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1.0. Introduction
1.1. Background
Corporate Social Responsibility is not only an act for humanity but also to provide good
working environment to an organization's employees, to pay just remuneration, to give
regular leave, to care as a human beings and to care environment of the society (The Daily
Prothom-Alo). Business organizations in the society are accountable to implement different
socially desirable activities not only for stakeholders concern but also for different external
parties. CSR reporting can be a significant part in the financial reporting while it provides
information to different stakeholders (Weygant et.al 2011) and as an additional part social
report would provide information relating to whole environmental concern to society. The
system of providing information may vary from company to company, country to country
(Azim et al. 2011) but the common media of providing information is financial statement.
However, there does not exist a universally accepted theoretical framework for corporate
social and environmental reporting
Corporate Social Responsibility (CSR) is integral and inseparable part of the long-term
business and sustainable growth and success, which plays an important role in promoting
values both locally and internationally. The Bank integrates all social, environmental and
socioeconomically issues in the time of its decision making. In line with its slogan- "Banglar
Bank" MBL is fully committed to conduct its banking business in an economically,
environmentally and socially sustainable manner. Contribution in CSR programs is always
supported and encouraged by the Board of Directors of the Bank.
MBL sets its Vision Statement-"Would make finest corporate citizen" and Mission Statement-
"Will become most caring, focused for equitable growth based on diversified deployment of
resources, and nevertheless would remain healthy and gainfully profitable Bank", which in
fact focuses on the peoples' interests and the Bank's profitability as well. In line with Bank's
Vision and Mission Statement, CSR activities have been fully integrated into the business
functioning, which ultimately acting as a catalyst to build up an ever-lasting warm
relationship with all the stakeholders and society people. The Bank does CSR activities,
besides its own fund, through Mercantile Bank Foundation, which acts as a helping hand to
the distressed people of the country.
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CSR Activities of MBL
1.2. Objective
The aims of this paper are to understand the CSR practices of Mercantile Bank limited.
There are several particular objectives which are also given below:
To study the concept of CSR;
To study the major areas of CSR initiatives of MBL in Bangladesh;
To focus on the present status of CSR in MBL.
To compare with other bank’s CSR performance.
1.3. Methodology
Formal method of report preparation is followed here.
The study is exclusively a descriptive research on corporate social reporting practices
of Private commercial banks in Bangladesh based on a small sample size.
The study is purely based on the information from secondary data sources. The data
collected for the purpose of the study involves the examination of annual reports.
To analyze the extent of social responsibility reporting by Bangladeshi Banking
companies, annual reports constituted the main primary source.
Guthrie and Parker (1990), Gray, Owen and Adams (1996), Deegan and Rankin (1997)
and other scholars studied corporate social reporting practices using annual reports
as the key source of information.
Additionally, it is documented that annual report is the most widespread and accepted
document for corporate communication with different parties in Bangladesh.
1.4. Scope
The study covers the CSR activities of Mercantile bank limited. Different ways and methods
of corporate social responsibility of MBL is focused to the major part of the report. As
corporate social responsibility is a mandatory action for all commercial bank in Bangladesh
Mercantile bank engages itself that also serves the nation. The study also covers the analysis
of weakness and strength of the CSR activities of MBL.
1.5. Limitation
Time might be a major constraint in accumulating all sorts of data. Every organization has
their own secrecy that is not revealed to others .so confidentiality of data is another barrier
that might be faced during the conduct of the study. The study will have been limited due to
the following reasons:
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CSR Activities of MBL
3. The result of the study may not fit to other Bank as the study is conducted
only in the context of Mercantile Bank Ltd.
4. Due to the limited accces of data, the study may not be perfect scent percent.
9. There are some confidential files which can’t be accessed for confidentiality
or secrecy of the Management.
