Chapter 1

Introduction

Background of the Study

In today’s world where people have something to do 24 hours a day, 7 days a week, heath

and wellness is often compromise. Wellness, as defined by World Health Organization, is a

complete physical, mental and social well-being, and not merely the absence of disease or

infirmity.

People are not mechanical machines. It is inevitable for people to feel exhausted at the

end of the day due to burdensome workloads and other factors in the society that contributes to

stress. Because of the growing trends, majority of the people are now thinking about health more

than anything. Indulging oneself to some leisure and recreational activities is one way of

adapting a healthy lifestyle Leisure and recreation plays a significant role in one’s overall well-

being, they allow balance lifestyle from work and non-work related activities. People doesn’t

mind spending money and time to various leisure and recreation activities to relax and rejuvenate

physical and mental well-being. They know that the time and the money spent on such activities

are well-compensated because of various benefits gained.

Spa and wellness centers gives people the outlet where they can have total relaxation and

cope up with stress. Marjorie P. Lopingco, president of the Spa Association of the Philippines (as

cited in Poblete, 2007) agrees that spas are brain-savers… they are oases, havens, and enclaves

of solace.

Spa and wellness center with organic garden is designed to cater customers need of total

relaxation and total satisfaction. Careful planning is done to provide quality products and
services that will satisfy and leave impact to the customers. It also aims to promote healthy living

through consumption of organic products over conventional foods.

Health is wealth, hence, it is just right to take some time by taking a break from a busy

and stressful environment and enjoy an hour or day of total relaxation to recharge physically and

mentally and equipped oneself with positive energy.

Objectives

The study seeks to evaluate the feasibility of Spa & Wellness with Organic Garden

(SWOG) in Bacolod City.

Specifically, the study aims to answer the following questions:

1. How many employees should be employed to achieve maximum efficiency in its

operations and be able to provide quality services?

2. What is the most strategic location for the business considering the different target

markets the business plans to cater?

3. How can the business meet the demand of its target market and create en edge over its

competitor?

4. How can the business achieve profitability and stability?

5. What are the socio-economic benefits of this business in Bacolod City?

Scope and Limitations

The study is restricted within the City of Bacolod and will be based only on Management,

Technical, Marketing and Financial Aspects of the Business. Survey questionnaires will be used

to gather relevant information from the respondents. Any events, conditions or factors outside of
the city that may affect the results of the survey were not considered relevant in the study.

Another limitation of this study is the short time span of gathering enough data to accurately

predict market conditions and provide better forecast of revenues for the next five years. Limited

number of respondents does not also corresponds to the whole insights that the community of

Bacolod may have when in comes to spa and wellness center with organic garden. Finally, the

amount are based on assumptions only that were established in the financial aspect of the study.

Significance of the Study

The study will benefit the following:

 Owner – provide necessary information that may help partners in terms of financial gain and

improve managerial and entrepreneurial skills of each partners.

 Manager - provide employment and enhance and develop their managerial skills of handling

the crew and the customers.

 Crew and staff – improve and enhance the skills of crew involved and provide employment.

 Future Researchers – serve as basis and comparison to other future researchers.

Project Location

We choose this area for accessibility of customers and because it is near the vicinity of

Robinson’s Place Bacolod where there are mall shoppers, who might also be interested to relax

after shopping. The establishment has a parking area enough to cater eight cars.