Market Research About Chicken Wings

In Partial Fulfillment of the Requirements in Feasibility Studies
Submitted to:
Leo Santiago C. Arrabaca III, MBA
Submitted by:
Alipoyo, Antonette D.
Bleza, Krishna Faye G.
Engcong, Lourenze Vince B.
Filoteo, Sherwin A.
Honor, Aj kerk N.
Lumactod, Alida Mae C.
Salvani, Alejo Jason L.
Date Submitted:
January 27, 2018
TABLE OF CONTENTS
VISION AND MISSION STATEMENTS…………………………………… i
I. EXECUTIVE SUMMARY ……………………..…………….…..…... ii
A. Market Research ...................................................................................... iii

B. Marketing Mix ..........................................................................................iii
C. Production Plan ........................................................................................iv
D. Financial Plan ...........................................................................................iv
E. Organizational Plan ....................................................................................v
II. MARKETING PLAN …………………………………………..……1

A. Product Description ...................................................................................2
B. Target Market.............................................................................................3
C. Demand and Supply Analysis....................................................................4
D. Sales Projection........................................................................................13
E. Marketing Mix..........................................................................................14
F. Marketing/Selling Expenses.....................................................................18
III. PRODUCTION PLAN / OPERATION PLAN…………….……….. 19

A. Production Process ……………………..…………………………..…..20
B. Production Schedule ………………………………………..…………. 21
C. Labor Requirement…………...…………………………...………….....21
D. Machinery / Equipment Requirement…………………………………...22
E. Raw Materials Requirement…………...………………………………..22
F. Plant Factory Location……………………..…………………...………23
G. Plant Layout. ………………………………………..………….………24
H. Waste Disposal System. …………………………………..….………...25
I. Quality Control………………………………………………………….25
J. Production Cost…………………………………………………………26
IV. ORGANIZATIONAL PLAN …………………………...……………31

A. Legal Form of Business…………………………………………..……. 32
B. Organizational Structure ………………………………...………..…….32
C. List of Officers………………………………………………….….. ….33
D. Office Equipment / Materials / Tools ……………………………...….. 35
E. Administrative Expenses ………….…………………………...……….36
F. Company Policies ………………………………………..………….….37
V. FINANCIAL PLAN……………………………………………...…… 43
A. Total Project Cost ....................................................................................44
B. Source of Financing .................................................................................45
C. Projected Financial Statements.................................................................46
D. Profitability Indices...................................................................................49
E. List of Assumptions Used ........................................................................50
F. Schedules/Notes to Financial Statements..................................................51
Appendices
A. Resumes
B. Marketing Materials
C. Memorandum of Agreement
VISION
To provide quality service to our customers

and to become the most competitive store
among all the food stores inside Xavier
University - Ateneo de Cagayan.
MISSION
Shakey CHICK Company’s mission is to

produce affordable and delicious food to
ensure that each customer will experience a
flavorful Chicken Wings with Fries that fits
the budget of the community of Xavier
University – Ateneo de Cagayan.
i
EXECUTIVE
SUMMARY
ii
EXECUTIVE SUMMARY
A. Market Research
1. Research Methods
a. Survey:
 Xavier University – Ateneo de Cagayan In person distribution
of our survey questionnaire
b. Observation:
 Wings & Things
 Go Wings
 Hahnchen Co.
c. Focus Group Interview:
 Xavier University – Ateneo de Cagayan
2. Demand Analysis
a. Total Monthly Demand of Products:
 1633 units for the whole operation
b. Market Share:
 25%
c. Total Units to Produce per Month:
 408 units per month
d. Per Capita Consumption:
 Php 43.99
B. Marketing Mix
1. Name of Product: Chico Potato
Company Name: Shakey CHICK Co.
Service: Food/Snack
2. Price per variant:
 Barbeque Chico Potato: Php 49.00
 Sour Cream Chico Potato: Php 49.00
iii
 Cheese Chico Potato: Php 49.00
3. Distribution Channel:
 Shop Location: Student Entrepreneurship Program or SEC Mall
Xavier University, Cagayan de Oro City
4. Promotion
The promotional strategies of the company include the following:
Social Media spread of our posters and updates of some of the
following promotions.
 Free Sampling
 Chicken Bucket Feast
C. Production Plan
A. Production Schedule:
 Every day for 6 days a week except for school holidays, exams,
and semestral breaks.
B. Total Duration per Production:
 Barbeque Chico Potato: 5 minutes
 Sour Cream Chico Potato: 5 minutes
 Cheese Chico Potato: 5 minutes
C. Total Number of Units Produced per Production:

 19 units per production
D. Financial Plan
1. Break-Even Point in Volume and Sales per day:
 18 units per day
Break-Even Point in Volume Sales per day:

 Php882.00
2. Total Number of Units Sold in 1 year / 9 months:

 6,438 units sold in 9 months.
iv
3. Total Net Sales in 1 year / 9 months:
 Php 316,099.00
4. Total Net Income in 1 year / 9 months:

 Php 47,202.78 net income in 9 months
D. Organizational Plan
1. Type of Business:
 Shakey CHICK Co. is a company that manufactures and serves
high quality yet affordable Chico Potato, a combination of
Chicken Wings and Fries, to its customers
2. Initial Investment:
 Php 52,073.92
v
MARKETING PLAN
1
A. PRODUCT DESCRIPTION
Shakey CHICK Company offers the Chico Potato. This product belongs to the
snack category. The concept of Chico Potato is chicken wings and fries placed on
a rectangular paper box. The chicken wings and fries are fried then topped with a
special flavor powder. Chico Potato has three flavor varieties. These are
barbecue, sour cream, and cheese. Aside from this, the company also offers a
special sauce for the chicken wings and fries.
2
B. TARGET MARKET
The Shakey CHICK Company will be located at Xavier University- Ateneo

de Cagayan Student Entrepreneurship Center (SEC) mall, Corrales Avenue,
Cagayan de Oro City. The Shakey CHICK company’s target market are the
Senior high and College Students in Xavier University. Our food business is open
to all who enters the school most likely every day who are most likely working
or enrolling in Xavier University. The estimated allowance that our target
customer must have is at least 100 – 150 pesos since the area is in the school.
Gender and Age does not matter as there are no such thing as Man or Woman
foods and all of the students and teachers in the school are on ages 16 and above.
Religion is not necessary in this case; the only issue about food on religion is
pork.
The area of the store is one of the crowded areas in the school, given that
the SEC Mall is for FS Groups’ implementation of their businesses. Therefore, it
can easily grasp the attention of the prospects. Most people on Xavier are eating
fast foods; they are fond of eating foods that are new to their eyes. Some of them
crave on chickens and some are in to eating chicken all the time. There are also
people who influence other people to eat the food especially if they loved the taste
of the food.
People nowadays wants fast service specially the students because most of
them are in a hurry due to their classes. They like foods that are easy to eat with
no hassle.
Since the planned business will be in the school, there are many students
or teachers who can see this and will influence people close to them to buy the
food.
The food is open to everyone as long as the costumer has no allergy of the food.
3
C. DEMAND AND SUPPLY ANALYSIS
SURVEY RESULTS
1. How much is your daily allowance? DECISION:

Our respondents are students of
Xavier University with a majority
8% of 101 and above allowance. We
50 BELOW
36% 51 - 100 decided to set our product at an

56%
101 ABOVE
affordable price as long as it
agrees with the budget plan.
2. If CHICO POTATO is sold in the market, DECISION:

would you buy one? Since majority of our respondents
said “yes” on buying our propose
product, we decided to pursue in
7% offering our products to our
YES, I WILL
market. A majority of yes is giving
NO
93%
us an implication that there is a
market demand for our product.
3. I prefer eating on-the-go rather than DECISION:

sitting inside a restaurant. Since more than half of our
respondents prefer eating meal-on-
the-go than dining in. We decided
25%
YES
to have a packaging that it’s
convenient to hold for the
NO
75% customers.
4. The Flavor/s that appeals to me the DECISION:

most is/are. (You may choose more than The group decided to serve
one) volumes of our product’s
variation based on the percentage
BARBEQUE result of each sauce.
26%
47% SOUR CREAM
27% CHEESE
4
5. I prefer eating chicken wings when DECISION:
there is _____. The group decided to serve
volumes of our product’s variation
of dip sauce based on the
CATSUP AND MAYO
percentage result of each sauce.
38%
62% NONE
6. How often would you buy from DECISION:

