DESIGN THINKING MID SEMESTER TEST:

CLOTHING MANUFACTURER PLANS ‘SUPPLY MONKEYS’

An individual Mid Semester Test for Design Thinking (MM5018)

Dennis Suryana (29117396)

Lecturer:
Imam Buchori Zainuddin
Dona Saphiranti

CLASS OF CCE 58
MASTER OF BUSINESS ADMINISTRATION
INSTITUT TEKNOLOGI BANDUNG

2018
 I. THE OVERVIEW

Currently at the moment, I don’t have the real established workshop yet I already received clothing
manufacturing orders from several clients whom I known or acquittanced with, having a clothing brand
business experience in the past also play a huge role in receiving trust from these early clients. I’ve been
through lots of though months of managing my client’s order while quality control inspection to several
workshops that I put the orders into.

Our clothing manufacturing workshop has a brand name,

SUPPLY MONKEYS, a brand from our company, The Business
Monkeys Company, is our first workshop project related to
apparels and fashion. The reason why I choose SUPPLY
MONKEYS is because I wanted the logo to be a monkey in a
suit holding a tommy gun.

Our official logo, highly inspired by the Grand Theft

Auto’s Pogo the Monkey, my favorite historical 1928
Thompson ‘Chicago Typewriter’ and a 1940 style mob
overcoat. Blended with blue colored supreme styled box and
simple circular badge.

II. VISION AND MISSION

The Vision:

Our goal is simple, to give people a fast-reliable

service with ease of access to what their wants with the finest
friendly services and quality.

The Mission:

 Strong branding to ensure marketing strength both in

domestic and international market.
 Craft products, both custom-orders and our own
innovation in a finest quality possible.
 Customer is king, but our employee is what defines us.
Employee satisfaction also priority.
 III. ANALYSIS

We use SWOT analysis to determine our strength,

weakness, opportunity and threats so we’re prepared
for the future;

Strength
a. Supply Monkeys has already had employees
waiting in line, vary from Bandung and
Tasikmalaya who are skilled in sewing, fabric
cutting, veteran screen printers and etc.
b. Only takes one order with above 100 pcs of
clothing, our gross margin is incredibly huge.
c. We already have a promising consumer due
to my previously journey both in Youtube and
Instagram.
d. Optimization in media social promotion,
we’re already an expert on how to manage media social ad campaign, access to several
talented video ads marketing and SEO optimization.

Weakness

a. At the moment, we don’t have our own workshop, we simply take orders and entrust them
with our workshop partners.
b. Although several employees are waiting in line, we still need more promising manpower.
c. Current production is still limited, we need promotion and strong ad campaign to expand
our market.
d. We don’t have designers at the moment. Yet.
e. We don’t have a proper place to rent or establish. Yet.
 Opportunity

a. Although other clothing manufacturing workshop are rivals, but we have great friends who
owns them are prepared to help both in knowledge and other cooperation.
b. Indonesia is one of the largest consumer-based country who loves to spent.
c. Indonesia have lots of clothing brand business entrepreneur and that’s our main target
market.
d. Support local brand, although we have several imported fabrics.
e. Many clothing manufacturers are closing down due to their lack of management control
or promotion, we are here to replace them. The timing is right.

Threat

a. Still several Indonesian still prefer imported / international branded products.

b. We’re really short in equity and cash. Shortage of fabrics and not be able to cover it up
might result in order delays.
c. Still many rivals, including the number one screen printing PT. BMS Screen Printing
Indonesia is our largest rival in screen printing. Also C59.
d. Chinese produces cheaper, although their quality still can be beaten.

Based on SWOT analysis, we have a bright future if we can get the funds we need. Below I will
show our budgeting plans and strategy on how we’ll manage the fund. Aside from that, we’ll still
accepting orders till this day and forth.
 IV. BUDGETING

Supply Monkeys Equity Budget Plan

Modal IDR 500,000,000

Spending (Jahit) IDR 77,050,000

Spending (Sablon) IDR 112,000,000
Place & Utility IDR 70,200,000
Spending (Karyawan) IDR 23,700,000
Spending (Marketing) IDR 84,000,000

