Journal of Master in Civil Engineering

Faculty of Engineering Syiah Kuala University

DEVELOPMENT STRATEGY OF MEULABOH MARKET BUSINESS MANAGEMENT

DISTRICT ACEH WEST

Dody Resmal1, Mochammad Afifuddin2, Azmeri3

1)
Magister of Civil Engineering, Syiah Kuala University
Darusalam Banda Aceh 23111, email: dodyresmal@gmail.com
2,3)
Faculty of Civil Engineering, Syiah Kuala University
Darusalam Banda Aceh 23111

Abstract
Good management needs to be applied in managing the market so that the market area well ordered so that
the creation of comfortable and peaceful conditions for market users. Seedy, dirty and chaotic is a sure
thing to be found in the market, these conditions have a negative impact on the development of the market
itself. Similarly, in the Meulaboh Bina Usaha Market, the market management implemented by the UPTD
has not been optimized either from the physical aspect, the completeness of the facilities and public
facilities, the completeness of the market and the management. In addition, the utilization of new buildings
provided for traders has not been optimal, as evidenced by the emergence of traders who sell on the
roadside. The purpose of this research is to optimize the function and management of market management
of Bina Usaha Meulaboh in minimizing the occurrence of chaos in the market area. The research method
is descriptive with quantitative technique. Samples were obtained by 97 buyers, 91 merchants and 3
government officials interviewed as the parties who understood the problems that occurred in the market
area. The dominant factor analysis resulted in less optimal market management ie unavailability of vehicle
parking, street vendors, garbage, market management, in-market corridor, congestion, security & order,
public toilets, warehousing and placement of traders. The appropriate strategy used in managing the
market in accordance with SWOT and AHP analysis is to increase the role of UPTD as the responsible
person by preparing SOP (standard operating procedure) related to market management so that it becomes
the guideline for UPTD to run their respective duties in managing Meulaboh Bina Usaha.
Keywords: Markets, market facilities, market management, market policies, meulaboh
Abstrak
Manajemen yang baik perlu diterapkan dalam mengelola pasar agar kawasan pasar tertata dengan baik
sehingga terciptanya kondisi nyaman dan tentram bagi pengguna pasar. Kumuh, kotor dan semrawut
merupakan hal yang pasti akan ditemukan di pasar, kondisi seperti ini berdampak buruk terhadap
perkembangan pasar itu sendiri. Begitu juga yang terjadi di pasar Bina Usaha Meulaboh, manajemen
pengelolaan pasar yang diterapkan oleh UPTD belumlah optimal baik dari aspek fisik, kelengkapan
fasilitas sarana dan prasarana umum, kelengkapan pasar serta pengelolaan. Selain itu, pemanfaatan
bangunan baru yang disediakan untuk pedagang belumlah optimal, terbukti dengan munculnya para
pedagang yang berjualan di pinggir jalan. Tujuan dari penelitian ini ialah untuk mengoptimalkan fungsi
dan manajemen pengelolaan pasar Bina Usaha Meulaboh dalam meminimalisasi terjadinya kesemrawutan
di kawasan pasar. Metode penelitian secara deskriptif dengan teknik kuantitatif. Sampel diperoleh
sebanyak 97 orang pembeli, 91 orang pedagang dan 3 orang pejabat pemerintah yang diwawancarai
sebagai pihak yang mengerti tentang persoalan yang terjadi di kawasan pasar. Adapun hasil analisis faktor
dominan yang menyebabkan kurang optimalnya manajemen pasar yaitu tidak tersedianya tempat parkir
kendaraan, penertiban PKL, tempat sampah, pengelolaan pasar, koridor di dalam pasar, kemacetan,
keamanan & ketertiban, toilet umum, pergudangan barang dan penempatan pedagang. Strategi yang tepat
digunakan dalam mengelola pasar sesuai dengan analisis SWOT dan AHP ialah meningkatkan peran
UPTD sebagai penanggung jawab dengan cara menyusun SOP (standard operating procedure) terkait
pengelolaan pasar sehingga menjadi pedoman bagi UPTD untuk menjalankan tupoksi masing-masing
dalam mengelola pasar Bina Usaha Meulaboh.

