I.

Objectives

At the end of the lesson the students can;

1. Define what Sales Promotion is.
2. Role plays the types of Sales Promotion.
3. Appreciate the value of Sales Promotion and its effectiveness in brand
awareness.

II. Subject Matter:

Topic: Sales Promotion

References: http://smartlearningway.blogspot.com. www.marketingteacher.com
Materials: Video Presentation, PowerPoint, Pictures.

III. Procedures:

Teachers Activity Students Activity

A. Preparatory Activity
1. Prayer

Let’s us Pray first Pablo

(Pablo will be the one who will lead the
prayer, Please stand up and bow your
heads)
Our father
Our father who art in heaven holy be
you name your kingdom come your will
be done on earth as it is in heaven
give us these day our daily bread as
we forgive those who sins against us,
do not bring us to the test but deliver
us from evil amen.

2. Greetings! ( Good Morning Ma’am)

( Good Morning Class)

3.Checking of attendance Yes Ma’am!

Mary (Classroom Secretary) Please do
check every row if who are the absent
and list it down and give it to me. Row
representative report to Mary if who is
not around in your row)
Mary ( Yes ma’am, Mary is checking
every row to check if who is not around
and row representative is giving her
names of the absent)

“Please pick up the pieces of paper
under your chair”
“So how’s your weekend class?
What did you do with your family?
(Students Pick up the pieces of paper)
(It was great Ma’am)
( Picnic, eat outside, go to church,
grocery, shopping, watch TV)
Teachers Activity Student Activity
“That’s good to know that you have ( food, clothes, books, plants, beverages)
enjoyed your weekend with your family,
with regards to that you mentioned about
doing grocery, and shopping” What did
you shop class?
(Some prices of the products ma’am are
“That’s great, how about the price is it too expensive especially the branded
reasonable or is expensive? Justin? ones we opted to buy the things that are
in very reasonable prices because I am
trying to save money to buy a new
Cellphone)
“Oh well that’s great Justin, good to know (Thank You Ma’am)
that you know how to save because
money is really hard to earn these days,
related to that I have here some pictures
and try to find out what these pictures
mean to you

B. Lesson Proper

Presentation
Teacher is showing pictures of SALE,
DISCOUNT, PROMO, LOYALTY, NEW
PRODUCTS, WAREHOUSE
PRODUCTS

Motivation (They are red ma’am)

What do you see on those pictures on
the board?
(It says discount ma’am, are you trying to
sell ma’am)
(It says Promo and new product? Is there
new product in the market?)
(Is it an IPhone 9?)