Shakey CHICK Co. ? Since most of our respondents
3 times a week
answered once a week to buying
6%
our product, we decided to operate
16% 22% once a week
continuously.
once every two
weeks
56%
once a month
7. How would you want this to be DECISION:

served? Our respondents prefer the product
to be served in a rectangular box.
IN A CUP
So we decided to go with what the
20%
44% IN A BOWL respondents chose, it is also handy
36%
for the customers to hold wherever
IN A RETANGULAR
BOX
they go.
8. How much can you afford to pay for a DECISION:

snack like this? Since most of our respondents can
only afford Php 46-50 to pay for
11%
Chico Potato, we decided to price
Php 46-50
our product between that ranges of
31% Php 51-55
58%
Php 56-60
consumers’ chosen sauce.
5
9.What will convince you to buy Chicken DECISION:
wings with fries? Since most of our respondents
chose taste as their preference to
PRICE
buy Chico Potato, we will be
7%3% TASTE
14% 26% focusing and targeting on giving
Appearance/Packaging our best quality of taste to satisfy
50% Place/Ambiance our customer’s wants.
Advertising/Promotion
10. Would you recommend Chicken 11. In a months’ time, how many
wings with fries from Shakey CHIC people do you think can you share
Co. if it is being sold in the market? this product to and be convinced to
buy one?
4%
YES, I WILL LESS THAN 10
17%23%
NOPE 11 - 20.
96% 60% 21 - ABOVE
12. Do you use social media? 13. Are you persuaded to make
purchase decisions with what you
see on social media?
4%
YES
18%
YES
NO
96% NO
82%
DECISION:
Since majority of our respondents are using social media we decided to
use Facebook as our main social media site to advertise and market our
product.
6
OBSERVATION RESULTS
a) Table
Total Market
Competitors Mon Tues Wed Thurs Fri TOTAL PRICE
Sales Share
POTATO
15 11 9 12 13 60 75 4,500 16%
CORNER
KCOMPANY 10 12 9 11 13 55 45 2,475 13.75%
THE
HAHNCHEN 37 63 35 55 70 260 39 10,140 70.08%
CO.
TOTAL 375 ₱17,115 100.00%
TOTAL NUMBER OF UNITS SOLD per MONTH
= (375/5) * 22
= 1650 units
TOTAL NUMBER OF UNITS to PRODUCE
= 1650 * 25% (Market Share)

= 413 units per month
= 19 units per day
PER CAPITA CONSUMPTION
=17,115 / 375
=₱45.64 ~ ₱ 46.00
7
b) Practices of Competitors
• Potato Corner
Potato Corner has been very popular with their signature product- flavored
French fries over the recent years. Their stall is located inside the Magis in
Xavier University. Potato Corner offers french fries with a wide range of
different flavours: cheese, barbeque and sour cream. The sizes they offer
are regular, large, jumbo, giga and tera. With multiple varieties of potato
fries and flavors to choose from, customers would definitely keep coming
back for more.
Note: We only counted those customers who ordered Potato Corner’s fries
jumbo size.
• K Company
Kcompany is located in the SEC mall and they were positioned facing the
second entrance in Xavier University. This store is selling powdered fries,
kamote nuggets and a mixed of both fries and kamote nuggets. The sizes
offer for their product are regular, large, jumbo, mega, and ultra at a price
range of 20-99 pesos. Their location is quite favourable to them since it is
visible to people who passes in the second gate of Xavier University.
Note: We only counted those customers who ordered Kcompany’s fries

jumbo size.
• Hahnchen Co.
Hahnchen Co. is located inside the SEC MALL and they were positioned
at the left side beside Ice creampany. They sell scrumptious snack which
is a combination of a drink and chicken pop fritas with flavoured fries. It
only offers one size and can be bought for 39 pesos only. Aside from the
taste, its food and drink are placed in one cup which makes easier for the
8
customer and doesn’t need a lot of cups to carry. This snack would satisfy
the taste of students and workers who wants to buy a snack which is already
all in one.
c) Focus Group Interview Results
a. Names of Respondents and corresponding professions / backgrounds
NAME BACKGROUND
 GRADE 12
 STEM
Princess Chen
 Student of Xavier University
 Senior High
 GRADE 12
 STEM
Rosthel Malagar
 Senior High
 GRADE 12
 STEM
Beethhoven Moises P. Go
 Senior High
 GRADE 12
 HUMSS
Carlo L. Phung
 Senior High
 GRADE 12
 HUMSS
Kathrynne G. Duero
 Senior High
 GRADE 12
 HUMSS
Maria Patricia C. Damasing
 Senior High
9
 GRADE 12
 HUMSS
John Edwards M. Vergara
 Senior High
 GRADE 12
 HUMSS
Blues Agustine B. Ramiro  Student of Xavier University
 Senior High
 Faculty of Xavier University

Elemar Jurado  PE department
 Faculty of Xavier University
Alice Beja Artazo
 PE department
 3RD YEAR
 BSBA
Vivian Dahab
 College
 3rd YEAR
 BSBA
Bea Acdal
 College
10
b. Feedback / Comments
NAME COMMENTS
 It is yummy and crispy.

 Estimated price is 80-90
 Great Value for price
Princess Chen
 Presentation is great.
 I would buy this product if it is
sold at SEC Mall.
 I prefer this as a snack rather
than a meal.
 The food looks good at first
Rosthel Malagar sight.
 The price is great for 45php
 I would definitely buy this!
 My estimated price is 50php
 Fries must be fresh.
Beethhoven Moises P. Go  The chicken is crispy.
 Great value for price
 I would buy this at SEC mall
 The Sauce is great
Carlo L. Phung  The fries taste great. It is not the
typical fries.
 The sauce is common but good
kind of common.
Kathrynne G. Duero  Add extra flavoring to the
chicken and fries.
 Great value for price.
 The taste of the fries is
interesting.
Maria Patricia C. Damasing  Great value for 45php
considering the serving.
 More Sauce on the fries.
11
 The packaging is nice.
 The food is worth the price.
 It is crispy and the fries taste
good too.
John Edwards M. Vergara
 Good to go food.
 I will buy this even when i am
in a hurry because it is
convenient.
 The price is great.
 I expected a higher price for
this product because of the
Blues Agustine B. Ramiro
serving.
 This is going to be my new
favorite.
 Add different variety of the
sauce.
Elemar Jurado  It is better if spicy.
 The Chicken is good.
 The topping is nice.

 Chicken is very tasty!
 Needs more marinating.
Alice BejArtazo  Add calamansi to the marinated
chicken.
 I would buy this as my snack
maybe once a week.
 It tastes good and my estimated
price is 50-55.
Vivian Dahab
 I will buy this if sold at SEC
mall.
 The chicken wings is taste good
Bea Acdal  Great value for pricing
12
D. SALES PROJECTION
MONTH Number Units To Be Sold Per Day Monthly

of Selling BBQ SOUR CHEESE Total Volume To Be
Days CREAM Units to Produced
be Sold
per Day
June 16 9 5 5 19 304
July 23 11 7 6 24 552
August 22 13 8 8 29 638
September 25 15 10 9 34 850
October 12 18 11 10 39 468
November 21 20 12 12 44 924
December 15 23 13 13 49 735
January 20 25 15 14 54 1,080
February 15 28 16 15 59 885
Total 169 6,438
Monthly Sales
Total
MONTH SOUR Monthly Sales
BBQ CREAM CHEESE
June 5,760.00 3,200.00 3,200.00 12,160.00

July 10,120.00 6,440.00 5,520.00 22,080.00
August 11,440.00 7,040.00 7,040.00 25,520.00
September 15,000.00 10,000.00 9,000.00 34,000.00
October 8,640.00 5,280.00 4,800.00 18,720.00
November 16,800.00 10,080.00 10,080.00 36,960.00
December 13,800.00 7,800.00 7,800.00 29,400.00
January 20,000.00 12,000.00 11,200.00 43,200.00
February 16,800.00 9,600.00 9,000.00 35,400.00
Total 118,360.00 71,440.00 67,640.00 257,440.00
**Assuming selling price: 40 pesos
13
E. MARKETING MIX
Product
Chico Potato consists of Chicken Wings and Fries with a sauce for dipping. Chico
Potato is different from the others. Others only has flavored fries, but in our
product, both Chicken Wings and Fries are flavored. Our fried chicken wings
have an excellent amount of juiciness once bitten. The flavor and the hot juice
from the chicken combine and gives an exceptional sweet and salty flavor that
satisfies our customers’ appetite. Our product is perfect for customers who have
so much love for chicken. Chico Potato is fried and gives our customers a fresh
crispy chicken wings and fries for our customers to come back and buy from us
again.
Price
Chico Potato’s pricing method is “cost-based pricing” because the company bases
the price on the cost of the raw materials used. Our company also uses the Value
Pricing strategy. Value Price means that our customers get great value for their
14
money. The price that our customers pay makes them feel that they are getting a
lot of product.
Place
The Shakey CHICK Company will be located at Student Entrepreneurship

