FHBM 1124 MARKETING

GROUP ASSIGNMENT

(A) QUESTION:
You are the marketing manager of a company. In order to increase the overall sales, you
have been given the task to look into a new product or modify an existing product.

(B) YOUR DISCUSSION SHOULD INCLUDE THE FOLLOWING:

Chapter 1: Introduction - General (15m)

1.1 Company
1.1.1 Company background (Briefly discuss) (5m)
1.1.2 Segmentation, targeting, and positioning (10m)

Chapter 2: Construct marketing program that delivers superior value for the new
or modified product - 4 P’s. (70m)

2.1 Product Strategy (15m)

2.1.1 Physical product prototype (10m)

2.2 Pricing Strategy (15m)

2.3 Place Strategy (15m)

2.4 Promotion Strategy (15m)

Chapter 3: Conclusion – Briefly explain the unique selling point of your product.
(5m)

*Discuss only whichever is relevant to the product and brand of the company. Different
company will have different nature of business and strategies.

(C) INSTRUCTION:

1. Form a group of 6-8 persons (Max 8 members).

2. Read and understand the given assignment.
3. Accomplish the assignment in accordance to the marking scheme structure.
.
(D) FORMAT OF ASSIGNMENT

The written assignment should be in the following format:

1. Margins: Top & Bottom (1”), Right & Left (1”)
2. Font Name: Times New Roman. Font Size: 12
3. Spacing: 1.5
4. Alignment: Justified
5. Should NOT exceed 15 pages (references and appendices are not included in the
page count)
6. Content page (Compulsory)

1
 7. New page for new section.
8. Cover page should have the following information:
 Title of Assignment (Company)
 Student Name(s) and ID number(s) (in alphabetical order)
 Tutorial Group Number
 Tutor Name
 Date of Submission
9. Attach a copy of the Marking Scheme at the last page (download from WBLE)

(E) LATE SUBMISSION PENALTY CLAUSE

1. The deadline for the submission of the group assignment is on 23rd March 2017
(Friday) by 12.00pm (week 10).
2. No extension of time will be allowed except in circumstances such as Medical
reasons.
3. A box will be placed near staff room (Level 9) for the submission of the assignment.

Shown below is the MARKS ALLOCATION for your assignment:

COMPONENTS MARKS
Chapter 1: Introduction

1.1 Company
1.1.1 Company background (Briefly discuss) 5
1.1.2 Segmentation, targeting, and positioning 5

Chapter 2: Analysis of marketing strategy (4 P’s)

25
2.1 Product Strategy (15m)
2.1.1 Physical product prototype (10m)
15
2.2 Pricing Strategy
15
2.3 Place Strategy
15
2.4 Promotion Strategy

Chapter 3: Conclusion 5
References and Appendices 3

2
Assignment Format:
1. Margins: Top & Bottom (1”), Right & Left (1”)
2. Font Name: Times New Roman. Font Size: 12
3. Spacing: 1.5
4. Alignment: Justified
5. Should NOT exceed 15 pages (references and appendices are not
included in the page count)
6. Page number should be typed
7. Content page (Compulsory)
8. Start new page for new section.
9. Standard cover page should have the following information:
7
a. Title of Assignment (Company)
b. Student Name(s) and ID number(s) (in alphabetical order)
c. Tutorial Group Number
d. Tutor Name
e. Date of Submission
10. Attach a copy of the Marking Scheme at the last page (download from
WBLE)
11. Grammar and language
12. Creativity (content)
13. Creativity (outlook)
14. Editing
TOTAL 100 %