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Job Description Third Level
POSITION DESCRIPTION
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Table of Content
MANAGER, RETAIL OPERATIONS 3
MANAGER, VISUAL MERCHANDISING 7
MANAGER, MERCHANDISING 10
MANAGER, PRIVATE LABEL 13
MANAGER, CRM AND PROMOTIONS 16
MANAGER, BRANDING, ADVERTISING AND PR 19
MANAGER, RESEARCH 22
MANAGER, IMPORTS 25
MANAGER, WAREHOUSE 28
MANAGER, LOGISTICS 31
MANAGER, SOURCING FOOD (NON PERISHABLE) 34
MANAGER, SOURCING FOOD (PERISHABLE) 38
MANAGER, SOURCING (NON- FOOD) 42
MANAGER, PRODUCT TESTING AND QUALITY ASSURANCE 46
MANAGER, RECRUITMENT 49
MANAGER, TRAINING 53
MANAGER, ADMINISTRATION 56
MANAGER, ACCOUNTING 59
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Technopak JD ABGRetail
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MANAGER, FINANCE 62
MANAGER, HARDWARE 65
MANAGER, SOFTWARE 69
MANAGER, PROJECTS 72
MANAGER, REAL ESTATE- BUYING AND LEASING 75
Manager, Estate Maintenance 79
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Position/Job Title Manager, Retail Operations
Designation
Reporting To
GM, Retail Operations
(position)
Business Unit Retail
Location Mumbai
Company Aditya Birla Group
Date June 1, 2006
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1) Job Purpose
Ensure effective and smooth functioning of retail operations. Resolving of day to day operational
issues in the area of operations.
2) Dimensions
What are the areas (in quantitative terms) the job has an impact on?
Revenue (in Crs) Total No. of Staff
Department Budget (in Crs) Direct Reports
Capital Expenditure (in Crs) Others
Others (Specify)
3) Job Context & Major Challenges

Effective functioning of all retail operations of the respective format
4) Principal Accountabilities
Accountability Supporting Actions
Effective functioning of all retail operations  Monitor the overall retail operations and
ensure that they are working smoothly
 Resolve all day to day operational issues
 Directly monitor and review the operating
activities of the store and report to top
management in case of any deviations from
established policies.
 Ensure that all materials and resources
required for effective functioning are available
at the store
 Finding possible area’s of improvements in
retail operations
 Undertake minor repairs and maintenance in
consultation with Manager, Estate
Maintenance
Financial Planning and Control  Prepare budgets for store with respect to
manpower, utilities
 Ensure that stores are operating within the
given budget
 Coordinate all matters related to receiving
records, invoices, transfers, shortage and
damage, pilferage and purchase orders/
indents along with the merchandising team
 Authorize all expenses related to store
operations (maintenance, repairs etc.) in
consultation with GM, Retail Operations and
accounting department
 Ensure that cash collected at stores are
deposited in bank
Manpower Planning  Overall manpower planning for stores in
consultation with GM, Retail Operations
 Ensuring that stores have adequate
manpower
 Assist in hiring of Store managers
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Generating and Analysis of Daily Reports  Generating daily report on sales, inventory,
expenses etc
 Analyzing the daily reports and ensure that
they are in accordance with the plans
 Discuss any major deviation with GM, Retail
Operations
Effective Execution of Marketing and  Ensure that all necessary material (Banners,
Promotional Plans Cut outs) is available for the effective
execution of promotion plans
5) Job Purpose of Direct Reports
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6) Desired
Qualifications General / Academic Professional
(Field of Study) (Certificate or License
requirements)
1. B.E. / B.Com/ B.Sc. MBA ( Preferably Marketing)
7) Work Experience Managerial Technical Total

Years 2-3 Years of Experience in 2-3 years ~5-6 yrs
Retail Operations experience in
sales
Industry / Area Food Industry / Retail/ FMCG / Apparel/ Footwear/ Consumer goods
Age 30-32 years
Any Other
Page 7 of 82
Position/Job Title Manager, Visual Merchandising
Designation
Reporting To
GM, Retail Operations
(position)
Location Mumbai
Date June 1, 2006
Page 8 of 82
1) Job Purpose
Developing all facets of stores interior presentation and responsible for look of the store interiors.
2) Dimensions
Others (Specify)

Conceptualizing and creating merchandise displays throughout store or defined area and
creates an enjoyable, easy shopping experience for the customer.
Visual Merchandise Planning  Developing the overall visual merchandising
plan (for windows as well as sales floor) for
respective retail formats in consultation with
marketing team
 Formulation and implementation of programs
to maximize the impact of point of sales, on
the sales floor and in the windows.
Monitoring and Implementation of Visual  Ensure that the visual merchandising
Merchandise standards are maintained through out the
ABG retail formats
 Monitor the visual merchandising across
different stores and advise store managers on
improvements and modifications
Procurement of Equipments and Materials  Procurement of necessary equipments and
materials required for visual merchandising
 Co-ordinate with suppliers of VM material to
ensure that products are supplied as per the
specifications
Improvements in Visual Merchandising  Making constant improvements in the visual
merchandising based on customer feedback
and competitive environment
 Track all new developments at the
international level in the field of visual
merchandising
Visual Merchandise planning during special  Planning visual merchandising during special
occasions occasions like festivals, promotions etc.
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6) Desired
requirements)
1. BA/B.Com/B.Sc NIFT/NID