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Journal of Master in Civil Engineering
Faculty of Engineering Syiah Kuala University

Kata kunci: pasar, fasilitas pasar, manajemen pasar, kebijakan pasar, meulaboh

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Journal of Master in Civil Engineering
Faculty of Engineering Syiah Kuala University
INTRODUCTION
The Bina Usaha Market is one of the
traditional markets located in Meulaboh City,
this market is the main market and the largest
flow of economic movement for the people.
However, in terms of management of market
management, there are still many that have not
been fulfilled in terms of physical aspects,
completeness of facilities and public
infrastructure, market completeness and
management of market management has not been
optimal, so this condition caused a chaos that
resulted in lack of convenience and tranquility
for market users In the move. The phenomenon
that occurs today almost all the existing market
in Aceh experienced a chaos. This condition is
caused by the lack of managerial ability to
manage the market. Likewise with the Meulaboh
Bina Usaha market if viewed in terms of
management of management, facilities facilities
and infrastructure has not been optimal. The
UPTD as the manager of the market area has not
set up, repair and maintain all existing facilities
well. Conditions like this are very influential on
the convenience of the users of the market and
resulted in a chaos in the region.
Based on the background, then the
formulation of the problem in this study are:
1. What is the condition of existing market area
of Bina Usaha Meulaboh?
2. What factors are most influential on the lack
of optimum management in the Meulaboh
Business Market under review of market
users' opinions (buyers and traders)?
3. What strategies should be taken by Local
Government in managing the market area
for the better?
The objectives in this study as follows:
1. To know the condition of existing market
area of Bina Usaha Meulaboh.
2. To know the factors that have the most
influence on the less optimal management in
the Meulaboh Business Market which is
viewed from the opinion of the market users
(buyers and traders).
3. To find out what strategies should be taken
by Local Government in managing the
market area for the better.
LITERATURE REVIEWS
Research Approach
Suriansyah (2007) explains that the factor
of the occurrence of chaos in the market area is
caused by corridors or passageways in the
market, temporary garbage disposal, parking
area, toilets, buildings and roads in the market,
warehousing, loading and unloading locations,
green open space , Place of auction, information
center, traffic lane, placement and location of
merchants, maintenance of facilities and
infrastructure, cleanliness of public facilities,
convenience and security, volume of traders, use
rights of business premises and routine payments
of incoming and outgoing goods.
Suraida (2007) in a study covering the
evaluation of the functional aspects of buildings
in the revitalization of traditional markets in the
Sub-district of Geudong in North Aceh explained
that the problems that occur due to market
capacity have exceeded the capacity of the plan,
while market activity continues to grow and
increase.
Market Management
Pangestu (2008) explained that the things
that need to be considered in managing and
managing the market are:
1. Must have a clear vision and mission;
2. Must have a clear Standard Operating
Procedure (SOP);
3. Market managers must effectively function
and function effectively;
4. Must have accountable and transparent
management;
5. Must be given full attention to the physical
means;
6. Must have good public facilities;
7. Have to discipline street hawkers to get a
decent place;
8. Organize and set up stalls / stalls.
Pangestu (2008) parent market management
includes: management aspects, merchant
placement mechanisms and operational control
mechanisms. For more details can be seen in
Figure 2.1.
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Journal of Master in Civil Engineering
Faculty of Engineering Syiah Kuala University
Figure 2.1 Master Market Management
Source: Pangestu (2008)
According to the Ministry of Industry and Trade
of 2008, there are several indicators of successful
market management:
1. Transparent market management
Management of transparent and professional
market management. Consequences with
enforceable and firm regulations in enforcing
sanctions in case of violation.
2. Security
The market security unit works responsibly
and can coordinate and cooperate with tenants /
traders.
3. Maintenance
Maintenance of market buildings can be
done by both traders and managers. In this case
there has been a high awareness of traders to
help market management maintain market
infrastructure such as water channels, air vents,
market floors, kiosk conditions and so on.
4. Garbage
Garbage is not scattered everywhere.
Traders throw garbage in its place. Trash cans are
available in many places, making it easier for
visitors to dispose of their garbage.
5. Order
Created order in the market. This happens
