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Innovation
The Art of
Innovation
Managing Topic and
innovation Areas more…
The Ten Faces
of Innovation
Design
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Innovation Technology
Tom Kelley
General Manager, IDEO.
Highlights
Innovation management. There isn’t a business in
America that doesn’t want to be more creative in its
IDEO
thinking, products and processes. Tom Kelley knows how
to foster a culture of creativity and develop processes for Experience. Few people have Tom
continuous innovation. Kelley’s depth of experience manag-
ing innovation and design. Working
Tom is the general manager of IDEO, the widely with his brother, IDEO founder David
admired and award-winning design and development Kelley, Tom has helped manage the
firm that brought us the Apple mouse, the Palm V and firm as it has grown from 20 designers
hundreds of other cutting edge products and services. to a staff of more than 500. During
Fast Company listed IDEO as number five in its 2008 that time, he has been responsible
list of The World’s 50 Most Innovative Companies. for such diverse areas as business
development, marketing, human
Books. Tom has written two outstanding books on resources, and operations.
innovation:
Philosophy. IDEO has proven over
The Art of Innovation describes IDEO’s “deep dive” and over that everyone can contrib-
approach to successful product creation, focusing on ute creatively to a project, that
brainstorming and teamwork as invaluable tools. innovation can be made a cultural
The Ten Faces of Innovation reveals ten unique way of life in an organization. Tom
has mastered the methods for bring-
strategies for making sure that good ideas make it to
ing this about.
market.
Recognition. IDEO has won more
A genial and entertaining speaker, Tom gives business awards in the last decade than any
leaders tools and insights for managing innovation other design firm. In 2007, IDEO
gleaned from the experience of IDEO and other successful won a stunning seven International
design teams. Design Excellence Awards, cospon-
Tom was named the first-ever Executive Fellow by the sored by BusinessWeek. A full half-
hour Nightline presentation of its
dean of the Haas Business School, University of Califor-
creative process received one of the
nia Berkeley, and received the 2009 Kellogg Award for highest ratings in the shows history.
Distinguished Leadership from the Kellog School of Fast Company magazine named IDEO
Management, Northwestern University. number five on its list of “The World’s
50 Most Innovative Companies.”
Topics
Growth and Renewal with the Faces of Innovation
Beyond the standard innovation tools • Beyond the
Credentials
General Manager of IDEO
usual suspects • Beyond the Devil’s Advocate
Named first-ever Executive Fellow,
Failing Your Way to Success
Haas School of Business, UC Berkeley
The Art of Innovation
Kellog Award for Distinguished Leader-
Designing the Future ship, Northwestern University
Problem Solving Delbert J. Duncan citation as U.C.
Leigh
Berkeley’s top marketing scholar
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