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JMTM
19,4 Investigating factors affecting
ERP selection in
made-to-order SME sector
430
Aman Deep
Wolfson School of Mechanical and Manufacturing,
Received May 2007
Revised August 2007 Loughborough University, Loughborough, UK
Accepted September 2007 Peter Guttridge
Guttridge Services Pvt Ltd, UK, and
Samir Dani and Neil Burns
Wolfson School of Mechanical and Manufacturing,
Loughborough University, Loughborough, UK
Abstract
Purpose – The purpose of this paper is to present the findings of research carried out as part of an
industrial project for selection of an enterprise resource planning (ERP) system in a made-to-order (MTO)
small-to-medium enterprise (SME) scenario. It develops a framework or methodology for selection. It also
highlights the areas pertaining to the unique needs of, first, the SME sector and, second, the MTO sector, to
be considered while selecting a solution. A work book is developed to provide a structured ERP software
selection process for SMEs using a comprehensive literature review plus practical experience. This research
is potentially aimed at being useful to other SMEs as a guide for a structured selection process.
Design/methodology/approach – A combination of comprehensive literature review and
experience of managing the selection process for an ERP system in an SME was employed for the study.
Findings – Over the past few years, the number of large companies buying new ERP systems has
reached saturation point. This has led to the ERP developers seeking instead other potential markets
among SMEs. The MTO scenario within the SME sector is one which is very capricious in terms of
demand forecasting, lead times, routings, etc. When selecting a system, an organisation in such a
segment needs a tailored methodology and a list of key target areas to consider.
Practical implications – The paper represents a very useful source of practical information for the
SME sector to consider when selecting an ERP system.
Originality/value – The paper provides valuable insight into the details of ERP selection, focusing
on the peculiarities of the SME MTO sector.
Keywords Manufacturing resource planning, Bespoke production, Small to medium-sized enterprises
Paper type Research paper
1. Introduction
Enterprise resource planning (ERP) systems are increasingly becoming commonplace
in the small and medium enterprise (SME) sector and are being viewed as one of the
Journal of Manufacturing Technology prime ways to achieve competitive advantage and to reengineer processes (Gable and
Management Stewart, 1999). ERP software is aimed at combining the disparate sources of
Vol. 19 No. 4, 2008
pp. 430-446 information within an organisation into a central database. Since each data element is
q Emerald Group Publishing Limited populated only once it eliminates multiple data entry and ensures better data visibility
1741-038X
DOI 10.1108/17410380810869905 within the organisation. The ERP systems typically encompass all functions including
finance, sales, CRM, accounting, manufacturing, payroll, etc. (Al-Mashari, 2003; Chung Factors affecting
and Snyder, 2000). Another factor commonly cited in ERP literature is the need for ERP selection
integrated supply chains and potentially a common format for exchange of information
in ordering between suppliers and customers (Møller, 2005; Bruun and Mefford, 2004).
In order to achieve this, supplier and customer portals in current ERP systems are
being based on the new service-oriented architecture which enables direct transactions
between suppliers/customers and the main ERP database (Richardson, 2006). 431
Owing to technological and economical restrictions, ERP systems till recently only
focussed on large enterprises, however the SME sector is gaining popularity among the
ERP vendors because it remains a largely untapped market and new ERP systems or
versions from the Tiers II and III ERP suppliers are being launched which are
specifically designed for this sector (Koh and Simpson, 2005; Petroni and Rizzi, 2001).
The apparent benefits and economically attractive initial price of the ERP systems
has developed an increasing interest within SMEs which view these systems as a
panacea to achieve competitive advantage. However, SMEs are riddled with an inherent
lack of defined structure or formalisation of procedures which form the core of efficiency
for an ERP system (Achanga et al., 2006; Illa et al., 2000). A large proportion of ERP
projects end in failure and this prospect seems more likely and devastating for a SMEs
because of unclear objectives and a confused understanding of what and how any ERP
system can help in achieving performance improvement and competitive advantage.