because the merchants have complied with all
existing rules and can uphold the discipline and
are responsible for the convenience of the
visitors or buyers.
6. Market as a means / function of social
interaction
The market is a gathering place of people
from various tribes in the homeland becomes an
important means to interact and recreate.
7. Customer maintenance
Sellers have a high awareness of the
importance of keeping customers happy to shop
and feel called to always shop in the marketplace
because the convenience of the customers is
necessary.
8. The product market is quite high
Utilization of the market for various
transaction activities to be optimal. There was a
fairly tidy and orderly division of time:
A. At 05.30 - 09.00 the market activity is
for street vendors special for breakfast
food / snack market.
B. At 04.00 - 17.00 the market activity is
for kiosk and stall traders and typical
food sales.
C. At 06.00 s / d 24.00 the market activity
is for Ruko merchants.
D. At 16.00 s / d 01.00 the market activity
is for tent dealers.
9. Organizing activities (events)
Often organized activities launch new
products by distributing various attractive prizes
to visitors. This is done in collaboration with the
producers.
10. Promotion and "Customer Day"
Market attractiveness is created by the
characteristics and uniqueness for customers.
This attraction should be packaged in many
ways, ranging from the type of goods and food
sold to various promotional programs.
Measurement Scale
Riduwan (2003) Likert scale is used to
measure attitudes, opinions or groups about
social events or symptoms. Any answer given
will be related to the form of statement or
support of attitude expressed in words, as for the
explanation can be seen in Table 2.1.
Table 2.1 Statement and score interpretation
Interpretation
Statement
of scores
Very Good (VG)
=5 81 % - 100 %
Good (G)
=4 61 % - 80 %
Medium (M)
=3 41 % - 60 %
Not good (NG)
=2 21 % - 40 %
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Journal of Master in Civil Engineering
Faculty of Engineering Syiah Kuala University
Very Less Good (VLG) 0 % - 20 %
Source: Riduwan (2008:86)
Accidental Sampling Technique
Accidental sampling is a technique of
determining samples by chance, ie anyone who
happens to meet with the researcher can be used
as a sample, when viewed by the person who
happened to meet it is suitable as a data source
(Sugiyono, 2001).
Validity test
Sugiyono (2005) validity test is a testing
step conducted on the content (content) of an
instrument, with the aim to measure the accuracy
of the instruments used in a study. Furthermore
Sugiyono (2005) states that the way is done by
factor analysis, where each value is in each item
question for one variable by using the formula of
correlation expressed in the form of equation as
follows:
 The Pearson Product Moment formula is as
follows:
r counted = ……. (2.1)
Information:
rhitung = Correlation coefficient;
∑Xi = Number of item scores;
∑Yi = Total score;
thitung = Value tcounted;
r = Results correlation coefficient
rcounted;
n = Number of respondents.
In general the minimum correlation
coefficient is ≥ 0.3. If the correlation between
items with a score of less than 0.3 then the items
in the instrument are declared invalid.
Test Reliability
Arikunto (2006) reliability analysis refers
to an understanding that an instrument is
reasonably reliable to use as a data-gatherer.
Commonly used reliability analysis is Cornbach
Alpha analysis. The test by using coefficient
Cornbach Alpha must be greater or equal to 0.6
is a value that is considered to test the validity of
the questionnaire used. The formulas used are as
follows:
 The total variance with the formula:
St = ………………………….(2.2)
 Summation of variance of all items,
formulas:
∑S1 = S1 + S2 + S3……Sn ……………(2.3)
 Calculates the alpha value with the formula:
r11 = ………………………...(2.4)
Information:
r11 = Value of reliability;
∑Si = The number of variance per item;
St = Total Variance;
k = Number of items;
Si = Variance score of each item;
∑Xi2 = Quantity of items Xi;
(∑Xi)2 = Number of items Xi Squared;
N = Number of respondents.
Frequency Index Analysis (FI)
The causes of chaos in the market location
were analyzed by using Frequency Index. In the
calculations used the formula on the following
equation (Berstein and Bernstein, 1999 cited in
Hoai, 2008):
..……………….……(2.5)
Information:
i : Index category (1, 2, 3, 4, and 5)
ai : The weights associated with the
response value to-I (1, 2, 3, 4 and 5
sequentially)
ni : Frequency of the i-th response as a
percentage of the total respondents for
each factor.
N : Number of respondents
Analysis SWOT
According to Gitosudarmo (2001) the
word SWOT is an approach of Strenghts,
Weakness, Opportunity, and Threats, which can
be translated into: Strengths, Weaknesses,
Opportunities and Threats. According Jogiyanto
(2005) SWOT is used to assess the strengths and
weaknesses of resources owned by the company
and external opportunities and challenges faced.
Previous Research
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Journal of Master in Civil Engineering
Faculty of Engineering Syiah Kuala University

