CM Chartreuse Mouse
Zara Mouse ™
The Heddon Meadow Mouse, that fuzzy, delicate lure with the
long tail, whose history spans decades, has been re-engineered
to become a lure for totally weedless/snagless fishing.
Heddoo calls this new "King of the Slop" the ZARA MOUSE.
This natural-shaped mouse is designed to be cast into the
thickest, heaviest cover and bring out the big ones without a
hitch. Its action resembles the real thing too ... the lara
Mouse skitters over muck, moss, brush and other vegetation
with weedless ease.
In open pockets, the lara Mouse draws strikes by using the
zig_zag, "walk-the-dog" action of the famous lara Spook.
The delicately balanced position of the' sna -pr f rear single
hook allows it to ride down in the' water presennng an easy
target ... more catches per strike' In - me
the angler may wish to add a colored "rrailer'
Mouse's attractiveness to the predators
cover, just waiting to ambush a passinc meal,
This new Heddon lure is one of the i snagless
surface-vegetation lures ever designed. -t'els real
... is real ... The ZARA MOC:£
9850 Zara Mouse, 1 ,2 0"_. 2 5
Colors: All lara Mouse Colors
 Torpedo

, LC NatlJral Percn

NPN.ckel Plale NPB OIJe ~lOer RH Red Heaa

SO Shaa SON Nalural Shad XBW Black Share Mmnaw

XRS Sliver Shore Mmnow XRW Red Shore M'nnow XRY Yellow Shore unrow

Torpedo 'G' Finish

G
®

ANISH
CATCHES
MORE FISH!

355 Teeny Torpedo®

Torpedo ... Proven Topwater 1/8 oz. 1 112"

Performance
Heddon's Torpedos have been the world's top-seiling, top- species. It may be small, but the new Teeny Torpedo is big
producing topwater, spinner-equipped lures for on action. Like other Heddon favorites, the T orpedos are
generations. Its aerodynamic shape, combined with its available in 18 durable standard colors and six brilliant,
balance and weight, allows anglers to cast the two larger life-like G~Finish colors.
models like a bullet. The T orpedos create a wildly
splashing surface disturbance ... it's tops for schooling 361 Baby Torpedo, 3/8 oz., 2 112"
fish when fished with short, erratic twitches. This "classic" Colors: BB, BF, BRS, C, GRA, L, LC, NBL, NF, NF,
is available in three sizes ... the Baby Torpedo made for NFB, RH, SD, SDN, XBW, XRS, XRW, XRY, GBLSD,
larger game fish like muskies, northerns, bluefish and GBSD, GPS
stripers, while the Tiny Torpedo is at its best for 360 Tiny Torpedo, 114 oz., 1 7/8"
everything else including large and smallmouth bass. The Colors: All Torpedo Colors
most exciting news for light-line anglers is the new ultra-
light T eeny Torpedo ... it fishes just like its bigger 355 Teeny Torpedo, 118 oz., 1 112"
brothers, but with action-packed appeal for panfish Colors: All Torpedo Colors

3
 9256 DropTM lara®
3/4 oz. 4 112"

RNISH
CATCHES
MORE FISH!

9255 Original lara Spook®

3/4 oz. 4 112"

9225 lara Spook Puppy®

1/4 oz. 3"

"The Zara Spook is the surface lure

Idepend on, all1Wst exclusively.
And, the Zara Puppy gil)es me the
alternative of going down in size,
which is important on clear bodies 9215 lara Spook POOCh™
of water. The G-Finish makes it 1/8 oz. 2"
wark just that much better."
Greg Hines

