THE PERSUIT OF HAPPINESS

IZZIE LARTER

UNDERWIRE FESTIVAL | SUBMIT - 15 T H JUNE

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COMPETITION INFORMATION

SUBMISSION DEADLINE – 15TH FEBRUARY

ABOUT:

Underwire is now a BAFTA recognised film festival. The Underwire Awards are given in
recognition of the teamwork and skill necessary to produce a film, and aims to
acknowledge the artistry and vision required in the key production roles. These
awards are open to films with women working in each specific category, and we
accept a mix of genres: drama, animation, documentary, music video and artist
film. The festival recognises talent across Directing, Producing, Screenwriting, Editing,
Cinematography, Sound Design, Composing, Production Design and Animation,
and any short film that has a woman in one of those roles is eligible. There are also
awards for female crew members Under 25, actors, and for onscreen representation
with the XX Award that is open to all films that foreground female characters and
stories from filmmakers of any gender. Underwire continues to promote collaboration
and nurture new talent throughout the year, bringing its community of female
filmmakers together at our Time of the Month networking events.

CATEGORY I’M APPLYING FOR:

SHORT FILM UK

AWARD CATEGORIES I AM ELEDGIBLE FOR:

• Best Director
• Best Producer
• Best Writer
• Best Editor
• Best Cinematographer
• Best Actor
• Best Production Designer
• Under 25: for outstanding work by a female practitioner aged 15-25

RULES AND REGULATIONS I NEED TO FOLLOW:

1. Permission needed for copyrighted music
2. Submission fee, no refunds
3. Short film maximum length is 25 minutes
4. Filmmakers must be British
5. Films that do not fall into the criteria will not be watched
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IDEA OUTLINE
I am producing a music video to the song ‘The Pursuit Of Happiness’ By Kid
Kudi, the Steve Aoki Remix.

The following is my theme and meaning of the video and my narrative:

THEME:

Firstly, my theme and message I am trying to get across is breaking the stereotypes
shown within a diverse friendship group. I am playing on the ‘work hard play hard’
message. I illustrate the struggles and stress caused by education and the want to
succeed and be happy. And the working hard in school but then having an
amazing time making amazing memories when the school day is over. I want the
video to give people a feel-good feeling, allow them to relate if it’s their current
situation or relate and reminisce about the times they were in school and growing
up, and for both audiences, for them to be feeling good about their experience,
and to see that although it is a difficult and stressful time, you aren’t/wasn’t the only
one and that regardless the memories and experiences you have far outweigh the
struggles.

INTRO:

You see a class of students, but the focus is on 6 students in particular who are a
group of friends, this is not made clear when you see them in class, and in regard to
stereotypes, you wouldn’t assume they were friends, you only see that they are a
group of friends when the school day is over and they come together to go on an
adventure.

INTRO – MIDDLE:

You see the students hard at work, smartly dressed and working hard, the school day
is then up, and the 6 flee the room full of excitement. They then go on an adventure
up to a location either London or Brighton. You see their strong friendship, having an
amazing time together laughing and enjoying themselves. You see them take part in
classic activities, such as the car journey together, sneaking someone in the back
because there’s not enough room, going to the fairground (Brighton) and exploring
(London/Brighton), having some drinks and relaxing ones the sun sets and the days
up.

THROUGHOUT:

Throughout this at the appropriate lyric times, flashbacks occur to the stresses and
struggles of each of the 6 students and then cuts back to them happy in the
moment and enjoying themselves. This will include arguments with parents about
grades, working late, nightmares, waking up with cold sweats, the stress of exams
etc.

ENDING:
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I then plan on there being a situation that occurs that means they don’t think they
are going to be able to make it back to school on time. You see them getting closer
and closer to the time they need to be at school and trying to get back. The just
manage to make it to school that day in the morning. You see them rush in and sit at
their seats, quickly correcting their uniforms and parts that are out of place so they
look like nothing happened and are presentable. Everyone out of the 6 manages to
do this. Except for Zak, who is sat there smiling thinking he’s all good, the camera
then pans down below the desk and you see that he still has his heels on from the
night before. The song and story ends on this note.

TARGET AUDIENCE

14 – 40
I have decided that based on my narrative and song choice my target
audience will be ages 14 – 40.