Program or SEC Mall, Xavier University - Ateneo de Cagayan, 73 Corrales
Avenue, Cagayan de Oro City. The location is very accessible to the consumers
who are affiliated to Xavier University because it is where the consumers pass
through. The exterior color of the store should complement to the color of our
company’s logo which is black, white, and yellow. The company’s logo and the
product name will be placed above the store with a big font that would attract
consumers.
Our group decided that we will have a closed stall which has an under duck door
for us to be able to interact with our customers easily. The information board will
be on the left of the store and on the right side will be filled with
chicken and fries pictures.
15
PROMOTIONS
Month Marketing Strategies Description

The Shakey chick company
will create a video about the
store and their product. The
video will have a strong
Viral Marketing Video
impact on the target market.
It will be then posted into
Facebook, Instagram, and
June
Twitter.
For every purchase of the
Chicken wings with fries,
there will be one piece of
Free Sampling
chicken wing included in the
cup with a different flavor of
the customer's choice.
It is a contest on the social
media. The Shakey Chick
Company will start a contest
that a customer who will buy
our product will post a
July Social Media Ham
picture of the Chico Potato
and whoever gets a specific
number of likes will be able
to avail freebies in The
Shakey Chick Store.
The Shakey chick company
will create a video about the
store and their product. The
video will have a strong
August Viral Marketing Video
impact on the target market.
It will be then posted into
Facebook, Instagram, and
Twitter.
The Shakey Chicken
company will offer a special
product just for the month of
September because this is the
month of the intramurals.
The university will be full of
activities and which means it
September Chicken Bucket Feast
will give plenty of customers
and empty stomach.
Especially groups students,
visitors, and special guests.
This promo will only be
available during Intramurals
week.
16
Since the operation for this
Advertisement and posting month is only 10 days. The
October
updates in social media Company would market the
product via online.
The store will be re-designed
according to the season,
which is Halloween. The
company will add new
flavors that would fit the
November Halloween theme
season. The flavors that will
be added are: Pina-ugang
chicken adobo, butter fried
chicken, and sweet chili fried
chicken.
The store will be re-
decorated according to the
seasons. The design will be
from the concept Green, Red,
December Christmas theme
and Gold Christmas. A
special flavor will also be
added by this month which is
the Creamy fried chicken.
To start the year right, The
Shakey Chicken Company
will conduct a raffle draw.
Those who are interested to
join the raffle draw must
purchase a product from the
company worth 50php and
above. For every 50php will
January Start the year right raffle
be equivalent to 1 ticket. The
winner will have a chance to
avail the unli chicken wings
with fries good for one for a
specific price, date, and time.
The promo will be available
for 1 week only with one
winner every day.
The Shakey chicken company
will offer 20 customers who
bought a product from the
company to be able to
request from the store for a
February Feb-Ibig Month Delivery
special delivery with a note
and 1 piece of rose for their
special someone as long as it
is inside Xavier University
with a specific charge.
17
MARKETING / SELLING EXPENSES
Month Marketing Materials/Equipment/Labor Unit Quantity Cost Total Total

Strategies Cost Monthly
Expenses
Product
Chico Potato Unit 3 41.67 125
Samples
June P 125
Viral
Marketing Internet
Video
Company Polo Shirt Set 7 200 1,400

July
Uniform
Printing Logo 7 20 140 P 1540
Viral
August Marketing Internet
Video
Chicken
September Paper Bucket Pack 1 100 100 P 100
Bucket Feast
Advertisements
and Posting
October Facebook Boost Days 2 125 250 P 250
updates in the
social media
Web Pack 20 13 13
Halloween
Paper Piece 2 15 30
November theme P 140
Printing Piece 20 3 60
decoration
Tape Piece 1 17 17
Christmas lanterns Pack 10 20 200
Christmas
Christmas lights Strand 2 99 198
December theme P 578
Cartolina Sheet 5 7 35
decoration
Stick glue Piece 10 3 30
Bond Paper Pack 1 20 20
Start the year
January Box Piece 1 20 20 P 47
right raffle
Ball pen Piece 1 7 7
Feb-ibig Colored Paper Pack 1 24 24
February Month P 224
Rose Piece 20 10 200
Delivery
TOTAL MARKETING EXPENSE P3,004
18
PRODUCTION PLAN
19
A. Production / Operations Process
INGREDIENTS / EQUIPMENT /
PROCEDURE LABOR DURATION
MATERIALS UTENSILS / TOOLS
Chicken, Garlic
Gather and Clove, Salt, Measuring cups,
Pepper, Weighing scale,
prepare
Seasoning Mix, Utensils,
Cook 15 seconds
measurements of Flavored Chopping
Powder, Flour, board,
all ingredients
Ketchup, Containers
Mayonnaise
Marinated Measuring cups, Food

Coating Chicken, salt, Mixing bowl, preparation 15 seconds
pepper Gloves worker
Frying the
Oil, Coated Food, Deep fryer,
Chicken and Cook 4 minutes
Chicken, Fries Thong, Strainer
Fries
Prepare the Cooked Fries and Food

Rectangular box,
chicken wings, preparation 15 seconds
product utensils
Juice worker
Serve the Food

Finished product container preparation 15 seconds
Product
worker
TOTAL DURATION 5 Minutes
20
B. Production Schedule
Units To Be Sold Per Day Monthly Volume to Be Produced

Number Total Total
of Units Monthly
MONTH SOUR to be SOUR
Selling BBQ CHEESE BBQ CHEESE Volume to
CREAM Sold CREAM
Days Be
per
Day Produced
June 16 9 5 5 19 144 80 80 304
July 23 11 7 6 22 253 161 138 552
August 22 13 8 8 25 286 176 154 638
September 25 15 10 9 28 375 250 225 850
October 12 18 11 10 31 216 132 120 468
November 21 20 12 12 34 420 252 252 924
December 15 23 13 13 37 345 195 195 735
January 20 25 15 14 40 500 300 280 1,080
February 15 28 16 15 43 420 240 225 885
Total 169 162 97 92 351 6436
C. Labor Requirement
POSITION RESPONSBILITIES QUALIFICATIONS

In charge of gathering and Must be knowledgeable in reading and
measuring of all the interpreting standardized recipes. Cooks
ingredients. the fries and the three types of Chico
Cooks the fries and the three Potato.
Cook types of Chico Potato. Proven experience as cook and has a
strong knowledge of proper food
Heats the Chico Potato. handling procedures.
Must be knowledgeable in operating the
Deep Fryer.
In charge of serving the
Food product and ensure great
Must be knowledgeable in food plating
Preparation presentation by dressing
and presentation of the product.
Worker dishes before they are
served
21
D. Machinery / Equipment Requirement
EQUIPMENT /
UTENSILS / USES DESCRIPTION
TOOLS
Used for chopping the
Knife Meat Cleaver
chicken wings into half.
Used for assisting in
Chopping Board TruBamboo Dark Bamboo Cocktail Cutting Board
chopping the chicken.
Used for frying the
Deep Fryer Imarflex
Chicken and Fries
Used for marinating the
Tupperware/ Chicken and mixing the
Cylindrical shape, 1500ml
containers flavored powders into the
Chicken and Fries.
Used for storing all the
Freezer ingredients as well as the White, Fujicozo… CTD310MN
chicken and fries.
Used to strain or filter out
Strainer
washed ingredients.
Used for measuring
Measuring Cup liquid/solid and powdered Vangai
ingredients accurately
Small Weighing Used for weighing the
Scale fries
Used for coating the