4
The Zara Spook Family ...
Tournament Winning
Surface Lures Zara Spook
The famous Heddon Zara ... since its introduction in
1922 as the Zaragossa Minnow, re-designed and named the
Zara Spook in 1939, the Zara's legendary "walking-the-
dog" action has been writren about in more publications
BB Baby Bass
than any other fishing lure ... ever! It is indisputably the
finest surface lure in the world. When bass are active in •
the spring its action prompts vicious strikes every time.
When trophies are suspended in the summer months the C Clear
Zara calls 'em up ... awakens their feeding instinct. To
fish a Zara Spook a fisherman sets a rhythmic, slack-line
retrieve that makes the Zara "walk" from left to right,
back and forth. Western clear-water professionals, Rich JMP Natural Perch
Tauber and Greg Hines, testify to the Zara Spook's ability
to draw strikes from depths of 20 feet. Generations of
anglers have called the Heddon Zara their "secret" lure ...
MG Golden Black Muskle
one they can count on when the fishing gets tough. The
Heddon Zara is available in four exciting models and
19 colors plus six unique and brilliant G-Finish colors.
For 1990, Heddon engineers have combined the iridescent NF Natural Leopard Frog
glow of G-Finish with the hottest color on the water ...
Pumpkinseed. The new Zara G-Finish Pumpkinseed, a
genuine contender for "Lure of the Year" honors.
NSP Natural Spottec Bass
9256 Drop Zara, 3/4 oz., 4 112"
Colors: BB, BF, C, GRA, SS, XBW, GBB, GBSD, GBLSD
Drop Zara ... this "can't miss" model Zara is designed to
RH Red Head
allow the angler's line to be threaded through the lure
from nose to tail. Then, a special slip-sinker and dressed
treble are added to the end of the line. When lunkers are
•
striking short, the angler stops his retrieve, throws slack VRB Nickel Rambow Smner
in the line, allowing the "enticer" hook to sink back ...
drives 'em crazy and gives you a second chance at a
trophy strike. Available in popular Zara colors and the XRS Silver Shore Minnow
XBW Black Shore Minnow
unique G-Finish.

9255 Zara Spook, 3/4 oz., 4112"

Colors: All Zara Colors Shown XRY Yellow Shore Minnow
Original Zara Spook . . . from professional angler to the
"weekender", the Zara Spook provides topwater fishing
action second to none. For generations the Zara Spook's
"walking-the-dog" action has been counted on by millions Zara Spook 'G' Finish
of anglers to provide sure-fire fishing fun.

9225 Zara Puppy, 114 oz., 3"

Colors: BB, BF, C, GRA, NBL, RH, SS, XBL, XBW, GaS,
G28,GBLSD,GBSD,GBB,GPS
GBB Gold Bass
Zara Spook Puppy ... seasoned Zara Spook anglers can
now enjoy the action of "walking-the-puppy". Pros have
found new finesse fishing with the smaller Zara Puppy ...
adding a new dimension to topwater fishing. GBSD Shad GPS Pumpkinseed

9215 Zara Pooch, 1/8 oz., 2"

Colors: BB, BF, C, GRA, NBL, RH, SS, XBL, XBW, GaS,
G28,GBLSD,GBSD,GBB,GPS GOS Pearl/Purple G28 Pearl/Red Eye
Zara Spook Pooch ... at last, a Zara Spook for light-line
anglers that opens the world of small streams, ponds and
lakes to the productive action of the famous Zara Spook.

5
 9540 Chugger Spook®
5/8 oz. 3"

9520 Baby
Chugger Spook®
3/8 oz. 2 112"

335 Tiny Chugger Spook®

114 oz. 2 118"

9205 Dying Flutter™

3/8 oz. 3 3/4"

6
Lucky 13's
From generation to generation fishing tales about the
Lucky 13's come to life again and again and they've been
doing it since the early 1920's. James Heddon's old
Lucky 13
scrapbook is filled with photos of anglers with northern
pike, largemouth bass and muskies. Not a year goes by
that we don't receive scores of new photos to replace those
faded with time ... everyone reflecting new memories to
last another generation. BB Baby Bass GRA Fluor. Green Crawdad

