every
business in this industry, but many of them use a certain theme
to attract customers.

Hospitality industry operates 365 days a year and 24 hours a day,

hence, it is an industry that is open to serve every guests. It
is one of the fastest growing industries nowadays together with
tourism industry. The hospitality industry caters to the
different human needs. It ensures the service and treatment to
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guests, as well as to employees will reach their utmost

satisfaction.

While this is a very broad industry that can incorporate many

different businesses, there are some defining elements that set
it apart from similar businesses. Not only do these companies
focus on service and luxury, but they also depend on disposable
income and giving customers what they want. The broad-
reaching hospitality industry ensures that every customer is
happy because brand loyalty is essential.
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Description of the Proposed Business

A Boutique Hotel is a small and intimate hotel, halt in a

stylish design decor with a personal note. It has a unique
character and distinguishes itself from other hotel brands. It it
true to its heritage, it provides guests with great and ultra-
personalized service and is typically situated in a fashionable
urban location.

Since the beginning of the 21st century, the lodging

industry has become increasingly over-supplied with big
monopolies of hotel brands. Boutique hotels are believed to have
been invented in the early 1980s. The definition of a boutique
hotel varies, especially among the hotel industry's primary
players. However, the majority of boutique hotel operators,
creators, and owners can all agree on the following primary
features of boutique hotels: architecture, design and service.

The term was used initially in USA and the UK. While the
first boutique hotels opened in London and San Francisco in 1981,
the term ‘boutique’ was born when in 1984, when Ian Schrager and
his business partner Steve Rubell opened together the Morgans
Hotel in New York City, comparing it to a ‘boutique’.
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Slogan

“Experience the Fantasy of two worlds in one stay.”

VMO

Vision:

Monde D’ Aslan Boutique envisions to become the first choice for

comfortable lodging by providing excellent dining experience and
delivering an incomparable service exceeding guest expectations.

Mission:

The Monde D’ Aslan Boutique Hotel commits to:

•provide an elegant accommodation and home-like ambiance by

creating unforgettable guest experience.

•serve sumptuous and delightful beverages that will please its

guest; and

•deliver the highest level of service with passion and dedication

to exceed guest satisfactions.

Objectives:

The Monde D’ Aslan Boutique Hotel aims to:

•continuously update hotel facilities to ensure guest comfort;

•constantly provide enticing food and beverages using locally

grown ingredients to guarantee freshness am quality of the
products; and

•frequently conduct training, seminars and workshop for personal

and career growth by inculcating the values of integrity and
hospitality of employees.
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Hotel Logo

Figure 1: Hotel Logo

The proposed name of the Business is “Monde d Aslan”. This is

derived in French that means “World of Aslan”. Aslan is the lion
character in the famous movie, Narnia. The Hotel logo is composed
of the face of Aslan in brown circle which symbolizes the world
of Narnia. The Lion represents royalty and power that can be
recognized and characterized in the nature of a true, fierce,
lion. The proposed business aims to provide a king and queen
treatment to the guests; while also providing a luxurious and
rustic elegant ambiance as the brown color of the logo implies.
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Restaurant Logo

Figure 2: Restaurant Logo

The Restaurant's name is “The Narnians Restorante". "Narnians" is

a term to address the living creatures of Narnia as derived in
the movie, 'Narnia'. While 'Restorante' is the French term for
“Restaurant”. With this, the Restaurant offers French cuisines
and Narnians-inspired dishes with a Casual Family Service. The
logo has an image of Mr.Tumnus which is the first Narnian Lucy
saw in the story. It is coloured yellow to represent a positive
ambiance and freshness of the food and beverage that the
restaurant offers.
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Rooftop Garden Logo

Figure 3: Rooftop Garden Logo

The name Wardrobe Garden is inspired by 'The Wardrobe' in the

movie, Narnia, which is the doorway from the human world to the
majestic world of Narnia. This garden will be placed at the
rooftop of the hotel to give different feels in the whole
facility. It will cater as grand hall that can be used for any
events in the hotel. It can also be converted as a recreational
place the guests could visit during their stay giving them a
total experience of Narnia world. The green colour of the font
symbolizes the relaxing place of the garden as well as the
mysterious place to visit in promotional advertisements. The
garden will serve as one of the major attractions to the whole
hotel - the Narnia experience.
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Spa Logo

Figure 4: Spa Logo

The Fire Flower. The flower is magical in the world of Narnia.