Plate Unitop Brand
marinated chicken
Rectangular box Used as a tray for the

YSU Supplier
tray finished product
E. Raw Materials Requirement

INGREDIENTS
USES DESCRIPTION
/ MATERIALS
Used in marinating the
Seasoning mix
chicken
Used in marinating the
Black Pepper 1 pack of McCormick Black Pepper
chicken
Flavored Used to add flavor to 1kg of Ferna Cheese powder, Barbeque powder,
Powders the chicken and fries and Sour Cream powder
Chicken wings Chicken wings is the
1kg Chicken Wings
meat main product itself
Used as the main
French Fries 2 kilograms of Sm Bonus French fries
ingredient of our
22
product
Used to put the finished A rectangular box comprises of box board, with a
Packaging
product small plastic cup at the box for the dipping sauce
Used as our add-ons of
Juice
our main product
Used in deep frying the
Oil 1kilogram of Palm Oil
fries
Used as an ingredient in
Flour Coating the marinated 250g of Ferna All-purpose flour
chicken
Used as the topping to our
Ketchup 1 kg of Del Monte Original Blend
main product
Used as the topping to our
Mayonnaise 1kg of
main product
F. Plant Factory Location

The plant site is located at the SEC Mall Xavier University, Cagayan de Oro
City. In this location, our target market will easily be able to locate our store
since this is a place where students pass by when going in or out of the school
at the second gate of Xavier University and thus have an idea about our
products and may be enticed to avail thereof.
23
G. Plant Layout
The plant site is designed to achieve efficiency in the workplace. The counter is
located in front so that it will be easy to accommodate customers. The freezer is
placed in front of the entrance and it is for the wet, dairy and frozen ingredients.
The deep fryer is placed in the right side which is opposite to the entrance so that
it would not be visible to the customers while making the product. There is a table
at the side of the freezer so that it would easy to prepare the product after being
cooked and it is where other materials in making the product will be placed. The
trash bin is placed beside the cooking area and beside the freezer so that it would
be easy to throw the garbage.
24
H. Waste Disposal System
Our company will simply follow the segregation process of waste

management. We will separate non-biodegradable from biodegradable. Other
non-biodegradable waste can be sold to plastic and glass bottles buyers. Grocery
cellophanes can also be recycled. During the production process, plastic wrappers
of the used ingredients and steel cans will be disposed immediately in the garbage
bin in area. The opening of plastic containers of the ingredients will be done far
from the cooking area as to prevent accidents of mixing parts of the plastic to the
food. After the whole production process, gathered wastes are disposed in the
proper area by an assigned member.
I. Quality Control System
PROCEDURE ACCEPT REJECT

Gather and prepare
measurements of all N/A N/A
ingredients
Coating N/A N/A
Frying the Chicken and Fries

The color of the fries is If the Fries is undercooked
golden brown. or over Cooked
Prepare the product N/A N/A
Serve the Product N/A N/A
25
J. PRODUCTION COST
BARBEQUE
Direct Materials Price Measurement Total Cost

Units
Oil P60 1kg 60 1
Garlic Glove P5.00 1 pc 9 0.55
Seasoning Mix P4.00 1 pc 9 0.44
Black Pepper P2.00 2 pc 9 0.22
Chicken Wings P130.00 1 kg 9 14.44
Flour P12.00 250 g 27 0.44
Fries P199.00 2 kg 40 4.97
Ketchup P106.50 1 kg 90 1.18
Mayonnaise P132.50 1 kg 90 1.47
Total Php 24.71
Drinks
Juice P10.00 1L 5 2.00 Php 2.00
Packaging
Rectangular box P2.65 1 pc 1 2.65
Disposable Gloves P49 1 pack 200 0.245
Total Packaging Php 2.895
Flavor
Barbeque powder P282.25 1 kg 90 3.14 Php 3.14
TOTAL DIRECT MATERIALS Php 32.745
Direct Labor Time

P0.63/unit 5 mins P3.15
TOTAL PRODUCT COST PER UNIT Php 35.895
Mark Up 36.81% Php 13.21
SELLING PRICE Php 49.00
26
SOUR CREAM

Units
Oil P60 1kg 60 1
Flour P12.00 250 g 27 0.44
Fries P199.00 2 kg 40 4.97
Ketchup P106.50 1 kg 90 1.18
Total Php 24.71
Drinks
Juice P10.00 1L 5 2.00 Php 2.00
Packaging
Flavor
Sour Cream powder P312 1 kg 90 3.46 Php 3.46
Direct Labor Time

Mark Up 35.62% Php 12.88
27
CHEESE

Units
Oil P60 1kg 60 1
Flour P12.00 250 g 27 0.44
Fries P199.00 2 kg 40 4.97
Ketchup P106.50 1 kg 90 1.18
Total Php 24.71
Drinks
Juice P10.00 1L 5 2.00 Php 2.00
Packaging
Flavor
Cheese powder P248.50 1 kg 90 2.76 Php 2.76
Direct Labor Time

Mark Up 37.97% Php 13.49
28
TOTAL PRODUCTION COST PER MONTH (Until February)
JUNE
BARBEQUE SOUR CREAM CHEESE
Direct Materials 4,716.00 2,588.00 2,645.60
Direct Labor 453.60 252.00 252.00
Total Cost of Goods

5,169.60 2,840.00 2,897.60
Sold
JULY
Direct Labor 796.95 507.15 434.70
Total Cost of Goods

9,082.70 5,715.50 4,998.36
Sold
AUGUST
Direct Labor 900.90 554.40 485.10
Total Cost of Goods

10,267.40 6,248.00 5,577.88
Sold
SEPTEMBER
Direct Labor 1,181.25 787.50 708.75
Total Cost of Goods

13,462.50 8,875.00 8,149.50
Sold
29
OCTOBER
Direct Labor 680.40 415.80 378.00
Total Cost of Goods

7,754.40 4,686.00 4,346.40
Sold
NOVEMBER
Direct Labor 1,323.00 793.80 793.80
Total Cost of Goods

15,078.00 8,946.00 9,127.44
Sold
DECEMBER
Direct Labor 1,086.75 614.25 614.25
Total Cost of Goods

12,385.50 6,922.50 7,062.90
Sold
Total Cost of goods sold for the year 2018 is Php 159,593.18
JANUARY
Direct Labor 1,575.00 945.00 882.00
Total Cost of Goods

17,950.00 10,650.00 10,141.60
Sold
FEBRUARY
Direct Labor 1,323.00 756.00 708.75
Total Cost of Goods

15,078.00 8,520.00 8,149.50
Sold
Total Cost of goods sold for the year 2019 is Php 63,956.50
30
ORGANZATIONAL
PLAN
31
A. LEGAL FORM OF BUSINESS
Our business will be registered as a sole proprietorship business under the name of our general manager, Aj Kerk N.
Honor. The nature of our business is manufacturing and our business is engaged in the food industry.
B. ORGANIZATIONAL STRUCTURE
AJ KERK HONOR
General Manager
ALEJO JASON ALIDA MAE

ANTONETTE ALIPOYO KRISHNA FAYE BLEZA LOURENZE ENGCONG SHERWIN FILOTEO
SALVANI LUMACTOD
Financial Manager Cash Manager Production Manager Purchasing Manager
Marketing Manager Sales Manager
32
C. LIST OF OFFICERS
POSITION RESPONSIBILITIES QUALIFICATIONS

In charge of monitoring the
Must have a good
overall progress of the company,
General communication, leadership,
delegation of tasks, and
Manager organizing and decision-making
implementation of the
skills.
organization’s policy.
In charge of constructing and
Must be excellent in providing
Finance analyzing review financial
and interpreting financial
Manager statements, monitoring accounts,
information.
and preparing activity reports.
In charge of providing
promotional ideas to market the
Marketing company’s product and Must be creative in terms of
Manager developing marketing strategies marketing strategies.
in line with the business’
objectives.
In charge of managing the
Can be trusted and know how to
Cash Manager inflows and outflows of the
handle/budget the money.
company’s cash on hand.
In charge of managing the
production and operation costs of
Production Must have a communication
the company to ensure good
Manager skills and good in teamwork.
quality but at the same time
affordable products.
In charge for setting goals and
quotas, build a sales plan and
Must have the knowledge when
analyze data. He is the one who
to projects the sales and the
Sales Manager plays a pivotal role in achieving
ability to work calmly under
the sales target that would
pressure.
eventually generate revenue for
the organization.
33
In charge of seeking reliable Must have knowledge where to
Purchasing vendors and buys the products but the supply needed and to
Manager for the business to use. She have less expense but with good
evaluates suppliers and reviews quality.
Has Knowledge where to but the
supply needed and to have less
expense but with good quality.
52 products quality and is
responsible on knowing when to
order more supplies.
34
D. OFFICE EQUIPMENT
EQUIPMENT /
MATERIALS / USES DESCRIPTION
TOOLS
Used for accumulate all
Table Color Black
the necessary things.
Used in writing all the
Ballpen Pilot, Color Black
recorded sales
Used for records and Record Book,
Notebook
important details. Color Blue
Where you throw your
Garbage bin Small bin with cellophane
trash
To be seated by a
Chair White, hard
person
Sponge Use to wash the dishes Small, square and soft
Dishwashing
Use to wash the dishes Liquid that can bubble
Liquid
35
E. ADMINISTRATIVE EXPENSES
MONTH Materials / Unit Quantity Cost Total Total

