A STUDY ON EFFECTIVENESS OF RETAIL OPERATIONS AT BIG BAZAAR

Name of the customer: ____________________________________

1. Location of Outlet ………………………………

2. Current owner of retail outlet ………………………………………..
3. Number of years in an operation ……………………………………………
4. Age of the respondents. Age Total Below [ ]
a) 18-30 b) 18-40
c) 40-60
5. Gender of the respondents: [ ]
a) Male b) Female
6. How do you came to know about Big Bazaar [ ]
a) Hoardings b) News paper
c) Total Electronic Media d) Brochures
e) Any other
7. How is the order taking process in the Big Bazaar? [ ]
a) Best b) Average
c) Not Good d) Worst
8. During which sales offer you visit the store most? [ ]
a) Wednesday Bazaar b) Monthly Bachat Bazaar
c) Weekend offers
9. Which promotional services do you expect from Big Bazaar? [ ]
a) Discount Offer b) Coupons
c) Free Gifts d) Credit Card
e) Game Shows
10. Are you satisfied with Big Bazaar own brands? [ ]
a) Yes b) No
11. In which Operational area, Big Bazaar needs improvement? [ ]
a) In-store Communication b) Product knowledge of sales staff
c) Reduction of waiting time at billing desk d) Product display/Window display
12. “On-time product replenishment at big bazaar is excellent” How you rate this statement
on rating scale? [ ]
a) Strongly Agree b) Agree
c) Undecided d) Disagree
e) Strongly disagree
13. Do you satisfied with the billing system of Big Bazaar? [ ]
a) Yes b) No
14. What is your satisfaction level rate about services provided by big bazaar: [ ]
a) Highly Satisfied b) Satisfied
c) Neutral d) Dissatisfied
e) Highly dissatisfied
15. Do you satisfied with the information about products which is provided by employees of
Big Bazaar to its customer? [ ]
a) Highly Satisfied b) Satisfied
c) Neutral d) Dissatisfied
e) Highly dissatisfied
16. How is the customer assistance process in Big Bazaar? [ ]
a) Excellent b) Good
c) Satisfied d) Average
e) Poor
17. Do you think that the discount offers at Big Bazaar promote impulse buying? [ ]
a) Yes b) No
18. “Price of the goods offered at Big Bazaar are moderate comparatively other shopping
malls” How you rate this statement on rating scale? [ ]
a) Strongly Agree b) Agree
c) Undecided d) Disagree
e) Strongly disagree
19. Rank the following features/aspects that encourage your purchase in Big Bazaar?

Options
S.No. Attributes
Always Often Occasionally Rarely Never

a Price

Promotional
b
Tools

Location
c
Advantages

d Amenities

Collection
e
of Brands

f Ambience

g Store Maze

20. Is it easy to move with the trolley in the store [ ]

a) Yes b) No