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The document summarizes a Facebook advertising campaign with the objectives of collecting 10 email addresses through downloads of an ebook on social media marketing. The campaign targeted individuals ages 21-36 in the US, India, and Brazil with interests in digital marketing, marketing, social media, or content marketing. Three ads were run with variations in images and content. The campaign was successful in achieving its objective of 10 ebook downloads and collection of 10 email addresses. With an additional budget, the next campaign would offer a free one-hour social media marketing webinar requiring registration.
The document summarizes a Facebook advertising campaign with the objectives of collecting 10 email addresses through downloads of an ebook on social media marketing. The campaign targeted individuals ages 21-36 in the US, India, and Brazil with interests in digital marketing, marketing, social media, or content marketing. Three ads were run with variations in images and content. The campaign was successful in achieving its objective of 10 ebook downloads and collection of 10 email addresses. With an additional budget, the next campaign would offer a free one-hour social media marketing webinar requiring registration.
The document summarizes a Facebook advertising campaign with the objectives of collecting 10 email addresses through downloads of an ebook on social media marketing. The campaign targeted individuals ages 21-36 in the US, India, and Brazil with interests in digital marketing, marketing, social media, or content marketing. Three ads were run with variations in images and content. The campaign was successful in achieving its objective of 10 ebook downloads and collection of 10 email addresses. With an additional budget, the next campaign would offer a free one-hour social media marketing webinar requiring registration.
Marketing Objective & KPI 1. Target audience of my campaign Ø 21 – 36 years Old Ø Living In USA / INDIA / BRAZIL Ø Interests: Digital marketing, Marketing, Social media or Content marketing 2. Marketing objective aim to achieve with my campaign Ø Objective of the campaign is to collect 10 email address of the future students through ebook download 3. Primary KPI did I track in my campaign and why? Ø KPI I tracked in my campaign was number of Ebooks got downloaded Campaign Summary 1. My Target Ad Set and how (demographics, location, interest, behavior etc.) Ø 21 – 36 years Old Ø Living In USA / INDIA / BRAZIL Ø Interests: Digital marketing, Marketing, Social media or Content marketing 2. Ad Copy and Ad Creatives Ad Head Line - Text - A comprehensive Download free overview of the leading social Copy Ebook guide to media advertising platforms Social Media Facebook, Instagram, Twitter, Marketing. Offer Pinterest, LinkedIn, and ends on 07 Dec Snapchat and learn how to 2017! Authored by target specific audiences, industry experts ! budget and schedule your campaigns, and measure the success of your ads
3. If you made any changes, please describe them.
Ø I have added Udacity logo on all three images Ø I have also changed images of one Ad rest 2 I kept constant Ø I have also changed content of one ad to see the variance Key Results Important Metrics per Ad Ad Result Reach Impressio Cost per Amount Relevanc Link People Link Page Cost Per Name s ns Results Spent e Score Clicks Taking Clicks Likes 1000 (USD) Action people reached
AD1 3 14511 15633 5.9 17.7 3 134 320 134 10 1.22
AD2 6 36688 40522 7.446667 44.68 4 357 922 358 31 1.22 AD3 1 21914 23915 23.41 23.41 4 233 373 234 10 1.08 Campaign Evaluation 1. Evaluation of the campaign Ø Objective of the campaign is to collect email address of the future students through ebook download. After running this ad for 3 days I have successfully achieved my objective. Total 10 ebooks got downloaded and 10 email addresses got collected
2. If I had additional budget my approach would be for my next campaign
Ø I would attract a free 1 hour social media marketing webinar session for that I would ask people to register for the session. Appendix Screenshots for Reference Campaign Results: Performance Campaign Results: Demographics Campaign Results: Placement Ad Set Data: Performance Ad Set Data: Delivery Ad Set Data: Engagement Ad Set Data: Video (Blitz only)