Before its collapse, Enron marketed electricity and natural gas,
delivered energy and other physical commodities, and provided financial and risk management services to customers around the world. Enron is formed by the merger of Houston Natural Gas and Omaha – based InterNorth on July 1985. Enron was once ranked the sixth-largest energy company in the world. However, cracks began to appear in 2001. In August of that year, Jeffrey Skilling, a driving force in Enron's revamp and the company's CEO of six months, announced his departure, and Lay resumed the post of CEO. In October 2001, Enron reported a loss of $618 million— its first quarterly loss in four years. On Dec. 2, 2001, Enron filed for bankruptcy protection in the biggest case of bankruptcy in the United States up to that point. (WorldCom's collapse would later steal that dubious honour.) Roughly 5,600 Enron employees subsequently lost their jobs. And the findings was that the company falsified its financial information to hide its bankruptcy and entice stockholder into still investing them.
1. Why did Enron falsify its financial information?
- There are three factors that led Enron Company to its downfall despite of being the largest energy company in the world. First is being arrogant, then being unethical and lastly is being aggressive. The firm only want to gain profit and they did not think about their employees. They only want what is best for them and push the employees to do it without compensating them equal to their performance which pushes them to the edge. And another is they are spinning off their asset without declaring it to hide the real status of their company. So what is the reason of falsifying their financial statement? Simply because, they aimed to show that Enron was steadily growing and attract investors to trust them. But in reality, Enron was making bad investments and recognizing non-existent revenue. The schemes hid the fact that the company’s cash flow was terrible and did not deserve an investment-grade credit rating. Ultimately, the manipulation of the financial statements helped Enron’s stock price to grow from $30 per share in early 1998 to more than $80 per share in early 2001. Even when the stock price started to fall, executives slowed the fall by continuing to manipulate the financials. That led to its bankruptcy, because they can’t justify their financial position during that time. And made them decide to let the people know the truth about their status.
2. What is the impact of their action to the stockholder and the
general public? - The Enron Scandal made a great impact that shook the world. And the name Enron equals the term “fraud” up to these days. One of the effects of this scandal is that, thousands lost their jobs and their retirement funds. Investors lost millions. The effects went beyond money. The trust of the investment community and the public at large was violated. And also some companies were affected by this scandal, because new accounting regulation was created which is the Sarbanes – Oxeley that cost the public millions of dollars. And external auditors were doubted, because many people think that these auditors were neglecting their responsibilities and duties.
3. What lesson could be learned from the downfall of Enron?
- The Enron Scandal would remain in the history forever and would serve as a lesson to every company who are tempted to do unethical things. It’s hard to believe there is a good thing that can be gained from its downfall. But there is a saying that tells that mistakes are part of learning and this became a valuable by-product of the company’s downfall. People now learned to check first the business status or background if the business is legally operated and under the provision which subject to the provision and registered with the appropriate agency. With the implementation of the Sarbanes – Oxeley of 2002, companies have had an opportunity to re-evaluate their processes and their controls over financial reporting. Companies have been forced to improve the controls surrounding their accounting systems, and certainly this helps make financial information more reliable. Most importantly, the collapse of Enron brought attention to the closely related issues of financial statement fraud and fraud by executives. Good corporate governance has become a priority for many companies, and the focus on ethics and integrity in financial reporting has helped increase investor confidence in some companies. Business Policy and Strategy Enron Company (TASK PERFORMANCE)