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Analytics driven Engagement – Design of Experiments

Trial and error method of customer engagement can be equated with Shoot-and-scoot where all
engagements are only focussed on immediate outcome with no strategic goal in place. Such an
approach is not only very costly but can also influence consumer behaviour negatively.

At Cequity, we design customer engagement strategy using a systematic method to determine the
relationship between factors affecting a decision-making process and the output of that process. In
other words, it is used to establish cause-and-effect relationship and thus deliver a very personalized
content and engagement plan for your customers.