Well yes it says Sale, Promo, and
Discount but where do you see those
pictures more often?
What do these pictures mean if the mall
or groceries have those? Nikki?
How about you Marco any idea?
That’s great Nikki and Marco thank you
for your ideas.
Mall, Grocery, Internet, Lazada, Tiangge,
Ukay ukay.
Well ma’am, I notice that signage a lot in
the mall even in tiangge or in internet it
means that they are trying to sell their old
products or there is a new product out in
the market.
Well for me ma’am those are promotional
activities and publicity that are intended
to stimulate customers demand.
Thank you ma’am (Nikki and Marco)
Teachers Activity
But what is the significance of those
promo or discounts in our daily living?
How does it help?
“Calling for student who are raising their
hand”
Discussion
Okay that’s great class what a wonderful
ideas you got there, seems like you have
done your research on the topic. Based
on what we have seen on the picture do
you have any idea what is our topic for
today?
That’s correct class our topic for today is
all about sales promotion and types of
sales promotion.
So class who can define what is sales
promotion?
“calling for students who are raising their
hands”
Students Activity
Bennie-We are aware that there is a
certain product in the market in lesser
prices.
Aya-It help us to save and buy products
that are in good quality but has a
cheaper price due to those promo
Mila-Also those promos are given due to
loyalty, if you are loyal those products
they give you discounts, just like the SM
they have a loyalty card that every time
you shop points are generated and you
can use that points to buy things, not
only SM but there are a lot of mall that
are trying to do that because it signifies
that they are trying to value their
customers importance and loyalty.
Sales, Promotion, Customer Loyalty,
Discounted Products, Sales Promotion,
Savings, NEW Products, Branded
Products, IPhone 9.
Vic-“Sales promotion is a short term
prize, gift or product incentives designed
to include purchase when offered to
distributors, industrial users, or
consumer.
Neil-Sales promotions are discounts
given to consumers to save money.
Shy-Sales Promotion is the methods or
techniques for creating public
acceptance of or interest in a product,
usually in addition to standard
merchandising techniques, as advertising
or personal selling, and generally
consisting of the offer of free samples,
gifts made to a purchaser, or the like.
Teachers Activity
What you have said is the meaning of
Sales Promotion. Sales promotion is any
initiative undertaken by an organization
to promote an increase in sales, usage or
trial of a product or service (i.e. initiatives
that are not covered by the other
elements of the marketing
communications or promotions mix)
But what is the importance of Sales
Promotion? Marie?
Thank you Marie for that idea. Sales
Promotion is varied so it means that
there are a lot of sales promotion types.
What are those Michael?
Very Good Michael!
C. Activity
Okay Class we have already discusses
and defined Sales Promotion and
enumerates the types of Sales
Promotion. So for our Activity for today
group yourselves in 3 groups so counts
1-3 starting from first row left side.
Students Activity
Happy-Sales promotion is a strategy
used by the distributor to awaken the
desire to purchase by the consumers.
Sales promotion is an important
component of a promotion campaigning
program. It can be specific tool of the
marketing strategy of an enterprise.
Because of increasing level of
competition and costs of advertisement,
producers largely use this technique as a
promotional tool.
1. Discounted products
2. Free Shipping/Free Returns
3. Flash Sale
4. Buy More, Save More
5. Product Giveaways/Branded Gifts
6. Loyalty Points
7. Coupon Giveaway
8. Competitions
9. Price Match Promise
10. Holiday Promotions
( students are counting 1-3 and grouping
themselves and proceed to the
designated area per group)
Teachers Activity Students Activity
INSTRUCTION ( students are discussing and practicing
Class you have to discuss together with the performance for the role play)
your group mates the types of sales
promotion and you will role play each
type. So for the Group 1 your assigned
types are Discounted products,
Free Shipping/Free Returns, Flash Sale
for the Group 2 Buy More, Save More,
Product Giveaways/Branded Gifts, and
Loyalty Points and for the Group 3 you
have Coupon Giveaway, Competitions,
Price Match Promise and Holiday
Promotions. You have only 5 minutes for
the discussion and 5 minutes to perform.

D. Generalization

“I know you have learned a lot from ( students raising their hands)
today’s discussion, so anyone who can Ann-Sales Promotion is very important to
summarize the lesson? both consumers and producers because
Call 2 Students to generalized the topic in any way both can benefits from it.
Mae-On consumers side it can help
That’s very Good Class as a consumer them purchase a product on lower prize
we should be aware of what are the and on producer side it help generate
trends in the market what is in and what income and product awareness.
is out, Sales Promotion is a big help to us
because it help us save and you could
buy products that are usually expensive
at a lower price and also you’ll feel that
you are appreciated as the customer
because they think first your well-being
before they think of themselves, as we all
know customer are the lifeblood of every
business, business is nothing without
customer.
E. Evaluation
Get a ¼ sheet of paper and answer the
following question write the types of
Sales Promotion on the blank.

______1. Gift Card

______2. Christmas Super Discount
______3.50% off on all items
Teachers Activity Student Activity
______4.Free Delivery 24 hours
______5.Buy 1 Take 1
______6.Take 30 %of your entire order
now, through 8:00 am to 12:00 noon
today!
7-10. Explain why Sales promotion is
important in two sentences.

F. Assignment (Yes maam)

Please search in advance What is
Customer Service and the types of
customer service. Interview at least one
establishment and ask them What is the
importance of good customer service in
their business. Write that in a 1 whole
sheet of paper.