2500 Lucky 13,5/8 oz., 3 3/4"

Colors: BF, ORA, JRH, L, RH, SS
JRH Red Head LJace L Perch NF Natural Leopard Frog
Lucky 13 is the truly versatile topwater bait. The unique
mouth design of this time honored favorite allows it to
be fished several ways ... "chug-it" for loud, lunker
PRH Sliver Red Head RH Red Head SS Flitter Shad
calling surface noise. A steady retrieve makes it dive just Shiner
under the surface to jump back up with a surfacing
minnow action.
2400 Baby Lucky 13, 3/8 oz., 2 5/8"
Chugger Spook
Colors: BB, BF, ORA, JRH, L, NF, RH, SS
Baby Lucky 13 is the smaller version of the famous
topwater favorite. Same great action, but for anglers that
prefer the action of smaller lures.
•
370 Tiny Lucky 13, 114 oz., 1 3/4" BB Baby Bass BF Bullfrog C Clear
Colors: BB, BF, ORA, JRH, L, NF, PRH, RH, SS
The Tiny Lucky 13 ... same great Lucky 13 action, but
designed for the angler that prefers the thrill of topwater
L Perch NBL Black Shiner
action with ultra-light,
•
Chugger Spook XRS Silver Shore Minnow XRW Red Shore Minnow XRY Yellow Shore Minnow
The Chugger Spook ... over the last 47 years the Heddon
Chugger Spook has brought millions of hours of fishing
fun and success to anglers the world over. The Chugger
Spook comes in three action-packed sizes ... from the Dying Flutter
114 oz. Tiny Chugger Spook, designed for the angler
preferring lighter line, to the 5/8 oz. full-sizedChugger I
Spook. Their unique mouth design and balance gives the
Chugger Spooks their distinctive fish calling "gurgle" and
"pop". To fish the Chugger Spook, anglers use a B Black BB Baby Bass
twitching, slightly jerking rod action ... get it right and
the angler is in for some vicious strikes from bass, snook,
bluefish and northerns.
9540 Chugger Spook, 5/8 oz., 3" BF Bullfrog BRS Brown Crawdad
Colors: BF, C, L, NBL, XBW, XRY
9520 Baby Chugger Spook, 3/8 oz., 2 112" •
Colors: All Chugger Spook Colors
\ C Clear CD Coach Dog
335 Tiny Chugger Spook, 114 oz., 2118"
Colors: All Chugger Spook Colors

Dying Flutter GRA Fluor. Green Crawdad RW Red And White

The Dying Flutter is another Heddon 1,000,000 selling

topwater lure that creates a surface commotion stimulating
even non-feeding game fish into a frenzied strike. Its Y Yellow Shiner
long, slender body with dual propellers creates a loud,
whirring sound that drives feeding northern and bass wild.
Anglers should use a short ripping motion to produce the
action needed to "turn-on" even the most reluctant game
fish to strike.
9205 Dying Flutter, 3/8 oz., 3 3/4"
Colors: All Dying Flutter Colors

7
 9006 Magnum Tadpoly®
5/8 oz. 3 3/4"

9000 Tadpolly®
1/2 oz. 2 7/8"

390 Tiny Tadpoly®

114 oz. 13/4,"

FINISH
CATCHES
MORE FISH!

590 Mini Tadpolly®

1110 oz. 1 112"

433 Sonar®
112 oz. 23/8"
9385 Super Sonic®
112 oz. 2 1116"

431 Sonar®
114 oz. 1 7/8"
385 Sonic®
3/8 oz. 1 112"

8
Tadpolly
Tadpolly ... Heddon's all-time favorite lure for salmon,
steelhead and trout ... whether trolled or fished in a fast- Tadpolly
moving stream. The Tadpolly is equally at home fished for
largemouth or smallmouth bass. And, as a casting lure it
was one of Heddon's earliest "crankbaits". The Tadpolly
family is one of the most versatile series available from
-
Heddon ... now made even more productive with the
exclusive and amazing 'G' finish.
FY Chart Mullet FYR Fire Hernng GRA Fluor Green Crawdad
9006 Magnum Tadpolly, 5/8 oz., 3 3/4"
Colors: FY, FYR, GBL, GPK, GRH, NFL, NPB, NPRH,
RFB, VRB GGR Gold Green Shiner GPO Gold Plaled Shiner

Magnum Tadpolly ... the super-sizedTadpolly. When

trolled at a medium speed, this Tadpolly can reach depths
NFL Bloodv Marv NGBR Gold Blac~ Red Head
of 22 feet. On a normal cast and retrieve it runs to an
average depth of 8 feet.
9000 Tadpolly, 112 oz., 2 7/8" NPB Blue Sheer NPRH NICkel Plale Red Head NR Nickel Red
Colors: All Tadpolly Colors
Tadpolly ... this standard sized Tadpolly is the perfect
salmon/ steelhead lure. In a fast-moving stream its quick,
flashing action produces strikes even from the most
wary trout.
YFO Yellow Shad xew Black Shore M nnow
390 Tiny Tadpolly, 114 oz., 1 3/4"
Colors: FY, FYR, NFL, NP, NPB, RFB, XBW, GBL,
GPK, GRH
Tiny Tadpolly ... true to its name, it may be small in size Mini Tadpolly
but it's big on action. The perfect size for trout,
largemouth and smallmouth bass.
CRO C'awdad FRT Flvor Ral'1oow Trou\ GRA Fluor Green Crawdac NP Nickel Plate
590 Mini Tad, 1110 oz., 1 112"
Colors: FRT, CRD, GRA, NP, NPB, RFB, SO, XBW,
GBL, GPK, GRH NPB Blue Shiner RFB Sponej RedhOrse SO Shad XBW Black Snore Minnow