Total Spending IDR 366,950,000

Leftover for cash & cash equivalent IDR 133,050,000

No. ITEM BRAND & TYPE QTY ESTIMATED PRICE TOTAL

1 Mesin Jahit Typical GC-28-1 2 IDR 4,000,000 IDR 8,000,000
2 Mesin Obras Typical GN-794 1 IDR 3,100,000 IDR 3,100,000
3 Mesin Rantai MITSHUBISHI MS 0058 1 IDR 4,950,000 IDR 4,950,000
4 Overdeck Typical GC 31500 1 IDR 2,000,000 IDR 2,000,000
5 Mesin Potong KM 8 Inch 1 IDR 1,000,000 IDR 1,000,000
6 Meja Potong 1 IDR 3,000,000 IDR 3,000,000
7 Stock Bahan Terang Mulya Textile 1 IDR 50,000,000 IDR 50,000,000
8 Utility Gunting, Jarum, Benang, Press Kancing 1 IDR 5,000,000 IDR 5,000,000
9 IDR -
10 IDR -
11 IDR -
12 IDR -
13 IDR -
14 IDR -
15 IDR -
16 IDR -
17 IDR -
18 IDR -
19 IDR -
20 IDR -
21 IDR -
GRAND TOTAL: IDR 77,050,000
No. ITEM BRAND & TYPE QTY ESTIMATED PRICE TOTAL
1 Meja Rotary 8x8 Yansen Indigo 8800 8x8 1 IDR 28,000,000 IDR 28,000,000
2 Meja Rotary 12x12 Yansen Indigo 8800 12x12 1 IDR 40,000,000 IDR 40,000,000
3 Meja Single Yansen Indigo 1 IDR 4,000,000 IDR 4,000,000
4 Stock Bahan Cat, Obat Afdruk 1 IDR 30,000,000 IDR 30,000,000
5 Mesin UV 1 IDR 5,000,000 IDR 5,000,000
6 Workshop Lucas Supervisor Lucas SPS 1 IDR 5,000,000 IDR 5,000,000
7 IDR -
8 IDR -
9 IDR -
10 IDR -
11 IDR -
12 IDR -
13 IDR -
14 IDR -
15 IDR -
16 IDR -
17 IDR -
18 IDR -
19 IDR -
20 IDR -
21 IDR -
GRAND TOTAL: IDR 112,000,000

No. ITEM BRAND & TYPE QTY ESTIMATED PRICE TOTAL

1 Sewa Kontrakan Jl. Taman Kaliandra no. 17 6 IDR 6,700,000 IDR 40,200,000
2 Utility Listrik & Air 6 IDR 5,000,000 IDR 30,000,000
3 IDR -
4 IDR -
5 IDR -
6 IDR -
7 IDR -
8 IDR -
9 IDR -
10 IDR -
11 IDR -
12 IDR -
13 IDR -
14 IDR -
15 IDR -
16 IDR -
17 IDR -
18 IDR -
19 IDR -
20 IDR -
21 IDR -
GRAND TOTAL: IDR 70,200,000
No. ITEM BRAND & TYPE QTY ESTIMATED PRICE TOTAL
1 Admin & Sales Govin 6 IDR 1,700,000 IDR 10,200,000
2 Supervisor Danny 6 IDR 2,000,000 IDR 12,000,000
3 Penjahit IDR -
4 Mesin sidik jari absensi Solution X-105 1 IDR 1,500,000 IDR 1,500,000
5 IDR -
6 IDR -
7 IDR -
8 IDR -
9 IDR -
10 IDR -
11 IDR -
12 IDR -
13 IDR -
14 IDR -
15 IDR -
16 IDR -
17 IDR -
18 IDR -
19 IDR -
20 IDR -
21 IDR -
GRAND TOTAL: IDR 23,700,000

No. ITEM BRAND & TYPE QTY ESTIMATED PRICE TOTAL

1 Ad Campaign Facebook Sponsor Ads 6 IDR 2,000,000 IDR 12,000,000
2 Ad Campaign Instagram Sponsor Ads 6 IDR 2,000,000 IDR 12,000,000
3 Ad Campaign Youtube Sponsor Ads 6 IDR 2,000,000 IDR 12,000,000
4 Pembuatan Video Campaign Reza Ardhen Digital Marketing 12 IDR 4,000,000 IDR 48,000,000
5 IDR -
6 IDR -
7 IDR -
8 IDR -
9 IDR -
10 IDR -
11 IDR -
12 IDR -
13 IDR -
14 IDR -
15 IDR -
16 IDR -
17 IDR -
18 IDR -
19 IDR -
20 IDR -
21 IDR -
GRAND TOTAL: IDR 84,000,000
 V. FUNDING PROPOSAL

Previously I managed to post a funding proposal to seek investors, posted already on a secret
facebook group called forum investasi ITB.

Contact Person:
Dennis Suryana

081 (Whatsapp personal), denss (line personal) [ AKTIF ]

0822 888 99992 (Whatsapp konveksi), supplymonkeys (line konveksi) [ Nocan yang sudah disiapkan utk
konveksinya ] [ AKTIF ]

0822 999 88882 (Whatsapp company), businessmonkeys (line company) [ Nocan yang sudah disiapkan utk
companynya ] [ AKTIF ]

081 (nomor alternative, d ipad, tidak aktif, krn d ipad) [ non-aktif ]

Seluruh Media social yang saya miliki (informasi tambahan bagi investor yang mau kepo)

Medsos pribadi / personal

facebook.com/denss
instagram.com/dennissuryana
youtube.com/dennissuryana

Medsos bisnis / usaha / page public

facebook.com/dennissuryana
instagram.com/dino360
instagram.com/dino360supply
facebook.com/dinothreesixty
instagram.com/supplymonkeys
facebook.com/supplymonkeys