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Project 3: Run a Facebook Campaign

CAMPAIGN EVALUATION

Created by Students ID - C84456-subhashish


Marketing Objective & KPI
1. Target audience of my campaign
Ø 21 – 36 years Old
Ø Living In USA / INDIA / BRAZIL
Ø Interests: Digital marketing, Marketing, Social media or Content marketing
2. Marketing objective aim to achieve with my campaign
Ø Objective of the campaign is to collect 10 email address of the future students through ebook download
3. Primary KPI did I track in my campaign and why?
Ø KPI I tracked in my campaign was number of Ebooks got downloaded
Campaign Summary
1. My Target Ad Set and how (demographics, location, interest, behavior etc.)
Ø 21 – 36 years Old
Ø Living In USA / INDIA / BRAZIL
Ø Interests: Digital marketing, Marketing, Social media or Content marketing
2. Ad Copy and Ad Creatives
Ad Head Line - Text - A comprehensive
Download free overview of the leading social
Copy Ebook guide to media advertising platforms
Social Media Facebook, Instagram, Twitter,
Marketing. Offer Pinterest, LinkedIn, and
ends on 07 Dec Snapchat and learn how to
2017! Authored by target specific audiences,
industry experts ! budget and schedule your
campaigns, and measure the
success of your ads

3. If you made any changes, please describe them.


Ø I have added Udacity logo on all three images
Ø I have also changed images of one Ad rest 2 I kept constant
Ø I have also changed content of one ad to see the variance
Key Results
Important Metrics per Ad
Ad Result Reach Impressio Cost per Amount Relevanc Link People Link Page Cost Per
Name s ns Results Spent e Score Clicks Taking Clicks Likes 1000
(USD) Action people
reached

AD1 3 14511 15633 5.9 17.7 3 134 320 134 10 1.22


AD2 6 36688 40522 7.446667 44.68 4 357 922 358 31 1.22
AD3 1 21914 23915 23.41 23.41 4 233 373 234 10 1.08
Campaign Evaluation
1. Evaluation of the campaign
Ø Objective of the campaign is to collect email address of the future students through ebook download.
After running this ad for 3 days I have successfully achieved my objective. Total 10 ebooks got
downloaded and 10 email addresses got collected

2. If I had additional budget my approach would be for my next campaign


Ø I would attract a free 1 hour social media marketing webinar session for that I would ask people to
register for the session.
Appendix
Screenshots for Reference
Campaign Results: Performance
Campaign Results: Demographics
Campaign Results: Placement
Ad Set Data: Performance
Ad Set Data: Delivery
Ad Set Data: Engagement
Ad Set Data: Video (Blitz only)