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CSR Activities of MBL
According to the results of a global survey by Ernst & Young, 94 per cent of companies believe
the development of a Corporate Social Responsibility (CSR) strategy can deliver real
business benefits, however only 11 per cent have made significant progress in implementing
the strategy in their organization. Senior executives from 147 companies in a range of
industry sectors across Europe, North America and Australasia were interviewed for the
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CSR Activities of MBL
survey. The survey concluded that CEOs are failing to recognize the benefits of implementing
Corporate Social Responsibility strategies, despite increased pressure to include ethical,
social and environmental issues into their decision-making processes. Research found that
company CSR programs influence 70 per cent of all consumer purchasing decisions, with
many investors and employees also being swayed in their choice of companies. "While
companies recognize the value of an integrated CSR strategy, the majority are failing to
maximize the associated business opportunities," said Andrew Grant, Ernst & Young
Environment and Sustainability Services Principal. "Corporate Social Responsibility is now
a determining factor in consumer and client choice which companies cannot afford to ignore.
Companies who fail to maximize their adoption of a CSR strategy will be left behind.
The best-known argument against business performing social responsibility activities has
been advanced Milton Friedman, one of America's most distinguished economists. Friedman
argues that making business managers simultaneously responsible to business owners for
reaching profit objectives and to society for enhancing social welfare sets up a conflict of
interest that could potentially cause the demise of business as it is known today. According
to Friedman, this demise will almost certainly occur if business is continually forced to
perform socially responsible actions that directly conflict with private organizational
objectives.
Friedman also argues that to require business managers to pursue socially responsible
objectives may, in fact, be unethical, because it compels managers to spend money on some
Individuals that rightfully belongs to other individuals.
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CSR Activities of MBL
stockholder, he is spending their money. Insofar as his actions raise the price to customers,
he is spending the customer’s money.
An example that Friedman could use to illustrate his argument is the Control Data
Corporation. Former chairman William Norris involved Control Data in many Social
responsible programs that cost the company millions of dollars- from building plants in the
inner city and employing a minority workforce to researching farming on the Alaskan tundra.
When Control Data began to incur net losses of millions of dollars in the mid-1980s, critics
blamed Norris's "do-gooder" mentality. Eventually, a new chairman was installed to
restructure the company and return it to the profitability.
CSR concepts and practices in Bangladesh have a long history of philanthropic activities from
time immemorial. These philanthropic activities included donations to different charitable
organizations, poor people and religious institutions. Till now, most of the businesses in
Bangladesh are family owned and first generation businesses. They are involved in
community development work in the form of charity without having any definite policy
regarding the expenses or any concrete motive regarding financial gains in many instances.
Moreover, most of the SMEs fall under the informal sector having low management structure
and resources to address the social and environmental issues. These limitations drive the
top management of local companies to think only about the profit maximization rather than
doing business considering the triple bottom line: profit, planet and people.
The discussions on CSR practices in Bangladesh in its modern global terms, are relatively
new, but not so for the concept itself. Because, being a part of the global market, it is difficult
to ignore CSR standard specifically in the export sector. In general, it is true that in
Bangladesh, the status of labor rights practices, environmental management and
transparency in corporate governance are not satisfactory, largely due to poor enforcement
of existing laws and inadequate pressure from civil society and interest groups like
Consumer Forums. Globally, as CSR practices are gradually being integrated into
international business practices and hence is becoming one of the determining factors for
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market accesses, it is becoming equally instrumental for local acceptability. A focus on CSR
in Bangladesh would be useful, not only for improving corporate governance, labor rights,
work place safety, fair treatment of workers, community development and environment
management but also for industrialization and global market access.
Since, CSR entails working with stakeholders it is important to work from within and
diagnose the stakeholders; concerns so that CSR is truly embedded in the companies. By
now, many CSR dimensions are practiced in Bangladesh. The SMEs largely depend upon
export. The US and EU buyers set guidelines to Readymade Garment (RMG) industry to
ensure the standards. Moreover, some buyers from EU visited the sites of recently collapsed
garments factories. A temporary ban was also imposed on shrimp export to the EU on health
and hygienic standard and appropriate remedial action followed in that instance too. But,
some of the exporters found difficulty in convincing the US/EU buyers to have positive
attitude toward Bangladesh due to inadequate CSR practices.
