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Introduction
Marketing has become a pervasive force capable of guiding and even controlling production.
In fact, it is the market potential and not production resources that guide a business today.
This involves the integration of a number of activities from the conception of a product idea
to its profitable selling and ultimate consumption.
Correspondence
Lavanya M
Assistant Professor,
Department of Commerce with
Computer Applications,
Kg College of Arts and Science,
Coimbatore, Tamil Nadu, Objective of the Study
India 1. To find out the consumers preference towards Cadbury products.
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International Journal of Applied Research
Interpretation Interpretation
The above table shows that 80% of respondents prefer The above table shows that 30% of respondents prefer Dairy
Cadbury products and 14% of respondents prefer Nestle milk, 40% of respondents prefer Dairy milk Silk, 6% of
products and 2% of respondents prefer Parle products and respondents prefer Dairy milk Shots, 6% of respondents
other 4% of respondents prefer other brands. prefer Dairy milk Roast 7 Almond, 6% of respondents
It is found that majority of respondents (80%) prefer prefer Dairy milk Crackle, 22% of respondents prefer Dairy
Cadbury products. milk Fruit & Nut, 8% of respondents prefer Temptations,
2% of respondents prefer Bournville, 4% of respondents
140
prefer Nutties chocolate, 4% of respondents prefer Oreo
120 biscuits, 8% of respondents like Gems, 10% of respondents
120
like Bytes, 4% of respondents like Bubbaloo, 45 of
100 respondents like Tang drink mix, 4% of respondents like
80
80 No.of Respondents
Eclairs chocolate.
60 Percentage It is found that majority of respondents (40%) like Dairy
Milk Silk Chocolate.
40
21
20 14
3 6 4 70
2 60
0 60
Cadbury Nestle Parle Others 50 45
40
40 30 33 No. of respondents
30 22 Percentage
Chart 2: Chart Showing Brand Preference For Chocolates 20 12
96 96 9 6 8 6 4 96
10 32
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Filling in Chocolates No. of Respondents Percentage
ac
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Fruits &Nuts 93 62
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Caramel 24 16
m
iry
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ry
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Da
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Wafers 03 02
i
Da
Crisps 24 16
Others 06 04
14
Total 150 100 12
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Reference
1. Principles of Marketing: R.S.N Pillai & Bagavathy S.S.
Chand & Company Ltd, New Delhi.
2. Marketing Management: Dr. C.B. Gupta & Dr. N.
Rajan Nair Sultan Chand & Sons, Educational
Publishers, New Delhi.
3. www.cadburyindia.com
4. www.googlescholar.com
5. www.cocoaindia.in
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