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Purpose: The objective is to create and execute a small business and community outreach program
for Local First Arizona regarding the Camelback corridor between 7th Ave and 19th Ave. The strategy
is to be based on a collaborative and participatory process with the small businesses, local partners
and neighboring communities while leveraging Local First’s strength as an appropriate tool to support
microbusinesses in the area with technical assistance, networking opportunities, local event support
and transformational micro-projects.
Corridor Area: West Camelback light rail corridor between the East and West boundaries of 7th Ave.
and 19th Ave. and the North and South Boundaries of Colter St. and Highland Ave.
2. Organization Building:
- Continue Building capacity within existing Camelback Light Rail Coalition and IRC.
- Begin local leadership roles and goal setting. Leadership coaching activities may be helpful
to help develop capacity in new and current neighborhood leaders.
- Coordinate between CLRC and Uptown & Solano Village Planning Committee Initiatives.
- Continue to partner with and raise awareness of LISC, Local First Arizona, International
Rescue Committee, Native American Connections, Keep Phoenix Beautiful, Urban Land
Institute and the Uptown & Solano Village planning Committee’s, the Desert Horizon Police
Precinct, and related Phoenix City Council offices and City of Phoenix departments for
opportunities, related events, community participation etc.
- Continue annual, corridor wide community clean-up events.
Corridor Area: West Camelback light rail corridor between the East and West boundaries of 7th Ave
and 19th Ave and the North and South Boundaries of Colter St and Highland Ave.
Total Trade Area:
Demographics overview:
• Young families with children dominate the markets
• Many different pockets of homogeneity make for much diversity overall, evidenced by significant
variation in housing density & type (multi or single unit neighborhoods).
• Historic homeowner association voices from established single family neighborhoods surrounding
the corridor have expectations about their community’s needs.
• Housing varies from blighted mobile home parks to middle income single-family homes.
• Impact of big public projects (e.g., the plan to run a freeway extension north of Camelback from Hwy
17 to the 51) changed the character of the residential footprint -- a block from Camelback -- bringing
rental & nonresidential within the neighborhoods
• Safe affordable housing options for immigrant and refugee communities south and north of
Camelback in both traditionally subsidized housing and small rental buildings
• Minimal market rate rental housing exists in the market currently although some efforts are being
made, such as Urban 188
• Like other characteristics of the residential community, middle income households make up at least
a third of the market and over 68% of the households have graduated from high school or better
Traffic Counts:
• Camelback & N 24th Ave - 41,932 AADT
• Camelback & N 19th Ave - 37,333 AADT
• Camelback & N 7th Ave - 30,740 AADT
• Camelback & N Central Ave - 20,993 AADT
*Sample Retailer Traffic Requirements for Family Dollar or Walgreens are11,000-20,000 AADT and
for Dunkin Donuts& Old Navy are 24,000-59,000 AADT
Transit Ridership:
* Average weekday light rail boarding’s from stops in the camelback trade area:
Montebello / 19th Ave 3,310
19th Ave / Camelback 2,099
7th Ave / Camelback 1,225
Central Ave / Camelback 969
* Average weekday bus boarding’s from stops in the camelback trade area: 4377
Info in this report was taken from ESRI 2016, Nielsen Corp 2016, multiple public sources, stakeholder
engagement and corridor assessments.
It has been compiled by the LISC Metro Edge Team and Innovative Urban Solutions.