The results of previous research into Based on data obtained from the
reference in further research. The results of calculation of the number of visitors in the
previous research are summarized in Table 2.2. Meulaboh Bina Usaha area. The visitor
population data is 3,544 people and 985 traders.
Table 2.2 List of Past Research So the number of buyers who became
Analysis
No. Researchers Title
Method
Results
respondents as many as 97 people and the
Locations near number of traders as many as 91 people.
residential
neighborhoods;
Optimal Land availability; Primary and Secondary Data Collection
Location of Road network;
Market Scoring Conformity of the The collecting of primary and secondary
Syahmora Development in Analysis, Urban Spatial Plan;
1.
(2004) Lahat City Based Descriptive Free flood; data in this research was conducted with 3 (three)
on Market and AHP Population density;
Factors Availability of stages including pre-survey, observation and
Determinants transportation;
Waste disposal spreading of questionnaire. The data flow
facilities; and
Topography. process flow scheme can be seen in Figure 3.1.
Management
Test
Management of Corridor or corridor in
Reliability,
Suriansyah Lambaro Central the market;
2. Validity,
(2007) Market Area of Warehousing; and
Descriptive
Aceh Besar Traffic lane.
Analysis
Regency
Evaluation of
Building
Functional Test Patterns of market
Aspects In Reliability, circulation;
Suraida
3. Traditional Validity, Drainage system; and
(2007)
Market Descriptive Demolition of back
Revitalization of Analysis stairs market.
Pasar Inpres
Geudong Market
Study of Test No parking area
Management of Reliability, available;
Idayani
4. Pasar Beureunun Validity, Garbage dump; and
(2015)
Area of Pidie Descriptive The institutional
Regency Analysis function is not effective.
Evaluation of
Market Qualitative
Market facilities;
Condition of descriptive
Saputra The location of the
5. Ulee Glee Fish at analysis &
(2010) building; and
Bandar Dua Sub- quantitative
Traffic to market.
district, Pidie analysis Scheme 3.1 The process of collecting research data
Jaya District

RESEARCH METHODOLOGY
Research sites Data processing

West Aceh Regency has a land area of The measurement scale used is the Likert
2,927.95 km2 or 292,795 ha, with an estimated scale with interval 1-5, where each answer will
coastline of 50.55 km and with a sea area of 233 be given weight in choosing an alternative choice
km2. of degree of agreement on the question related to
clutter factor. Furthermore, the data obtained
from the questionnaire will be processed using
the help of Microsoft Excel 2016 program. The
first analysis conducted is the validity analysis to
determine the accuracy of the question on the
questionnaire, then conducted reliability analysis
to determine whether or not the question on the
questionnaire. The next analysis is the frequency
index analysis used to find out the frequency
index and the factors that cause the chaos in the
Meulaboh Bina Usaha market.
SWOT Analysis and Analytical Hierarchy
Figure 1 Research Sites
Process (AHP)
Data Sample Sampling Research

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Journal of Master in Civil Engineering
Faculty of Engineering Syiah Kuala University

