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a. Brief Description/Nature of the Proposed Study

b. Background of the Study
c. Rationale/Significance of the Study
d. Objectives of the Study
e. Scope, Focus and Limitations of the Study
f. Methodology
g. Definition of Terms

Part II. Enterprise/Company or Corporate Strategic Plan

I. Overview of the Company/Enterprise

a. Profile
• Complete Name(s)
• Name
• Physical Address
• Date established
• Vision and Mission
• Objectives aside from earning profit
• Core Values that the business lives by
• Is there a story behind the business (like inspiration or motivation or something similar)
• Motto/Slogan
• food and/or services (with name and prices)—PICTURE
• best-selling product and most not profitable product
• Safety, health, and environmental policies
• Number of employees
• Trained? (especially the baker)
• Character/personality preference
• Age range

b. Performance (operations-oriented)
• Operating hours (including days)
 Is it effective and efficient or very beneficial for the business?
• Shifting of employees
• Raw Materials/Ingredients: Supplier
• Processing: unique style of producing products
• Quality of food from raw materials to processing (normal or high quality)
• kinds of equipment or machineries used for preparing/processing, storing food
• what should be done if there’s power shortage?
• Who?
• Reason
• Customer complaints
• Employee theft/fraud
• the process of obtaining and storing the raw ingredients
• how frequent do you meet up with the supplier to get fresh ingredients?
• method of advertisement

B. Overview/State of Industry
As a business owner, you must understand what is going on not just in your own business but
also in your entire industry. The factors that are hurting and helping other players in the industry will
also impact your business. While you probably can't control all of these external factors, you can control
how your business will respond to them. In fact, the way your business responds to them might
constitute part of its competitive advantage.

- How would you position your business in the industry?


- Major characteristics
- Major existing players
- Strengths and weaknesses (how to compete with strengths, improve weaknesses)
- Industry life cycle (NEW, STABLE, EXPANDING)
- Growth pace

- Largest competitor
- Other competitors
- List of market leaders and their competitive share
- their products, competitive advantage and disadvantage

c. Opportunity
- what gives your business a competitive advantage?
- unique products and customer service (or what large businesses can’t offer)
- what percentage can you mark up your products and still be competitive?
- which types of discounts can you profitably offer during sales? ***
- what your employees expect to be paid?

d. Risks
- identified risks
- if have, how did you resolve it?

e. Legal, Economic and Political Factors

- how is your business affected by the environmental issues, trade regulations, labor relations,
health and safety regulations, government and regulatory agencies?

f. Technology
- which aspects of your business are most sensitive to changes in technology?
- how can you position your business to stay in touch with current, emerging, and future

C. Environmental Scenario Analysis

A. External: Opportunities and Threats
1. NATURAL ENVIRONMENT (Resources and Climate)
• effects of changes in:
PHYSICAL RESOURCES: Money, People, Time, Suppliers, Venue
CLIMATE, and WILDLIFE: how can changes in climate and wildlife affect
(positively, and negatively) your business?
• Sociocultural Factors: Attitude, feelings, thoughts, customs
• Economic Forces: unemployment rate, inflation rate
• Political-Legal Forces: legislations rendered by commissions and agencies, actual and
potential restriction
• Technological Forces: improved communication, better management information,
information abuse
3. TASK ENVIRONMENT (Industry Analysis)
• Shareholders, Suppliers, Governments, Special Interest Group, Employee/Labor
Unions, Customers, Competitors, Creditors, Trade Associations, Communities

1. What is your view or opinion about the following factors that affects your business?
A. Political (legislations rendered by commissions and agencies, actual and potential restriction)
B. Economic (interest rates, exchange rates, recession, inflation, taxes, demand, supply)
C. Social (Attitude, feelings, thoughts, customs)
D. Technological (improved communication, better management information, information abuse)
E. Customers and Clients (changing tastes, preferences, lifestyle)
F. Suppliers (ensuring steady flow of needed inputs at lowest price available)
G. Competitors (better pricing, new products, quality services)
H. Pressure Groups (influence the actions of the company)

A. Internal: Strengths and Weaknesses

1. STRUCTURE (Chain of command/protocol)
2. CULTURE (Beliefs, expectations, values)
3. RESOURCES (Assets, skills, competencies, knowledge)
B. SWOT Analysis (grid)
• Strengths, Weaknesses, Opportunities, Threats

1. Existing strategic plan


What are your current and future strategies for:

1. Marketing
2. Production/Technical
3. Management/Organizational
4. Financial

Other Critical Success Factors/Areas of Concern

1. What are other critical success factors that would be vital to your business’ success as well
as would benefit the business?
2. How about other areas for concern?

Financial Projections (at least 3 years)

If possible amount, if not, percentage

1. Unit sales
2. Pricing
3. Unit cost
4. Fixed costs (rent, payroll)
5. Variable costs (advertising, promotional expenses)
6. Cash flow (returns)
7. Income projections
8. Assets and liabilities
9. Break even point
10. Increase in sales (for next year, and next 2 years)
11. Increase in expenses (Fixed and Variable Cost)
12. Increase in Pricing