Adapting IMC to Emerging Markets

In an emerging market like India consumers are more involved with the digital era
because with the increase in internet connectivity, social networking and
convergence. The Indian culture is strong influenced by Bollywood and music. Coca
Cola was able to bring in Bollywood and music come together through Coke Studio.
They partnered with MTV which had a leading youth platform and targeted the right
audience mix. Coke Studio consisted of myriad musical mixes from Hindustani,
Carnatic and Indian folk, to contemporary hip hop, rock and pop music. It used the
tagline �music meets happiness� to promote the brand image. Coke Studio became
popular because they took the platform which was originally created on TV to other
online mediums. Its presence was integrated on social media platforms such as
YouTube, Facebook, Twitter and its own separate portal. The current youth
generation are adventurous and likes to try out new things. Coke studio encouraged
new bands to showcase their skills which helped to strengthen their brand community

Adapting IMC to Emerging Markets

In an emerging market like India consumers are more involved with the digital era
because with the increase in internet connectivity, social networking and
convergence. The Indian culture is strong influenced by Bollywood and music. Coca
Cola was able to bring in Bollywood and music come together through Coke Studio.
They partnered with MTV which had a leading youth platform and targeted the right
audience mix. Coke Studio consisted of myriad musical mixes from Hindustani,
Carnatic and Indian folk, to contemporary hip hop, rock and pop music. It used the
tagline �music meets happiness� to promote the brand image. Coke Studio became
popular because they took the platform which was originally created on TV to other
online mediums. Its presence was integrated on social media platforms such as
YouTube, Facebook, Twitter and its own separate portal. The current youth
generation are adventurous and likes to try out new things. Coke studio encouraged
new bands to showcase their skills which helped to strengthen their brand community

Adapting IMC to Emerging Markets

In an emerging market like India consumers are more involved with the digital era
because with the increase in internet connectivity, social networking and
convergence. The Indian culture is strong influenced by Bollywood and music. Coca
Cola was able to bring in Bollywood and music come together through Coke Studio.
They partnered with MTV which had a leading youth platform and targeted the right
audience mix. Coke Studio consisted of myriad musical mixes from Hindustani,
Carnatic and Indian folk, to contemporary hip hop, rock and pop music. It used the
tagline �music meets happiness� to promote the brand image. Coke Studio became
popular because they took the platform which was originally created on TV to other
online mediums. Its presence was integrated on social media platforms such as
YouTube, Facebook, Twitter and its own separate portal. The current youth
generation are adventurous and likes to try out new things. Coke studio encouraged
new bands to showcase their skills which helped to strengthen their brand community

Adapting IMC to Emerging Markets

In an emerging market like India consumers are more involved with the digital era
because with the increase in internet connectivity, social networking and
convergence. The Indian culture is strong influenced by Bollywood and music. Coca
Cola was able to bring in Bollywood and music come together through Coke Studio.
They partnered with MTV which had a leading youth platform and targeted the right
audience mix. Coke Studio consisted of myriad musical mixes from Hindustani,
Carnatic and Indian folk, to contemporary hip hop, rock and pop music. It used the
tagline �music meets happiness� to promote the brand image. Coke Studio became
popular because they took the platform which was originally created on TV to other
online mediums. Its presence was integrated on social media platforms such as
YouTube, Facebook, Twitter and its own separate portal. The current youth
generation are adventurous and likes to try out new things. Coke studio encouraged
new bands to showcase their skills which helped to strengthen their brand community
Adapting IMC to Emerging Markets
In an emerging market like India consumers are more involved with the digital era
because with the increase in internet connectivity, social networking and
convergence. The Indian culture is strong influenced by Bollywood and music. Coca
Cola was able to bring in Bollywood and music come together through Coke Studio.
They partnered with MTV which had a leading youth platform and targeted the right
audience mix. Coke Studio consisted of myriad musical mixes from Hindustani,
Carnatic and Indian folk, to contemporary hip hop, rock and pop music. It used the
tagline �music meets happiness� to promote the brand image. Coke Studio became
popular because they took the platform which was originally created on TV to other
online mediums. Its presence was integrated on social media platforms such as
YouTube, Facebook, Twitter and its own separate portal. The current youth
generation are adventurous and likes to try out new things. Coke studio encouraged
new bands to showcase their skills which helped to strengthen their brand community

Adapting IMC to Emerging Markets

In an emerging market like India consumers are more involved with the digital era
because with the increase in internet connectivity, social networking and
convergence. The Indian culture is strong influenced by Bollywood and music. Coca
Cola was able to bring in Bollywood and music come together through Coke Studio.
They partnered with MTV which had a leading youth platform and targeted the right
audience mix. Coke Studio consisted of myriad musical mixes from Hindustani,
Carnatic and Indian folk, to contemporary hip hop, rock and pop music. It used the
tagline �music meets happiness� to promote the brand image. Coke Studio became
popular because they took the platform which was originally created on TV to other
online mediums. Its presence was integrated on social media platforms such as
YouTube, Facebook, Twitter and its own separate portal. The current youth
generation are adventurous and likes to try out new things. Coke studio encouraged
new bands to showcase their skills which helped to strengthen their brand community

Adapting IMC to Emerging Markets

In an emerging market like India consumers are more involved with the digital era
because with the increase in internet connectivity, social networking and
convergence. The Indian culture is strong influenced by Bollywood and music. Coca
Cola was able to bring in Bollywood and music come together through Coke Studio.
They partnered with MTV which had a leading youth platform and targeted the right
audience mix. Coke Studio consisted of myriad musical mixes from Hindustani,
Carnatic and Indian folk, to contemporary hip hop, rock and pop music. It used the
tagline �music meets happiness� to promote the brand image. Coke Studio became
popular because they took the platform which was originally created on TV to other
online mediums. Its presence was integrated on social media platforms such as
YouTube, Facebook, Twitter and its own separate portal. The current youth
generation are adventurous and likes to try out new things. Coke studio encouraged
new bands to showcase their skills which helped to strengthen their brand community