Made to order (MTO) is a segment within manufacturing SMEs which offers a
different paradigm for operation and one which has received only little attention from
researchers. MTO have their requirements which are very different than made to stock
(MTS). These include an overall low volume of production including a higher variability
in each product type, production schedules which need to be flexible and are
comparatively more unstable and, a higher need for information sharing and higher
local autonomy (Yen and Sheu, 2004). On the other hand, the focus with MTS is on
quality consistency. Considering Tiers II and III ERP vendors, each system comes with
its strengths of industry types which it most usefully supports. SMEs operating in an
MTO environment have specific characteristics and how these organisations select ERP
systems as enablers of growth needs to be distinct and is one area in which no detailed
research is available. The need for investigating the factors affecting ERP selection in
MTO SME sector stemmed from a project aimed at selecting and implementing an
integrated business management system for the case company (described later in the
paper). After initial analysis regarding system requirements, it was decided to select and
implement a commercial ERP system. When studying the specifications of various
commercially available ERP systems it was noticed that it would be beneficial to focus
on issues related to the specific company environment (MTO) when making the decision.
The study reported in this paper was initiated as a part of the ERP selection phase to
investigate the uniqueness of the MTO environment with a focus on ERP selection.
2. Literature review
Until recently, research into the impact of ERP systems has mainly focussed on ERP
implementation and post-implementation issues (Esteves and Pastor, 2001; Verville,
2000; Al-Mashari and Al-Mudimigh, 2003; Braglia and Petroni, 1999; Gable and
Stewart, 1999; Nah et al., 2001; Okrent and Vokurka, 2004; Woo, 2007). Some work has
been conducted to understand the ERP selection process but is mostly directed towards
JMTM the larger enterprise (Illa et al., 2000; Langenwalter, 2000; Verville and Halingten, 2002)
with the notable exception of (Baki and Çakar, 2005; Lin and Ford, 2004; Wei et al.,
19,4 2005) which in some measure address the SME environment.
There has been a significant growth in the use of ERP systems by SMEs. The reasons
for this are attributed by Gable and Stewart (1999) as firstly, a saturation in the larger
enterprise market for ERP systems, secondly, with the advancement of technology and
432 internet there is a significant benefit to be achieved by closer integration of large
enterprises and SMEs using ERP systems, thirdly, the numbers constituting SMEs are
far greater than the large enterprises and each regional economy relies heavily on SMEs
to make up the majority portion of the total manufacturing enterprises. Lastly, the
packages initially designed for SMEs are now becoming upward scalable in line with the
growth of an organisation.
The key issues impacting ERP system adoption in SMEs is that they generally suffer
from a widespread lack of culture, with regards to the concept of business processes as
remarked by Beretta (2002): “it is not by chance that the reinforcement of the concept of
business process is often claimed as one of the critical success factors in ERP
implementation”. Such a situation is mainly caused by the low extent of formalisation of
roles and functions which is attributed to people through management discretion rather
than by particular skill sets (Dutta and Evrard, 1999). It is common within an
organisation for a person to wear multiple hats and thus the concept of process owner or
key user is often ambiguous (Koh and Simpson, 2005). This often leads to a situation
where the features of the software do not correctly fit the business requirements and the
organisation thus faces a difficult choice of either changing the business processes to fit
the software with minimum customisation or to modify the software to fit the processes
(Buonanno et al., 2005). Of the research into the methodologies for ERP selection one
which stands out is by Lin (Lin and Ford, 2004) who has developed a methodology for
SMEs and tackles the selection in five main stages. The steps include project initiation,
BPR, business requirements, establishing a business case and the selection process.
Other methodologies which include the SME elements include the SHERPA
methodology and the “Strub” selection model. However, none of these models are
specifically tailored for an MTO scenario which limits their use and arguably does not
provide sufficient detail. This is due to the lack of focus on the main issues of MTOs in
achieving competitive advantage through priorities of volume and flexibility and hence
cannot be used without major customisation. Also, they lack the practical insight of an
actual selection which renders them difficult to be followed in real scenarios.
3. Research methods
The research method employed for this study is a case study method. Yin (1994) argues
that in instances of lack of theory, single case studies can be useful to represent unique
cases. A case study is defined as an examination of a research question in its natural
settings, using different methods of data collection to gather information from one or
many entities which can either be people, groups or organisation.
The questions which this case study tries to address are:
RQ1. What are the reasons for ERP adoption?