Equipment / Cost Monthly
Labor Expense
Tupperware Piece 5 29 295
Knife Piece 1 59 59
Chopping Board Piece 1 115 115
Table Piece 1 900 900
Notebook Piece 3 20 60
Measuring Cup Piece 1 109 109
Tray Piece 1 80 80
June
Plates Piece 4 25 100
Ballpen Piece 5 10 50
Garbage bin Piece 1 35 35
Thong Piece 2 29 58
Table napkin Piece 1 41 41
Maintenance
3000
Fee
Maintenance
July 3000 3,000
Fee
Maintenance
August 3000 3,000
Fee
Maintenance
September 3000 3,000
Fee
Maintenance
October 3000 3,000
Fee
Maintenance
November 3000 3,000
Fee
Maintenance
December 3000 3,000
Fee
Maintenance
January 3000 3,000
Fee
Maintenance
February 3000 3,000
Fee
TOTAL ADMINISTRATIVE EXPENSES ₱28,952
36
F. COMPANY POLICIES
Shakey CHICK Co. Company Policies
a) ORGANIZATION:
Shakey CHICK Co. upholds honesty in every area of work. It is to remember that: we
will not say things that are falsehood and act accordingly to what is right. We will be
openly and freely sharing information as appropriate to the relationship as well as for
the advantage of the said company.
 Upon agreement:
 He or she must act accordingly to his or her assigned position.
 The partners shall have equal rights in the management of the business,
and each person shall devote their entire time to the conduct of the
business.
 Each person either profit-sharing or loss-sharing must be equally
divided.
 The capital of the partnership must be contributed in cash.
 Upon the demand of either partner, the capital accounts of the partners
shall be maintained at all times in the proportions in which the partners
share in the profits and losses of the partnership.
 All personal issues must be and always be disregarded in the business.
 A person is not legitimate to have access on the company’s money,
property or anything that is named after for his or her personal affairs.
 The salary of each person will be given on the the 30th day of the month.
 No advance payments, salaries, or any cash related are allowed to be
given and issued.
 Every person is responsible to render at least 3 hours per day.
 No salaries will be given and issued to the person on the days of
absences.
 In case of withdrawal:
 Voluntary termination, the person is no longer permitted to withdraws
his or her shares and not held liable to any transactions in the said
business
 Upon the agreed term, all members with approval the person who
request to withdrawals is legalized to take out his or her shares with the
percentage half of his or her investment agreed in the term and are no
longer then liable to any other connections in the business.
 The partnership name shall be sold with the other assets of the business.
37
 The assets of the partnership business shall be used to pay or provide for
the payment of all partnership liabilities and liquidating expenses and
obligations.
b) FINANCE:
All inflow and outflow of cash as well as any financial statement in the business shall
be reported monthly to all partners.
 No cash, property or any named after the company be involve outside aside from
the purposes of the operation.
 The General Manager and the Finance Manager has the overall control of the
money and the only person who is allowable to handle disbursement matters.
 Upon payment:
 The official receipt shall be named or written after the company and
shall have an authorized receipt at all times.
 One must present an official receipt carrying the company’s name only.
 If official receipt is not presented, the Finance Manager shall have the
authority not to reimburse the said expenses.
 The Finance Manager is not liable to any inevitable circumstances.
 In every sale, one shall present a written report and hand the cash to
finance manager.
 In case of the absence of Finance Manager, the General Manager will take over
all the responsibilities.
c) PRODUCTION:
All planning, implementation, and control of production processes shall at all times be
ensured to be smooth and efficient operation by the production in-charge.
 The General Manager is responsible for monitoring all things to be done during
the production process
 The materials for the production shall be hand over completely to the person in
charge to avoid delay or disorder.
 One shall make sure to have complete sanitation in the production process as
well as in all area work.
 The General Manager and Production In-charge have the overall control in
forecasting, budgeting and tracking the work in process.
 The Production In-charge is not liable to any equipment, materials or anything
that is use for production when it is lost, damage or broken.
 No person shall be held responsible to pay, exchange or change the lost or
damage equipment unless the member had purposely done so.
 During the production time, one should be responsible upon being present; if
he/she is absent during the production one must secure its valid reason.
38
d) MARKETING:
All marketing strategies and techniques must be the overall focus by the Marketing
Manager.
 One shall have the overall control in maintaining the company’s name to the
market.
 One shall provide a value-added to all customers.
 One shall have the responsibility in meeting up the customer’s demand.
 One shall establish pricing strategies, create and evaluate budgets.
 The Marketing Manager is not liable to any strategies that do not surpass.
 In case of the absence of Marketing Manager, the General Manager will take
over all the responsibilities.
 For a continuous participation of the marketing techniques and plans, the
Marketing Manager and the General Manager should maintain the
advertisements and other marketing strategies.
 The marketing strategies should be monitored.
e) OPERATIONS:
 Store opener should be at the store 1 hour before opening.
 Store should be closed at exactly 5PM.
 Marinating of the chicken must be done 1 hour before closing the store.
 Marinating of the chicken must be done inside the stall away from customers.
 Defreezing of Marinated Chicken must be done 1 hour before opening the
store.
f) SANITARY:
 Member assigned to marinate the chicken must wear gloves, hairnet, and
apron.
 Marinated Chicken must be placed in a sealed Tupperware if not yet cooked
and placed in the freezer.
 Utensils used in marinating must be washed after using.
 Disposable gloves must be used in marinating and must be used once only.
At the end the school year, when the Feasibility study ends, a contract will be made and given
to each part owner, stating if he/she would continue in operating with the business. We will
give them option to leave the company or continue with it.
The voluntary exit for part owners would require them to submit a letter of resignation from
the company 3 months before he/she plans to exit, to be submitted to the general manager, Aj
Kerk N. Honor. Each contract for the current part owners is to be renewed each year, using
written contracts. Failure to comply with business policy will result to sanctions to be decided
with the other partners.
For the employees, we require them to submit a letter of resignation two weeks before he/she
is planning to exit the company. The employees are then given an exit interview in order for
39
them to fully explain the reason for their retirement. The company would then evaluate the
post-retirement benefits for the certain employee.
Employers may be allowed only 4 days of absences within a month. Special cases will be
considered if necessary.
Questionable and inappropriate behavior of the management and employees will result in
suspension and/or termination.
Late arrival or early leave for an employee will result in salary deduction based on their time
in or time out accordingly.
1. MISUNDERSTANDINGS AND CONFLICT OF INTEREST
Disputes between members/partners of the company shall be settled through friendly

negotiations (i.e. open forum, talk over coffee, etc.) that will provide an opportunity
for discussion of any requests or conflicts of interest between parties. The company
will establish a procedure for the processing and settling of disputes. The parties
involved in the dispute should be given equal opportunity to be heard and/or for their
complaints to be addressed. In events of settling a dispute, all members/partners of
the company should be present in order to provide fair representation of opinions.
2. MEMBERS’ DUTIES AND RESPONSIBILITIES
Each member of the group shall have a fair and square share of duties and
responsibilities. The roles of each of the members must be followed accordingly to
avoid confusion of tasks. Any initiative that will enhance the betterment of the
company shall be accepted. Failure to comply with his/her duties will result to a
proper sanction which is to be decided by the group not involving the person to be
punished or sanctioned. Any conflict or urgency that will affect one’s role/duty at any
time should be communicated as early as possible to the General Manager. If one is
absent during his or her duty, he or she should make up for it on the upcoming days.
Such policies also outline the procedures employers may utilize to discipline
inappropriate behavior, including warnings or employee termination.
3. ATTENDANCE AND TARDINESS
Attendance policies set rules and guidelines surrounding employee adherence to work
schedules. There will be a PhP20.00 fine/hour for every late member on his/her
scheduled duty to implement discipline. If there would be a time that a member would
be absent for an acceptable reason, the member must inform the General Manager
beforehand to adjust the schedule of duty of the other members. Every member
should be present during the Company’s meeting. Failure to do so will subject to a
Php50.00 penalty. Member with 4 absences during meetings would be subject to
eviction.
40
4. NEW POLICIES
The policies that are already set were discussed by the members of the company.
These are the conflicts and problems that can be foreseen. Upon a new problem, the
members can add another policy to solve the problem of the members.
41
42
FINANCIAL PLAN
43
A. INITIAL PROJECT COST / CAPITAL BREAKDOWN
Pre-operating Expenses
Business Permit 1,500.00
Sanitary Permit 1,000.00
Renovation Expense 2,500.00 5,000.00
Fixed Assets
Electric Fan 900.00
Fryer 5360.00 6,260.00
Marketing Expense (June-July) 1,665.00

