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INTRODUCTION
1
EMPLOYEE SATISFACTION
Human resources are the only source of long term competitive advantage for any business
organization. It plays a key role in helping companies deal with a fast-changing competitive
environment. people are a major component of any business and the management of people
is a major part of every manager’s job. It is also the specialized responsibility of the HR
department. Thus Human Resource Management (HRM) is the strategic and coherent
approach to the management of an organization’s most valued assets.
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Reasons for Satisfaction
It is not easy to find out as to who contributes and who has the control on the Satisfaction
of employees. Various studies/survey conducted indicates that everyone is contributing to
the prevailing Satisfaction. Satisfaction does not happen for one or two reasons. The way
the industry is projected and speed at which the companies are expanding has a major part
in Satisfaction.
Organizational Matters
Working Environment
Job matters
Salary and other Benefits
Personal Reason
Health
Poaching
Organizational matters:
The employees always assess the management values, work culture, work practices and
credibility of the organization. The Indian companies do have difficulties in getting the
businesses and retain it for a long time. There are always ups and downs in the business.
When there is no focus and in the absence of business plans, non-availability of the
campaigns makes people to quickly move out of the organization.
Working environment:
3
Working environment is the most important cause of Satisfaction. Employees expect very
professional approach and international working environment. They expect very friendly
and learning environment. It means bossism; rigid rules and stick approach will not suit
the call center. Employees look for freedom, good treatment from the superiors, good
encouragement, friendly approach from one and all, and good motivation.
Job matters:
No doubt the jobs today bring lots of pressure and stress is high. The employees leave the
job if there is too much pressure on performance or any work related pressure. It is quite
common that employees are moved from one process to another. They take time to get
adjusted with the new campaigns and few employees find it difficult to get adjusted and
they leave immediately. Monotony sets in very quickly and this is one of the main reasons
for Satisfaction. Youngsters look jobs as being temporary and they quickly change the job
once they get in to their own field. The other option is to move to such other process work
where there is no pressure of sales and meeting service level agreements (SLA). The
employees move out if there are strained relations with the superiors or with the
subordinates or any slightest discontent.
Moving from one job to another for higher salary, better positions and better benefits are
the most important reasons for Satisfaction. The employees expect salary revision once in
4-6 months and if not they move to other organizations.
Personal reasons:
The personal reasons are many and only few are visible to us. The foremost personal
reasons are getting married or falling in love or change of place. The next important
personal reason is going for higher education. Most of the BE, MCA and others appear for
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GATE examination or other examinations and once they get cleared they quickly move
out.
Health
Health is another aspect, which contributes for Satisfaction. Employees do get affected
with health problems like sleep disturbances, indigestion, headache, throat infection and
gynecological dysfunction for lady employees. Employees who have allergic problems and
unable to cope with the AC hall etc. will tend to get various other health problems and
loose interest to work.
Poaching:
The demand for trained and competent manpower is very high. Poaching has become very
common. The big companies target employees of small companies. The placement
agencies have good days for doing more business.
5
Objectives of the study
To identify the main reason for employee Satisfaction in Marks and Spencer Reliance
India Ltd.
To analyze the relation between Satisfaction and cause of Satisfaction initiated by the
company.
To come up with suggestive measures to overcome the problem of employee
Satisfaction.
To compare Marks and Spencer Reliance India Ltd with Pantaloons and find out the
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Chapter – 2
COMPANY’S
PROFILE
7
MARKS AND SPENCER
M&S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds. The
company also began to sell branded goods like Kellogg’s in November 2008.
In 1998, the company became the first British retailer to make a pre-tax profit of over
£1 billion, although subsequently it went into a sudden slump, which took the company, its
shareholders, who included hundreds of thousands of small investors, and nearly all retail
analysts and business journalists, by surprise. In November 2009, it was announced
that Marc Boland, formerly of Morrisons, would take over as chief executive from
executive chairman Stuart Rose in early 2010; Rose remained in the role of non-executive
chairman until he was replaced by Robert Swannell in January 2011. Now currently CEO
of Marks and Spencer is Stephen Joseph Rowe.
