SWOT ANALYSIS- Clemente Aquino & Co.

, CPAs

Profile

The company was started by two professional CPAs, Rudy B. Clemente Jr. and Greg V. Aquino. Their
mission is geared towards professionalizing the public practice of accounting and auditing in the
Northern Part of the Philippines particularly the Cordillera Region and the Ilocos Region with the vision
to become a globally competitive auditing and consulting firm. It was registered on June 10, 2013 at the
Securities and Exchange Commission and the partners are duly accredited public practitioners by the
Board of Accountancy and Bureau of Internal Revenue.

STRENGTHS

 It has been able to build a good reputation amongst the small accounting firms in the
Philippines, especially in Baguio.
 In a service-based industry such as accounting. A client wants to know that their accountant is
someone who will not only take the time to properly understand their business or financial
situation, but who is also interested in building a genuine and ongoing professional relationship
with them (offering better and more personalized service) so the firm thrives on that.
 Due to the large amount of employees a Big Four accounting firm has, smaller clients might find
themselves dealing with different people each time as their file gets shared. In fact, some clients
may never get to know their accountants while Clemente Aquino cpa’s being a small firm can
capitalize on that
 The two senior partners have a lot of experience in the profession, having been exposed to a lot
of different industries such as restaurants, cooperatives, banks, schools, fuel service stations,
fast food chains, foreign exchange remittances, food & Franchise Company, real estate,
distributorship, gasoline dealership, PEZA companies, BPOs, and non-profit organizations.

WEAKNESSES

 As a small firm, there is the disadvantage that, bigger companies prefer using the bigger auditing
firms due to the reputations of these auditing firms. They have a proven track record thus
investors and other users of the financial statements tend to believe the financial statements
more, if audited by the huge accounting firms. That is why Clemente Aquino & Co., CPAs focuses
more on small to medium sized companies.
 The big four accounting firms are known to have the best of the available experts since they
have huge budgets and reputation to attract them.
 The wide range of experts available in bigger firms gives them an advantage over the smaller
firms’ .e.g. international issues. This automatically makes the international companies focus on
securing the top 4 audit firms over the smaller Accounting firm.
 OPPORTUNITIES

 As a small form Clemente Aquino & Co., CPAs has the flexibility of offering a service rate and
payment plan that both the firm and the client are happy with, unlike in the big firms where
rules and procedures have to be followed with every client.
 Clemente Aquino & Co., CPAs is flexible to offer specific services as required by the client,
Instead of being forced to choose the accounting package that is closest to their needs so clients
who choose the firm are more likely to get an individually tailored range of services, which in
turn will save them from spending extra on “included services” that they don’t need.

THREATS

 The changing dynamics of the industry. Most companies are moving from manual systems
to computer based systems which may require special software's to be used. They tend to
be costly. A smaller firm like Clemente Aquino & Co., CPAs may be strained by the
requirements of keeping up with the new developments.
 Digitization of accounting also leads to cutting out the need for accountants, resulting to
reduced need for the accounting firm services. E.g. QuickBooks online etc.
 The risk of the big four auditing firms targeting the smaller businesses

SWOT ANALYSIS FOR DELOITTE Touche Tohmatsu Limited

Profile

Deloitte Consulting

Parent Company Deloitte Touche Tohmatsu Limited

Category Consulting

Sector Financial Services

Tagline/ Slogan Always One Step Ahead

USP Deloitte provide implementation services along with consultation

Deloitte STP
Segment Companies looking for business and management consulting

Target Group Urban businesses and corporate organisations

Positioning Deloitte are world leaders in auditing and as financial consultants

Deloitte SWOT Analysis

1. Deloitte has business –led and IT-enabled approach to the clients

2. Deloitte are experts in audit business having over 180,000 employees
3. Has its presence in over 150 countries
4. Deloitte is amongst the "Big Four" professional services firm
5. More than 240,000+ people are employed with Deloitte
6. The company is one of the largest in USA, India, has its presence on FTSE 250 in UK
7. Deloitte has expertise in professional services like audit, consulting, financial advisory, tax & legal
8. The brand has exclusive sponsorship deals with Olympics and other global events
Strengths 9. Deloitte focuses on advertising to reiterate its strong brand presence in the consulting domain

1. Intense competition means limited market share growth for Deloitte

Weaknesses 2. Various work related disputes and legal issues have hurt the brand

1. Owing to the financial and audit expertise, Deloitte could help in Global financial services
2. They could pursue more of mid-market businesses
Opportunities 3. Acquisition of smaller firms could further strengthen the Deloitte brand

1. Stiff competition from existing industry players can reduce Deloitte's market share
2. Fluctuations in currencies affects international projects
Threats 3. Companies setting up their own knowledge centres can reduce business of consulting firms

Competition

1. McKinsey and Company

2. Accenture
3. Ernst and Young
4. PwC PricewaterhouseCoopers
5. KPMG
Competitors 6. Boston Consulting Group BCG
7. A T Kearney
8. Booz and Company
9. Bain & Company