Years 5-6 Years of Experience as 5-6 yrs
Visual Merchandiser
Industry / Area Retail
Age 30-32 years
Any Other
Page 10 of 82
Position/Job Title Manager, Merchandising
Designation
Reporting To
GM, Merchandising and Sales
(position)
Location Mumbai
Date June 1, 2006
Page 11 of 82
1) Job Purpose
Developing the overall merchandise plan of the respective retail format. Ensure that store
merchandise is in line with overall positioning of the retail format and consumer needs
2) Dimensions
Others (Specify)

Entire merchandise planning for the retail format. Responsible for overall sales of the format
Merchandise Planning and Implementation  Deciding product range (depth & width) and
developing seasonal and annual
merchandising plans to maximize sales and
profits.
 Deciding on introduction or discontinuation of
a product category/ sub-category based on
overall performance
 Setting Inventory Norms: EOQ, Stock Norms,
Critical Levels, replenishment cycle etc.
 Setting the price targets for procurement of
products.
 Merchandise pricing and managing Gross
Margins at category level.
 Monitoring quality of products merchandised
along with the sourcing team.
 Deciding on extent of branding and private
label in each products category based on
feedback from Manager Research and
Manager Private Label
 Deciding on extent of local merchandise at
the stores
Sales Plan Implementation  Integrating sales plan with merchandising

plan
 Analysis of the performance of merchandise
as outlined in seasonal and annual financial
plans
 Ensure that suitable merchandise is available
to achieve the sales plan
 Managing the merchandise during sales
promotions
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6) Desired
requirements)
1. B.E. / B.Com/ B.Sc. MBA / NIFT (AMM)

Years 5-6 years of experiencing in 5-6
merchandising in a retail/ sales
in FMCG/ Retail/ Food/Soft
Goods/ Consumer Company
Age 27-30 years
Any Other
Page 13 of 82
Position/Job Title Manager, Private Label
Designation
Reporting To
GM, Merchandising and Sales
(position)
Location Mumbai
Date June 1, 2006
Page 14 of 82
1) Job Purpose
To develop and execute the Private Label strategy of ABG Retail and ensuring that businesses
sales and profit goals are met
2) Dimensions
Others (Specify)

Responsible for the design and execution of Private Label program of ABG Retail
Private Label Planning and Implementation  Deciding on extent of private labels
introduction and branded products
introduction in identified product categories in
consultation with GM Merchandising and
Sales
 Developing the SKU’s detail for private label
in each category
 Developing packaging details for private label
in each category
 Developing the pricing and margin structure
for private label products
 Developing quality parameters for private
label categories.
 Setting the price targets for procurement of
products.
 Ensuring that rules and regulations regarding
packaging and weights and measures are
followed
 Negotiate with known brands for producing
private labels specifically for ABG Retail
Performance Review of Private Label Products  Periodic review to measure the performance
of private labels
 Deciding on increasing or decreasing private
label percentage in a category based on
performance and in consultation with
Manager Merchandising
Page 15 of 82
6) Desired
requirements)
1. B.E. / B.Com/ B.Sc. MBA

in FMCG/ Retail/Food/ Soft
Goods Company
Age 30-32 years
Any Other
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Position/Job Title Manager, CRM and Promotions
Designation
Reporting To
GM, Marketing
(position)
Location Mumbai
Date June 1, 2006
Page 17 of 82
1) Job Purpose
To develop and execute the Promotions and Customer Relationship Programme for ABG Retail
Formats. Ensuring that promotions achieve the targeted sales and consumers have positive
impressions about ABG Retail.
2) Dimensions
Others (Specify)

Responsible for all promotions, customer relationships and satisfaction.
Planning and Implementing the Promotion  Developing the in-store and external
Strategy promotion strategy in consultation with GM
Marketing
 Developing a promotions calendar both at the
central level as well as the regional level
 Developing the budget for promotions in
consultation with GM Marketing
 Monitoring the performance of the promotion
schemes
 Measuring the effectiveness of promotions
and ensure that performance is as per the
plans
 Monitor the promotions at various competitors
and developing special promotions to counter
them
 Take constant feedback from regional
managers on the need for new promotions
and effectiveness of existing promotions
 Talk with brands for exclusive products for
ABG retail outlets
Customer Relationship Management  Developing the customer relationship
management policies and programs in
consultation with GM, Marketing
 Developing relationship with large institutional
consumers
 Developing customer loyalty/ retention
program
 Developing product return policies
 Replying to all customer queries, complaints
and feedbacks
Page 18 of 82
6) Desired
requirements)
1. B.E. / B.Com/ B.Sc. MBA (Marketing)

and promotions in Food/
Retail/ FMCG Company
Industry / Area Food Industry / Retail/ FMCG
Age 30-32 years
Any Other
Page 19 of 82
Position/Job Title Manager, Branding, Advertising and PR
Designation
Reporting To
GM, Marketing
(position)
Location Mumbai
Date June 1, 2006
Page 20 of 82
1) Job Purpose
To create a favourable image of ABG Retail and establish ABG Retail as a retail brand of choice
for the consumer through branding, advertising and PR
2) Dimensions
Others (Specify)

