Public Relations Plan for FlashTran

Created and submitted by

Claire Ortiz

On

11/14/2017

Current Situation
FlashTran is a privately owned train company that serves over 500 million peoples a day
worldwide. FlashTran provides safe transportation with the latest technology.
FlashTran’s physicists and engineers are committed to creating new technology to always
be up to date. As the train company expands to North America, specifically Atlanta, they
need help for making awareness in North America about traveling and alternative ways to
travel.

Description of Targeted Publics

1. General public
2. Commuters
3. Environmentalists
4. Construction workers/Engineers/Designers
5. Car manufacturers/GM/Car Brands

Goal

1. To hire 25,000 new employees

2. Release new line of solar panel/electric cars by next year
3. To average about 55% of the Atlanta population regularly riding FlashTran trains
by December 2018

Objective for Each Public

1. General public
a. Raise awareness
b. Educate the public about alternative ways to travel
c. Educate public about pricing compared to pricing of gas
2. Commuters
a. Get 40% of Atlanta commuters to use FlashTran trains as regular transporation by
May 2018.
b. Educate commuters on how FlashTran works and how it can save them money
over a year’s span
3. Environmentalists
a. Get support from environmentalists and have environmental ambassadors
b. Partner with more environmental organizations for events and green travel
awareness
 4. Construction workers/Engineers/Designers
a. Raise awareness about hiring opportunities
b. Use FlashTran’s website to create an easy way to apply for various positions
open
5. Car manufacturers/GM/Car Brands
a. Release FlashTran car technology and have it picked up by major car brands
by Decemeber 2018
b. Get car brands educated and interested in our car designs and have
c. Have FlashTran cars picked up by major car companies by December 2018

Action Plan for Each Public

1. General public
a. Fit a budget to make a campaign around Atlanta and around the United States
raising awareness of FlashTran expanding to the USA
b. Budget and develop a commercial to be played all throughout Georiga
2. Commuters
a. Offer an opening day celebration by making a first time rider’s first ride half
off normal price
b. Implement small brochures and a talking speakers outside of FlashTran
stations to educate riders on the benefits of FlashTran and how the technology
works
3. Environmentalists
a. Offer personal tours of the construction sites and display the technology and
map plans to environmentalists
4. Construction workers/Engineers/Designers
a. Put ads online on different websites; for example, home depot, and other stores
and websites that construction workers/engineers/designers often visit.
b. Make a link on the ads to the application
c. Make the application fast and easy
c. Make advertisements of group interview awareness
5. Car manufacturers/GM/Car Brands
a. Make a powerpoint presentation with our technology and design
b. Have spokepersons and engineers/designers travel around the world and show
FlashTran’s technology and designs to major car companies
c. Display samples of ready made cars done by FlashTran in Europe to major car
companies

Media Strategies
1. Contact local reporters for feature stories in the local news
2. Contact national and international reporters for stories in the national and
international news
3. Press releases about construction timelines and plans and grand opening event
4. Have a spokesperson be a guest at local news stations and radio stations
5. Have a spokesperson accompany FlashTran representatives, engingeers, and
designers as they travel around the world to showcase FlashTran cars
6. Contact environmental reporters for stories on our train and car designs
 7. Press releases about FlashTran’s new technology for trains and cars

Plan Implementation
1. Create media lists to get in contact with the correct reporters
2. Create lists of environmental organizations that are not already partnered with
FlashTran
3. Come up with good budgets for campaigns from local to international campaigns
4. Schedule time in Europe for Flashtran spokespeople, engineers and designers to
travel to display FlashTran cars
5. Find a celebrity that makes sense to be in the FlashTran commercial
6. Create display cars and half made display cars to show the technology on the
inside

Feedback and Adjustment of Plan

1. Get feedback from speakers
2. Measure the awareness of the new trains in North America by the amount of
traffic on the FlashTran website
3. Measure effectiveness of awareness of hiring opportunities by measuring the
amount of traffic on the online application on the website
4. Feedback from riders by having a review section online
5. Measure the amount of people using FlashTran by keeping track of tickets sold
and the amount of ridership

Timeline
We plan to implement this plan immediately and until August 2018.