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My Idea
I intend to create a short documentary that revolves around
Student fashion culture in English colleges. Student style has
a massive influence on the fashion industry because they have
the spare money to spend on clothing and image is very important
to teens. A big part of my documentary will involve delving into
why clothing is so important to young people.
Target Audience
I plan to create a film that does not use too much jargon
meaning people without knowledge of fashion will still be able
to watch my film. The film will be an interesting watch for
parents with teenage kids because it will allow them an
insight into our culture and explain why their son or daughter
dress in a particular way.
Most of the people I plan to interview are teens between the
ages of 16 and 19. I have decided to interview these people
because my film focuses on student fashion culture so getting
the views of college attendees will be a massive part of the
film. Interviewing teens will allow me to get a consumer point
of view rather than speaking to experts that might use
terminology that a casual viewer may not understand. My
interviewees will be basing their comments on knowledge they
have acquired through being passionate about clothing rather
than knowing about it via study. Most of the people watching
the film will be consumers rather than curators meaning the
point of view of teens is more relatable/easier to understand.
For this reason, my target audience is wide mainly focusing on
teens and parents.