Responsible for overall brand image of ABG Retail formats.
Branding Strategy Development and  Developing the branding strategy for ABG
Implementation Retail formats
 Developing the appropriate brand image,
name, logos and designs in line with overall
positioning strategy
 Selecting the branding agencies for
developing the overall branding framework
 To protect the identity of ABG Retail brands
and ensure that trademarks are enforced
Developing the Advertising Strategy  Developing the overall advertising strategy
and budget for advertising in consultation with
GM Marketing
 Developing an overall advertising calendar
 Selecting the appropriate media for
advertising
 Negotiating with various medias on
appropriate rates.
 Selecting the advertising agencies for
creating media campaign
 Creating the advertising / publicity brief for the
agency
 Measuring the effectiveness of advertising in
various media
Developing Communication Strategy  Define communication strategy
 Selecting advertising agency / PR agency
 Development of communication to be given to
PR agencies
 Measuring the effectiveness of PR done by
PR agency
 Ensuring effective and positive PR in
newspapers, magazines and Television
Page 21 of 82
6) Desired
requirements)
1. B.E. / B.Com/ B.Sc. MBA (Advertising/Marketing)

Years 3-4 Years experience in 2-3 Years 5-6
branding in FMCG/Advertising experience in
agency sales and
marketing
Industry / Area Retail/FMCG/Advertising/Media
Age 30-32 years
Any Other
Page 22 of 82
Position/Job Title Manager, Research
Designation
Reporting To
GM, Marketing
(position)
Location Mumbai
Date June 1, 2006
Page 23 of 82
1) Job Purpose
Conducting consumer and competition research which would act as an input for future strategy
development for ABG Retail
2) Dimensions
Others (Specify)

Responsible for conducting overall consumer and competition research
Consumer Research  Developing the objectives of the consumer
research in consultation with GM, Marketing
 Continuously track the changes in consumer
buying patterns, requirements, sensitivity to
prices
 Selection of the consumer research agencies
in places where external research needs to
be conducted
 Briefing the research agency on research
objectives
 Analyzing the results of the consumer
research and its impact on the business
 Advise changes in merchandising, branding,
positioning, pricing, new products introduction
as per the changes in consumer behaviour
 Present the finding and implications of results
of the consumer research to the top
management
Competitive Environment Research  Track the overall market environment with

regards to entry of new players, expansion by
existing players
 Track competitors strategy and analyze its
impact on ABG Retail
 Track top line market share
 Track new residential and mall developments
and look for opportunities for opening new
outlets
 Present the important developments in retail
environment to the top management
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6) Desired
requirements)
1. B.E. / B.Com/ B.Sc. MBA

Years 5-6 Years experience in 5-6
Consulting/ Market Research
Industry / Area Consulting/Research Agency/Retail
Age 30-32 years
Any Other
Page 25 of 82
Position/Job Title Manager, Imports
Designation
Reporting To
Head Sourcing and Supply Chain
(position)
Location Mumbai
Date June 1, 2006
Page 26 of 82
1) Job Purpose
To ensure safe, economical and timely delivery of all imported products
2) Dimensions
Others (Specify)

Responsible for activities and clearances related to importing of different products
Import Regulations and Clearances  Obtain all necessary clearances/ licenses
required for importing of products
 Ensure that products being imported are in
accordance with rules and regulations
 Obtain necessary clearances for importing of
products
Logistics Planning and Control of Imported  Maintaining a record of various service
Products providers
 Negotiate with shipping companies on cost,
delivery times, clearances etc.
 Evaluate freight costs and the inventory costs
associated with transit times in order to
ensure that costs are appropriate
 Liaison with Custom and other agencies
 Coordinating with Custom House agencies
and shipping companies for smooth delivery
of products
 Understanding the custom duty structure and
its overall effect on the pricing and advising
the sourcing department about the same
Documentation and Record Maintenance  Arranging for Letter of Credits, Advance
Payments against purchase order in
consultation with Finance department
 Carry out all documentations necessary with
importing of products
 Maintain all proper records of duty paid,
clearances and regulations
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6) Desired
requirements)
1. B.E. / B.Com/ B.Sc.

Years 6-8 Years experience in 6-8
Imports Documentation in
Shipping or Logistics
Company
Industry / Area Logistics
Age 30-32 years
Any Other
Page 28 of 82
Position/Job Title Manager, Warehouse
Designation
Reporting To
(position)
Location Mumbai
Date June 1, 2006
Page 29 of 82
1) Job Purpose
To ensure proper functioning of all ABG warehouses and ensure safety of all products stored in
the warehouse
2) Dimensions
Others (Specify)

Responsible for management and functioning of all warehouses
Warehouse Management  Ensure proper physical conditions of
warehouses, equipment
 Undertake maintenance, repair or
replacement as necessary
 Ensure all licenses, clearances and insurance
are obtained
 Develop and document standard and
emergency operating procedures for
receiving, handling, storing, shipping, or
salvaging products or materials
 Arrange for storage facilities when required
Waste Minimization  Ensure proper storing conditions for different
products so that there is minimum of wastage
 Ensure that storage standards for fresh
products are maintained
Warehouse Finance & Accounts functions  Warehouse MIS and reporting;
 Debtor Management
 Handling & Controlling Cash inward freight
payment
Internal Audit facilitation  Ensuring all documentation is done in a
proper and timely manner
 Ensuring that all storage is in accordance with
rules and regulations
Inward Stock  Matching all inward receipt with purchase
orders;
 Insuring all Systems are updated;
Outward stock accounting  Matching all outward dispatches with store
material requests
 Insuring all Systems are updated
Page 30 of 82
6) Desired
requirements)
1. B.E. / B.Com/ B.Sc. MBA (Supply Chain)

