MGTS3301 MANAGEMENT TEAM MEETING WEEK 4:

PREPARATION WORKSHEET FOR MOBILEYE CASE COMPANY

NOTE: This worksheet must be completed as preparation for the Management Team Meeting and must be submitted at the start of the
Seminar in Week 3 as part of the assessment task for the Management Team Meeting.

Student Name: …………..…………………………………….………………Student No………………………………………

I have read and understood the University’s Student Integrity & Misconduct Policy which includes cheating, collusion and plagiarism
(http://ppl.app.uq.edu.au/content/3.60.04-student-integrity-and-misconduct). I have reviewed the Mobileye Case Company
Materials. This worksheet was prepared by me and is my own work. Signed:

EXTERNAL ENVIRONMENT ANALYSIS

General
Environment: What
forces in the
general
environment are
most relevant for
Mobileye? Consider
factors that might
be present in the
political, legal,
economic,
sociocultural,
technological,
natural/physical
environmental, etc.

Industry
Environment: What
industry is
Mobileye in and
how attractive is
that industry?
Consider Porter’s 5
forces: Potential
new entrants,
Bargaining power
of buyers,
Bargaining power
of suppliers, Threat
of substitute
products, Intensity
of rivalry among
competitors

Competitor
Environment:
Who are Mobileye
direct competitors?
What is each
competitor’s
objectives,
strategies,
assumptions and
capabilities

INTERNAL ORGANISATION ANALYSIS:

1
1. VRIN ANALYSIS: What core competencies and potential sources of competitive advantage does Mobileye have?
Description of Capability Is it Valuable? Is it Rare? Costly to imitate? Non-
(What resources and (Will the capability (Is the capability (Is capability the substitutable/
capabilities does Mobileye help neutralise possessed by only a result of unique Organised to
have? Test Mobileye’s threats or exploit small number of historical capture value?
capabilities by evaluating opportunities?) other firms?) conditions? AND/OR (Is Mobileye
them against the VRIN Does it have an organised in a way
criteria to assess whether ambiguous cause? to fully realise the
they are core competencies AND/OR Is the potential of its
and potential sources of capability the valuable, rare and
competitive advantage). outcome of social costly to imitate
complexity?) resources and
capabilities).
Mobileye Capability =

Mobileye Capability =

Mobileye Capability =

Mobileye Capability =

2. VALUE CHAIN ANALYSIS: How does Mobileye use its primary and support activities to create value

Mobileye?

Mobileye?

Mobileye?

Mobileye?

Mobileye? Mobileye? Mobileye? Mobileye? Mobileye?