Businessmen need to recognize the implications of CSR for business activities. Companies
are facing the challenges of adapting effectively to the changing environment in the context
of globalization and in particular in the export sector. Although Consumer Rights Movement,
enforcement of government regulations and a structured view regarding the economic
importance of CRS are not yet so widespread in the corporate world in Bangladesh,
companies have gradually been attaching more importance to CSR in the local market as
well. They are increasingly aware that CSR can be of direct economic value. Companies can
contribute to social and environmental objectives, through integrating CSR as a strategic
investment into their core business strategy, management instruments and operations. This
is an investment, not a cost, much like quality management. So, business organizations can
thereby have an inclusive financial, commercial and social approach, leading to a long term
strategy minizing risk linked to uncertainty.
Businessmen need to recognize the implications of CSR for business activities. Companies
are facing the challenges of adapting effectively to the changing environment in the context
of globalization and in particular in the export sector. Although Consumer Rights Movement,
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Lack of enforcement of Industrial Laws and Regulations, weak unions, absence of consumer
rights groups and high level of corruption within the regulatory bodies make CSR violation
rampant in Bangladesh. Two most significant foreign exchange sources is the RMG sector
and the overseas manpower export. Unbelievably low compensation, working hours,
health/hygiene/sanitation conditions, fire safety and various types of abuse are so common
and to the extent of inhumanity that will shock any conscientious individual to the core.
Lack of enforcement of Industrial Laws and Regulations, weak unions, absence of consumer
rights groups and high level of corruption within the regulatory bodies make CSR violation
rampant in Bangladesh. Two most significant foreign exchange sources is the RMG sector
and the overseas manpower export. Unbelievably low compensation, working hours,
health/hygiene/sanitation conditions, fire safety and various types of abuse are so common
and to the extent of inhumanity that will shock any conscientious individual to the core.
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CSR Activities of MBL
Features Values
Generation Mr. Md. Abdul Jalil, M.P was the founder and chairman of the Mercantile
Bank Limited. At present, Morshed Alam, M.P is the chairman. Mercantile
Bank Limited was incorporated in Bangladesh as a Public Limited Company
with limited liability under the Bank Companies Act, 1991 on May 20, 1999
and commenced commercial operation on June 02, 1999. It was listed in
Dhaka Stock Exchange and Chittagong Stock Exchange on February 16, 2004
and February 26, 2004 respectively.
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CSR Activities of MBL
3.2. Mission
“Will become most caring, focused for equitable growth based on diversified deployment of
resources, and nevertheless would remain healthy and gainfully profitable Bank”
3.3. Vision
3.4. Objectives
To be market leader in product innovation.
To achieve positive Economic Value Added (EVA) each year.
To be one of the top five financial institutions in Bangladesh in terms of market share in
all significant market segment they serve.
To be one of the top three financial institutions in Bangladesh in terms of cost efficiency.
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Vice President
Principle Officer
Executive Officer
Assistant Officer
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Following table shows the financial highlights of Mercantile Bank limited for the last few
years:
The bank is continuously differentiating itself from other banks through its products and
services. Their service is only for their target customers to fulfill their needs so that their
needs and demands can be met accurately. These are as follows:
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Corporate Loan:
Short Term Finance
Long Term Finance
Real Estate Finance
Import Finance
Construction Business
Export Finance
Structured Finance
Loan Syndication
SME Financing:
Chaka (Term Loan)
Samriddhi (Continuous loan)
Mousumi (Short term seasonal loan)
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Agriculture Loan:
Nabanno (Polli loan)
Sakti (Solar energy loan/Bio gas)
MBL Card:
Debit Card
Credit card (Local card, international card, Duel currency card)
MBL pre- paid card (Student card, hajj card, travel card)
E-banking Services:
Online Banking
Mobile financial services (My Cash)
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CSR Activities of MBL
In the spirit of corporate citizenship, MBL is set to fulfill its social obligations through a broad
range of versatile activities. Our CSR activities are focused to encourage our culture and
uphold our tradition; extending a helping hand to the deprived and the destitute; victims of
natural calamities and the disabled. Even we extend our hands of cordial co-operation to the
meritorious poor students. A significant contribution of BDT 49.4 million has been made by
MBL under CSR in 2011, along with many other CSR initiatives in the offering, which
demonstrates our commitment to the Community people as well as to the principles of a
good "Corporate Citizen". Sector-wise contribution of the Mercantile Bank Limited under
CSR activities in 2016 has been furnished beneath:
Sector-wise contribution of the Mercantile Bank Limited
23.08%
Education 11.80
18.62%
Disaster Management 9.20
9.72%
Art & Culture 4.80
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CSR Activities of MBL
Contribution
15.38%
23.08%
9.72%
3.85%
28.54%
18.62%
MBL contributes 1% of its Operating Profit or BDT 4.00 million, which one is maximum, to
the Mercantile Bank Foundation every year, and from this amount, the Foundation cares the
distressed and disabled people of the country. Since inception, the foundation has been
awarding some noted intellectual personalities of the society for their outstanding
performance and contribution in their respective fields. In 2011, Mercantile Bank
Foundation (MBF) launched a new scholarship program, "MBF Education Scholarship".