M&S have 852 stores throughout the UK, as well as many international stores;
52 stores in India,
48 stores in Egypt,
37 stores in Russia,
27 stores in Greece,
14 in France,
6 in Hungary and Finland
5 in Spain. and many more
M&S is one of the UK’s leading retailers, with over 21 million people visiting our stores
each week. We offer stylish, high quality, great value clothing and home products, as well
as outstanding quality foods, responsibly sourced from around 2,000 suppliers globally.
We employ over 75,000 people in the UK and abroad, and have over 600 UK stores, plus
an expanding international business.
8
M&S is the number one provider of womenswear and lingerie in the UK, and are rapidly
growing our market share in menswear, kids wear and home, due in part to our growing
online business. Overall, our clothing and homeware sales account for 49% of our business.
The other 51% of our business is in food, where we sell everything from fresh produce and
groceries, to partly-prepared meals and ready meals.
Now more than ever, we’re also known for our green credentials as a result of our five-
year eco plan, Plan A, which will see us, amongst other things, become carbon neutral and
send no waste to landfill by 2012.
Vision –
Mission –
Values –
Quality value, service, innovation and trust.
Over the past 125 years, the Marks & Spencer brand has grown to become one of the best
known and best loved in the UK. M&S also have a growing international business, trading
in over 50 countries from over 800 outlets.
The Company was founded on offering excellent products at great prices, and we aim to
be the standard against which all other retailers are measured. All our products are
renowned for their quality, and we constantly strive to find innovative ways of meeting our
customers changing needs. In our General Merchandise offer, this passion for innovation
led to breakthroughs in the development of fabrics and styles, and continues to set us apart
from our competitors. Marks and Spencer deals with Women’s wear, Beauty products,
Men’s wear, kids wear, home products.
9
Marks and Spencer Stores in INDIA:
10
PANTALOONS
Pantaloons Fashion & Retail Limited is an Indian premium clothing retail chain. The first
Pantaloons store was launched in Gariahat, Kolkata in 1997. As of November 2013, there
are 76 Pantaloons stores in 44 cities. Pantaloons was previously controlled by the Future
Group, but has now been taken over by Aditya Birla Nuvo Limited (ABNL). According
to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, Pantaloons
featured among 100 most trusted brands in India.
Store
Pantaloons Fashion & Retail Limited has Headquarter in Mumbai. With a chain of 121
fashion stores across 40 cities and towns, Pantaloons is constantly extending its footprint
into the rest of modern India. It spans a retail space of 1.7 million square feet which is
amongst the largest in India.
Products
Pantaloons retails approximately 200 brands[7] which comprises a mix of private labels,
licensed brands and more in apparel and accessories. Pantaloons offers a wide range of
exclusive brands that cater to different occasions for men, women and kids. These include
Ajile, Chalk, Akkriti, Trishaa, Honey, Annabelle, SF Jeans, Bare Denim, Bare Leisure and
JM Sports etc.
11
Pantaloons Stores in INDIA:
10 Pantaloons Jaipur
12
Chapter – 3
RESARCH
METHODOLOGY
13
Research Design
Research Design is the blueprint for the selection, measurement and analysis of data. It
guides the entire flow of activities from hypothesis development to final analysis of data.
The project involved an applied research design as the problem was known and a more
qualitative analysis was involved.
Location
Location for survey in marks and spencer is Connaught Place, New Delhi and for survey
in pantaloons is Cross River Mall, New Delhi.
Target Population
Target population for the survey are the employees from Marks and spencer and
Pantaloons.
Sample size
Total 70 employees were selected for survey. In which, 35 were from Marks and Spencer
and 35 were from Pantaloons.