Mini Tad ... for generations the Tadpolly has been a top
producer for all species of game fish ... especially Tadpollv 'G' Finish
renowned for salmon, steelhead and all trout species ...
the Mini Tad features a tight-diggingaction that means real
fishing thrills ... it's a must for the ultra-light angler.
GBl Blue GPK Pink GRH Red Head

Sonar
Heddon Sonars ... the action adjustable lures. The Sonar
Sonar's three line tie holes allow the angler to adjust the
lure's running depth and action. The front hole allows for ."1
shallow running and high vibration. The rear line tie hole BlF Blue FI,ner Shad GFGold Shroer
produces deep running and a wide, slower, wobbling
action. The center hole imparts the perfect action for
jigging ... this technique is especially effective for HO HOI Orange l Perch
Co>
ice fishing.
433 Sonar, 1/2 oz., 2 3/8" Y Yellow Shiner ST Stainless
Colors: All Sonar Colors
431 Sonar, 114 oz., 1 7/8" Sonic
Colors: All Sonar Colors

Sonic
Heddon Sonies the very first vibrating lures of their -
GPB Gold Black Back
type. Well named they use sonic vibrations created by
a fast, tight action to virtually force game fish to strike.
Both sizes are weighted for long, accurate casts or vertical NPB Blue Shiner
jigging.With a varied retrieve speed the Sonies can be
fished at almost all depths. •
9385 Super Sonic, 112 oz., 2 1116" P Shmer Scale RH Red Head ~sOSnad Y Yellow Shiner
Colors: All Sonic Colors
385 Sonic, 3/8 oz., 1 112" ~?,I!~
Colors: All Sonic Colors yeo Yellow Coach Dog

9
 515 Moss Boss™
3/8 oz. 3"

9120 Crazy Crawler®

5/8 oz. 2 3/8"

320 Crazy Crawler®

114 oz. 13/4"

9410 Big Bud®

5/8oz. 23/4"

10
Meadow Mouse
Meadow Mouse ... this shallow swimming mouse
combines a "fuzzy" finish with beady eyes, perky ears and Meadow Mouse
a soft suede leather tail to make it Heddon's most deadly,
life-like lure ... especially when fished just before dark
... the Meadow Mouse, another of Heddon's
1,000,000 sellers.
9800 Meadow Mouse, 112 oz., 2 5/8"
Colors: All Meadow Mouse Colors BlM Black Mouse BM Brown Mouse

Moss Boss
GM Gray Mouse
Moss Boss ... the "Boss" when it comes to luring lunkers
out from under moss, weed beds and brush. The Heddon
Moss Boss is designed to glide easily over all kinds of
vegetation ... the type of cover that hides concentrations
of trophy sized fish. When a wary bass, northern or Moss Boss
walleye blasts a Moss Boss from under a lily pad it makes
for the most exciting strike in fishing.
515 Moss Boss, 3/8 oz., 3"
Colors: All Moss Boss Colors
510 Moss Boss, 114 oz., 2 112"
Colors: All Moss Boss Colors

Crazy Crawler
Crazy Crawler ... the easiest to use top-water plug ever
made ... cast it out ... crank it in and hang on! The
Crazy Crawler's "wings" create a wild, crawling, water
throwing action that makes for super bassin' any time ...
but especially on a quiet moonlit night.
9120 Crazy Crawler, 5/8 oz., 2 3/8"
Colors: All Crazy Crawler Colors
320 Tiny Crazy Crawler, 114 oz., 1 3/4"
Colors: All Crazy Crawler Colors CHS Chart. Scaled

Big Bud
WHS White Scaled
Big Bud ... ready for refreshing fishin'? ... reach for a
Big Bud*! This super-buoyant, shallow-runner boasts a
flashing tail spinner that makes it perfect for schooling fish
action. It's a must for every tackle box ... not just for c;razy c;rawlers
fun, but for serious fishin' too!
9410 Big Bud, 5/8 oz., 2 3/4"
*BUD® a registered trademark of Anheuser-Busch, Inc.
Big Bud an authorized Budweiser product.