The SWOT and Analytical Hierarchy In general, the existing condition in the
Process (AHP) analysis is used to formulate a Meulaboh Bina Usaha area is good. It's just that
strategy that can be adopted in dealing with in the operation and maintenance of available
issues occurring in the Meulaboh Bina Usaha facilities is still not done optimally. So this
market. condition creates a chaos and lack of comfort and
Research variable tranquility for market users. The facilities and
infrastructure that is no longer feasible to be used
The research variables are based on
by market users is the parking lot, where the sale
independent and dependent variables. The
of beef and public toilets.
independent variable is the management of the
market management while the dependent Data Analysis Validity and Reliability
variable analyzes on the physical aspect (market Result of validity test
location), completeness of facilities and general
infrastructure of the market, the completeness of Tests of questions from buyer and merchant
market and management management. For more perceptions using Pearson Product Moment
details, the dependent variable can be seen in Coefficient of Correlation obtained that the
Table 3.1. results of all questions available in the
questionnaire declared valid. The value
Table 3.1 Research Variables
generated from the results of testing the
No. Research variable By
Physical Aspects questionnaire of the buyer's perception ranged
X1
(Market Location) from 0.31-0.57 ≥ 0.30 and the value obtained
X1.1 Public transport Rahantoknam, 2015
X1.2 Congestion Rahantoknam, 2015 from the perception of traders ranged from 0.31-
X1.3 Traffic Lane Suriansyah, 2007 0.57 ≥ 0.3 with the sense that the questionnaire
X1.4 Accessibility Duncan & Hollander, 2004.
X1.5 Waste Disposal Facility Syahmora, 2004.
can be used as a tool instrument to obtain
Completeness of Facilities & Infrastructure General primary data in this study.
X2
Market
A temporary garbage
Reliability test results
X2.1 Idayani, 2015
dump The results of reliability testing obtained
X2.2 Parking lot
Idayani, 2015. Rahantoknam, Cronbach alpha value of them, from the buyer's
2015. Devi, 2013.
perception value is 0.74 ≥ 0.6 while the trader's
X2.3 Drainage Suraida, 2007.
X2.4 Corridors in the market Suriansyah, 2007. perception 0.97 ≥ 0.6. Thus, we can conclude
Construction of market Suriansyah, 2007. Idayani,
X2.5 that the questionnaire can be used as an
buildings 2015.
Suriansyah, 2007. Idayani, instrument tool in this study.
X2.6 Road Construction
2015.
X3
Completeness of Characteristics of Respondents
Market
Suriansyah, 2007. Pangestu,
Based on the results of the survey conducted to
X3.1 Warehousing of goods
2008 the market area of Bina Usaha Meulaboh to the
Place loading and
X3.2
unloading of goods
Pangestu, 2008 respondents with the criteria of 97 buyers and 91
X3.3 Public toilet Pangestu, 2008 traders. Then get data variable with category of
X3.4 Office Manager Pangestu, 2008
Suriansyah, 2007. Idayani, buyer seen from aspect of age category, gender
X3.5 Green open space (RTH)
2015. and last education from buyer, as presented in
X4 Management
Diagram 4.1.
X4.1 Market management Idayani, 2015
X4.2 Merchant placement Pangestu, 2008
X4.3 Security & Order Devi, 2013.
X4.4 Order of street vendors Pangestu, 2008
X4.5 Facility Maintenance Legowo, 2007

RESULTS AND DISCUSSION

Existing Condition of Meulaboh Bina Usaha
Market

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Journal of Master in Civil Engineering
Faculty of Engineering Syiah Kuala University

Respondents Frequency Based on Inter

Answer and Percentage Options (%) preta
No. Questio Very
Not
Me
Goo Very
tion
Less diu
Item n Good
good
m
d good FI of
Scor
1 2 3 4 5 es
l
Facility