Years 5-6 Years experience 5-6
FMCG/Retail in Supply Chain
Function
Industry / Area FMCG/Retail/ Apparel/Footwear
Age 30-32 years
Any Other
Page 31 of 82
Position/Job Title Manager, Logistics
Designation
Reporting To
(position)
Location Mumbai
Date June 1, 2006
Page 32 of 82
1) Job Purpose
To ensure safe, secure and timely storage and physical movement of goods at the minimal costs
2) Dimensions
Others (Specify)

Responsible for activities related to movement of goods from warehouse and retail
Logistics Planning and cost control  Negotiate with carriers, warehouse operators
and insurance company representatives for
services and preferential rates
 Evaluate freight costs and the inventory costs
associated with transit times in order to
ensure that costs are appropriate
Documentation and legal formalities  Examine invoices and shipping manifests for
conformity to tariff and customs regulations;
 Insurance for goods
Coordinate shipping activities  Issue shipping instructions and provide
routing information to ensure that delivery
times and locations are coordinated;
 Direct activities related to dispatching, routing,
and tracking transportation vehicles, such as
trucks and railroad cars
Maintenance and control  Inspect physical conditions of vehicle fleets
and equipment, and order testing,
maintenance, repair, or replacement as
necessary
 Minimize Pilferage, loss and damage
Page 33 of 82
6) Desired
requirements)
1. B.E. / B.Com/ B.Sc. MBA (Supply Chain)

Years 5-6 Years experience 5-6
FMCG/Retail in Supply Chain
Function
Industry / Area FMCG/Retail/ Apparel/Footwear
Age 30-32 years
Any Other
Page 34 of 82
Position/Job Title Manager, Sourcing Food (Non Perishable)
Designation
Reporting To
(position)
Location Mumbai
Date June 1, 2006
Page 35 of 82
1) Job Purpose
To source the best quality food products at the most competitive prices at right place at the right
time
2) Dimensions
Others (Specify)

Responsible for sourcing of all non perishable food products like wheat, rice, staples, sugar etc.
Responsible for sourcing the best quality products and optimizing the sourcing price
Source merchandise or commodities of best  Develop a complete sourcing framework for
quality at optimum price sourcing of non-perishable food products
covering the crop pattern, main area’s of crop
production and harvesting seasons, key
suppliers, quality specifications, sourcing
prices etc.
 Determine sourcing destinations including
possibilities of imports.
 Optimize sourcing cost for all products
 Analyze market and delivery systems in order
to assess present and future material
availability.
 Keep a track of commodity markets for
efficient sourcing.
 Develop quality parameters for sourcing of all
non-perishable food products
 Develop/ Establish sourcing contracts for
farming etc.
 Developing a framework for selection and
evaluation of new suppliers
 Evaluation and selection of suppliers. Periodic
review of suppliers.
 Supplier Development
 Negotiate with suppliers, processors for best
sourcing price, credit terms and delivery.
 Negotiate with brands for margins, delivery
terms, special deals and promotions
 Reviews orders and determines product types
and quantities required to meet demand;
 Analyze past buying trends, sales records,
price and quality of merchandise to determine
future buying needs.
 Develop and implement purchasing and
contract management instructions, policies,
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and procedures
 Direct and coordinate activities of personnel
engaged in buying, selling and distribution
 Prepare reports regarding market conditions
and merchandise costs.
Review and resolve commercial transactions  Select, order, and authorize payment for
merchandise according to contractual
agreements
 Conduct meetings with sales personnel and
introduce new products
 Resolve vendor or contractor grievances, and
claims against suppliers
 Review purchase order claims and contracts
for conformance to company policy;
 Review, evaluate and approve specifications
for issuing and awarding bids
Page 37 of 82
6) Desired
requirements)
1. B.E. / B.Com/ B.Sc. MBA (Supply
Chain/Operations)

Years 5-6 Years experience Sourcing 5-6
in Retail/FMCG
Industry / Area Supply Chain/Logistics
Age 30-32 years
Any Other
Page 38 of 82
Position/Job Title Manager, Sourcing Food (Perishable)
Designation
Reporting To
(position)
Location Mumbai
Date June 1, 2006
Page 39 of 82
1) Job Purpose
To source the best quality food products at the most competitive prices at right place at the right
time
2) Dimensions
Others (Specify)

Responsible for sourcing of all perishable food products like vegetable, dairy products, poultry
and meat. Responsible for sourcing the best quality products and optimizing sourcing cost
quality and at optimum price sourcing of perishable food products covering
key production regions, key suppliers, quality
specifications, sourcing prices etc.
 Determine the extent of Local Vs. Central
sourcing of fresh products
 Analyze market and delivery systems in order
to assess present and future material
availability.
 Optimize the sourcing cost for all products
sourced.
 Develop quality parameters for sourcing all of
perishable food products
evaluation of new suppliers.
 Develop relationship with co-operatives,
suppliers associations etc.
sourcing price, credit terms, product returns
and delivery.
times, product returns, special deals and
promotions
and quantities required to meet demand
seasonality, price and quality of merchandise
to determine future buying needs.
 Managing stock levels/ order quantities in a
manner that there is minimum wastage
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and procedures
agreements
for conformance to company policy
Page 41 of 82
6) Desired
requirements)
Chain/Operations)