BF Bullfrog
--._"
BWH Black Hornet GM Gray Mouse

GRA Fluor Green Crawdad PM Glo Black Frog XRW Red Shore Minnow

YRH Yellow Hornet

11
 Wood Zaras

S9255 Wood lara Spook® .-

VRB Nickel Rainbow Shiner
314 oz. 4 112"
•
XBL Blue Shore Minnow

Wood Dying Flutter

I

S9225 Wood Zara Spook Puppy®

1/4oz. 3"

GRA Fluor Green Crawdad

S9205 Wood Dying Flurter'"
3/8 oz. 33/4"

Heddon Wood Classics
The Heddon Wood Classic Series allows anglers an
opportunity to enjoy fishing with wood versions of three
of their favorite lures ... the Dying Flutter, Zara Spook
and the Zara Spook Puppy. When James Heddon
produced his first lures he made them of locally grown
wood. Today, this special series is painstakingly crafted of
select exotic wood that delivers special characteristics
available only in wood lures. Each lure is carefully shaped,
finished, balanced and assembled using the same exacting
standards established in 1894.
S9255 Wood lara Spook, 3/4 oz., 4 112"
Colors: All Wood Zara Colors
S9225 Wood lara Spook Puppy, 114 oz.', 3"
Colors: All Wood Zara Colors
S9205 Wood Dying Flutter, 3/8 oz., 33/4"
Colors: All Wood Dying Flutter Colors

12
 nIl of Ultra_lig~~h.t faVOrites
fIShing. .

Heddon Ultra Light Kit

HUK~1 (Contains: 1 ea., 355 Teeny Torpedo, 590 Tadpolly, 9215 Zara Pooch)
Experience the thrill of catching lots of fish with the Order the standard kit shown, or with just a 96 kit
Heddon Ultra Light Kit. The handy three-lure kit is minimum, a wholesaler or dealer can specify the ultra
designed for use in eye-catching displays or in light lures and in-line colors for their "exclusive"
featured ads with other ultra light products. merchandising needs.

13
 James Heddon welcomes the quality range
of Whopper Stopper lures to the Heddon
MAGNUM HELLCAT/Series S4800, S4900
family. Fishermen can now experience the
fish-catching tradition of Heddon with
. . . Hellcat, a proven minnow style . . .
the Bayou Boogie, a vibrating lure with a
01 Silver/Black big bass history . . . and the Hellbender,
the original deep-diver.

03 Silver/Green

HELLCATS™
Hellcats ... designed for the angler who wants the
06 Gold/Yellow ultimate in an extremely buoyant floating minnow
type lure ... one that perfectly resembles a
. ... wounded or dying bait fish. Hellcats are available in
five sizes . . from the trout/panfish size to the
42 Bass Magnum Hellcats crafted especially for the angler
requiring heavier lures and extra strong hardware.
Magnum Hellcat ... these heavyweights are
designed and expertly assembled for saltwater or
79 Trout heavy freshwater game fish. The Magnum Hellcats
are rigged with extra hefty hardware, extra strong
hooks and a super-durable finish that stands up to
the rigors of rough duty. Hellcat's weight and
aerodynamic shape allow long distance casts. As
HELLCAT/Series 4000, 4500, 4800
with all Hellcats, extra buoyancy creates a high
riding, tail-wagging action at a slow or fast retrieve
or at virtually any trolling speed.
Hellcat ... the buoyancy of these lures gives them
01 Silver/Black
the wiggling, rolling and darting action that looks
just like a live minnow. They are also very effective
when fished deep with added weight or when trolled
behind a downrigger or planer board. The molded-in
lip support adds strength, durability and true-
running performance.

S4900 Series Magnum Hellcat, 1 1/4 OZ., 7"

Colors: All Magnum Hellcat Colors

S4800 Series Magnum Hellcat, 5/8 OZ., 5 1/2"

Colors: All Magnum Hellcat Colors
116 Fire Tiger 0508 Gola Black/Orange Belly
4800 Series Hellcat, 1/2 OZ., 5 1/2"
Colors: All Hellcat Series Colors

4500 Series Hellcat, 3/8 OZ., 4 1/2"

Colors: All Hellcat Series Colors

4000 Series Hellcat, 1/4 OZ., 3 1/2"

Colors: All Hellcat Series Colors

14
 54800 Series
5/8 oz. 5 1/2"

4800 Series
1/2 oz. 51/2"

4500 Series
3/8 oz. 41/2"

4000 Series
1/4 oz. 3 1/2"

15
 SALTY BOOGIE™
Salty Boogie . . this new "super sized" model of the
SALTY BOOGIE/Series 400 Bayou Boogie is designed especially for saltwater
angling. It boasts the same fast-vibrating action as
other Bayou Boogies ... but its weight, size and
hardware make it a top producer for snook, specs,
blues, tarpon . . many saltwater species. All Salty
Boogie colors are enhanced by reflective foil inserts.