Results from Table 4.1 can be concluded

that from the buyer's perception, the traffic paths
get the highest FI value of 71% with good
category while the less good category on the
Diagram 4.1 Characteristics of respondent buyers
variable congestion with the value of FI 30%.
While the perception of traders of traffic lane
As for respondents with the category of also get the highest FI value of 71% with good
traders, the results obtained can be concluded as category and congestion get the lowest FI value
shown in Figure 4.2. of 31%.
Perception of Market User Frequency to
Variable Completeness of Facilities &
Infrastructure General Market
From the results of Table 4.2 we can
conclude that, from the perception of buyers
found the highest and lowest variables are on the
variable of road construction diamna get FI value
of 90% with very good category and and the
lowest variable is in the parking lot that get less
good category with the lowest FI By 27%. While
Figure 4.2 Characteristics of the respondent's trader from the perception of market building
Perception of Frequency of Market User to construction traders get the highest value with an
Physical Aspect Variables (market location) FI value of 89%, and parking places get poor
Table 4.1 Frequency of Market User Variable Physical Aspects (market location) category with the lowest FI value of 27%.
Respondents Frequency Based on Inter
Answer and Percentage Options (%) preta Table 4.2 Frequency of Market Users Variable Completeness
No. Questio Very Me tion
Item n Less
Not
good
diu
Goo
d
Very
good FI of of Facilities Facilities & Public Infrastructure
Good m
Scor Market
1 2 3 4 5 es
Respondents Frequency Based on
I Physical Aspects (Market Location) N Interp
Answer and Percentage Options (%) retatio
A Buyer Category o.
Question Very
Not Mediu Goo Very n of
Ite Less FI
Score
Public Good
good m d good
Goo m s
P1 transpor - 6 47 45 - 68 1 2 3 4 5
d
t II Aspects of Facilities Facility Infrastructure General Market
Congest Not A Buyer Category
P2 63 21 14 - - 30
ion good Not
P7 Trash can 58 42 - - - 28
Traffic Goo good
P3 - - 47 53 - 71 Not
Lane d P8 Parking lot 65 35 - - - 27
good
Accessi Med
P5 19 60 22 - - 41 P9 Drainage - - 43 57 - 71 good
bility ium
P1 Corridors in Not
Waste 65 24 11 - - 29
0 the market good
Disposa Med Constructio
P6 - 52 48 - - 50 P1 Very
l ium n of market - - - 54 46 89
1 good
Facility buildings
B Merchant Category Road
P1 Very
Constructio - - - 51 49 90
Public 2 good
Goo n
P1 transpor - 9 38 53 - 69
d B Merchant Category
t
Congest Not Not
P7 Trash can 66 34 - - - 27
P2 58 29 13 - - 31 good
ion good
Traffic Goo Not
P3 - 2 40 58 - 71 P8 Parking lot 65 35 - - - 27
Lane d good
Accessi Med
P5 22 52 25 1 - 41 P9 Drainage - - 40 60 - 72 good
bility ium
P1 Corridors in Not
P6 Waste 5 37 44 13 - 53 Med 62 20 19 - - 31
0 the market good
Disposa ium

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Journal of Master in Civil Engineering
Faculty of Engineering Syiah Kuala University

Respondents Frequency Based on

Interp
Table 4.4 Frequency of Market User Variables Market
N Answer and Percentage Options (%)
o. retatio Management
Question Very
Not Mediu Goo Very n of
Ite Less
good m d good
FI
Score Respondents Frequency Based on Answer and
Good
m s Percentage Options (%)
1 2 3 4 5 No.
Very Interpreta
Ite Question Not Medi Go Very
Constructio Less FI si Skor
P1 Very m Good good um od Good
n of market - - 3 51 46 89
1 good 1 2 3 4 5
buildings
Road IV Aspects of Management
P1 Very
Constructio - - 10 43 47 87 A Buyer Category
2 good
n Market
P18 manageme 49 51 - - - 30 Not good
nt
Merchant
P19 33 38 29 - - 39 Not good
placement
Security &
P20 47 53 - - - 31 Not good
Order
Order of
P21 street 53 44 3 - - 30 Not good
vendors
Facility
P22 Maintenanc - 59 41 - - 48 Medium
e
B Kategori Pedagang
Pengelolaa
Perception of Market User Frequency to P18
n pasar
52 47 1 - - 30 Not good

