PRESS RELEASE

FOR IMMEDIATE RELEASE

5 March 2018 | Hong Kong

DDB Group Hong Kong wins regional brand strategy and creative duties
for Hotels.com APAC

Leading online accommodation booking platform Hotels.com has appointed

DDB Group Hong Kong to lead its Asian creative and strategic duties across
Hong Kong, Japan, Singapore, Thailand, and Taiwan. DDB won the multi-
market pitch against top agencies in the region.

The Agency’s focus is to increase brand affinity and customers’ emotional

connection with the Hotels.com brand as it continues to grow its presence
and awareness in Asia Pacific.

Chie Ikoma, Senior Manager, APAC Brand Marketing, Hotels.com brand,

said, “DDB Group Hong Kong impressed us with its grand vision and
ambition for our brief. The team thought about the task not just as a one-off
campaign, but as a long-term sustainable platform. We look forward to
working together to grow the Hotels.com brand across the region.”

At the core of DDB Group Hong Kong’s approach is a very distinct creative
concept that aims to bring a recently launched brand mascot – a pug in a
bellboy uniform – to connect with the brand and most importantly
Hotels.com customers and stakeholders.

Justin Bonnett, DDB Group Hong Kong’s Business Director, Regional

Accounts, said, “When we were presented with the opportunity, we felt
excited by its creative potential We can’t wait to bring our idea to life across
Asia, building a strong foundation for future brand growth. It also helps that
we are all passionate travellers and dog lovers.”
(Pictured above, left to right: Andreas Krasser, Head of Strategy & Innovation;
Justin Bonnett, Business Director, Regional Accounts; Chie Ikoma, Senior
Manager, APAC Brand Marketing; Jamal Hamidi, Executive Creative Director,
Global Business; Annie Tong, Head of Broadcast)

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About DDB Group Hong Kong

DDB Group Hong Kong (DDB and Tribal Worldwide) is united behind our
founder Bill Bernbach's belief that ‘Creativity is the most powerful force in
business’. At Campaign Asia-Pacific’s Agency of the Year Awards 2017,
DDB Group was awarded Creative Agency of the Year (Bronze) and Greater
China Strategic/Brand Planner of the Year. DDB Group Hong Kong also
received accolades at Marketing Magazine’s Agency of the Year Awards,
winning Creative Agency of the Year (Gold) and Integrated Agency of the
Year (Gold) consecutively in 2015 and 2016.

DDB Asia is a cohesive collaboration of global businesses, including DDB

(advertising), Tribal Worldwide (digital), DDB Remedy (healthcare and
medical), Track (e-commerce) and TracyLocke (shopper marketing).
Comprising of six offices in four countries, DDB Asia is part of the DDB
Worldwide communications network and Omnicom Group.

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Contact
Karen See
Communications, DDB Group Hong Kong
karen.see@hk.ddb.com

or

Carly Chung
Communications, DDB Group Hong Kong
carly.chung@hk.ddb.com