PART A

Question 1.

1.

Table 1: Descriptive Statistics of Income

N Minimum Maximum Mean Std. Deviation

INCOME 100 180 580 383.40 119.487

Valid N (listwise) 100

Table 1 shows that the mean of the respondents’ income is 383.40 with standard deviation of
119.487.
The 95% confidence interval for mean income is calculated as below:
𝑆 𝑁−𝑛
Ȳ± 1.96 √
√𝑛 𝑁−1
119.487 3000−100
= 383.40 ± 1.96( )(√ 3000−1
√100

= 383.40 + 1.96 (11.9490) x 0.983

= 383.40 + 23.03

= (360.37, 406.43)
We are 95% confident that the mean of the respondents income is between $360.37 to
$406.43
Question 2.

2a.

Table 2: Descriptive Statistics of Income -Male

N Minimum Maximum Mean Std. Deviation

INCOME 53 190 580 377.74 119.786

Valid N (listwise) 53

2b.

Table 3: Descriptive Statistics of Income -Female

N Minimum Maximum Mean Std. Deviation

INCOME 47 180 580 389.79 120.118

Valid N (listwise) 47

Table 2a and 2b show that the mean and standard deviation of income for male is $377.74 and
$119.786 respectively. For the female, the mean and standard deviation for their income is $389.79
and $120.118 respectively.

The sample mean is calculated as below:

∑𝑛𝑖=1(𝑁𝑖 𝑌̅𝑖 )
̅𝑌𝑆𝑇 =
𝑁
1600(377.74)+1400(389.79)
=
3000
604,384+545,706
= 3000
1,150,090
= 3000

= $383.91
2) The standard error is calculated as below:

Question 3.

3a.

Tabel 4:Descriptive Statistics: Male

N Minimum Maximum Mean Std. Deviation

POSITIVE 53 .00 1.00 .3208 .47123

Valid N (listwise) 53

Table 3 show that the mean proportion and standard deviation for male respondents’ is 32%
and 47,12% respectively

The 95% confidence interval for mean proportion is calculated as below:

𝑝̂ 𝑞̂ 𝑁 − 𝑛
𝑃̂ + 1.96√ √
𝑛 𝑁−1
0.32(0.66) 1600−140
= 0.32 + 1.96√ √
140 1600−1

= 0.34 + 1.96(0.0383)

= 0.34 + 0.0751

= (0.2649,0.4151)

3b.

Table 5: Statistics

Statistics
BEFORE

Valid 100
N
Missing 0
Std. Deviation 16.290
Skewness .142
Std. Error of Skewness .241
Kurtosis -1.136
Std. Error of Kurtosis .478

Question 4. Wilcoxon rank sum tables

4a.

Table 6 : Descriptive Statistic : Ranks

JOB N Mean Rank Sum of Ranks

Part time 23 28.30 651.00

BEFORE Full time 30 26.00 780.00

Total 53

Table 7 :Test Statisticsa

BEFORE

Mann-Whitney U 315.000
Wilcoxon W 780.000
Z -.539
Asymp. Sig. (2-tailed) .590
a. Grouping Variable: JOB

4b.

Table 8 Ranks

N Mean Rank Sum of Ranks

Negative Ranks 57a 36.16 2061.00

Positive Ranks 40b 67.30 2692.00

AFTER - BEFORE
Ties 3c

Total 100

a. AFTER < BEFORE

b. AFTER > BEFORE
c. AFTER = BEFORE

Table 9: Test Statisticsa

AFTER -
BEFORE

Z -1.136b
Asymp. Sig. (2-tailed) .256

a. Wilcoxon Signed Ranks Test

b. Based on negative ranks.

5a. Chi-square Goodness of Fit Test

Table 10 : SUCCESS

Observed N Expected N Residual

Positive 31 33.3 -2.3

Neutral 19 33.3 -14.3
Negative 50 33.3 16.7
Total 100

Table 11: Test Statistics

SUCCESS

Chi-Square 14.660a
df 2
Asymp. Sig. .001

a. 0 cells (0.0%) have expected frequencies less

than 5. The minimum expected cell frequency is
33.3.

5b. Chi- Square Test of Independence

Table 12: Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 7.982a 6 .239

Likelihood Ratio 8.302 6 .217
Linear-by-Linear .068 1 .795
Association
N of Valid Cases 100
a. 2 cells (16.7%) have expected count less than 5. The minimum expected count is 4.18.

5c. Cross- tabulation of SUCCESS with ADVERTISING Methods

Table 13: SUCCESS * ADVERTISING Cross tabulation

ADVERTISING Total

Email Leafltes Newspaper Social Media

Count 6 11 6 8 31

Expected Count 6.8 8.7 7.1 8.4 31.0

Positive
% within ADVERTISING 27.3% 39.3% 26.1% 29.6% 31.0%

% of Total 6.0% 11.0% 6.0% 8.0% 31.0%

Count 2 8 6 3 19

Expected Count 4.2 5.3 4.4 5.1 19.0

SUCCESS Neutral
% within ADVERTISING 9.1% 28.6% 26.1% 11.1% 19.0%

% of Total 2.0% 8.0% 6.0% 3.0% 19.0%

Count 14 9 11 16 50

Expected Count 11.0 14.0 11.5 13.5 50.0

Negative
% within ADVERTISING 63.6% 32.1% 47.8% 59.3% 50.0%

% of Total 14.0% 9.0% 11.0% 16.0% 50.0%

Count 22 28 23 27 100

Expected Count 22.0 28.0 23.0 27.0 100.0

Total
% within ADVERTISING 100.0% 100.0% 100.0% 100.0% 100.0%
% of Total 22.0% 28.0% 23.0% 27.0% 100.0%
PART B

Question 6. One-Way ANOVA

ANOVA
Table 14: One-Way Anova of SALES by Display

Sum of Squares df Mean Square F Sig.

