Ilusorio, Elgie P.

December 04, 2017

BSAT-3 MWF 8:00-9:00 PM

Multiple Choice

1. The process of developing and maintaining a strategic fit between the organization’s goals and
capabilities and its changing marketing opportunities.

A. Strategic Planning C. Simple Planning

B. Strategic Leading D. Market Planning

2. The _________ is the collection of businesses and products that make up the company.

A. Accounting Portfolio C. Business Portfolio

B. Students Portfolio D. Business Plan

3. A major activity in strategic planning whereby management evaluates the products and businesses
that make up the company

A. Business Analysis C. Planning

B. Portfolio Analysis D. Analyzing

4. A portfolio planning tool for identifying company growth opportunities through market penetration,
market development, or diversification.

A. Product Expansion Grid C. Market Development

B. Market Expansion Grid D. Both A and B

5. It is a series of departments that carry out value-creating activities to design, produce, market, deliver,
and support a firm’s product.

A. Value Chain C. Market Place

B. Strategic Planning D. Market Offerings

6. The network made up of the company, its suppliers, its distributors, and ultimately, its customers who
partner with each other to improve the performance of the entire system.

A. Marketing Mix C. Value Delivery Network

B. Marketers D. Customer Network

7. A group of consumers who respond in a similar way to a given set of marketing efforts

A. Market Segmentation C. Marketing

B. Market Segment D. Market System
8. The process of dividing a market into distinct groups of buyers who have different needs,
characteristics, or behaviors, and who might require separate products or marketing programs is
called_______.

A. Market Segmentation C. Marketing

B. Market Segment D. Market System

Critical Thinking Questions

1. Give the two steps of business portfolio planning.

2. Differentiate business objectives from marketing objectives.
3. Discuss the following:
a. Market Penetration
b. Market Development
c. Product Development
Answers:

1. A.
2. C.
3. B.
4. D.
5. A.
6. C.
7. B.
8. A.

1. -The company must analyze its current business portfolio and determine the invest.
-Shape the future portfolio by developing strategies for growth and downsizing.

2. Business Objectives build profitable customer relationships, invest in research and improve profits.
Marketing Objectives increase market share, create local partnerships and increase promotion.

3. a. Market Penetration-company growth by increasing sales of current products to current market

segments without changing the product.
b. Market Development-the company growth by identifying new market segments for current
company products.
c. Product Development-company growth by offering modified or new products to current market
segments.