The juice of the fire flowers was used in the healing cordial
that was given to Lucy, by Father Christmas. It could heal almost
any wound or sicknesses which make it a powerful asset to have.
With this, the spa named, 'The Fire Flower Spa' is inspired to
this fact in the movie. The spa offers a different heat massage
with the aroma of flowers to provide healing and relaxation to
the guests. The Fire Flower Spa ought to provide a relaxing and
healing ambiance literally and figuratively speaking.
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Kiddie Playroom Logo

Figure 5: Kiddie Playroom Logo

The proposed Kid’s playroom is named, Eve’s Kiddie

Playroom; the name “Eve” is based on the history of Narnian
mythology of the sons and daughters of eve. The four (4) colors
on the side represents the sons and daughters of eve or the main
characters of the first Narnia book, the sons Peter the
magnificent (brown),Edmund the just (green), the daughters Susan
the gentle (blue) Lucy the valiant (red).
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SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

• Unique Concept  New Entrant • Baguio • New
Theme  Availability City as Competitors
• Location and of supplies a • Price War
Accessibility  Rapid Change Tourist • Changing
• Competitive of Employees Destinat preferences
Employees ion of guests
• Events
in
Baguio
City

TABLE 1: SWOT ANALYSIS

Strengths

•Unique Concept and Theme

The unique concept and ambiance of the hotel will give the
guests a curiosity to try and experience the product. It will
persuade the guests to come in the hotel.

•Location and Accessibility

Legarda Road is an excellent focal point of Baguio’s

different destinations from the city centre. The location of the
hotel is near from the city and accessible because it is along
Baguio’s main roads.

•Competitive Employees

Competitive employees serve as an asset in the

establishment. They will make the establishment profitable by
their passion to their work.
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Weaknesses

•New Entrant

These would be the strategies that can make to promote,

advertise and entice the guest and other customers in order to
experience the satisfying services offered by the hotel.

Counter plan: Creating a unique strategies that essential for the

hotel and to show the best services offered.
• Availability of supplies

Due to the unavoidable increase of prices of stock in

supplies and the decrease of its availability due to the
seasonality, this tend to give difficulty to the suppliers to
give the needs of the hotel in its operations.

Counter plan: the establishment will plan a head in buying supply

products ahead of time before the increase of the prices of
supplies as well as always maintain the stockroom to avoid
shortage of goods in the hotel

•Rapid change of employees

The employees are unstable in the establishment. And when

it happened there would be a difficulty in hiring new employees,
train them and putting trust on them. It will be waste on time
and costly.

Counter Plan: The establishment will give trainings, enough

benefits and incentives to the employees. They will be treated as
important persons with in the establishment.

Opportunities

 Baguio City as a Tourist Destination

Baguio City is popular because of its weather, tourist

spots and unique events. That’s why it attracts a lot of local
and international tourists. This opens the opportunity of the
hotel to provide accommodation, food and other services.
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• Events in Baguio City

Panagbenga is one of the popular events in Baguio City

where in there’s a lot of tourists visit the City. It is the
hotel opportunity to provide an accommodation and food
products.

Threats

• New Competitors

Baguio City as a tourist destination has many establishment

that offers different accommodation and food services that can
attract guests. Every new competitor especially near in our
location would have same products to be offered.

Counter Plan: The proposed business will provide an excellent

service to the guests. And continuously improve our guest
service.