Under this program, In 2016 MBL has provided scholarship among the meritorious but poor
students who have secured a considerable brilliant results in JSC, SSC and HSC in 2015 across
the country despite oppressed by the inevitable fate accompanied by the poverty.
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CSR Activities of MBL
Furthermore, the funding policy has focused on five major areas: Community outreach,
Health & Medical research, Education, Arts & Culture, development of Sports. MBL runs
numerous philanthropy programs all over the country, and Mercantile Bank Foundation is
forever destined to "do good" and even better in the days to come.
4.6. Objective of Mercantile Bank foundation
Mercantile Bank Foundation has been formed with the aim of achieving some
underlying objectives including:
To take possible initiatives in increasing social well- being and alleviating poverty
from the country.
To support the education by establishing new educational institutions, providing
stipends/ scholarship to the poor but brilliant students
To provide awards to the Scholars in eleven significant arenas for their outstanding
contribution, as they uphold nation's pride brightly even across the geographical
boundaries. These arenas are:
Bengali Language and Literature
Education
Culture
Liberation War based Research
Economy and Economy related Research
Healthcare
Science and Technology
Industry and Commerce
Journalism
Agriculture based Research and Development
To assist research activities on Bengali Literature through Bangla Academy.
To support the writers and publishers through purchasing their books and
distributing these to different educational institutions on the occasion of national and
historical days.
To assist the unemployed young to make them self-sufficient.
To assist the rootless and distressed orphans and mentally retarded children through
taking appropriate steps for their mental perfection and self-support.
To support in establishing hospitals, clinics, etc. for the improvement of the health
sector, to donate one time financial endowment to the poor artiste, literature-patron,
for ailing fatal disease-affected poor patients, to support the poor father for arranging
his daughter's marriage, and to help poor but bright students.
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In the light of corporate citizenship, Mercantile Bank is set to fulfill its social obligations
through a broad range of activities. Among them, MBL presumed that, education is the
foremost tool for social change. As CSR activities, MBL foundation has continued the major
contribution in Education & Research purpose. In 2016, MBL, from its foundation provided
scholarship among the numerous poor but meritorious students who have successfully
passed (with minimum CGPA of 4.50) J.S.C/S.S.C/H.S.C in 2015 across the country and really
in need of financial assistance to continue their studies further. The tenure of the Scholarship
is 1 (One) year. The details information of the scholarship is as under:
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CSR Activities of MBL
Number of students
Division Name
J.S.C. S.S.C. H.S.C. Total
Dhaka 70 43 34 147
Rajshahi 65 65 50 180
Rangpur 48 40 20 108
Chittagong 45 35 10 90
Sylhet 42 50 15 107
Khulna 50 50 20 120
Barisal 29 38 18 85
Disbursement (BDT)
Category Number of Students
Per Student Total
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CSR Activities of MBL
MBL as a legal corporate entity is fully aware of its responsibility about how its operational
activities impact on its stakeholders, the economy, the society, its staff and last but not least,
the environment. Conducting business in an ethical way, creating opportunities for business
and economic growth, empowering people to fulfill their aspirations, ensuring protection of
environment while financing businesses along with supporting the distressed people of the
society are the focal point of the CSR policy of MBL. In discharging the CSR responsibilities,
the Bank contributes on the areas of education, health, employment, professional
development, art & culture, disaster management and contribution to the national exchequer
as well.