400 Series Salty Boogie, 3 1/4 oz., 4 1/4"

06 Red HeadlYellow/Gold FOIl 08 Red Head/white Colors: All Series 400 Colors

BAYOU BOOGIE®
12 Menhaden 31 Black/Silver Fall
The Bayou Boogie . . an old standard for over 45
years that continues to catch all species of fish for
millions of fishermen who count on them every
fishing trip. A sinking or "count-down type" lure, it
can be fished at any depth the angler allows it to
34 Blue/Silver Foil sink before beginning his retrieve.
It has fast vibrating action . .
The Bayou Boogie has a fast vibrating action that
BAYOU BOOGIE/Series 5000 makes it a very versatile lure, performing
exceptionally well for both trolling and casting. A
"pumping" or "jigging" action is an extremely
effective method of fishing the Bayou Boogie . .
on the "power" or "upward" stroke the lure darts
forward with a rod-throbbing vibration ... giving it a
08 Red Head/Whlte 12 Menhaden life-like, injured minnow action . . tie on a
legend today!

5000 Series Bayou Boogie, 3/4 oz., 3"

Colors: All Bayou Boogie Series 5000 Colors
31 Black/Silver 34 Blue/Silver 6000 Series Bayou Boogie, 1/2 oz., 2 1/2"
Colors: All Series 6000 Colors

6500 Series Bayou Boogie, 1/3 oz., 2"

BAYOU BOOGIE/Series 6000, 6500 and 7000 Colors: All Series 6500 Colors

7000 Series Bayou Boogie, 1/4 oz., 1 1/2"

Colors: All Series 7000 Colors

01 Threadfin Shad 05 Barflsh 07 Bream

09 Black 11 Striper 31 Black/Silver

39 Silver 40 Shad 42 Bass

68 Blazing Tiger 99 Crawfish 115 Tennessee Shad

16
400 Salty Boogie™
3 1/4 oz. 4 1/4"

5000 Bayou Boogie®

3/4 oz. 3"

6000 Bayou Boogie®

1/2 oz. 2 1/2"

6500 Bayou Boogie®

1/3 oz. 2"

7000 Bayou Boogie®

1/4 oz. 1 1/2"

17
 HELLBEN DER™
The Hellbender . . it's already a legend in its own
HELLBENDER (All Series) time. They started making their way into fishermen's
tackle boxes back in the late '50s . . over 13 mill ion
Hellbenders have been sold since its introduction. In
that time, Hellbenders have held many state and
• world records for almost all freshwater game fish .
01 White 05 Silver Shad
The unique "heart-shaped" design of the
Hellbender's diving lip gives it a broad wiggle ...
it also makes it dive quickly and flip over most
obstacles with ease . . it's virtually snag-free.
34 Blue/Silver Shad Hellbenders are great for fishing drop-offs and steep
banks ... Hellbenders are extremely productive as
trolling lures, too ... run as deep as 35 feet on a
long, flat-line troll.
39 Silver 99 Crawdad
Hellbenders are available in remarkable G-Finish.
This unique breakthrough in lure finishes must be
seen in natural light to be appreciated in the
03 Yellow Black Ribs 105 WaterdogfGreen water its brilliant flash is unbelievable just like
the "flash" of a fleeing bait fish. One G-Finish color
is available in all Hellbender sizes.
10 BlacklWhlte Ribs 111 Chart/Purple/Orange Magnum Hellbender 800 Series, 7/8 oz., 5 1/2"
Colors: All Hellbender Colors

Hellbender 900 Series, 5/8 oz., 4 1/2"

112 Chart fLime/Orange 113 WaterdogfBrown Colors: All Hellbender Colors

Midget Hellbender 1100 Series, 1/2 oz., 3 3/4"

Colors: All Hellbender Colors
16 Coach Dog 19Stnper
Baby Hellbender 1000,1/4 oz., 3"
Colors: All Hellbender Colors
69 Fire Orange Coach Dog G31 Black BacklWhlte

THROBBER
THROBBER™
The original "Iure-with-a-beating-heart" ... it's a
topwater lure with a unique mechanism that makes
the Throbber quiver like an injured bait fish for
several seconds after the rod-tip action has stopped.
This extra action allows the Throbber to be fished
03S Yellow Ghost 05 Shad
slower and more deliberately than other poppers . .
more "action" to entice even the most wary lunker.