• Changing preferences of guests

As the establishment develops through the years, Guests

preferences would change.

Counter Plan: The establishment will try its best to update its
products and services to the new trends of the hospitality
industry.

•Price War

The competitors lower there price, then others will also

lower their prices to match. The Hotel’s product prices could be
affected by the price war.

Counter Plan: Monde D’ Aslan will be stable with its product

prices by providing a worth it quality to the product.
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BAGUIO CITY TOURIST ARRIVAL FORM

2006-2016

Year Domestic Foreign Balikbayan TOTAL

2006 670,073 30,919 8,679 709,671

2007 750,237 34,810 9,501 794,548

2008 765,853 45,460 3,662 814,975

2009 729,429 32,385 8,373 770,187

2010 702,629 32,399 3,358 738,386

2011 523,116 25,106 4,275 552,497

2012 584,932 28,931 3,216 617,079

2013 802,223 38,607 2,643 843,473

2014 898,442 33,522 328 843,473

2015 1,083,852 31,159 253 1,115,264

2016 1,243,721 50,778 407 1,294,906

TABLE 2: BAGUIO CITY TOURIST ARRIVAL FORM

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TARGET MARKET

30%
Domestic Tourists

International Tourists
70%

Figure 6: Target Market Pie Chart

Domestic Tourists

Domestic Tourists, are the people on holiday in the

Philippines that are nationals. It is the top target market
because, many of the Filipino loves to travel and Baguio is one
of the most visited place here in the Philippines. The Monde d’
Aslan can attract domestic tourist because of its interesting
theme and also the location.

International Tourists

International Tourists is the third target market, many of

the international tourists loves to visit Baguio City because of
its culture, tourist attraction and weather, also to have a
unique experience.
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THE COMPETITORS

Name Address Rationale

Le Monet Hotel Ordonio Le Monet is located within
Drive, Baguio’s Camp John Hay, a
Loakan Road, 3 minute walk away from
Camp John The Tree op Adventure. It
Hay Offers modern
accommodation with private
balconies and free Wi-Fi.
Grand Sierra Pines #43 N Grand Sierra Pines is a 61
Outlook rooms Boutique Hotel that
Drive, Brgy. offers a unique experience
Gibraltar,Ba for guests to relax and
guio City commune with nature. The
rooms come in three
categories and all come
equipped with
complimentary Wi-Fi, cable
television, mini bar, in-
room safe as well as room
fans and air-conditioning.
C Boutique No.5 Each room are design with
Arellano their simple fresh and
cor. Moran, warm style welcoming
Gibraltar, colors and comfort
Baguio City, standard that will truly
Benguet rejuvenate you after
touring around Baguio. The
hotel is very devoted in
guest satisfaction and
service excellence.

TABLE 3: THE COMPETITORS

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Le Monet Hotel
Address: Ordonio Drive, Loakan Road, Camp John Hay

Le Monet is a 3 minute walk away from The Tree op Adventure. It

Offers modern accommodation with private balconies and free Wi-
Fi.

Counter Plan
The proposed business will be having a strong Wi-Fi connection
and private balcony to let the guests enjoy the cool weather of
Baguio and appreciate the great view of the vicinity.

Grand Sierra Hotel

Address: #43 N Outlook Drive, Brgy. Gibraltar,Baguio City

Grand Sierra Pines is a 61 rooms Boutique Hotel that offers a

unique experience for guests to relax and commune with nature. The
rooms come in three categories and all come equipped with
complimentary Wi-Fi, cable television, mini bar, in-room safe as
well as room fans and air-conditioning.

Counter Plan

Monde D’ Aslan will be having 75 unique rooms with the touch of

Narnia Fantasy theme. It also offers a function hall that can
occupy 200 people.
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C Boutique Hotel
Address: No.5 Arellano, Gibraltar, Baguio City, Benguet

Each room are design with their simple fresh and warm style
welcoming colors and comfort standard that will truly rejuvenate
you after touring around Baguio. The hotel is very devoted in
guest satisfaction and service excellence.