RQ2. What are the unique features of an SME MTO organisation?
RQ3. How these features translate into a sound selection procedure?
The case research method used in the study is one of action research defined as: Factors affecting
[. . .] studies where the author, usually a researcher, is a participant in the implementation of ERP selection
the system but simultaneously wants to evaluate a certain intervention technique. The
strength is the in-depth and first hand understanding the researcher obtains. Conversely, a
weakness is the potential lack of objectivity stemming from the researchers stake in effecting
a successful outcome for the client organisation (Benbasat et al., 1987).
Yin (1994) listed six sources of evidence for data collection in the case study protocol
433
but remarked that not all need to be used in every case study. The six sources are:
documentation, archival records, interviews, direct observation, participant
observation and physical artefacts.
Given the exploratory nature of the research, the study relies on literature review
and qualitative research. The instruments used are semi-structured interviews using
open-ended and reflective questioning, data from existing systems within the company
and collected though seminars, direct observation and finally direct participation. The
population interviewed include top management, users, ERP selection team and
potential vendors to determine the requirements for the ERP system. The interviews
were analysed for recurrent themes and content analysis to highlight prime areas of
software limitation and scope for improvement. The methodology used for selection is
not developed independently but is tailored from existing methodologies for selection
to the specific needs of an MTO organisation.
COD
MADE TO STOCK P
COD
ASSEMBLED TO ORDER P
CUSTOMER
COD
MADE TO ORDER P
Figure 1.
Different product CODP
points corresponding to
different manufacturing PUSH
scenarios) PULL
Source: Sharman (1984)
a product which is pulled by the customer requirement through the manufacturing Factors affecting
process (Drew et al., 2004; Womack and Jones, 1996). This in turn means that for an ERP selection
MTO organisation the product spends most of its life in a pull scenario and therefore
attributes like purchase time, lead time, availability of labour resources and
information are critical in meeting customer deadlines and eventually customer
satisfaction (Hallgren and Olhager, 2006; Olhager, 2003).
Traditionally, MRP or old ERP systems were limited to little or no consideration of 435
capacity constraints in terms of labour and machine availability which severely limited
their applicability in the MTO scenario. With the advent of APS systems, it may be
possible to overcome these issues in planning when using an ERP system.
Yen and Sheu (2004) lay down the competitive priorities for the MTO organisations are
volume and flexibility. They translate into ERP selection for packages that allow easier
information sharing, higher local autonomy, easier access to the database and more
software packages adaptation. These also are likely to operate in smaller production
volumes, a wide variety in end product, high-labour shortages, unstable production
schedules which need to be more flexible and responsive and a large number of suppliers.
7. ERP selection
7.1 First things first
The published research on ERP implementation repeatedly specifies that
understanding and developing a clear picture of business processes is critical in
successful implementation of an ERP system (Al-Mashari and Al-Mudimigh, 2003;
Beheshti, 2006; Buonanno et al., 2005). From the information collected for the MTO,
it seemed imperative to identify the different value streams and use process mapping
to ascertain the details of the processes. It was necessary to conduct this initial study as
seen from the perspective of the sales manager – “I would love to help you but there
are no standard processes or times, each machine is different.”
An IT system is aimed at streamlining the information flow systems of any
organisation. Information flow is defined by Nightingale (1999) as “To provide
processes for seamless and timely transfer of and access to pertinent information.” It is
measured by the metrics of commonality of databases, information retrieval time and
JMTM information sharing between customers and suppliers. The enabling practices include
19,4 making processes and flows more visible, to establish open and timely
communications, to link databases for key functions throughout the value chain and
to minimise documentation while ensuring necessary data traceability and availability.
At Company A, the selection procedure began with an investigation into the information
flow within the company. This was done by developing value stream maps and process
438 flows of the material and specifications. This was done with the prime focus to:
.
quantify the time taken for each process within the flow of information within
the organisation with the aim of identifying trouble areas; and
.
ascertain the flow of information with the aim of eliminating unnecessary steps
which could potentially be removed with the use of new technology or enhanced
functionality within the existing system.
