COURSE SYLLABUS

PRACTICAL BUSINESS ENGLISH (2)

Lecturer: LYSONGO ORU Valentine
677241874
lysongo_val@yahoo.com

COURSE DESCRIPTION

This Intermediate course is designed to offer students of AGENLA ACADEMY real world
business English competency, fluency and confidence within an atmosphere conducive to
success. Encompassing the four skills of listening, speaking, reading and writing, Business
English will ensure that students have the linguistic tools to succeed in an international
business setting.

COURSE OBJECTIVES

1. Elevate levels of English proficiency within a participatory atmosphere.

2. Facilitate a class discussion through the presentation of a case study.
3. Speak in an extemporaneous manner from a wider lexicon.
4. Demonstrate confidence and mastery of the materials covered in class.

REQUIRED TEXTBOOK

1) Market Leader- Intermediate, New Edition by David Falvey, David Cotton and
Simon Kent(Pearson Longman Publishing Company (with Audio CDs)
2) Financial Accounting by Ian Mackenzie

3) Professional English for Accounting by Alison Pohl

4) Professional English in Use- Marketing (Cambridge) by Ian Mackenzie
5) Professional English in Use- Finance (Cambridge) by Ian Mackenzie
 ASSESSMENT

Attendance/Participation 10%
Homework 10%
Case Study Facilitation 10%
Continuous Assessment 20%
Final Exam 50%

Every week, the designated class captain or assistant captain will be responsible for taking attendance
and recording homework completion marks.
Participation will be earned by making yourself available, unique and memorable. The more a student
engages with the material, the greater amount of participation marks will be awarded. Each week, a
pair of students will facilitate a class discussion through the presentation of a case study. Generating
class The
participation in a final
midterm and creative mannerofismultiple
will consist key to this assignment.
choice, fill in the blanks, short answer and one
oral question from the topics covered in class.

TENTATIVE OUTLINE

Week 1 – 2
GENERAL INTRODUCTION
Introduction and Class Syllabus

UNIT ONE : BRANDS

OVERVIEW: Unit focus

Vocabulary ( Brand management)
Listening ( Successful brands)
Reading (Building luxurious brands)
Language Review ( Present Simple and Present Continuous)
Skills ( Taking part in meetings)
Case study ……………………………………………….
Week 3-4 ( Midterm Review)

UNIT TWO : ORGANISATION

 Week 5-7 (Continuous Assessment 15%)

UNIT THREE: MONEY

Week 8-10

UNIT FOUR: SELLING

Week 11-13 (Midterm Review)

UNIT FIVE: ADVERTISING

Week 14-16 (Continuous Assessment 15%)

UNIT SIX: HUMAN RESOURCES

Week 17-19

UNIT SEVEN: LEADERSHIP

Week 20-22
UNIT EIGHT: ETHICS

Week 23-25 (Remedial lessons)

UNIT NINE: INTERNATIONAL MARKET

Week 26-28 ( Final Review & Exam Prep)

UNIT TEN: COMPANIES

FINAL EXAM