Throbber 1800 Series, 1/2 oz., 3"

06 Frog 10 BlacklWhlte Rios Colors: All Throbber Colors

81 Clear/Blue

18
 Magnum Hellbender
800 Series
7/8 oz. 51/2"

Hellbender
900 Series
5/8 oz. 41/2"

RNISH
CATCHES
MORE FISH!

Midget Hellbender
1100 Series
1/2 oz. 33/4"

Baby Hellbender
1000 Series
1/4 oz. 3"
Throbber
1800 Series
1/2 oz. 3"

19
HELLBENDER MAGNUM
TROLLING RIGS

HELLBENDER MAGNUM
TROLLING RIGS

Magnum Trolling Rigs:

When trolled, the Magnum (Series 800)
Trolling Rig can reach depths of 25' to 40'.
The Magnum Hellbender is available blister-packed, rigged,
ready-te-fish in four fish attracting colors and with an assortment
of jig/flirt tail colors and weight combinations.
Here's How To Order: To receive an 800 white Hellbender Trolling Rig
with a 1 oz. chartreuse jig and chartreuse flirt tail, order 801-10Y.
ALSO AVAILABLE: Hellbender Oownrigger (no hooks) ... it's the "poor
man's down rigger". When tied ahead of the angler's favorite lure, it takes
it down deep ... (down to 40' depending on length of line and trolling I
Gllhle-lJg FhnTal1
speed). Available individually carded or bulk ... to order 800, white
Oownrigger, blister-packed, order: 801-0, to order the same lure/color,
order: 8O.1-B (bulk). • • Y Cnart - fJlg Flirt Taill

G-FINISH CATCHES MORE FISH ...

Browsing through notes in James Heddon's archives, a fish's scales that create the much sought after
one finds repeated comments concerning the luminescent "flash".
behavior of fish as they attacked his lures, and of his Since the introduction of G-Finish many outstanding
never ending search for a lure finish that would as fishing successes have been credited to this
closely as possible create the same "flash" of a remarkable, lifelike finish ... in fact, some of the
minnow's scales darting from pursuing predators. nation's leading tournament pros have thanked
Those same notes indicated that in the early 1920's G-Finish for some of their recent tournament wins.
the foil wrappers from chewing gum were glued to This extraordinary breakthrough in lure finishes is
the sides of lures to reflect the sun's rays ... in an available in several lure series ... they are shown in
attempt to obtain a flash as the lure darted in the each lure's respective color chart.
water. From those early and painstaking attempts,
lures were later plated with a thin film of bright metal. To be fully appreciated G-Finish
Textured or scaled finishes were added to create must be seen in natural light ...
more "flash". better yet, when fishing ... then
you too will know ... "G-Finish
Then, in 1987, Heddon engineers and color specialists
catches more fish!!!" RNISH
made a revolutionary breakthrough in lure finishes ...
G-Firush. Working with fisheries biologists, Heddon Heddon ... since 1894, dedicated CATCHES
was able to isolate the genetic materials suspended in to quality and innovation. MORE FISH!

JAMES HEDDON'S SONS

P. o. Box 1587 • Fort Smith, AR 72902 • Fishing Hotline 1-80Q...422~FISH • FAX 1-501-783-0234

-=:E?\
ES5-1135-0ICO-SM Pr1nted In U.S.A.
 tal 1990-91 CONSUMER PRICE LIST
tlE12120N CBAZY CBAYiLEB EACH
tlE12120N ZABA SPOOl!; EACH
320 TINY CRAZY CRAWLER 6.07 9215
1/4 oz. 1 3/4" ZARA SPOOK "POOCH" 4.73
1/8 oz. 2"
9120 CRAZY CRAWLER 6.26 9225
5/8 oz. 2 3/8" ZARA SPOOK "PUppy"
1/4 oz. 3" 5.75