Years 5-6 Years experience Sourcing 5-6
in Retail/FMCG
Age 30-32 years
Any Other
Page 42 of 82
Position/Job Title Manager, Sourcing (Non- Food)
Designation
Reporting To
(position)
Location Mumbai
Date June 1, 2006
Page 43 of 82
1) Job Purpose
To source the best quality products at the most competitive prices at right place at the right time
2) Dimensions
Others (Specify)

Responsible for sourcing of all non- food products like apparel, footwear, appliances etc.
quality and at optimum price sourcing of all non food products.
 Determining the sourcing destinations
including possibilities of imports.
 Optimize the sourcing cost for all products
sourced.
 Develop quality parameters for sourcing of all
of non-food categories.
evaluation of new suppliers
sourcing price, credit terms and delivery.
times, special deals and promotions
and quantities required to meet demand
price and quality of merchandise to determine
future buying needs.
and procedures
agreements
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for conformance to company policy
Page 45 of 82
6) Desired
requirements)
Chain/Operations)

Years 5-6 Years experience Sourcing in 5-6
Retail/Apparel/Footwear/Durables
Age 27-30 years
Any Other
Page 46 of 82
Position/Job Title Manager, Product Testing and Quality Assurance
Designation
Reporting To
(position)
Location Mumbai
Date June 1, 2006
Page 47 of 82
1) Job Purpose
To ensure the products sourced are of best quality and meets the requirements of all necessary
standards
2) Dimensions
Others (Specify)

Responsible for quality and testing of all merchandise sold at ABG Retail.
Development and Review of Quality  Developing quality standards and
Parameters specifications for all products in consultation
with Manager Sourcing and Merchandising
 Develop standards for suppliers approval
 Developing packaging standards for all
private label products
 Periodic review of all quality standards
 Developing formats for recording the quality
of products sourced
Product Testing and Quality Assurance of All  Testing of sourced merchandise against
Merchandise quality standards
 Testing of sourced merchandise against
important parameters like pesticides,
insecticides, toxins etc.
 Quality Assurance of all merchandise sourced
 Testing of all merchandise to ensure that
packaging is as per the set standards,
packaging, weights and measures and follows
all necessary government rules and
regulations
 Ensure that storage standards are being
maintained at the warehouse
 Conduct quality audits at the stores and
warehouse to ensure the quality of products
especially in case of fresh products
Supplier Management  Maintain regular ratings of suppliers against
quality parameters.
 Regularly audit facilities of suppliers to ensure
that quality standards are being followed in
the factory.
 Develop key suppliers for packaging materials
 Visit prospective suppliers to audit their
facilities for quality standards

Page 48 of 82
6) Desired
requirements)
1. B.E. / B.Com/ B.Sc. Masters Degree in Food
Sciences and Technology

Years 5-6 Years experience Quality 5-6
Assurance in Retail
Industry / Area Sourcing/Quality Assurance
Age 30-32 years
Any Other
Page 49 of 82
Position/Job Title Manager, Recruitment
Designation
Reporting To
GM, HR& Administration
(position)
Location Mumbai
Date June 1, 2006
Page 50 of 82
1) Job Purpose
To fulfil the recruitment needs of the organization both at central as well as regional level
2) Dimensions
Others (Specify)

Responsible for all recruitment related tasks of the organization
Recruitment  Identify the recruitment requirements of the
organization in consultation with the
respective department heads
 Develop recruitment policies and procedures
of the organization
 Developing competency requirements for
requirements at various levels of the
organization
 Develop recruitment tools, tests etc
 Coordinating with various
departments/regions to determine the
optimum requirements at each level
 Maintain optimum level of manpower in the
organization
 Developing the profile of candidates to be
recruited in consultation with respective
department heads
 Short listing of applicants in consultation with
the relevant departments
 Conduct initial interviews with the short listed
candidates
 Coordinating with respective departments
with regards to the status of the short listed
candidates and communicating the same to
the candidates
 Sending final offers to the selected candidates
 Discuss the date of joining with selected
candidates
 Making all necessary formats required to be
filled in during joining of candidate
 Conducting all necessary paper work required
for joining of the candidate
 Develop and maintain relationships with main
educational institutes
 Maintain a database of resumes of all eligible
applicants for future reference
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 Maintain records of all employees like date of
joining, leave records etc.
Developing Policies and Procedures  Develop policies and procedures for

employees
 Development of employee handbook covering
all rules and regulations
Compensation & Benefit Planning  Define compensation policy
 Developing compensation structure
 Developing benefit schemes
Selecting and Liaison with Recruitment  Identifying and selecting the recruitment
agencies agencies and temp agencies.
 Negotiate terms and condition with
recruitment agencies
 Set service standards for recruitment
agencies
 Providing recruitment guidelines to the
recruitment agencies
Page 52 of 82
6) Desired
requirements)
1. B.E. / B.Com/ B.Sc./BA Masters Degree in Human
Resources
7) Work Experience Managerial Technic Total

al
Years 5-6 Years experience in Recruitment in 5-6
large corporate house/retail/recruitment
agency/FMCG
Industry / Area HR/Recruitment
Age 30-32 years
Any Other
Page 53 of 82
Position/Job Title Manager, Training
Designation
Reporting To
(position)
Location Mumbai
Date June 1, 2006
Page 54 of 82
1) Job Purpose
To fulfil the training needs of the organization both at central as well as regional level
2) Dimensions
Others (Specify)

