Regular Expressions Regular Expressions

Use Regular Expressions to refine searches in the Google Use Regular Expressions to refine searches in the Google
Analytics interface, or for Segments, Analytics interface, or for Segments,
View Filters, or Content Groupings. View Filters, or Content Groupings.

Wildcards Wildcards
Char. Description Char. Description
Matches any single character Matches any single character
. (letter, number or symbol) . (letter, number or symbol)
Example: goo.gle Example: goo.gle
Matches zero or more of the previous item. The Matches zero or more of the previous item. The
* default previous item is the previous character * default previous item is the previous character
Example: goo*gle Example: goo*gle
Just like a star, except that it must match at Just like a star, except that it must match at
+ least one previous item + least one previous item
Example: goo+gle Example: goo+gle
Matches zero or one of the previous item Matches zero or one of the previous item
? ?
Example: labou?r Example: labou?r
Allows you to do an "or" match Allows you to do an "or" match
| |
Example: a|b Example: a|b

Anchors Anchors
Data must be at beginning of its field Data must be at beginning of its field
^ ^
Example: ^blog Example: ^blog
Data must be at the end of its field Data must be at the end of its field
$ $
Example: pdf$ Example: pdf$

Grouping Grouping
Use parentheses to create an item, Use parentheses to create an item,
() instead of accepting the default () instead of accepting the default
Example: Thank(s| you) Example: Thank(s| you)
Use brackets to create a list of items to match Use brackets to create a list of items to match
[] []
Example: Option [ABC] Example: Option [ABC]
Use dashes with brackets to extend your list Use dashes with brackets to extend your list
- -
Example: [A-Za-z] Example: [A-Za-z]
Repeat the last “piece” of information a specific Repeat the last “piece” of information a specific
{} number of times {} number of times
Example: [0-9]{4} Example: [0-9]{4}

Other Characters Other Characters

Turns a regular expression character into an Turns a regular expression character into an
\ \
everyday character everyday character
Use in Google Analytics filter to reference a Use in Google Analytics filter to reference a
$A1 $A1
matched group matched group
.* Matches everything .* Matches everything
\d \d
Use these shortcuts to denote a Digit, Space, or Use these shortcuts to denote a Digit, Space, or
\s \s
Word Character (letters/numbers) Word Character (letters/numbers)
\w \w

Check out our blog for more tips: Check out our blog for more tips:
lunametrics.com/blog lunametrics.com/blog

GA, AW, and GTM Trainings: GA, AW, and GTM Trainings:
lunametrics.com/training lunametrics.com/training
 GA Report Overview
Audience- Who came to our site?
 Where geographically?
 Have they been here before?
 How often do they come back?
 What devices do they use?
GA Report Overview
Audience- Who came to our site?
 Where geographically?
 Have they been here before?
 How often do they come back?
 What devices do they use?

Acquisition- How did they get here? Acquisition- How did they get here?
 What channels are driving the most traffic?  What channels are driving the most traffic?
 Which sites are sending traffic to your site?  Which sites are sending traffic to your site?
 Which campaigns are driving the most traffic?  Which campaigns are driving the most traffic?

Behavior- What did they look at?
 Which pages?
 Where did they enter and leave?
 What did they search for?
 What actions did they take?
Behavior- What did they look at?
 Which pages?
 Where did they enter and leave?
 What did they search for?
 What actions did they take?

Conversions- Were they successful? Conversions- Were they successful?

 Did they complete our goals?  Did they complete our goals?
 Did they complete a transaction?  Did they complete a transaction?
 If not, where did they drop out?  If not, where did they drop out?

Keyboard Shortcuts Keyboard Shortcuts

Date Range Date Range
dt Set date range to today dt Set date range to today
dy Set date range to yesterday dy Set date range to yesterday
dw Set date range to last week dw Set date range to last week
dm Set date range to last month dm Set date range to last month
d7 Set date range to last 7 days d7 Set date range to last 7 days
d30 Set date range to last 30 days d30 Set date range to last 30 days
dc Toggle date comparison mode dc Toggle date comparison mode
(previous period) (previous period)
dx Toggle date comparison mode dx Toggle date comparison mode
(previous year) (previous year)

General General
? Open keyboard shortcut help ? Open keyboard shortcut help
h Search help center h Search help center
a Open account panel a Open account panel
s or / Search reports s or / Search reports
<shift> + d Go to the default dashboard <shift> + d Go to the default dashboard
m Toggle the navigation menu m Toggle the navigation menu

Check out our blog for more tips: Check out our blog for more tips:
lunametrics.com/blog lunametrics.com/blog

GA, AW, and GTM Trainings: GA, AW, and GTM Trainings:
lunametrics.com/training lunametrics.com/training