Counter Plan

Monde d Aslan will be the very first Narnia inspired hotel that
will cater and exceed guest expectations through updated
facilities and amenities.

Marketing Mix
Product

PRODUCT Quantity Capacity Operational Business

Hours Hours
Rooms 75 180 - -
Restaurant 1 200 5:00 am – 10:00 6:00 am –
pm 9:00 pm
Function Hall 1 200 - -

Rooftop 1 100 5:00 am – 11:00 6:00 am –

Garden pm 10:00 pm
Kiddie 1 30 8:00 am – 9:00 9:00 am -8:00
Playroom pm pm
Spa 1 40 7:00 am – 11:00 8:00 am –
pm 10:00 pm
TABLE 4: PRODUCT
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Type of Rooms

Type of Room Number of Estimated Total

Rooms Capacity Capacity
Family Suite 10 6 60
(Pevensie)

Executive Suite 15 2 30
(Magnificent
Peter)
Twin Deluxe 15 4 60
(Gentle Susan)
Deluxe 20 2 40
(Just Edmund)
Standard 25 2 50
(Valiant Lucy)
Total 75 8 180

TABLE 5: TYPE OF ROOMS

The proposed business will have a majestic view of the City

of Baguio. There will be twenty-five (25) Standard Rooms, twenty
(20) Deluxe Rooms, fifteen (15) Twin Deluxe, fifteen (15)
Executive Suite, and ten (10) Family Suite. The rooms and layouts
are all British and Narnia inspired designs. The proposed
business will offer the luxury of stay and the Hospitality
Industry sustainability. Monde D’ Aslan Boutique Hotel will have
seventy-five (75) guest rooms.
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TYPE OF ROOMS
AMENITIES FAMILY EXECUTIVE DELUXE
ROOM SUITE TWIN DELUXE STANDARD
Bath Soap 6 2 4 2 2
Shampoo 6 2 4 2 2
Conditioner 6 2 4 2 2
Lotion 6 2 4 2 2
Dental Kits 6 2 4 2 2
Sewing Kit 1 1 - - -
Shaving Kit 1 1 2 1 1
Vanity Kit 2 2 2 1 1
Shower Cap 2 2 - - -
Shoe Kit 1 1 - - -
Make-up 1 1 - - -
Remover
Folder 2 1 1 1 1
Compendium 2 1 1 1 1
Bath Towels 6 2 4 2 2
Face Towels 6 2 4 2 2
Hand Towels 6 2 4 2 2
Bath Mat 2 1 1 1 1
Pairs Slipper 6 2 4 2 2
Pillows 16 8 8 4 4
Rubber Mat 2 1 1 1 1
Facial Tissue 4 2 2 1 1
Hair Dryer 2 1 1 1 1
Newspaper 2 1 1 1 1
SDB 2 1 1 1 1
Telephone 2 1 1 1 1
LCD TV 2 1 1 1 1
Coffee 4 2 2 2 2
Creamer 4 2 2 2 2
Tea 4 2 2 2 2
Brown Sugar 4 2 2 2 2
White Sugar 4 2 2 2 2
Sweetener 4 2 2 2 2
TABLE 6: LIST OF AMENITIES EACH ROOM
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The Narnians Restorante

The Narnians Restorante is a casual dining restaurant that

offers a French and Asian Cuisine that accommodates 200 persons.
It will also offers delicious inspired Narnia courses, desserts
and refreshing beverages. The operating hour will be from 5:00
a.m. to 10:00 p.m. and the business hours 6:00 a.m. to 11 p.m.

Wardrobe Garden

The Wardrobe Garden is a rooftop garden over viewing of the

city of Baguio. A function hall for weddings, birthdays and other
promotional or hotel events that has 100 seating capacity. The
operating hour will be from 5 a.m. to 11: p.m. and the business
hour will be from 6:00 a.m. to 12:00 p.m.