Responsible for all training and performance review of the employees
Develop a Training Calendar  Identify the training needs of the employees in
consultation with respective departments both
at central, regional and store level
 Developing Training Program Content with an
external agency
 Identify internal / external faculty
 Coordinate and facilitate program
 Feedback and refinement of the program
Motivation Assessment / Building  Co-ordination with external agency for
motivation assessment/audit
 Analysis of the audit
 Counseling
 Development of tools for increasing
motivation
Performance Review  Developing a performance review calendar
 Developing a performance review framework
and evaluation grid for each level of the
organization
 Communicating to the employees about the
performance review procedure
Liaison with external agencies  Identifying the various training agencies
 Negotiating terms and conditions with the
training agencies
 Taking feedback on the effectiveness of
training from the employees
Employee Communication  Grievance Handling of the employees
 Announcing all policies and procedures
related to human resources
Page 55 of 82
6) Desired
requirements)
Resources

Years 5-6 Years experience in training in 5-6
large corporate house/retail/FMCG
Age 30-32 years
Any Other
Page 56 of 82
Position/Job Title Manager, Administration
Designation
Reporting To
(position)
Location Mumbai
Date June 1, 2006
Page 57 of 82
1) Job Purpose
Managing the entire gamut of administration functions
2) Dimensions
Others (Specify)

Responsible for administration function including housekeeping, transport, security, general
administration, catering, liaison with all the government agencies
Managing all administrative function within  Effective management of all administration
the organization function including housekeeping, transport,
security, catering and office supplies etc.
 Managing administrative functions like office,
warehouse, stores, stock insurance etc.
 Periodic check on functioning of all
administrative functions
Maintain records of employees  Maintaining records of employees like
attendance leave records, salaries etc.
 Maintaining complete database of company
assets with the employees
Selection and Monitoring of service providers  Short listing of various service providers for
different administrative activities
 Negotiate with service providers on terms and
conditions
 Setting of service levels for service providers
 Finalization of service providers
 Periodic monitoring of the performance of
service providers
Selection of Vendors for Office Supply  Selection of vendors for office supply products
like stationary, computer peripherals, telecom
equipments etc.
 Negotiate purchase terms with vendors
 Check quantity of material supplied against
invoices
 Take feedback from concerned department on
the quality of material supplied
Liaison with government agencies  Liaison with government agencies for various
approvals for approval of various
administrative functions like water, electricity
etc.
Payment Approvals  Checking all payments raised by service
providers and vendors
 Approving the payments to be made to
external agencies
Page 58 of 82
6) Desired
requirements)
Resources

Years 5-6 Years experience in Administration 5-6
function in large corporate
house/retail/hospitality
Age 30-32 years
Any Other
Page 59 of 82
Position/Job Title Manager, Accounting
Designation
Reporting To
CFO
(position)
Location Mumbai
Date June 1, 2006
Page 60 of 82
1) Job Purpose
To maintain adherence to company financial norms and policies in their area of influence
2) Dimensions
Others (Specify)

Responsible for all financial transaction and adherence to rules and regulations
Preparing itemized statements and documents  Compute credit terms, discounts, shipment
charges, and rates for goods and services in
order to complete billing documents
 Calculate and prepare checks for utilities,
taxes, and other payments
 Calculate, prepare, and issue bills, invoices,
account statements, and other financial
statements according to established
procedures
 Prepare itemized statements, bills, or
invoices; and record amounts due for items
purchased or services rendered
Maintaining and generating statutory  Account Ledgers
documents  Balance sheets / PLA
 Facilitate Statutory Audit;
 Keep records of invoices and support
documents
 Classify, record, and summarize numerical
and financial data in order to compile and
keep financial records, using journals and
ledgers or computers
 Complete and submit tax forms and returns,
workers' compensation forms, PPF forms,
and other government documents;
 Monitor status of loans and accounts to
ensure that payments are up to date
Auditing  Facilitating internal audits
 Facilitating statutory audits
Managing / coordinating outsourced finance  Payroll
functions  Insurance
 Auditing
Page 61 of 82
6) Desired
requirements)
1. B.E. / B.Com/ B.Sc./BA C.A/MBA (Finance)

Years 5-6 Years experience in finance and 5-6
accounting function in large
corporate house/retail/FMCG
Industry / Area Accounts/Finance
Age 27-30 years
Any Other
Page 62 of 82
Position/Job Title Manager, Finance
Designation
Reporting To
CFO
(position)
Location Mumbai
Date June 1, 2006
Page 63 of 82
1) Job Purpose
Maintaining the financial control of the company and best possible management of working
capital
2) Dimensions
Others (Specify)

Responsible for cost control, budgeting and working capital management
Cost Control  Creating budgets for respective departments
regions and functions
 Monitoring and controlling the overall cost of
the business
Working Capital Management  Analysis & projection of working capital needs
 Raising Funds
 Monitoring and controlling critical areas
 Debtor settlement
 Miscellaneous Expenses
High Value Payment Processing  Clearance of claims
 Debtor settlement
 Miscellaneous Expenses
Expense monitoring and control  Review of all expenses both planned as well
as unplanned
 Unit cost analysis – Activity Based Costing
MIS  Identifying information requirements for
decision support systems
 List performance monitoring parameters in
consultation with other department heads
 Create and implement reporting structure
 Manage information dissemination systems
across departments
 Managing and updating the management
information systems
Page 64 of 82
6) Desired
requirements)
1. B.E. / B.Com/ B.Sc./BA MBA (Finance)