4.10. Community outreach: a helping hand for populations at-risk
MBL is fully committed to providing opportunities for the economically disadvantaged
communities by fostering economic development and supporting local communities. The
Bank strives to assist the victims of natural disaster by providing financial help in
rehabilitation and rescue purposes.
Distribution of Winter Clothes among the Poor People
MBL has distributed winter clothes among the distressed people of the cold affected areas of
the country. About 36,750 pieces of new winter clothes like Blankets, Shawls, Quilts and
Sweaters worth BDT 6.00 million has been distributed with the co-operation of the Local
Peoples' Representatives in the different cold affected areas of the country.
MBL continues Financial Support to BDR Mutiny affected Families
BDR mutiny in February, 2009 caused an irretrievable loss to the nation. MBL has widened
its arms to share the sufferings of the revolt-affected families. In continuation, this year also
MBL donated BDT 0.96 million to two BDR mutiny-affected families.
4.11. Health and Medical
Donation to Ivy Rahman Blood Bank
MBL has donated BDT 1 million for purchasing Hematology Analyzer for Cell Screening to
Sheikh Hasina Institute of Transfusion Medicine and Ivy Rahman Blood bank, USTC Project.
Hon'ble Chairman of the Bank Md. Abdul Jalil, M.P, handed over the cheque to National
Professor, Nurul Islam and Professor Dr. Mujibur Rahman
MBL Donated an Ambulance to Shahid Monsur Ali Medical College
MBL has donated an ambulance to Shahid Monsur Ali Medical College. Md. Abdul Jalil, M.P,
Hon'ble Chairman of MBL, handed over the Ambulance to Dr. Jamal Uddin Chowdhury,
Chairman of Shahid Monsur Ali Medical College.
Donation to Liver Foundation
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CSR Activities of MBL
MBL has donated BDT 1.11 million to Liver Foundation of Bangladesh for purchasing 2 (two)
medical equipments. Md. Abdul Jalil, M.P, Hon'ble Chairman of MBL handed over the Cheque
to Prof. Mohammad Ali, Secretary General of Liver Foundation of Bangladesh.
4.12. Education: teaching the young and spreading knowledge
Donation to Metropolitan University, Sylhet
MBL has donated BDT 1 million for development of the Library of Metropolitan University,
Sylhet. A.K.M. Shahidul Haque, Managing Director & CEO of MBL handed over the donation
cheque to Professor Abdul Aziz, Vice-Chancellor, Metropolitan University, Sylhet.
MBL Donated a Bus to NSTU
MBL has donated a 52 seated Bus to Noakhali Science and Tecnology University (NSTU). Md.
Abdul Jalil, M.P, Hon'ble Chairman of MBL, handed over the Bus to A. K. M. Sayedul Haque
Chowdhury, Vice Chancellor of NSTU.
4.13. The Arts: preserving cultural heritage and sponsoring the performing arts
Celebration of Bangla New Year-1418
MBL has celebrated the Bangla New year-1418 as it has been doing since inception. All its
offices were decorated to a colorful festive look. Customers in the Branches were invited to
share the joy of festival and they were entertained with sweets as a traditional ritual. This
kind of participation enhance the relationship and social bondage. Apart from that, MBL also
donated to various cultural and educational institutes to celebrate the Bangla New Year-
1418.
4.15. Traditional Games and Sports
MBL always encourages the development of games and sports of the country. In different
times, the Bank has contributed to organize a variety of traditional games and sports. In
2016, the Bank contributes to different institutions/clubs to arrange games and sports such
as,
Bangladesh Martial Arts Association for arranging WUKF Tournament;
Soccer Club, Feni; etc.
4.16. Professional Development
From the inception, each year MBL has been supporting the various Professional bodies.