The analysis of process time and subsequent interview with the top management
revealed that there were inconsistencies in time taken for different jobs. However,
there was a presence of three distinct flow paths with the possible classification into
the traditional runners, repeaters and strangers of final machines. Runners being the
complete “off the brochure” machines with well defined machine specification bills, etc.
the variability was restricted to machine type, length and drive specifications.
Repeaters were defined as machines requiring slight modifications as requested by the
customer; they included the same build structure as the runners but had minor
customisation changes. The strangers were the ETO machines for which it was
impossible to predict the build structure before hand or were only very loosely similar
to the existing build structures. Each of these was studied separately.
Owing to lack of standardised procedures, the investigation was long and involved
many open and reflective questions for the end-users, coupled with data records from
past jobs and analysis present within the company to ascertain the flow of information
and the time required for each process. This information was very useful in identifying
possible areas of improvement in the areas listed above. The idea that a lot of repeaters
could be configured by a set of additional extras set in a “configurator” was confirmed
during this investigation. It also offered a detailed understanding of what information
was needed to make this possible. The configurator needed was required to be
parametric, rule based and capable of handling complicated algorithms.
Also achieved was a rough understanding of the possible future state for the most
efficient processes. This was done through discussions with the top management
following review of existing processes and inferences from the review.
The selection process features the standard phases of planning, evaluation, evaluation
and selection as identified by Illa et al. (2000) and Lin and Ford (2004). These were
analysed for applicability to the particular scenario and although the basic stages were
preserved, certain modifications were carried out to the steps involved in each
stage and components were modified to suit the particular scenario of the company.
These modifications were reviewed against practical constraints and availability to
time, resources and information needed to achieve each step. The basic steps involved
in the selection methodology are shown in Figure 2.
The key features specific to the SME MTO sector arising out of the case study for
each of the stages shown in Figure 2 are listed in Table II.
8.1 Planning
.
Planning the ERP selection in an SME offers the unique opportunity for
communication and input throughout all key users of the system. This is difficult
to achieve in large organisations as it is difficult to manage the total number of
users. In Company A, the process was initiated by setting up a library of
resources on the intranet combined with presentations to the different
departments. This was followed by discussing with individual departments
the benefits envisioned through the mapping of the future state and how it can
possibly be achieved using an ERP system. Information flow maps were
generated in detail for each information flow and desired attributes were
identified. This was done for processes both within the departments and between
different departments.
JMTM
Core Team Formation Review Requirement planning
19,4
PLAN
440
List of potential candidates Software evaluation criteria
IDENTIFY
Figure 2.
Package Selection Negotiation
Diagram of the selection SELECT
process
Selection
.
For most SMEs, the need for an ERP solution arises from the need for additional
functionality. This entails certain processes which are not currently occurring
but would potentially be available through an ERP system. For example, for
Company A, the functionality of a configurator and APS was required by the
company. These processes need special and deservedly more attention to detail
as the organisation would typically not be experienced with the potential
shortfalls of such processes. A technique applied within Company A was to
dummy run such processes on simpler software like Microsoft Excel to enable
detailed understanding of the potential requirements.
.
The flow of the runners and repeaters formed the core of the requirements whilst
care was taken to tend to the strangers in a manner that they would not obstruct
the flow of the other two and could be managed within the ERP system.
.
All major information flows were drafted on a template as shown in Figure 3.
8.2 Identify
This stage marks the identification of potential candidates, developing a software and
vendor shortlist criteria and to develop an invitation to tender (ITT). Key features
include:
.
As a natural progression of the requirements understanding and ranking in the
first phases, list down only the unique features of your company. At Company A,
once the requirements were clear, the ITT was developed keeping a focus only on
the unique features whilst just broadly cross checking ones which were standard.
.
