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● No database of record
● Many disparate data sources
● No data science program (models)
● No proper digital marketing apparatus
● Research being done by up to 5
pollsters at one point
Turnout Likelihood
Persuasion
Deterrence IMMIGRATION
GOTV
ECONOMY
Disengaged Disengaged
Clinton Trump
Deadbeat
2. Devised communications
to best promote a story to
these individuals
YouTube Mastheads
Displayed different
versions of the
masthead depending
on location of the site
visitor