Eve’s Playroom

The Eve’s Playroom will have a Narnia inspired style room

with thirty (30) children capacity. It has a wide variety of play
equipment, items and a mini-library that features the chronicles
of Narnia, Bible Story and other fantasy books. The operating
hour will be from 8:00 am to 9:00 pm and the business hour will
be from 9:00 am to 8:00 pm.

Fire Flower Spa

The operating hour will be 7:00 a.m. to 11:00 p.m. and the
business hour will be 8:00 a.m. to 10:00 p.m. It offers a
different variety of healing treatments.

Spa Offerings

Body Massage

Aromatherapy massage- which uses essential oils to achieve

different purposes, most commonly relaxation. Sometimes the oils
are created by companies to achieve different effects, and the
therapist asks the guests to smell a few different oils to find
out which one most appeals to them.
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Body Massage

Anti-Stress Thermal Massage - The heat in the oil will bring

comfort as it helps sleep quality and calms the nerves. It
improves the softness and smoothness of the skin, mood and mental
alertness, aids mind cramps and treats aching muscles while the
scent provides its own therapy; calming and clearing the mind.

Hot Stone Massage- This massage promotes deeper muscle relaxation

through the placement of smooth, water heated stones at key
points on the body that increase circulation of fluids, and can
assist in alleviating congestion and may even dissolve masses.

Head, Back and Shoulder Massage- The massage helps relax the
muscles in the head, back and shoulder area. The massage can help
promote sound sleep at night.

Elderly Massage- This type of massage for the elderly uses gentle
and light application of massage techniques and can include
passive stretching and a light oil or lotion to permit the
muscles to be worked on without causing excessive friction to the
skin.

Children Massage- This type of massage is for children ages from

6 – 13. It uses a light massage techniques with hot oil to relax
the body of the child.

Body Scrub

Botanical Strawberry Scrub- Removes layers of dead skin cells

exposing new, fresh and fair skin. The anti-oxidant properties in
this product will help fight against free radicals and keep the
skin supple and elastic, leaving it hydrated, beautifully soft,
smooth & radiant. It tightens the skin pores and it is also good
for oily skin.

Herbal Body Scrub- This type of body scrub is used in medical

remedies. It will depend on the personal preference of the guest.
The types of herbs used are orange peel and lavender flower.
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Foot Spa

Foot Spa with Paraffin Wax- It is the soaking of both feet in a

small tub of heated paraffin wax followed by thorough rinsing and
scrubbing. This will aid in removing calluses and dead skin.
Great for helping relieve rheumatic pain and aches, excessive
perspiration, and relieves tired and aching feet.

Fish Spa- A cosmetic treatment in which one places one's feet in

a tank containing small fish which nibble away dead or calloused
skin.

Other Services

Jacuzzi- It can be a good place in which to relax with family and

friends. The bubbling of the Jacuzzi is particularly soothing and
will help relax the body not only mentally but also physically.

Sauna/Steam- Heat opens the pores and helps cleanse the body. It
raises the body temperature above normal and stimulates the
immune system. Sauna sessions help to relieve pain and relax
muscles.

Parking Lot

Monde d’ Aslan Boutique Hotel will provide 40 parking

spaces located at the basement and the grounds of the hotel.

PRICE

Competitors’ Price Technique is the method used by the proponents

in coming up with the room rate. The prices of the rooms of the
existing establishments that offers the same products and
services are gathered and got the average. It is further
increased by 45% as the inflation rate. The lean rate of rooms is
decreased by 20%.
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Room Rates

Type of Room No. of Occupants Lean Rate Peak Rate

Family Suite 6 15,600 19,500
(Pevensie)
Executive Suite 4 10,160 12,700
(Magnificent
Peter)
Deluxe Twin 4 8,320 10,400
(Gentle Susan)
Deluxe 2 6,480 8,100
(Just Edmund)
Standard 2 5,040 6,300
(Valiant Lucy)

