Abbey National plc is the UK's sixth largest banking group as measured by assets

. Abbey National plc and its subsidiaries offer a comprehensive range of persona
l financial services including savings and investments, mortgages, banking, pens
ions, unit trusts, life and general insurance products, as well as secured and u
nsecured lending, to over 16 million customers in the United Kingdom.
Abbey National serves its retail customers through approximately 714 branches, o
ver 3,000 ATMs, via e-banking, and over the telephone through call centres.
Black Horse is the leading provider of finance at Point of Sale in the United Ki
ngdom.
Abbey has been part of the Santander Group, the seventh largest bank in the worl
d by profit.
Today it has 16 million personal customers and small business accounts.
Abbey National's 800 branches throughout the U.K. to identify specific patterns
of customer behaviour and maximize key business initiatives such as cross-sellin
g and up-selling. Accurately predicting customer behaviour and understanding wha
t a customer looks like are essential to successful customer acquisition, develo
pment, and retention programmes. For example, ModelMAX(R)PLUS can identify which
customers are most likely to accept a cross-sell promotion, and it can also rev
eal the characteristics associated with those individuals and find additional 'l
ike-groups'. Analytically driven outcomes such as this are paramount to customer
satisfaction and long-term effectiveness of the Bank's marketing initiatives.
Abbey National Bank
Information Management Consultant
Facilitated the development of the Customer Data Management Strategy
Developed/agreed data quality management principles and embedded them into IS
project methodology
A key to its success has
been its ability to harness business information to support customer relationshi
p management
(CRM) initiatives that have fueled growth and helped attract more than 25 millio
n customers.
problems faced:
With PL/SQL and BTEQ scripting, it used to take a long time to make any changes i
n the
extracts or the fi eld that needed to be added, said Gurnam Saini, Assistant Gene
ral Manager.
PowerCenter has given us the capability to rapidly make changes and improved our
fl exibility to
respond to new data demands from business or IT as they arise.
In all, developers designed in PowerCenter more than 1,500 source system mapping
s that
are grouped together in a single workfl ow and run in parallel to accelerate loa
d times. With
PowerCenter, ICICI Bank realized the benefi ts of lower cost through greater dev
eloper productivity
as well as superior extraction and load performance.
Approximately 150 GB of new data is added to the warehouse each month, and that
fi gure will
grow as the bank adds sources, including phone banking, CRM service requests, an
d merchant
acquiring data. With those new sources, the growth rate is expected to be 35 per
cent a year.
Abbey National Bank May 2005 Aug 2006
Informatica Power Center 6.x/7.x, UNIX, Shell Scripts, Oracle 8i, PL/SQL, Contro
l-M
Account Level Profitability system extracts data each month from various product
application systems within Abbey to compute profitability at an account level.
The ranking of the customer is done based on the profitability.
The data are extracted from the source systems to the Oracle database using Info
rmatica mappings. These mappings are invoked from UNIX shell scripts using Contr
ol-M tool.
Senior Informatica Developer
Helped Production Support team during monthly runs and crisis.
Responsible for analysis and fixing of bugs.
Implemented changes in the requirements and participated in the Impact-analysis
meetings.
Involved in Upgrading the Informatica mappings from version 6.2.1 to version 7.1
.1 E.g.) modified certain functions in the mappings that are not compatible with
the higher version.
Prepared Testing Strategy for the upgraded mappings.
INFORMATICA'S SOLUTION
We provide a highly adaptable, functionally rich software solution for
deploying, managing and maintaining products that enable more effective business
decision making. Our solution consists of an enterprise data integration
platform which automates the process of retrieving, organizing and consolidating
data from multiple systems, and a suite of analytic applications to evaluate the
performance of a corporation's entire value-chain of customer, partner and
supplier relationships.