Some professional institutions that MBL donates in 2016 are:
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CSR Activities of MBL
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CSR Activities of MBL
Ranking of the Banks on the Basis of total CSR and Relevant Disclosure
The sample banks have been ranked on the basis of their total CSR activities in education,
health, environment, culture & heritage, social welfare and sports as follows:
Name of Banks CSR Score CSR Score Rank
Achieved
Brac Bank Ltd. 96 20 6
United Commercial Bank Ltd. 96 23 4
Bank Asia Ltd. 96 18 7
Prime Bank Ltd 96 22 5
Mercantile Bank Ltd. 96 26 2
Jamuna Bank Ltd. 96 25 3
Dutch Bangla Bank Ltd. 96 35 1
Mutual Trust Bank Ltd 96 8 11
Standard Bank Ltd. 96 9 10
Southeast Bank Ltd. 96 9 10
Social Islami Bank Ltd. 96 10 9
Shahjalal Islami Bank Ltd. 96 7 12
Exim Bank Ltd. 96 10 9
First Security Islami Bank Ltd. 96 8 11
Islami Bank Ltd. 96 11 8
Pubali Bank Ltd. 96 11 8
Source: CSR report in Bangladesh by Yunus, Kabir and Khan
The study in table shows the total CSR activities of sixteen sample banks. Among the sixteen
banks DBBL is clearly ahead than others with a disclosure score of 35 out of 96. Mercantile
bank is in the second position with a score of 26 while Jamuna bank scored 25 to secure the
third position. Shahjalal Islami Bank is in the last position by performing and disclosing only
7 items out of total 96 CSR items considered in this study to formulate CSR index. Most of the
other banks failed to perform and disclose CSR activities to a satisfactory level.
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CSR Activities of MBL
Score achieved
35
35 26
30 23 22 25
25 20 18
20 11 11
15 8 9 9 10 7 10 8
10
5
0
Score
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CSR Activities of MBL
5.0. Findings
MBL involves in CSR activities as a part of their marketing strategy by contributing
different sectors such as health, education, sports, disaster management, art & culture
and others.
MBL consider CSR as how companies manage the business processes to produce an
overall positive impact on society and environment. CSR disclosures is not mandatory
in Bangladesh. As it is voluntary in nature, there is no specific guideline to disclose
such activities in the annual report.
The performance of MBL in CSR sector is better than other bank.
MBL has stood in the second position of overall CSR performance in Bangladesh.
Although the MBL’s performance is better than others, overall CSR activities of the
banks are very poor and most importantly contributions in the area of clean water
management, forestation, waste management, and old person‟s homes,
accommodation for the slum dwellers, women‟s rights and anti-dowry practices,
birth control products etc. are totally absent though they have shown better
concentration in education and health related CSR.
6.0. Recommendations
MBL should focus their CSR activities on education by ensuring proper education
for all.
MBL should disburse their fund to the diversified sector for ensuring the proper
management of fund.
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CSR Activities of MBL
7.0. Conclusion
Nowadays a Company is no more the sole property of its stockholders; rather it is the
property of the society. So the bank should increase its participation in different areas to
express the society that they it is socially responsible to them.
Bangladesh, as a third world state, has lots of complications. The government frequently
discovers themselves helpless while it approaches to the solution of these difficulties. CSR
has become a standard of generally legitimate corporate effort and the acceptance of its
gradual rises. To motivate the banks to contribute to society government provides tax rebate
facility in limited areas which might be extended further to motivate the banks to contribute
to the neglected areas. Again, banks are mainly dependent on the customers for collecting
fund. So the customers should be more conscious about the CSR of banks and they should
prefer those banks which have higher contributions to CSR.
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8.0. Bibliography
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Azim, MI, Ahmed S & Islam, MS , “Corporate social reporting practice: evidence from listed
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Alam, SMS, Hoque, SMS & Hosen, MZ 2010, ‘Corporate Social Responsibility of Multi
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Azim, MI, Ahmed, E, & D'Netto, B 2011, „Corporate Social Disclosure in Bangladesh: A
Study of the Financial Sector‟, International Review of Business Research Papers, vol. 7, no.
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Bhagwati, J 2010, „Whose Corporate Social Responsibility‟, Economics Time, October 29,
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http://assignmentpapers.blogspot.com/2010/07/corporate-social-responsibility-
csr.html
http://www.assignmentpoint.com/business/assignment-on-corporate-social-
responsible-activities-of-jamuna-bank-ltd.html
http://www.reportbd.com/articles/989/1/CSR-Activities-of-Islami-Bank-Bangladesh-
Jamuna-Bank-Mercantile-Bank-and-Mutual-Trust-Bank-Ltd-Part-9/Page1.html
http://www.mblbd.com/
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