Read the case of The Coca Cola Company:

A. Answer the following questions.

1. What kind of Organization Structure does Coca Cola Company have at a more local
level in the UK? Why?
2. What’s the purpose of the case study?
3. Why does Coca Cola have a local plus a global strategy?
4. Do you believe Coca Cola’s mission is being accomplished? Why?
5. To what extend does Coca Cola’s Organization Structure benefits the company?
6. What’s the relationship between strategy and structure?

B. Decide if the following sentences are true or false. If the sentence is false provide the
correct information.
1. A structure may be built around: function, product, process and customers.
2. The Coca-Cola Company has a corporate (Head Office) segment that is responsible for
giving the Company an overall direction and providing support to the local markets.
3. The Company operates five geographic operating segments – also called Strategic
Business Units (SBUs) – as well as the corporate (Head Office) segment.
4. The way The Coca-Cola Company works reflects the many countries and cultures in
which it does business.
5. Open communication channels provide the means to support a culture focused on the
product and the company’s profitability.
6. Structuring an organisation is about organising internal and external relationships.
7. Important aspects of culture at Coca-Cola Great Britain (which reflect the culture of
The Coca-Cola Company as a whole) are an emphasis on division of work, and
commitment.
8. By creating a friendly, innovative culture, Coca-Cola Great Britain is able to depend on
a high quality workforce that helps it to maintain brand leadership in Great Britain and
in every other market in which it operates.
9. The structure of Coca-Cola Great Britain combines elements of centralisation and
decentralisation.
10. Key strategic decisions at The Coca-Cola Company are made by an Executive
Committee of 10 Company Officers.

C. Create a Mind Map including the following topics:

1. Success Factors
2. Coca Cola’s Mission Statement
3. Coca Cola’s Vision’s Statement
4. Coca Cola’s challenge
5. Coca Cola’s Strategic Priorities
6. Coca Cola’s Strategic Business Units
7. Coca Cola’s Organizational Culture
8. Communication Channels