Variable Completeness of Market P19

Penempata
n pedagang
46 32 22 - - 35 Not good

Table 4.3 Frequency of Market User Variables P20

Keamanan
& 42 52 7 - - 33 Not good
Ketertiban
Completeness Market Penertiban
P21 79 21 - - - 24 Not good
Respondents Frequency Based on Answer and PKL
No Percentage Options (%) Pemelihara
Interpr P22 - 46 47 7 - 52 Medium
. Very Very an Fasilitas
Question Not Mediu Goo etasi
Ite Less Goo FI
m Good good m d
d
Skor
The result from Table 4.3 can be
1 2 3 4 5
III Market Completeness Aspects concluded that, from the buyer's perception of
A Buyer Category
P1 Warehousin Not
facility maintenance get the highest FI value of
31 59 10 - - 36
3 g of goods good
Place
48% with medium category, and controlling PKL
P1
4
loading and
unloading of
- 10 36 54 - 69 Good get the less good category with the lowest FI
goods
P1 Not
value of 30%. While from perception of facility
Public toilet 42 53 5 - - 33
5 good
maintenance trader get the highest FI value equal
P1 Office
6 Manager
- - 41 59 - 72 Good
to 52% with medium category, and controlling
P1 Mediu
7
Green open
space (RTH)
- 54 46 - - 49
m PKL get less good category with the lowest FI
B Merchant Category
Warehousin
value equal to 24%.
P1 Not
32 59 9 - - 35
3 g of goods good
Place Discussion
P1 loading and
- 8 46 46 - 68
Based on the results of research in
Good
4 unloading of
goods
P1
Public toilet 38 51 11 - - 35
Not Meulaboh Bina Usaha area, we can conclude that
5 good
P1 Office
- - 42 52 7 73 Good
the new building given to the traders as a means
6 Manager
P1 Green open
3 40 37 20 - 55
Mediu of selling chicken, meat and vegetables are not
7 space (RTH) m
utilized properly by the traders. Evidenced by the
empty location of the sale and the traders choose
Recapitulation from Table 4.3 can be to sell on the road. With such conditions, it is
concluded that, from buyer perceptions of very clear that one of the causes of the chaos in
management office get the highest FI value of the market location is caused by traders who sell
72% with good category and public toilet get less on the roadside. In addition, from the index
good category with the lowest FI value equal to frequency results place the parking lot variables
33%. While the perception of traders is the as the main reason for the occurrence of chaos.
manager's office got the highest FI value of 73% According to observations, available parking is
with good category and public toilets get less no longer feasible to operate so that market users
good category with the lowest FI value of 35%. choose the road and corridor as a parking lot.
Perception of Market User Frequency Against Therefore, with such disorderly conditions make
Market Variables Management market users uncomfortable and at ease while in
the market area. The cause of the emergence of

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Journal of Master in Civil Engineering
Faculty of Engineering Syiah Kuala University
traders on the road because of the unfair
management in managing the conditions. Many
of the merchants who are in prime locations
complain Because buyers prefer to buy
something on the roadside rather than have to
enter into the market complex. The results of the
SWOT and AHP analysis obtained appropriate
strategies in managing and managing the market
area is by increasing the role of UPTD by
preparing SOP (standard operating procedure)
related to market management so that the
guidance for UPTD in running their respective
tupoksi in managing market Bina Meulaboh
Enterprises.
CONCLUSIONS
AND RECOMMENDATIONS
Conclusion
The conclusions that can be taken in this
research are:
1. In general, the existing condition in the
market area is complete, it's just that there
are some facilities and infrastructures that
are no longer feasible to function like a
parking lot, temporary garbage dump, place
of sale of beef and public toilets.
2. The dominant factor causing the chaos in the
Meulaboh Business Market from the
perception of market users is parking,
controlling street vendors, temporary
garbage disposal, market management,
corridors in the market, congestion, security
& order, public toilets, warehousing and
placement Traders.
3. The right strategy in overcoming the
problems that occur in the market area of
Bina Usaha Meulaboh is by increasing the
role of UPTD by preparing SOP (standard
operating procedure) related to market
management so that it becomes the guideline
for UPTD in running their respective tupoksi
in managing Bina Usaha market Meulaboh.
Suggestion
The suggestions that can be given by researchers
based on research results include:
1. Management of the management is still
weak, as evidenced by the current chaotic
condition of the region and the problems of
unfinished street vendors.
2. Need revitalization of facilities and
infrastructure that are not feasible anymore
functioned as one way in minimizing the
occurrence of chaos.
3. For the sake of continuation of management
of market area of Bina Usaha Meulaboh
getting better, it is necessary existence of
researcher who can continue research with
study to market revitalization which
equipped with complete data and
calculation. So that the market area of Bina
Usaha Meulaboh getting better, comfortable
and peaceful for the surrounding community.
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