Between Groups 215809932.223 2 107904966.111 6.598 .002

Within Groups 1586463063.777 97 16355289.317
Total 1802272996.000 99

Question 7. Tukey CI of SALES by DISPLAY

Table15: Tukey HSD of SALES- Multiple Comparisons

(I) DISPLAY (J) DISPLAY Mean Std. Error Sig. 95% Confidence Interval
Difference (I-J) Lower Bound Upper Bound

Middle -558.947 1007.234 .844 -2956.39 1838.49

Lower
Upper 2742.941* 1032.064 .025 286.40 5199.48
Lower 558.947 1007.234 .844 -1838.49 2956.39
Middle
Upper 3301.889* 954.694 .002 1029.51 5574.27
Lower -2742.941* 1032.064 .025 -5199.48 -286.40
Upper
Middle -3301.889* 954.694 .002 -5574.27 -1029.51
*. The mean difference is significant at the 0.05 level.
Question 8. Two-Way ANOVA of SALES by PRODUCT and PROMOTION

Table 16: Between-Subjects Factors

Value Label N

1 Brand A 19

2 Brand B 29
PRODUCT
3 Brand C 25

4 Brand D 27
1 Leather 18

2 Posters 27
PROMOTION
3 Newspapers 25

4 Brochures 30

(No need interpretation)

Tests of Between-Subjects Effects

Table 17: Two-way ANOVA Test of SALES - Tests of Between- Subject Effect
Source Type III Sum of df Mean Square F Sig.
Squares

Corrected Model 824259903.179a 14 58875707.370 5.117 .000

4460427622.680 1 4460427622.68 387.660 .000
Intercept
0
Product 268958365.699 3 89652788.566 7.792 .000
Promotion 66770669.464 3 22256889.821 1.934 .130
Product * Promotion 267463447.193 8 33432930.899 2.906 .007
Error 978013092.821 85 11506036.386
Total 7715575400.000 100
Corrected Total 1802272996.000 99

a. R Squared = .457 (Adjusted R Squared = .368)

Question 9. Tukey CI

Multiple Comparisons
Dependent Variable: SALES
Table 18: Tukey HSD of SALES by PRODUCT- Multiple Comparisons
(I) PRODUCT (J) PRODUCT Mean Std. Error Sig. 95% Confidence Interval
Difference (I-J) Lower Bound Upper Bound

Brand B 3962.32* 1001.170 .001 1338.67 6585.98

Brand A Brand C 2709.54* 1032.387 .050 4.07 5415.00

Brand D -931.56 1015.741 .796 -3593.40 1730.28

Brand A -3962.32* 1001.170 .001 -6585.98 -1338.67
Brand B Brand C -1252.79 925.744 .532 -3678.78 1173.21
Brand D -4893.88* 907.144 .000 -7271.13 -2516.63
Brand A -2709.54* 1032.387 .050 -5415.00 -4.07
Brand C Brand B 1252.79 925.744 .532 -1173.21 3678.78
Brand D -3641.10* 941.483 .001 -6108.34 -1173.85
Brand A 931.56 1015.741 .796 -1730.28 3593.40

Brand D Brand B 4893.88* 907.144 .000 2516.63 7271.13

Brand C 3641.10* 941.483 .001 1173.85 6108.34

Based on observed means.

The error term is Mean Square(Error) = 11506036.386.
*. The mean difference is significant at the 0.05 level.

Multiple Comparisons
Dependent Variable: SALES
Table 19: Tukey HSD of SALES by PROMOTION – Multiple Comparisons
(I) PROMOTION (J) PROMOTION Mean Difference Std. Error Sig. 95% Confidence Interval
(I-J) Lower Bound Upper Bound

Posters -1966.67 1032.169 .234 -4671.56 738.23

Leather Newspapers 417.96 1048.554 .978 -2329.88 3165.79

Brochures -1159.11 1011.315 .662 -3809.36 1491.13

Leather 1966.67 1032.169 .234 -738.23 4671.56
Posters Newspapers 2384.62 941.483 .062 -82.62 4851.87
Brochures 807.56 899.824 .806 -1550.52 3165.63
Leather -417.96 1048.554 .978 -3165.79 2329.88
Newspapers Posters -2384.62 941.483 .062 -4851.87 82.62
Brochures -1577.07 918.573 .321 -3984.27 830.14
 Leather 1159.11 1011.315 .662 -1491.13 3809.36

Brochures Posters -807.56 899.824 .806 -3165.63 1550.52

Newspapers 1577.07 918.573 .321 -830.14 3984.27

Based on observed means.

The error term is Mean Square(Error) = 11506036.386.
Question 10. Kruskal-Walis Test

Table 20:Ranks

DISPLAY N Mean Rank

Lower 28 56.77

Middle 38 56.75
SALES
Upper 34 38.35

Total 100

Table 21:Test Statisticsa,b

SALES

Chi-Square 9.036
df 2
Asymp. Sig. .011

a. Kruskal Wallis Test

b. Grouping Variable:
DISPLAY
Q11. Check normality of SALES data

Table 22:Descriptive Statistics

N Mean Std. Deviation Skewness Kurtosis

Statistic Statistic Statistic Statistic Std. Error Statistic Std. Error

SALES 100 7689.80 4266.706 1.414 .241 1.260 .478

Valid N (listwise) 100

𝑁2 − 𝑛2
1 2
𝑁1 − 𝑛1 𝑠12 2 𝑠22
𝑆𝐸 = √𝑁1 ( ) + √𝑁2 ( ) + 𝐴𝐴
𝑁 𝑁1 − 1 𝑛1 𝑁2 − 1 𝑛 2