HOW MUG@RT TRANSFORMS ITS BUSINESS MODEL

WITH THEIR ENTERPRISE DIGITAL CLOUD PLATFORM

Vianney LE BLAN
Founder & Chairman
+33 6 12 21 05 33

Yannick RACHET
Chief Digital Officer
+33 6 78 74 68 80

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 Mug@rt produces and distributes paper cups consumed in
Coffeeshops around the world

Mug@rt Mug@rt Distribution Center (x15) Stores

Factory (x2) Warehouses (x3) (x25.000)

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 Mug@rt already monitors KPIs with
SAP DIGITAL BOARDROOM

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 How could we enjoy new experience with
Coffee and new freshest delicious cookies?
(Innovation, new services, customer satisfaction)

How could we also help the Coffeehouses in

their digital transformation for a better world ?
(Reduce stocks/waste, improve time to market, new products)

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 New challenge :
Integrate an innovation in Mug@rt
business model : the EDIBLE CUP

The world moves fast, the analytics tools have to follow !

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 How to transform the model to a
collaborative business model ?

Photo

Radius of 5km

Mug@rt deployed its solution on SAP Cloud

Platform to produce and deliver edible cups
from baker’s shops. (“Uberisation transformation”)

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 Mobile

How can we transform Digital

Platform in the Cloud ?

SAP Cloud Platform Send a deal of

edible cups
UX
Fiori Apps

Bakers select a deal

and realize the deal

Mug@rt deployed its Mobility solution with

SAP Mobile Cloud Platform on Android and on
Apple Devices with New SDK for IOS

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 SDK for iOS

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 IoT

How can we anticipate the needs

for the next 12 hours ?

SAP Cloud Platform

Advanced Analytics
IOT integration
Predictive
SensorTag

6000

5000

4000

3000
H-5 H-4 H-3 H-2 H-1 H0 H+1H+2H+3H+4H+5

Forecast Actual

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 Social

How to analyze in real time

the impact of
new product/flavor ?

SAP Cloud Platform

BI

Marketing Analysis

Geospatial
marketing

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 Move Business to
by
Digital Service
Platform

Mobile
Analytics Social
IoT

Photo
Zia Valentina

The Mug@rt company is VIRTUAL

SAP Enterprise Digital Cloud Platform is REAL

SAPience.be TECHday 2017

Thank you!

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