Mission

Journey State is dedicated to their fellow bees, bee keepers and customers.

To procure the best possible sources and yield the purest of honey goods.
Objective
The goal of the visual identity is to convey the simplicity and essence of these
pure honey products, while creating a positive impact on our communities,
through education and inspiration.
Audience Profiles
Clyde & Darlene
Audience Profile
 est. Beekeepers
Audience Profile
 Future Generations

Audience Profile
Brand Attributes
Heritage
Impression
Exuberance
Brand Identity
Brand Marks
Brand Marks
 Pantone Medium
Bumble Yellow Coated R: 252, 217, 0
Yellow #FCD800 C: 2, 11, 100, 0

Pantone 296C R: 12, 28, 42

Indigo #0C1B2A C: 89, 75, 55, 68

Pantone 7499C R: 242, 228, 176

Custard #F2E3B0 C: 5, 7, 36, 0

Color Inventory
 Bree Serif | Cabin
Journey State is dedicated to their fellow bees, bee keepers
and customers. To procure the best possible sources and
yield the purest of honey goods.
Exuberance | Acknowledging small moments.
Running through a sprinkler in the sunshine. We’ve
created a positive outlook within our company, and
share in the bliss that this world has to offer.
Headers: Bree Serif Regular
Body: Cabin Regular

Type Specimens
Imagery
Contact Card | Stationery | Envelope
Print Advertisement
Large Scale Application: Vehicle
Large Scale Application: Pedestrian-Focused
Site Identifier
Desktop
Site Identifier
Application
iPhone Application: Applications
App | Loading Screen | 3 Screens