TABLE 7: ROOM RATES

Kiddie Playroom Offerings

Duration Price
Unlimited 550.00
60 minutes 250.00
30 minutes 150.00
TABLE 8: KIDDIE PLAYROOM OFFERINGS

Spa Offerings

Services Duration Prices

Body Massage
Aromatherapy 1 hr 799.00
Anti-Stress Thermal 1 hr 799.00
Massage
Hot Stone Massage 1½ hr 699.00
Swedish Massage 1 hr 549.00
(European)
Head, back and Shoulder ½ hr 449.00
Massage
Elderly Massage 1 hr 399.00
Children Massage 1 hr 350.00
Body Scrub
Botanical Strawberry ½ hour 749.00
Scrub
Herbal Scrub ½ hour 599.00
Foot Spa
Foot Massage with 45 minutes 399.00
Paraffin Wax
Fish Spa ½ hr 330.00
Other Services
Jacuzzi ½ hr 450.00
Sauna/Steam ½ hr 350.00
TABLE 9: SPA OFFERINGS
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PROMOTION

Monde D’ Aslan Boutique Hotel will use the following promotional

tools:
 Social Media (Website, Facebook, Instagram, Twitter)
 Market Collaterals (Sales Kit, Business Card, Brochures,
Promotional Flyers)
 Printed Promotional Tools (newspaper)
 Broadcast Media (Television)
 Mobile Marketing (Through guest emails)
 Novelty Items (T-shirt, planner, coffee mug)
 Promotional Activities
 Affiliation
MARKETING TOOLS

Tools Duration/ Unit Cost Projected Annual Cost

(₱) Cost 15% (₱) (₱)
Quantity

Flyers (Black and 200 pcs. Per month 100.00 115.00 1,380.00
White)

Brochures (Colored) 150 pcs. Per month 1,500.00 1,725.00 20,700.00

Business Card 1000 pcs. 3.75 4.31 4,310.00

(Colored)

Tarpaulin 12 by 12 ft. (12 pcs) 678.00 779.70 9,356.40

Newspaper (Baguio 4cols. X 5 inc. page 3,680.00 4,232.00 50,784.00

Midland Courier) size
(monthly promotion)

Television 15 sec. 22,176.60 25,03.09 306,037.08

Brand bug/ flash ads

Primetime

Social Media ----- ----- ----- -----

Total Advertising Expenses per Year 341,783.00

TABLE 10: ADVERTISEMENT TOOLS DURING THE OPERATION

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STRATEGIES IN MARKETING

STRATEGY ACTION

Social Networking Created an official website

www.mondedaslan.com.ph Facebook page – Monde D’
Aslan Boutique Hotel for easier accessibility to
all customers.

Mobile Marketing Guests will be informed for Hotels seasonal rate

promotions and freebies through mobile
application.

Tie-ups Linkages with institutions and travel agency for

company promotions.
TABLE 11: STRATEGIES IN MARKETING

PROGRAMMING

Monde D’s Aslan Boutique Hotel will be conducting

various promotional activities the gain more guests and
customers in the establishment. The proposed business will
have special events and occasions within the hotel which
involves guest’s participation such as Halloween Party,
Christmas Party and other event or exciting games that
could entice guests to join and have fun.

Monthly Promotions

January Chinese New Roar

February Under the Night Sky in Valentine’s
March Holy World of Narnia
April Beat the Heat
May Turkish Delights for the #1 MOM!
June Unending Memories with you
July and August Motivated Rainy Season
September Stay Warm and Cozy
October Octo-Sing
November Fun in Fear and Thrills
December Holiday Treats
TABLE 12: MONTHLY PROMOTIONS
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January (Chinese New Roar)

Dine-in at The Narnians Resturante during the New Year’s Eve with
a Chinese menu dinner buffet for only ₱ 850.00 for Adults, ₱
680.00 for Seniors, ₱ 595.00 for kids, and while writing down
your wishes and at the giant Chinese bamboo tree in at the
Wardrobe garden.