Production Expense (June-July)
Direct Materials
Direct Labor
Administrative Expense (June-July)

Maintenance Fee 6,000.00
Office Supplies Expense 942.00
Store Supplies Expense 1,010.00
Salaries Expense 3,200.00 11,152.00
Rent Expense (June-July) 1,000.00 1,000.00
Total Project Cost
44
B. Sources of Financing
Our capital will be financed through personal contribution.
Personal Contribution: 100% of the total project cost will be divided equally by
the company’s members who will then be given equal shares of the company.
Each member will have to contribute exactly Php10, 000 each.
45
C. PROJECTED FINANCIAL STATEMENTS
SHAKEY CHICK COMPANY

Cash Flow Statement
For Nine Months Ending February 28, 2019
June July August September October November December January February

Cash Inflow
Net Income -9,890.28 1,607.24 7,655.72 5,997.50 1,695.04 6,026.28 6,480.00 10,315.40 7,425.60
Add:
Depreciation 154.16 154.16 154.16 154.16 154.16 154.16 154.16 154.16 154.16
Total Cash Inflow -9,736.12 1,761.40 7,809.88 6,151.66 1,849.20 6,180.44 6,634.16 10,469.56 7,579.76
Cash Outflow
Purchase of Equipment
900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
(Electric Fan)
Purchase of Equipment
7,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
(Fryer)
Total Cash Outflow 7,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Net Cash Flow -17,636.12 1,761.40 7,809.88 6,151.66 1,849.20 6,180.44 6,634.16 10,469.56 7,579.76
Cash, Beginning Balance 70,000.00 52,363.88 54,125.28 61,935.16 68,086.82 69,936.02 76,116.46 82,750.62 93,220.18
Cash, Ending Balance 52,363.88 54,125.28 61,935.16 68,086.82 69,936.02 76,116.46 82,750.62 93,220.18 100,799.94
46
Income Statement

Sales 14,896.00 27,048.00 33,810.00 40,425.00 22,932.00 43,218.00 37,485.00 52,920.00 43,365.00
Spoilage (2% of
Sales) 297.92 495.80 539.00 759.50 399.84 699.72 543.90 784.00 632.10
Less: Cost of
Goods Sold 10,907.20 19,796.56 22,093.28 30,487.00 16,786.80 33,151.44 26,370.90 38,741.60 31,747.50
Gross Profit 4,286.72 7,747.24 12,255.72 10,697.50 6,545.04 10,766.28 11,658.00 14,962.40 12,249.60
Less:
Preoperating
7,500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Expenses
Marketing
125.00 1,540.00 0.00 100.00 250.00 140.00 578.00 47.00 224.00
Expense
Administrative
Expense (with 4,952.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
Rent Expense)
Salaries Expense 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00 1,600.00
Depreciation
154.16 154.16 154.16 154.16 154.16 154.16 154.16 154.16 154.16
Expense
Rent Expense 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00
Total Expenses 14,177.00 6,140.00 4,600.00 4,700.00 4,850.00 4,740.00 5,178.00 4,647.00 4,824.00
Net Income -9,890.28 1,607.24 7,655.72 5,997.50 1,695.04 6,026.28 6,480.00 10,315.40 7,425.60
47
Balance Sheet

ASSETS
Cash 52,363.88 54,125.28 61,935.16 68,086.82 69,936.02 76,116.46 82,750.62 93,220.18 100,799.94
Property, Plant & Equipment
Fryer 7,000.00 7,000.00 7,000.00 7,000.00 7,000.00 7,000.00 7,000.00 7,000.00 7,000.00
Electric Fan 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00
Less:
Acc. Depreciation – Electric Fan &
-154.16 -308.32 -462.48 -616.64 -770.80 -924.96 -1,079.12 -1,233.28 -1,387.44
Fryer
TOTAL ASSETS 60,109.72 61,716.96 69,372.68 75,370.18 77,065.22 83,091.50 89,571.50 99,886.90 107,312.50
LIABILITIES AND OWNER'S EQUITY
Liabilities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Owner’s Equity
Alipoyo, Capital 10,000.00 8,587.10 8,816.71 9,910.38 10,767.17 11,009.32 11,870.21 12,795.93 14,269.56
Bleza, Capital 10,000.00 8,587.10 8,816.71 9,910.38 10,767.17 11,009.32 11,870.21 12,795.93 14,269.56
Engcong, Capital 10,000.00 8,587.10 8,816.71 9,910.38 10,767.17 11,009.32 11,870.21 12,795.93 14,269.56
Filoteo, Capital 10,000.00 8,587.10 8,816.71 9,910.38 10,767.17 11,009.32 11,870.21 12,795.93 14,269.56
Honor, Capital 10,000.00 8,587.10 8,816.71 9,910.38 10,767.17 11,009.32 11,870.21 12,795.93 14,269.56
Lumactod, Capital 10,001.00 8,587.10 8,816.71 9,910.38 10,767.17 11,009.32 11,870.21 12,795.93 14,269.56
Salvani, Capital 10,000.00 8,587.10 8,816.71 9,910.38 10,767.17 11,009.32 11,870.21 12,795.93 14,269.56
Total Capital 70,000.00 60,109.72 61,716.96 69,372.68 75,370.18 77,065.22 83,091.50 89,571.50 99,886.90
Add:
Retained Earnings -9,890.28 1,607.24 7,655.72 5,997.50 1,695.04 6,026.28 6,480.00 10,315.40 7,425.60
TOTAL LIABILITIES AND OWNER’S

60,109.72 61,716.96 69,372.68 75,370.18 77,065.22 83,091.50 89,571.50 99,886.90 107,312.50
EQUITY
48
D. PROFITABILITY INDICES
1. Return on Investment
Net Income Capital ROI

June (9,890.28) 70,000.00 (14.13)%
July 1,607.24 70,000.00 2.30%
August 7,655.72 70,000.00 10.94%
September 5,997.50 70,000.00 8.57%
October 1,695.04 70,000.00 2.42%
November 6,026.28 70,000.00 8.61%
December 6,480.00 70,000.00 9.26%
January 10,315.40 70,000.00 14.74%
February 7,425.60 70,000.00 10.61 %
Total return on Investment 53.32%
During the month of June, our ROI is a negative which means that we will be
having a loss of -14.13 % correspondingly, on every peso that we invested. These
losses during the start of the operations are usual in the cases of start-up
businesses. During the months of July, August, September and October will be
going to have 2.30%, 10.94%, 8.57%, and 2.42% of ROI, respectively. This
means that during these months, each peso of our initial investment is generating
profit. Lastly, during the last months of operation – November, December,
January, and February, are projected to be profitable since their ROI are 8.61%,
9.26%, 14.74% and 10.61 %, this means that in every peso of our initial
investment during these months of our operations, there will be a corresponding
generation of profit.
49
2. Break-Even Point in Sales and Volume
The following are the units that are needed to be sold monthly so as to have a
break-even between sales and fixed cost for producing our product that we
will be incurring during our operations:
BEP in UNITS BEP in SALES
BARBEQUE BARBEQUE
𝑭𝑪
𝑺𝑷 − 𝑽𝑪 400 UNITS x Php 49 = 19,600
𝟓𝟐𝟓𝟒.𝟏𝟔
= 400 UNITS
𝟒𝟗−𝟑𝟓.𝟖𝟗𝟓
SOUR CREAM SOUR CREAM