Years 5-6 Years experience in finance 5-6
function in large corporate
house/FMCG/Retail
Industry / Area Corporate Finance
Age 27-30 years
Any Other
Page 65 of 82
Position/Job Title Manager, Hardware
Designation
Reporting To
GM, IT
(position)
Location Mumbai
Date June 1, 2006
Page 66 of 82
1) Job Purpose
To efficiently develop the IT infrastructure as per the information needs in the value chain
2) Dimensions
Others (Specify)

Responsible for selection, maintenance and upkeep of all IT Hardware
Systems definition, planning and determining  Analyze information to determine,
hardware specifications recommend, and plan layout, including type of
computers, networking equipments and
peripheral equipments required at Offices,
Warehouse and Retail.
 Analyze user needs and recommend
appropriate hardware
 Evaluate factors such as reporting formats
required, cost constraints, and need for
security restrictions to determine hardware
configuration
Service Provider Identification & Short listing  Identification of Service Providers
 Evaluation and Selection of Products and
vendors
 Negotiating purchase terms and service level
agreements
Selection and testing of hardware based on  Build, test and modify product prototypes,
specifications using working models or theoretical models
constructed using computer simulation
 Confer with application support staff and
consult specifications to evaluate interface
between hardware and software and
operational and performance requirements of
overall system
 Coordinate installation of software system;
 Test and verify hardware and support
peripherals to ensure that they meet
specifications and requirements, analyzing
and recording test data
Commissioning and handover of equipment  Monitor functioning of equipment to ensure
system operates in conformance with
specifications
Page 67 of 82
`
Hardware Maintenance and Upkeep  Develop a periodic maintenance schedule of
hardware
 Ensure that all hardware is working in proper
condition
 Insurance of hardware
Page 68 of 82
6) Desired
requirements)
1. B.E.(Computers/Electronics) / B.Sc. MBA (IT)/ MCA

Years 5-6 experience in handling the 5-6
hardware system requirements
of a large organization
Industry / Area Retail/FMCG/IT
Age 30-32 years
Any Other
Page 69 of 82
Position/Job Title Manager, Software
Designation
Reporting To
GM, IT
(position)
Location Mumbai
Date June 1, 2006
Page 70 of 82
1) Job Purpose
To efficiently develop the IT systems as per the information needs of the organization
2) Dimensions
Others (Specify)

Responsible for selection, maintenance and up gradation of all IT Software’s
System Architecture and Policies  Define process / information flows
 Define Information Architecture
 Develop IT Security policies
 Development of IT system architecture
 Identify processes to be IT enabled
Software definition and selection  Define the software system requirements of
the company/department/regions
 Analyzing various software options available
to fulfill the requirements
 Selection of software systems in consultation
with respective departments
 Developing a time frame for the
implementation of software systems
Service Provider Identification & Short listing  Identification of software solutions provider
 Evaluation and Selection of Products and
vendors
 Negotiating implementation terms, timelines
and service standards
Software Implementation and Training  Manage smooth implementation of software
by selected solution provider
 Ensure smooth transition from existing
systems to the new systems
 Training of users on the new software’s
Tracking developments in Information  Track new development in Retail IT systems
Technology  Evaluate these developments and establish
its suitability for the company
 Tracking up gradations in the existing
software
 Undertake a cost benefit analysis of
upgrading the existing software
Page 71 of 82
6) Desired
requirements)
1. B.E. (Computers/Electronics) / B.Sc. MBA (IT)/ MCA

Years 5-6 experience in handling the 5-6
software system requirements
of a large organization
Industry / Area Retail/FMCG/IT
Age 30-32 years
Any Other
Page 72 of 82
Position/Job Title Manager, Projects
Designation
Reporting To
Head New Projects and Infrastructure
(position)
Location Mumbai
Date June 1, 2006
Page 73 of 82
1) Job Purpose
To implement and monitor the new projects related to retail and ensure completion within
budgeted time and cost
2) Dimensions
Others (Specify)

Responsible for timely completion of all retail expansion plans
Project planning  Schedule the project in logical steps and
budget time required to meet deadlines
 Prepare and submit budget estimates and
progress and cost tracking reports
Project Implementation and Monitoring  Locate Contractors and monitor third party
contractors
 Ensure adherence to local regulations and
legislation
 Interface with government bodies to ensure
relevant licensing and approvals
 Ensure that cost as well as time deadlines are
met
 Ensuring Quality control
Interfacing and review of contract agencies  Negotiate terms and conditions with
and suppliers contractors and suppliers of equipments
 Monitor the performance of contract agencies
and ensure that projects are completed within
stipulated time and budget
 Evolve performance based contracts
 Evaluate performance based on explicit
deliverables
 Establish long term contacts with major
contractors
Identification of Suppliers of Various  Identification of suppliers of equipments like
Equipments cooling solution providers etc
 Negotiate price and purchase conditions with
the suppliers
Coordination with Finance department  Coordinate with finance department on
project cost evaluation
 Coordinate with finance department on
payments to contractors
Page 74 of 82
6) Desired
requirements)
1. B.E. / B. Tech (Civil Engineering)/ B.Arch

