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Customer Satisfaction Survey

•

Consumer Perception Survey

•
Service Quality Study
• Service Blueprinting

• Service Process Mapping – Back stage, on-stage

•

Improving service quality using service

blueprinting
•

Competition Analysis
•

Service standards
•

Study on effectiveness of employee’s role in

service delivery
•

Effectiveness of channels (distributors/ DSAs) in

service delivery
•

Effectiveness of channels (on-line/ Internet) in

service delivery
•

Customer Data Analysis

•

Study of Institutional markets

•

Effectiveness of promotion schemes

•

Measurement of Brand awareness and brand

perception
•

Customer Loyalty study

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Study of purchase influencing factors

•

Customer Profiling
•

Advertising effectiveness study

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Tony Abraham readcast this 08 / 26 / 2010Learn more about Readcast.

shiven27 readcast this 08 / 24 / 2010Learn more about Readcast.

Soumya086 readcast this 08 / 22 / 2010Learn more about Readcast.

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