14
Sampling Plan
Data was collected with the help of convenience sampling survey
In collection of data, convenience sampling method was used to collected the data due to
easily available sample in the company.
Convenience Sampling
Convenience sampling is a non-probability sampling technique where subjects are selected
because of their convenient accessibility and proximity to the researcher.
The subjects are selected just because they are easiest to recruit for the study and the
researcher did not consider selecting subjects that are representative of the entire
population
In all forms of research, it would be ideal to test the entire population, but in most cases,
the population is just too large that it is impossible to include every individual. This is the
reason why most researchers rely on sampling techniques like convenience sampling, the
most common of all sampling techniques. Many researchers prefer this sampling technique
because it is fast, inexpensive, easy and the subjects are readily available.
In this survey, data was collected by those people who were easily available to the
researcher.
15
Data collection
For the study both primary data and secondary data have been used. The primary data was
collected from staffs of the organizations. The secondary data was collected from the
company records, brochures, journals, magazines and websites.
16
Chapter – 4
17
Data Analysis
Age analysis
18
35
30
25
20
15
10
0
20-25 Years 25-30 Years 30-35 Years 35-40 Years 40-45 Years
Pantaloons M&S
Findings:
In Pantaloons maximum no. of employees are fresher or young i.e.; between 20-25
yrs. means that pantaloons believe that fresher come with the fresh talent and
innovative ideas.
Whereas, in Marks and spencer maximum no. of employees lies between 25-30 yrs.
and 35-40 yrs. age group which implies the great experience in the organization.
19
Designation Analysis:
Finance analyst 8 6
Store manager 1 1
20
18
16
14
12
10
0
Section manager Salesforce Finance analyst Store manager Stock manager Quality assurance
Assistant analyst
Pantaloons M&S
Findings:
In the above analysis, Pantaloons pays more focus on Quality assurance and finance
department by employee efficient force on these departments.
Whereas, Marks and spencer has more employees in the sales floor to meet with
customer demands as compare to Pantaloons.
21
1. How Much your Role in the Organization Motivates and Challenges you?
22
90
80
70
60
50
40
30
20
10
0
Above expectation As expected Below expectation Not answered
Pantaloons M&S
Findings:
The role in Marks& Spencer is challenging and Dynamic and thus it helps to break the
Boredom at the Work Place, hence great Spirit of motivation among the employees.
Whereas in comparison with Pantaloons and the Marks & Spencer employees believe
that their role in the organization motivates a lot to them.
23
2. Did you see any opportunity to grow with the organization?
24
80
70
60
50
40
30
20
10
0
Fully Agree Agree Disagree No comments
Pantaloons M&S
Findings:
Marks and Spencer Knows that their growth is with the organizational growth. They
fully agree with this point.
Whereas Pantaloons are not very clear about their growth, they are in confusion to
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3. Are you satisfied with the compensation you received by the company?
Satisfied 21 60 18 51.42
26
70
60
50
40
30
20
10
0
Fully satisfied Satisfied Dissatisfied Not answered
Pantaloons M&S
Findings:
Marks and Spencer Employees are more Satisfied with the compensation they
received from the organization.
Pantaloons employees are Satisfied with the compensation but not so much as
compared to Marks and Spencer.
27
4. Did your Line Manager supports You?
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90
80
70
60
50
40
30
20
10
0
Agree Fully Agree Disagree Not Answered
Pantloons M&S
Findings:
Marks & Spencer’s employees strongly support on the point that there is support
from the line Manager.
Whereas, Pantaloons’ employees do not fully agree or disagree with their line
manager.
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5. Does your Manager Values your Opinion?
No 1 2.86 10 28.57
30
100
90
80
70
60
50
40
30
20
10
0
Yes No Not always
Pantaloons M&S
Findings:
From the above analysis it is shown that, in Marks and Spencer’s Employees feel that the
Manager values their performance but at the same time Pantaloons’ employees state that
they don’t value and encourage their performance always.
