Temperature Controlled Jacket

As our product name is showing the function of the Jacket, it will save you from cold in winter.
Our product is compatible with standard USB power banks, and allows for continuous heating up
to one hour for every 1500 mAh battery capacity. Battery’s power boasts sensors that
automatically adjust the temperature.

Strength

New in Market

Charging through power bank

Three modes low, medium and high

Lightweight

Long term use age

Strengths Weightage Rating Weightage x Rating

New in market .10 3 .30

Charging through power bank .05 2 .10

Three modes low, medium and high .15 3 .45

Lightweight .05 1 .05

Long term usage .10 2 .20

Weakness Weightage Rating Weightage x Rating

Difficult to wash .05 2 .10

Limited use for People with certain .10 2 .20

medical condition (Diabetes and
Hypertension)

Complex Production Process .10 3 .30

High Initial Cost .20 3 .60

High expense on Promotion .10 3 .30

Total 1.0 2.6

Weakness

Difficult to wash 2,10%

Limited use for diabetic and high potential patients (A person with diabetes may have an insensitivity
to heat that makes it difficult to tell that the jacket is too warm) 2,10%

Complex production process 3,30%

High initial cost 3,40%

High expense on promotion 3,20%

Opportunities Weightage Rating Weightage x Rating

Strategic Alliance .10 3 0.3

No Competition in Pakistan .15 3 0.45

Recent surge in Tourism .10 2 0.2

Recent Developments like CPEC .15 3 0.45

and GSP Plus

Growing Middle Class .10 3 0.3

Threats Weightage Rating Weightage x Rating

Lack of Awareness .10 2 0.2

Cheap Copycats .15 3 0.45

People may be skeptic .15 2 0.3

Total 1 2.65

Opportunities

We can make strategic alliance with tourist companies. 3,30 %

No competitor in Pakistan, there is only one competitor Flexwarm which does not operate in
Pakistan 3,15%

Because of recent surge in tourism into low temperature Northern areas of Pakistan can increase
the demand of our product 2,15%

Recent development like CPEC and GSP plus status for Pakistan in EU can open doors to
international market 4,20%

Growing middle class income 3,20%

Threats

Lack of awareness create many problems for our product 3,40%

Cheap copies especially china can be a potential threat for our product 4,60%