COE571M (Technology Entrepreneurship)

Development of a Business Plan

1. Preparation Guidelines

Reminders: Before final printing of your report, ensure that it adheres to the following:
1. Have a cover page (see standard format below)
2. Follow the Business Plan outline
3. Observe all rules in Methods of Research
4. Cite references (using body note or footnote) for secondary sources or interviews
5. Label all table/figure/appendices properly. In the text, refer to and summarize them
6. Avoid cut table/figure, hanging headings
7. Edit work for grammar (tense consistency, subject-verb agreement, logic)
8. Use charts, figures and photos in main body whenever appropriate, else place in Appendices
9. Use 1” margin on all sides, Arial font 12 for letters, single spaced, indented paragraphs and one
blank line between paragraphs
10. Submit maximum 12 pages of main body plus up to 8 pages of Appendices.

(Cover page format)

COE571M
(Technology Entrepreneurship)

Business Plan
of
Company Name
for
Product/Service Name

Submitted by
Group No.
Alphabetical List of Members

Write-up Presentation
Manner: ________ Manner: ________
Content: ________ Content: ________

For Prof. Joseph Paul C. Sianghio

Date
2. Business Plan Outline

EXECUTIVE SUMMARY (1st page)

 What is the product/service and business opportunity?
 Who is the target market and what is the market size?
 What is its competitive advantage and unique selling proposition?
 What is the business feasibility and profitability projections?
 What are the startup costs and possible funding sources?
 Who are the business proponents and what do they bring to the technology venture?

1. THE TECHNOLOGY VENTURE

1.1 OVERVIEW
 What are the relevant market and technology trends & innovations?
 What is the market gap you want to address or business opportunity you want to seize?

1.2 THE PRODUCT / SERVICE

 What is your product / service?
 How does it work?
 Product / Service diagram or Image

1.3 PRODUCT / SERVICE VALUE

 What benefits / advantages does your product/service offer?
 How similar or different is your product/service from existing ones?

1.4 BUSINESS MODEL

 What business model(s) apply to your start-up technology venture?
 How will your business make money?

2. MARKET ANALYSIS AND MARKETING STRATEGY

2.1 MARKET DEFINITION

 Who are your potential customers?

2.2 MARKET SIZE

 What is the size of your target market?.
 How much of your market will your product/service capture over time (5 year forecast)?

2.3 MARKET RESEARCH METHODOLOGY

 What are your sources of market data?
 How did you analyze and validate your data?

2.4 COMPETITOR PROFILE

 Who are your competitors?
 How do their products/services compare with yours?
 2.5 COMPETITIVE ADVANTAGES
 What is your competitive advantage (including Price, Differentiation, Technology)?
 Why would customers choose you over your competitors?
 How will you sustain your competitive advantage?
 How will you defend against new entrants?

2.6 MARKETING STRATEGY

 What is your Unique Selling Proposition?
 How will you make your product/service available to your customers (Place)?
 How will you reach your customers, make them aware of your offering and penetrate the
market (Promotion)?
 How will you make your offering attractive to drive adoption (Packaging)?
 How will you price your product /service (Price)?

3. FINANCIAL PROJECTIONS

3.1 BUSINESS FEASIBILITY ANALYSIS

 What is your projection of financial performance (Projected Sales, Gross Revenue, CGS,
Operating Costs, Total Income, EBITDA and Earnings Before Tax) over 5 years)?
 What is your annual Gross Profit Margin, Break-Even sales quantity and revenue, Payback
Period and ROI%?
 What are the assumptions behind your projections?

3.2 CAPITALIZATION
 What is your start-up business’ funding requirement?
 Who/what are your potential sources of funding at start-up and during expansion phase?

4. DESIGN & DEVELOPMENT PLAN (Out of Scope)

5. MANUFACTURING & OPERATIONS PLAN (Out of Scope)

6. MANAGEMENT TEAM
 Team members, credentials and their roles in the start-up company

APPENDICES
 Additional Product / Service diagrams or images
 Target Market Data
 Sales & Revenue Projections over 5 years
 Income Statement up to Earnings Before Tax over 5 years
 Sales vs. Profit Sensitivity Analysis with Break-even point, Best Case and Worst Case
scenarios, Payback Period and corresponding ROI %
 Enabling Technologies for Marketing and Sales
 Other Information to support the Business Plan