Gather information about prospective candidates aiming for the Tiers II and III
candidates. Narrow down on the candidates which have an experience in
Factors affecting
Plan Core team formation Develop a team with members representing all functional
areas ERP selection
Project Initiation meeting
Develop a database on the network for information
Information flow diagrams Map all the major information flow systems
Interview end-users on scope of improvement
Discuss with functional heads about expectations from new 441
system
Review requirement planning Review inter-departmental flow of information
Clearly define roles and responsibilities
Core team to discuss and reach consensus on functional
future state
Ranking of priority Categorise the needs as required, desired and future use
items
Within each category rank the needs on a 1-10 scale
Identify List of potential candidates Identify information resources and build list
Conduct preliminary assessment against fit
Invite vendors for discussions
Software shortlist criteria Develop shortlist criteria based on rankings and needs
assessment (both functional and IT criteria)
Vendor shortlist criteria Develop a shortlist criterion to evaluate the vendors
Prepare ITT Combine needs assessment, functional requirements,
technical requirements, vendor selection criteria to develop
ITT
Evaluate Shortlist potential software Based on ITT response shortlist 3-4 candidates
and vendors
Detailed demonstrations/ Functional evaluation with dummy data and scripted
workshops with end-users scenarios
Technical evaluation of hardware support needed and
integration with other software
Evaluate price and maintenance levels
Vendor evaluation in terms of company support and history
Customer site visits
Select Package selection Calculate final evaluation scores
Review scores and consider final criteria Table II.
Vendor site visit The selection process
MTO manufacturing. Invite them to visit your company and gain an understanding
of where you want to head towards.
.
As ERP systems are not widely implemented in SMEs, the experience of vendors
and the vendor profile becomes extremely critical. The vendor shortlisting
criteria aims at identifying these features in a structured manner. Their
experience with SMEs, training mechanisms, vendor’s future prospects
(considering they are Tiers II or III), vendor support, etc.
.
Obtain an insight into the systems by attending seminars or talking to people
using ERP systems in similar manufacturing scenarios.
.
Involve people within the organisation to build interest and optimism about the
new system and invite suggestions from everyone in the organisation.
JMTM Information Flow Problem listing and analysis
19,4 PROCESS NAME
Information Flow Cause of the Problem How is it minimised ? Process/Screen
Problem attributes
442
PROCESS
NAME
C F
D G
A B
Figure 3.
Template for information
flow maps within the
organisation E
8.3 Evaluate
This stage is governed by analysing the ITT response, shortlisting final candidates
(2-3) and arranging demonstrations or workshops. Key features include:
.
Include as many members as possible for the workshops which should ideally be
developed around company data and scripted scenarios based on the initial
vision for the runners, repeaters and strangers. Daily issues of complications like
revision of specifications after release, part release of BOM, etc. should also be
included for discussion. At Company A, four candidates were selected for
demonstrations and workshops. Each vendor was scored on the basis of a rated
selection criteria on a scale of 1-5. A template used for scoring is shown in
Figure 4.
Demonstration ScoreCard
Evaluator A
A X X X X
B X X X X
Figure 4. C X X X X
Template for
demonstration evaluation D X X X X
.
It is also advisable to involve the project manager for implementation from the Factors affecting
vendor end and not just the sales team. This ensures that the project manager ERP selection
confirms the claims during the workshop.
.
An extremely important step of this stage is reference visits. The focus for SMEs
should be on similar size and type of industry, implementation challenges,
lessons learnt, software version, etc. References should ideally be both, those
recommended by the vendor and those which can be contacted directly. 443
.
Evaluate vendors on software (both functionality and ease), implementation
plan, hardware requirements, cost (software, implementation and support).
8.4 Selection
.
Ensure all the aspects of contract specific to software (including all the modules
being sold along with fax, printer management, report writing software, etc.),
implementation (including consultancy, training, and conference room pilots),
hardware (server, networking cable, computer systems, barcode readers, touch
screens, etc.) and yearly support costs are included.
. Ensure the plan for payment dates and break-up of the total cost including
interest rates agrees with the cash flow for the related financial period.
10. Conclusion
This paper provides valuable insight into the details of ERP selection, focussing on the
peculiarities of the SME MTO section. In particular, it lists the experiences of an action
research based on the foundations set by existing literature and identifies a list of key
concerns for each section of the ERP selection specific to a typical MTO SME. The
major contribution from this study has been the insight gained in selection of ERP
systems for a very focussed sector, primarily MTO SME. The study has been
successful in identifying the ERP system for the case company and has also provided a
working guide for SMEs embarking on ERP selection and implementation. The next
phase of the project is now ongoing with ERP implementation and the factors affecting
implementation are being studied.
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Corresponding author
Samir Dani can be contacted at: s.dani@lboro.ac.uk