February (Under the Night Sky in Valentine’s)

Check-in in our Executive Suite or Family Suite and enjoy a

free movie under the night sky in the Wardrobe Rooftop Garden
with your loved ones. Promo starts on February 5 to 19.

March (Holy World of Narnia)

Avail a three (3) day unlimited access in Eve’s Kiddie

Playroom and get a three (3) free tickets in Narnia Movie at the
Wardrobe Garden. The movie will be play during the holy week and
weekends of the month.

April (Beat the Heat)

Get a free summer drink in a pitcher for every ₱ 2,000.00

worth of food in Narnians restaurant.

May (Turkish Delights for the #1 MOM!)

Do something different this mother's day. Dine with your

mom and 10% discount on a platter of turkish delight, while
watching movies at the Wardrobe garden.

June (Unending Memories with you)

A gift for all the father’s with an unending love to their

family. Stay two consecutive nights in any room and get a 50%
discount on the third night. Promo starts June 6 to 12
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July and August (Motivated Rainy Season)

Be motivated these Rainy season by availing ₱ 3,000.00 in

any breakfast meals in Narians Restorante and get a limited free
motivation mug with a different motivational quotes from Narnia.
Promo runs on the whole month of July and August

September (Stay Warm and Cozy)

Stay for three (3) days in our family suite and get a 35%
discount on Jacuzzi and Sauna treatments.

October (Octo-Sing)

Bond with your family, friends, and loved ones in Wardrobe

Karaoke by availing ₱ 1,500 minimum worth of beverages in
Narnians Restorante you will have a free eight (8) entries in
karaoke. Promo starts on October 7 to 21.

November (Fun in Fear and Thrills)

Join our Halloween Game Fair for ₱ 450.00 at the Wardrobe

Garden, the ticket is inclusive of snacks, beverages, 12 game
tickets with free Halloween headband.

December (Holiday Treats)

Reserve or Check in from 12th to 23th of December and get

15% discount on our Noche Buena Buffet.

For the preparation of New Year get a limited planner for

every purchase worth ₱ 2,000.00 in Narnians Restorante.

PEOPLE

Monde D’ Aslan Boutique will having two types of customers

the “Internal” and “External” Customers the Internal Customers
are the people or the employees of the establishment while the
External Customers are the people that the proposed business will
be targeting their products and services which are Domestic
Tourists, Families, International Tourists.
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The establishment will be using the necessary procurement

process in hiring the employees of the establishment. The basis
of the establishment in hiring this employees are the required
skills and descriptions needed for the job for each employee.

PLACE

The location of the establishment is located at Legarda

Road, Baguio City. The establishment is within the city centre
which will give accessibility to the guest as it is near to
various business establishment, popular buildings such as SM City
Baguio, and tourist destinations such as Burnham Park, this will
also help the guests and the establishment in buying or ordering
the necessities of the guest and establishment. The establishment
is also near and had access to various transportation in the city
which will give the guests ease when touring around Baguio city.

PARTNERSHIP

The Hotel will be working with the different airlines,

travel agencies, bus companies and educational institutions which
offer hospitality management courses. It will also forge a
healthy relationship with its customers, suppliers, competitor,
government, media and organization

Partnered Establishment Services Offered

Sky Cable
(HRAB) Hotel and Restaurant
Association of Baguio
(HRAP) Hotel and Restaurant
Association of the Philippines
TABLE 13: PARTNERSHIP
Provider of channels in every
television, WiFi and telephone
services in hotel rooms and
facilities.
Partner in the promotion and
marketing of the proposed
business. Through advertising
Monde D’ Aslan Boutique Hotel
in their events in Baguio City.
Partner in the promotion and
marketing of the proposed
business. Through advertising
Monde D’ Aslan Boutique Hotel
in their events in The
Philippines.
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