FMCG

●
Also known as Consumer Packaged Goods (CPG)
●
Products with quick turnover &relatively low cost
●
Less thinking by consumers
●
Absolute profit made on FMCG products is relatively small but they sell in large
quantity & earn large profits.
●
Durable Products; E.g. Soaps, Cosmetics, teeth cleaning products, shaving
products etc.
●
Non-Durable Products; E.g. Glassware's, bulbs, batteries, plastic goods etc.
 HAIR CARE
●
The hair care market in India is estimated at around INR 3,800 Cr. The hair
care market can be segmented into hair colorants & conditioners, hair
oils, shampoos and hair gels.

●
Hair Colorants: The major players in hair colorants category are Godrej,
Garnier, L'Oreal, and Lakme.

●
Hair oils: The hair oil market is valued at Rs. 6 billions (6,000 crores)
Marico is the leader in Hair Oil segment with market share of 33 per cent;
Dabur occupies second position at 17 per cent.

●
SOURCE: SOURCE: FICCI REPORT 2009
 HAIR CARE
●
SHAMPOOS:
●
Cosmetic ( shine, health, strength )
●
Anti - Dandruff
●
Herbal
●
The Indian shampoo market is estimated to be around INR 2,700 Cr.
Sachet makes up to 40 per cent of the total shampoo sale. Market is
dominated by HUL with around 44 per cent market share; P&G occupies
second position with market share of around 20 per cent. Anti-dandruff
segment constitutes around 15 per cent of the total shampoo market.
●
TOP BRANDS
●
Normal Shampoo : Clinic Plus, Sunsilk, Chik
●
Herbal Shampoo : Ayush, Dabur Vatika, Nyle
●
Anti Dandruff Shampoo: Clinic All Clear, Head & Shoulders, Garnier
●
SOURCE: SOURCE: FICCI REPORT 2009
 SHAMPOO
MARKET SHARE OF MAIN PLAYERS

45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
HUL
P&G
Other
Cavin
Dabur
Kare
 SKIN CARE
●
The total skin care market is estimated to be around INR 3,400 Cr.
●
The skin care market can be segregated into toners, cleansers,
sunscreens, anti-wrinkle creams, dark circle removing creams, astringents,
facial creams, moisturizers, fairness creams, day and night creams.
●
Major players in this segment are:
 Hindustan Lever (Fair & Lovely, Lakme, Ponds) with a market share of
53%.

 CavinKare- Fairever with a market share of over12 % and

 Godrej -Fair Glow with a market share of 3.4 %.

●
The other players that have a presence in the market are Emami (Gold
Turmeric and Naturally Fair), Revlon (Fair & Glow).
●
SOURCE: SOURCE: FICCI REPORT 2009
 COSMETICS AND TOILETRIES
●
Indian cosmetics and toiletries market is valued at INR 4,428 Cr.

●
COSMETICS
The cosmetics market can be segregated into talcum powder, color
cosmetics (lip, eye, face, and nail care products), deodorants, and
perfumes. The cosmetics market has been growing at the rate of 15-20%
for the last few years.

●
Talcum powder:
 Most popular cosmetic products in India.
 Its market is valued at Rs 3.5 billions.
 Market is growing at the rate of 12% per annum.
 Ponds dominates talcum powder market with a market share of 70%,
followed by Johnson & Johnson with a market share of 15%.
 SOURCE: MARKET AND RESEARCH 2009
 COSMETICS AND TOILETRIES
●
COLOUR COSMETICS:
 Market is valued at $60 million.
 The major products in color cosmetics market are foundation, compacts,
eye make-up, lipsticks, nail enamels, blush-on, etc.
 Lipsticks and Nail Enamel account for 65% of the Color cosmetic segment.
 The nail polish segment is valued at Rs. 1.25 billions followed by the
lipstick market at Rs 7 millions.
 All the categories in this segment are growing at around 25-30%.

 MEN’S CARE:
 Men also use body sprays, colognes and other toiletries products. The
men's personal care market is valued at $165 millions. Gillette is the
largest player in this segment. Other major players in this segment are HLL,
Godrej, and J.L. Morison and HLL.
 FMCG CATEGORY & PRODUCTS
●
Household Care
e.g. laundry soaps, mosquito repellents, dish cleaners etc.
●
Food & beverages
e.g. soft drinks, bakery products, tea, coffee, vegetables etc.
●
Personal Care
oral care, hair care, skin care, cosmetics, deodorants, perfumes etc.
 FMCG INDUSTRY
 India's FMCG sector is the fourth largest sector in the economy and
creates employment for more than three million people in downstream
activities.

 The total FMCG market is in excess of INR 85,000 Crores. It is currently

growing at double digit growth rate and is expected to maintain a high
growth rate.
 According to CRISIL anticipation, FMCG sector could touch around INR
140,000 Crores by 2015.
 FMCG industry is
 Innovative
 Full of Rich Experience
 Worldwide reach
 Frequently traveling opportunities
 SOURCE: HEM INSTITUTIONAL RESEARCH DESK 2009
 FMCG BREAKUP

●
SOURCE: FICCI REPORT 2009
 OVERALL CATEGORY PENETRATION

●
Depth of sales of a particular product in a given market. The deeper the penetration, the
higher the volume of product sales.
●
SOURCE: FICCI REPORT 2009
 INDIAN PERSONAL CARE MARKET
●
The Indian Rs 17,000 Cr. personal care industry.
 PERSONAL CARE- MARKET SIZE
●
The Indian personal care industry is estimated
at INR 17,000 Cr. The industry is divided into
oral care, fabric wash, personal wash, hair
care, skin care, colored cosmetics, men’s
toiletries and fragrances.