𝑭𝑪
𝑺𝑷 − 𝑽𝑪 410 UNITS x Php 49 = 20,090
𝟓𝟐𝟓𝟒.𝟏𝟔
= 410 UNITS
𝟒𝟗−𝟑𝟔.𝟐𝟏𝟓
CHEESE CHEESE
𝑭𝑪
𝑺𝑷 − 𝑽𝑪 389 UNITS x Php 49 = 19,061
𝟓𝟐𝟓𝟒.𝟏𝟔
= 389 UNITS
𝟒𝟗−𝐏𝟑𝟓.𝟓𝟏𝟓
3. List of Assumptions Used
1. Project Cost
i. The project cost is good for two months of operation.
ii. The pre-operating expenses are acquired during the month of June.
iii. All goods are sufficiently used for the month.
iv. Achieve our monthly profit goal/objective.
2. Cash Flow Projection
i. Rent expense is Php 500 for Freezer.
ii. Administrative expense with Rent expense is for Maintenance fee
inclusive water and electricity.
50
E. SCHEDULES/NOTES TO FINANCIAL STATEMENTS
a. Projected Cost of Goods Sold
BARBEQUE
Price June July August September October November December January February
Direct
32.75 4,716.00 8,285.75 9,366.50 12,281.25 7,074.00 13,755.00 11,298.75 16,375.00 13,755.00
Materials
Direct
3.15 453.60 796.95 900.90 1,181.25 680.40 1,323.00 1,086.75 1,575.00 1,323.00
Labor
TOTAL 5,169.60 9,082.70 10,267.40 13,462.50 7,754.40 15,078.00 12,385.50 17,950.00 15,078.00
SOUR CREAM
Direct
32.35 2,588.00 5,208.35 5,693.60 8,087.50 4,270.20 8,152.20 6,308.25 9,705.00 7,764.00
Materials
Direct
3.15 252.00 507.15 554.40 787.50 415.80 793.80 614.25 945.00 756.00
Labor
TOTAL 2,840.00 5,715.50 6,248.00 8,875.00 4,686.00 8,946.00 6,922.50 10,650.00 8,520.00
51
CHEESE
Direct
33.07 2,645.60 4,563.66 5,092.78 7,440.75 3,968.40 8,333.64 6,448.65 9,259.60 7,440.75
Materials
Direct
3.15 252.00 434.70 485.10 708.75 378.00 793.80 614.25 882.00 708.75
Labor
TOTAL 2,897.60 4,998.36 5,577.88 8,149.50 4,346.40 9,127.44 7,062.90 10,141.60 8,149.50
b. Depreciation Schedule
EQUIPMENT PRICE USEFUL DEPRECIATION DEPRECIATION

LIFE PER YEAR PER MONTH
Deep Fryer Php3,500 5 700 58.22
Deep Fryer Php3,500 5 700 58.22
Electric Fan Php900 2 450 37.5
**Depreciation per year= Price / useful life

**Depreciation per month= Depreciation per year / 12 month
52
APPENDICES
Aj Kerk N. Honor
Blk 4 Lot 1 NhaKauswagan CDO
09177074278 | ajhonor24@gmail.com
Technical Skills
 Video Editing Skills
 Microsoft Office Suite
 Encoding
 Basic Photo Editing
 Basic Troubleshooting
Other Skills
 Excellent in Communication
 Flexible in working
 Highly resourceful, objective and reliable
 Ability to work in a team driven environment
 Multitasking
Education
BS Business Administration
Ateneno de Cagayan University – Cdo
References
DelfinUcat
Cagayan de Oro City
Ivy Doreen T. Paragoso

Cagayan de Oro City
Antonette D. Alipoyo
Phase 2 Block 48 Lot3, Xavier Estates Upper Balulang Cagayan de Oro City
09361365200 | antonette.alipoyo27@gmail.com
Objective
I want to build a long-term career where I can apply my skills in the field of business
management.
PERSONAL DATA:
BIRTHDATE : May 12, 1998

SEX : Female
CIVIL STATUS : Single
CITIZENSHIP : Filipino
RELIGION : Roman Catholic
HEIGHT : 152 cm
WEIGHT : 85 lbs
INTEREST : Business and Marketing related
TECHNICAL SKILLS:
 MS Windows
 Encoding
OTHER SKILLS:
 Excellent time management skills
 Has sense of responsibility
 Multitasking
 Communication skills
 Event Organizing
 Photography
 Bookkeeping
 SAP Literature
ACADEMIC EDUCATION:
COLLEGE : Graduated, Bachelor of Science in Business Administration Major in
Marketing Management
Xavier University Ateneo de Cagayan
Corrales Avenue
Cagayan de Oro City 9000
SECONDARY : Graduated, High School

Xavier University High School
Pueblo de Oro
ELEMENTARY : Graduated, Elementary

Assumption Montessori School
Villa Angela Balulang
References
Samuel Macagba III
Cagayan de Oro City
Krishna Faye G. Bleza
Casa Azucena, Marfori Compound, Cagayan de Oro City
09175614083/ kfgb_1998@yahoo.com
PERSONAL DATA:
BIRTHDATE : November 5, 1998

SEX : Female
HEIGHT : 167 cm
WEIGHT : 121 lbs
TECHNICAL SKILLS:
 MS Windows
 Encoding
 Basic Video Editing
OTHER SKILLS:
 Highly resourceful,
 Multitasking
 Event Organizing
 Photography
 Flexible in Working
ACADEMIC EDUCATION:
COLLEGE : Graduated, Bachelor of Science in Business Administration
Major in
Corrales Avenue

Mount Carmel College of San Francisco Agusan Del Sur Inc.
Brgy. 3, Purok-2
San Francisco Agusan Del Sur 8501

Mount Carmel College of San Francisco Agusan Del Sur Inc.
Brgy. 3, Purok-2
San Francisco Agusan Del Sur 8501
References
Toni Rose Tahil
Cagayan de Oro City
Alejo Jason L. Salvani III
Zone 1 Sta. Cruz, Camaman-an, Cagayan de Oro City
09267406270 | jay.salva81@gmail.com
Objective
I want to build a long-term career where I can apply my skills in the field of business
management.
Technical Skills
 MS Windows
 Encoding
Other Skills
 Multitasking
Education
BS Business Administration
Ateneno de Cagayan University – Cdo
References
Atty. Lorenzo Narido
Cagayan de Oro City
Atty. Roberto Cantago

Cagayan de Oro City
Sherwin Adajar Filoteo
Bonifacio St. Lower Jasaan, JasaanMisamis Oriental
09362773644 | sherfilads@gmail.com
Objective
As a recent graduate, I want to build a long-term career where I can apply my skills in
the field of businessmanagement.
Technical Skills
 Modification of Data
 Task Management
 Encoding of Files
 Performance Data of Work
 Technical Documentation
Other Skills
 Multi-tasking
 Can Work with others defiantly
 Dependable
 Ability to cope up in a team
 Motivation and Persuasion
 Flexible to work on the specified task
Education
BS Business Administration- Major in Marketing Management
Xavier Universtiy - Atenen de Cagayan University – Cdo
References
RingoFiloteo
Cagayan de Oro City
Geraldine Adajar
Cagayan de Oro City
Lourenze Vince B. Engcong
Zone 4 pasil Kauswagan, Cagayan de Oro City
09179409738 | lourensanity.97@gmail.com
Objective
I want to bring my loyalty to the business, and work as hard as I can.
PERSONAL DATA:
BIRTHDATE : Nov 17, 1997

SEX : Male
HEIGHT : 158 cm
WEIGHT : 92 lbs
TECHNICAL SKILLS:
 MS Windows
 Encoding
OTHER SKILLS:
 time management skills
 Critical thinking skills
 Leadership skills
ACADEMIC EDUCATION:
COLLEGE : Graduated, Bachelor of Science in Business Administration Major in
Corrales Avenue