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6. Did Your Manager Agree with Your Performance?
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90
80
70
60
50
40
30
20
10
0
Agree Fully Agree Disagree Not answered
Pantaloons M&S
Findings:
33
7. Does Your Manager Coach and Support You in achieving the Targets?
34
60
50
40
30
20
10
0
Agree Fully Agree Disagree Not answered
Pantaloons M&S
Findings:
In Pantaloons’ employees point of view the manager coach and support is very much,
whereas in Marks& Spencer the manager coach and support is comparatively less than the
Pantaloons.
35
8. Does your Manager share the information to improve your Performance?
36
70
60
50
40
30
20
10
0
Excellent Average Below Average Not Answered
Pantaloons M&S
Findings:
According to the Marks and spencer’ employees point of view manager share average
information to improve them and their work. Where as in Pantaloons manager shares more
information to employees than in the Marks and spencer to improve their employees.
37
9. Is the flow of information Transparent in your organization?
38
70
60
50
40
30
20
10
0
Fully Agree Agree Disagree Not Always Not Answered
Pantaloons M&S
Findings:
Whatever the information is shared with Marks& Spencer is Transparent and clear
to the Employees.
Pantaloons also agree with the flow of communication is good but there are some
who really dissatisfied with the Flow of communication.
39
10. Are you able to maintain Balance between Work and Home?
No 8 22.86 3 8.57
40
60
50
40
30
20
10
0
Yes No Not always Not answered
Pantaloons M&S
Findings:
Pantaloons’ employees manage their work and home together most of the time.
Marks & Spencer have problems to manage and Balance the Work and home
together at a time.
41
11. Is your company "A Great Place to Work"?
No 4 11.43 1 2.85
42
90
80
70
60
50
40
30
20
10
0
Yes No Not answered May be may not be
Pantaloons M&S
Findings:
Marks and Spencer’s employees feels that their company is a great place to work
Pantaloons also believe the same but if we will compare both, then the result is that
the Marks and Spencer is more preferred.
43
12. Are you satisfied with your Job?
No 6 17.14 1 2.85
44
100
90
80
70
60
50
40
30
20
10
0
Yes No Not answered
Pantaloons M&S
Findings:
45
13. What is the reason if you have to leave the Organization?
46
Personal Reasons
Take a break
Better pay
pressureof work
Carrer change
Carrer development
Higher Education
0 5 10 15 20 25 30
M&S Pantaloons
47
Findings:
It is found that if we look at education and development area then the employees of
M&S are more who want to pursue higher Education. It means that The Pantaloons’
Employees believe that their development is with the Organization.
The Working Hours, Work pressure are affected the pantaloons’ employees and to
maintain a balance between Home and work has become a tuff task for Marks and
Spencer’s employees.
The Number of employees of Marks & Spencer Rank higher in the following areas:
take break from job, personals reasons as compared to pantaloons, it means that the
pressure of work is somewhere more in Marks and Spencer too.
There are such factors which affects Employees satisfaction in the organization are such
as;
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Chapter – 5
CONCLUSION
49
CONCLUSION
50
ANNEXURE
Questionnaire
51
QUESTIONNAIRE
1. How Much your Role in the Organization Motivates and Challenges you?
3. Are you Satisfied with the Compensation You Received by the Company?
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9. Is the flow of information Transparent in your organization?
13. What reason or circumstances will lead you to resign from your job in this
Organization?
________________________________________________________________
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Bibliography
Books:
Magazines:
Forbes India, Marks & Spencer's Retail Rethink, Saumya Roy, T Surendar
Verve magazines, Marks and Spencer, Shirin Salwan, March 02, 2015
Indian textile magazine, Aditya Birla Nuvo remains largest branded apparel player,
November 4, 2014
Websites:
Marks & Spencer. (n.d.). Retrieved 2016, from Marks & Spencer:
http://www.marksandspencer.com/
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