Years 5-6experience in Managing 5-6
construction projects
Industry / Area Retail/Construction
Age 30-32 years
Any Other
Page 75 of 82
Position/Job Title Manager, Real Estate- Buying and Leasing
Designation
Reporting To
(position)
Location Mumbai
Date June 1, 2006
Page 76 of 82
1) Job Purpose
To obtain the best suited retail locations for ABG Retail
2) Dimensions
Others (Specify)

Responsible for buying/leasing of all properties for retail, warehouse and office
Maintain data related to real estate  Acquire information on market conditions,
prices, mortgages, legal requirements and
related matters
 Compare a property prices with similar
properties that have been recently sold in
order to determine its competitive market
price
 Maintain records of sales, rental or usage
activity, special permits issued, maintenance
and operating costs, or property availability
 Maintain awareness of tax regulations, local
zoning, building and tax laws and growth
possibilities of the area where a property is
located
 Tracking real estate developments, new
townships, malls etc.
Property appraisal and Short listing  Compute final estimation of property values,
taking into account such factors as
depreciation, replacement costs, value
comparisons of similar properties, and income
potential
 Evaluate land and neighborhoods where
properties are situated, considering locations
and trends or impending changes that could
influence future values
 Undertaking Catchment area analysis to find
the suitability of area for ABG Retail format
 Shortlist properties along with possible
value/rentals for the property
Interfacing and Negotiating with Developers  Maintain contacts with large developers and
keep details on upcoming developments both
retail as well as residential.
 Negotiate with developers on property
value/rentals, purchase terms etc
Page 77 of 82
`
Selection of Property Services Company  Maintain contacts with property services
company
 Selection of property services company
 Briefing the property services company on
area requirements, type of area required,
possible rentals etc.
Monitor purchase contract terms and  Develop purchase/lease/rental agreement
conditions  Ensure that all terms and conditions are
described in the signed agreement
 Monitor fulfillment of purchase contract terms
to ensure that they are handled in a timely
manner
Page 78 of 82
6) Desired
requirements)
1. B.Com/B.Sc/B.A MBA

Years 5-6 experience in 5-6
Buying/Leasing of Properties
Industry / Area Property Service Company
Age 30-32 years
Any Other
Page 79 of 82
Position/Job Title Manager, Estate Maintenance
Designation
Reporting To
(position)
Location Mumbai
Date June 1, 2006
Page 80 of 82
1) Job Purpose
To maintain all real estate of ABG Retail in best possible condition
2) Dimensions
Others (Specify)

Responsible for maintenance of all real estate under ABG Retail including office space and
warehouse
Maintenance of Front End and Back end  Periodically inspect retail outlets,
infrastructure warehousing facilities, cold storages offices
and equipment routinely to determine
necessity of repairs or maintenance
 Schedule maintenance of infrastructure at
front end and back end as and when required
 Develop a maintenance budget in
consultation with Head New Projects and
Infrastructure
Selection of Facility Management Companies  Short listing of facility management
companies for ABG Retail, Warehouse and
Office operations
 Negotiating with the short listed companies on
terms of services
 Final selection of facility management
companies
 Setting the service level for the facility
management companies and ensure
adherence to it
Page 81 of 82
6) Desired
requirements)
1. B.Com/B.Sc/B.A

Years 5-6 experience in Facility 5-6
Management Company
Industry / Area Facility Management
Age 27-30 years
Any Other
Page 82 of 82

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Job Description Third Level

MANAGER, RETAIL OPERATIONS 3

MANAGER, VISUAL MERCHANDISING 7

MANAGER, PRIVATE LABEL 13

MANAGER, CRM AND PROMOTIONS 16

MANAGER, BRANDING, ADVERTISING AND PR 19

MANAGER, SOURCING FOOD (NON PERISHABLE) 34

MANAGER, SOURCING FOOD (PERISHABLE) 38

MANAGER, SOURCING (NON- FOOD) 42

MANAGER, PRODUCT TESTING AND QUALITY ASSURANCE 46

MANAGER, REAL ESTATE- BUYING AND LEASING 75

Manager, Estate Maintenance 79

Position/Job Title Manager, Retail Operations

Company Aditya Birla Group

Date June 1, 2006

3) Job Context & Major Challenges

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title Manager, Visual Merchandising

Company Aditya Birla Group

Date June 1, 2006

3) Job Context & Major Challenges

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title Manager, Merchandising

Company Aditya Birla Group

Date June 1, 2006

3) Job Context & Major Challenges

Sales Plan Implementation  Integrating sales plan with merchandising

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title Manager, Private Label

Company Aditya Birla Group

Date June 1, 2006

3) Job Context & Major Challenges

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title Manager, CRM and Promotions

Company Aditya Birla Group

Date June 1, 2006

3) Job Context & Major Challenges

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title Manager, Branding, Advertising and PR

Company Aditya Birla Group

Date June 1, 2006

3) Job Context & Major Challenges

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title Manager, Research

Company Aditya Birla Group

Date June 1, 2006

3) Job Context & Major Challenges

Competitive Environment Research  Track the overall market environment with

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title Manager, Imports

Company Aditya Birla Group

Date June 1, 2006

3) Job Context & Major Challenges

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title Manager, Warehouse