Kong Hua School
Kauswagan

Kong Hua School
Kauswagan
References
Aljan Luke Aribal
Cagayan de Oro City
ALIDA MAE CATUBIG LUMACTOD
Zone 5, Anilao, Taboc, Opol, Misamis Oriental
09172410028 | alidamaelumactod@ymail.com
OBJECTIVE:
To obtain a position where I can apply my skills and knowledge. To learn and give an
opportunity to productively and accurately in your company.
PERSONAL DATA:
Date of Birth: September 16, 1994
Place of Birth: City Hospital, Cagayan de Oro City
Age: 23 years old
Nationality: Filipino
Gender: Female
Civil Status: Single
Religion: Iglesia Filipina Independiente
EDUCATIONAL BACKGROUND:
College Xavier University – Ateneo de Cagayan
Bachelor of Science in Business Administration
Undergraduate
Secondary Opol National Secondary Technical School

Batch 2010 – 2011
Elementary Opol Central School

Batch 2006 – 2007
TECHNICAL SKILLS:
 MS Windows
 Encoding
OTHER SKILLS:
 Multitasking
WORK EXPERIENCE:
Service Crew
Oro Golde Joy Foods Corp.
April – October 2015
Enumerator (Part time)

Capitol University Research Extension Office
December 8 – 18, 2015 & January 19 – 29, 2016
Sales Lady (Part time)

Apartment Eight
January 4 – 12, 2016
REFERENCES
Roxie L. Dumagat
09359090038
Venus L. Catubig
09168282748
Grace Pearl P. Patilano

09279284829
Survey 8. How much can you afford to pay for a
Good morning! The group Shakey CHICK Company snack like this?
is conducting a survey for the product the group is o Php 46-50
planning to sell for its feasibility study next school
o Php 51-55
year.
o Php 56-60
Name (Optional) : 9. What will convince you to buy Chicken
Age : wings with fries?
Gender : o Price
o Taste
1. How much is your daily allowance? o Appearance/Packaging
o Php 50 below o Place/Ambiance
o Php 51-100 o Advertising/Promotion
o Php 101-above o Others: ________________
10. Would you recommend Chicken wings
2. If Chicken Wings with Fries is sold in the with fries from Shakey CHIC Co. if it is
market, would you buy one? being sold in the market?
o Yes, I will o Yes, I will
o No o Nope
If you answered “Yes, I will!” please
proceed to the next statement. If you answered “Yes, I will!” please
If you answered “No”, this ends the survey. proceed to the next statement.
Thank you! If you answered “No”, this ends the
3. I prefer eating a meal on-the-go rather survey. Thank you!
than sitting inside a restaurant. 11. In a months’ time, how many people do
o Yes! you think can you share this product to
o Nope and be convinced to buy one?
4. The flavor/s that appeals to me the most o Less than 10
is/are. (You may choose more than one) o 11-20
o Sour Cream o 21-above
o Barbeque 12. Do you use social media?
o Cheese o Yes
5. I prefer eating chicken wings when there o No
is ______. 13. Are you persuaded to make purchase
o Catsup with Mayo decisions with what you see on social
o None media?
6. How often would you buy from Chicken o Yes
Wings? o No
o 3 times a week
o once a week
o once every two weeks
o once a month
7. How would you want this to be served?

o In a cup
o In a bowl
o In a rectangular box
o Other (please specify):
________________
between the managers of Shakey CHICK Co.
This memorandum consists all the agreements of rules and obligations that must be strictly
abided by each member of the group.
The purpose of this agreement is to have clear and justified agreement between all the members.
This memorandum will help the group’s efficiency and effectiveness of doing the projects
assigned to each member.
I. RULES AND RESPONSIBILITES

The members of the company have agreed to the following rules:
 Every group member should do their specific work mandated by the leader.
 Each member should show due respect to one another.
 All members should keep their voice at an acceptable level of noise.
 Contributions are not mandatory but needed to collect each week for group’s
contributions and for group works.
 Every member is given an allowable 15 minutes in the event of late arrivals.
 Every member is given (7) allowable absences.
 Every member should do the task assigned to him/her.
 All unnecessary gadgets should be deposited in the deposit box every meeting.
 Every member has the freedom to express his/her own idea related to the study.
II. MEETINGS
 Chicken Wings Corner meetings should be done every Wednesday and Saturday
of the month (3:00-5:00pm) on the agreed meeting place.
 Meetings should always be reminded the day before by the General Manager.
 The Finance Manager should keep a record of the attendance every meeting.
PENALTIES
 Every member is obliged to pay P150.00 for every 15 minutes late and the collected
money will be used prior to the Feasibility Study operations.
 Should a manager fail to do his/her duties and responsibilities he/she will charge
P150.00
III. DECISION MAKING
 All decisions should be decided through voting (majority wins)
 Each member has the right to make instant decisions on the spot given that there
is an extreme need to.
IV. GROUNDS FOR EVICTION
 Any of the member be caught stealing (in any forms) from the company, he/she is
being considered for eviction.
 Any member exceeded the number of absences (7) will be considered for eviction.
 Any member fails to do his/her duties and responsibilities assigned for the 3rd time
without any valid reason, he/she is being considered for eviction.
 Any member fails to follow any rule more than twice is terminated.
V. PROFIT SHARING
 Profit sharing should be made equal to all of the managers.
 Profit will be distributed by the Finance Manager.

This is to certify that I have read the Terms and Conditions stated above and that I should abide
by the said Terms and Conditions.
Aj Kerk N. Honor Antonette D. Alipoyo

General Manager Financial Manager
Sherwin A. Filoteo Alejo Jason Salvani III

Purchasing Manager Marketing Manager
Krishna Faye G. Bleza Lourenze Engcong

Cash Manager Production Manager
Alida Mae Lumactod

Sales Manager

Market Research About Chicken Wings

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In Partial Fulfillment of the Requirements in Feasibility Studies

VISION AND MISSION STATEMENTS…………………………………… i

I. EXECUTIVE SUMMARY ……………………..…………….…..…... ii

A. Market Research ...................................................................................... iii

E. Organizational Plan ....................................................................................v

II. MARKETING PLAN …………………………………………..……1

III. PRODUCTION PLAN / OPERATION PLAN…………….……….. 19

IV. ORGANIZATIONAL PLAN …………………………...……………31

To provide quality service to our customers

Shakey CHICK Company’s mission is to

C. Total Number of Units Produced per Production:

Break-Even Point in Volume Sales per day:

2. Total Number of Units Sold in 1 year / 9 months:

4. Total Net Income in 1 year / 9 months:

The Shakey CHICK Company will be located at Xavier University- Ateneo

1. How much is your daily allowance? DECISION:

36% 51 - 100 decided to set our product at an

2. If CHICO POTATO is sold in the market, DECISION:

3. I prefer eating on-the-go rather than DECISION:

4. The Flavor/s that appeals to me the DECISION:

6. How often would you buy from DECISION:

7. How would you want this to be DECISION:

8. How much can you afford to pay for a DECISION:

TOTAL NUMBER OF UNITS SOLD per MONTH

TOTAL NUMBER OF UNITS to PRODUCE

= 1650 * 25% (Market Share)

PER CAPITA CONSUMPTION

Note: We only counted those customers who ordered Kcompany’s fries

c) Focus Group Interview Results

a. Names of Respondents and corresponding professions / backgrounds

 Faculty of Xavier University

 It is yummy and crispy.

 The topping is nice.

MONTH Number Units To Be Sold Per Day Monthly

June 5,760.00 3,200.00 3,200.00 12,160.00

**Assuming selling price: 40 pesos

The Shakey CHICK Company will be located at Student Entrepreneurship

chicken and fries pictures.

Month Marketing Strategies Description

Month Marketing Materials/Equipment/Labor Unit Quantity Cost Total Total

Company Polo Shirt Set 7 200 1,400

TOTAL MARKETING EXPENSE P3,004

Marinated Measuring cups, Food

Prepare the Cooked Fries and Food

Serve the Food

TOTAL DURATION 5 Minutes

Units To Be Sold Per Day Monthly Volume to Be Produced

POSITION RESPONSBILITIES QUALIFICATIONS

Used for coating the

Rectangular box Used as a tray for the

E. Raw Materials Requirement

F. Plant Factory Location

Our company will simply follow the segregation process of waste

I. Quality Control System

PROCEDURE ACCEPT REJECT

Coating N/A N/A

Frying the Chicken and Fries

Prepare the product N/A N/A

Serve the Product N/A N/A

Direct Materials Price Measurement Total Cost

TOTAL DIRECT MATERIALS Php 32.745

Direct Labor Time

TOTAL PRODUCT COST PER UNIT Php 35.895