2/7/2018 Brand Tracking Questionnaire

Brand Tracking Questionnaire

We are conducting a small research – survey for tracking the awareness for the brand
Cadbury. This is a part of our Brand Management Exercise, Request you to please spare a few
minutes and give your honest response to this questionnaire. Be assured all your answers will be
kept con dential.

*Required

Which brand comes to your mind when you think of chocolates *

Your answer

Which of the following brand of chocolates would you consider

to be you’re most favorite? *

Cadbury

Nestle

Amul

Ferrero India

Mars

"Tastes like this feels" is the tagline of which chocolate brand *

Nestle

Ferrero India

Amul

Cadbury

Mars

What would be the key criteria for selecting a Chocolate Brand *

Taste

Price

Variety

Offers

Packaging

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2/7/2018 Brand Tracking Questionnaire

Which type of Flavors you like the most in a chocolate *

With fruit and nut

With milk chocolate

With Caramel

With rich cocoa

Crunchy (Crackle)

Rate the Chocolate brands on "Taste"

Cadbury *
1 2 3 4 5

Bad Good

Nestle *
1 2 3 4 5

Bad Good

Amul *
1 2 3 4 5

Bad Good

Mars *
1 2 3 4 5

Bad Good

Ferrero Rocher *
1 2 3 4 5

Bad Good

Rate the chocolate brands on "Variety of Flavours"

Flavours such as Milk Chocolate, Fruit & Nut, Rich Cocoa, Caramel

Cadbury *
1 2 3 4 5

Low High

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2/7/2018 Brand Tracking Questionnaire

Nestle *
1 2 3 4 5

Low High

Amul *
1 2 3 4 5

Low High

Mars *
1 2 3 4 5

Low High

Ferrero Rocher *
1 2 3 4 5

Low High

Which Cadbury brand you like the most? *

Cadbury Bournville

Cadbury Dairy Milk

Cadbury 5 Star

Cadbury Perk

Cadbury Eclairs

Cadbury Gems

Which feature is the most important for you while purchasing a

Cadbury Chocolate? *

Taste

Price

Packaging

Variety

What in uences you to purchase Cadbury chocolates? *

Impulsive buying

Word of Mouth

Print Ads

TV Ads and Commercials

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2/7/2018 Brand Tracking Questionnaire

What feeling do Cadbury Chocolates trigger in your mind? *

Enthusiastic

Affectionate

Friendly

Humble

Royal

Under what situations do you wish to buy Cadbury chocolates *

Gifts

Celebrations

Festivals

Sweets

Name *

Your answer

Age *

18-25

26-33

33-40

40-47

Above 47

Gender *

Male

Female

SUBMIT

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