tlE12120N CtlUGGEB 9255 ORIG. ZARA SPOOK

5.75
3/4 oz. 4 1/2"
335 CHUGGER SPOOK 4.34 9256
1/4 oz. 2 1/8" DROP ZARA SPOOK 6.17
3/4 oz. 4 1/2"
9520 BABY CHUGGER
4.52
3/8 oz. 2 1/2"
9540 CHUGGER SPOOK tlE12120N ZABA MOUSE
5/8 oz. 3" 4.85
9850 ZARA MOUSE
5.75
"Weedless"
1/2 oz. 2 5/8"
tlE12120N LUC~Y 13
370 TINY LUCKY 13
4.34
1/4 oz. 1 3/4" tlED120N TAI2POLLY
2400 BABY LUCKY 13 390 TINY TAD
4.73 473
3/8 oz. 2 5/8" 1/4 oz. 1 3/4"
2500 LUCKY 13 590 MINI TADPOLL Y
4.93 4.73
5/8 oz. 3 3/4" 1/10 oz. 1 1/2"
9000 TADPOLLY
485
1/2 oz. 2 7/8"
tfE12120N IOBPEI2.Q
9006 MAGNUM TADPOLLY
355 TEENY TORPEDO 563
4.42 5/8 oz. 3 3/4"
1/8 oz. 1 1/2"
360 TINY TORPEDO
4.42
1/4 oz. 1 7/8" tfED120N SONIC
361 BABY TORPEDO 385 SONIC
4.73 434
3/8 oz. 2 1/2" 3/8 oz. 11/2'
9385 SUPER SONIC
462
1/2 oz. 21/16"
tfEQ120N SONABS
431 SONAR tfEI2DON BIG BUI2
3.60
1/4 oz. 1 7/8"
9410 BIG BUD
433 SONAR 6.77
3.60 5/8oz 23/4"
1/2 oz. 2 3/8"

We encourage our consumer fishermen to buy Heddon products from their local tackle shop or
mail order outlet. These prices are for the accommodation of those customers unable to buy
their faVorite Heddon lure in their market area.

PLEASE ADD 10% P&H FOR ORDERS UNDER $100.00.

(continued)
 tmm 1990-91 CONSUMER PRICE LIST

EACH
HEDDQN MQSS BQSS EACH HEDDQN BAYQU BQQ~IE

3.83 400 SALTY BOOGIE 7.17

510 MOSS BOSS
1/4 OZ. 21/2" 3 1/4 OZ. 4 1/4"

3.83 5000 BAYOU BOOGIE 4.69

515 MOSS BOSS
3/8 oz. 3" 3/4 oz. 3"

6000 BAYOU BOOGIE 3.55

HEDDQ~ QYI~Q FI.UIIER
1/2 oz. 2 1/2"
9205 DYING FLUDER 4.85
6500 BAYOU BOOGIE 3.55
3/8 oz. 3 3/4"
1/3 oz. 2"
HEDDQN MEADQW MQUSE
7000 BAYOU BOOGIE 3.55
9800 MEADOW MOUSE 6.26 1/4 oz. 11/2"
1/2 oz. 2 5/8"

HEDDQN WQQD LURES

HEDDQN HELLBENDER
S9205 WOOD DYING FLUDER 5.95
800 MAGNUM HELLBENDER 5.54
3/8 oz. 3 3/4"
7/80z 51/2'
S9225 WOOD ZARA "PUppY" 595
900 HELLBENDER 5.36
1/4 oz. 3"
5/8 oz. 4 1/2"
S9255 WOODZARA ,595
1000 BABY HELLBENDER 5.02
3/4 oz. 4 1/2"
1/40z 3"

1100 MIDGET HELLBENDER 5.19

HEDDQN ULIRA LIQHT KIT
HUK-1 13.79 1/20z 33/4"
INCLUDES: 1 ea., 355, 590, 9215
800-D HELLBENDER DOWNRIGGER 5.27
HEDDQN THRQBBER 7/80z

4.74 900-D HELLBENDER DOWNRIGGER 5.27

1800 THROBBER
1/2 oz. 3" 5/80z

800-B HELLBENDER DOWNRIGGE 5.03

HEDDQN HELLCAT
7/80z bulk
4000 HELLCAT 400
900-B HELLBENDER DOWN RIGGER 503
1/40z 3 1/2"
5/80z bulk
4500 HELLCAT 428
3/8 oz. 4 1/2"

HELLCAT 445 HEDDQN HELLBENDER TRQLL1N~ RIQ - (800 Series)

4800
1/2 oz. 5 1/2"
MAGNUM HELLBENDER & FLIRT 7.43
S4800 MAGNUM HELLCAT 515
MAGNUM HELLBENDER & 1 oz. JIG 8.48
5/8 oz. 5 1/2"

5.15 MAGNUM HELLBENDER & 2 oz. JIG 8.48

S4900 MAGNUM HELLCAT
11/4 oz. 7"

HEDDON, P,O. BOX 1587, FORT SMITH, AR 72902,501/782-8971 a PRADCO brand

10/90
PS8026L