Академический Документы
Профессиональный Документы
Культура Документы
Starbucks in Global
Starbucks Objective
PESTEL analysis
PESTEL analysis
Competitor analysis
Coffee bean & Tea Leaf Good High Average Very good
SWOT analysis
Ansoff matrix
Global recognition Global recognition
Market segmentation
Geographics [VALUE] [VALUE]
Main Cities
Demographics
[VALUE]
Age Children (13-17) [VALUE]
Young Adults (18-24)
Adults (25-40)
Matured (Above 40)
Gender Male
Female
Income Low Income (Below Rs.25,000)
Middle Income (Rs.25,000 – Rs.40,000) Adults age 25 - 40
Higher Income (Above Rs.40,000)
Young adults age 18 - 24
Children age 13 - 17
Age above 40
Targeting
Starbucks target market
Age group: 18 – 40
Positioning
Price
high
Price low
STARBUCKS MARKETING STRATEGY 14
PLACE PEOPLE
Accessibility, availability Social, positive attitude, active, skilled
staff, training, customer service
PROMOTION
Social media, Free samples, Credit
card discounts
ACTION PLAN 15
Action Plan Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Official launch
Hoarding