BENCHMARKING

YOUR CORE
COMPETENCIES

HOW-TO GUIDE
 Benchmarking your Core Competencies
HOW-TO GUIDE

All organizations claim to have “core competencies” but few actually benchmark their capabilities
to track and measure improvements over time. Take the time to evaluate your business from a high-
level, and commit to continuous improvement.

Use Demand Metric’s downloadable Core Competencies Assessment to set a baseline for
your organization, and work to improve your score before your next self-assessment.

What are the Core Competency Areas?

Strategic Planning & Governance - are Goals, Objectives, Measures, & Initiatives tracked and
measured?
Customer Relationship Management - are you customer-centric?

Demand Generation - are you satisfied with the flow of qualified leads?

Performance Measurement - are Key Performance Indicators in place?

Market Intelligence & Research - do you have accurate market data?

Product Management - are you satisfied with your time-to-market?

Sales - are sales what they should be give the state of the organization?

Organizational Development - are your training programs up-to-date?

Human Resources - do you have the skill-sets you need for new projects?

Systems & Technology - are your systems scalable enough for the future?

2 BENCHMARKING YOUR CORE COMPETENCIES HOW-TO GUIDE

 Action Plan
STEP 1 - Benchmark Competencies

Take 5 Minutes and

1 Benchmark
Competencies Improve Your Score

Use Demand Metric’s

Core Competencies
Re-assess in 6
2 Months Assessment Tool
to measure your
effectiveness across the
preceding 9 areas of
organizational capability.

The assessment takes

about 5 minutes. Evaluate
your strengths and
weaknesses and work to
improve your score.

Core Competencies Assessment

VIEW RESOURCE

3 BENCHMARKING YOUR CORE COMPETENCIES HOW-TO GUIDE

 Action Plan
STEP 2 - Re-assess in 6 Months

Benchmark Measure Again and Share

1 Competencies Your Results

Take the assessment

again to demonstrate a
2 Re-assess in
6 Months measurable improvement
to your organization’s
core competencies.

Present the
improvements to your
senior management team
and discuss results.

Core Competencies Assessment

VIEW RESOURCE

4 BENCHMARKING YOUR CORE COMPETENCIES HOW-TO GUIDE

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