I have narrowed this down to who will be able to relate, and the appeal of
the song. The song was released in 2009, meaning 40 year olds would have
been 31 on release. Although this song was released when I was 9, (I am 18
now) it was still an extremely popular song when I was growing up through
secondary school and especially when I was in year 10 and 11 when we
started to have parties and venture into adulthood. This song appeals to
many ages as it is and was such a popular song, one of the classics from its
era. As it is a popular song of its era, many different age groups would have
been listening to this song in their educational years, be that secondary,
college and university. So, the song relates and fits perfectly with my
narrative’s setting. From looking at the ages of people now, when the song
was released and the era of the song, my target audience will be ranging
from 14 year olds, who are currently in education going through year 10 and
11, will like the song and can relate to the narrative as it is about their current
situation. I think this will appeal to all ages then going up to 40, because of
the teenagers and people in their 20’s being in college and university, and
then the ages above that up to 40, will have listened to the song when it was
released and they can reminisce and relate to the narrative as well as the
song. I think above 40’s will still like the music video regarding narrative, but
the song I feel will not appeal to them as much as 40 and below. I’ve chosen
the starting age as 14 because people below this age, although they will
most likely like the song, the narrative is one they can’t quite relate to yet.
Year 10 and 11 is when you start to experience maturing into an adult, serious
exams and the exciting adult activities that begin to get experienced
although not of age. They will not find the content of my video relatable,
although they may find it exciting because they are coming up this age, the
video will not be specifically appealing to them.
 PRODUCTION SCHEDULE
WEEK 1 - INTRO 19 TH – 25TH February

MONDAY – 19th TUESDAY – 20th WEDNESDAY – 21st THURSDAY – 22nd FRIDAY – 23rd SATURDAY – 24th SUNDAY – 25th
COLLEGE 8:45AM – 5PM
New Website Bibliography Feedback on idea Brief Blog Feedback
. Build new U13 . Who the work is . Produce Survey . Write brief with the . Review work from
Website with all the commissioned for Monkey and send rules and this week and
table needed . My idea out to peers, regulations add/annotate
. Context . Why it should be Teachers & Public anything that needs Make sure all week
. Paste link on old produced . Gather and improvements. 1’s work is FOOTBALL
website (Is a working analyse results completed and 10AM – 5PM
Document) . What changes will uploaded to
Context I make if any? website.
Proposal – look at
Thcvibe Context Find people for
page for further interviews for week
detail. 2 on Tuesday

Produce Production
Schedule
AFTER COLLEGE 5:30+
Work on idea . Work and think Write / record blog
more about my . Edit blog/vlog &
idea FOOTBALL upload to website WORK WORK Make sure all week
8 – 10PM 6 - CL 6 - CL 1’s work is
Produce My Own completed and
Logo uploaded to
website.
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PRODUCTION SCHEDULE
WEEK 2 – PRIMARY RESEARCH 26 TH February– 4TH March

MONDAY – 26th TUESDAY – 27th WEDNESDAY – 28th THURSDAY – 1st FRIDAY – 2nd SATURDAY – 3rd SUNDAY – 4th
COLLEGE 8:45AM – 5PM
Plan Conduct Interviews Gain more survey Analyse Survey Blog Feedback Primary Research
. What I need to .Find at least 6 respondents Results . Review work from Infographics
research and how people to interview . Also upload proof .Make infographics this week and . Complete!
I’m going to . Record and write to website of add/annotate
research it up important sending out survey Get Feedback from anything that needs
answers. . Make sure Tutors improvements. FOOTBALL
Produce a Survey . Do a summary of interviews are . Get feedback on 10AM – 5PM
Monkey what I have placed in work done in this
discovered. bibliography week so far
. Put interviews and . Get improvements
results on website . Write down and
discuss in blog
Keep pushing for Start storyboard!
Survey
Respondents

AFTER COLLEGE 5:30+ Comparing Primary

Send out Survey Push Further for Write / record blog Research
and gain survey respondents . Edit blog/vlog & . Compare
respondents (minimum of 50) FOOTBALL upload to website WORK WORK interviews with
. Get Screenshots 8 – 10PM 6 - CL 6 - CL survey
. Analyse findings
. Produce a
summary
Storyboard! Storyboard! Storyboard! . What will I now
research from this?
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PRODUCTION SCHEDULE
WEEK 3 – SECONDARY RESEARCH 5 TH – 11TH March

MONDAY – 5th TUESDAY – 6th WEDNESDAY – 7th THURSDAY – 8th FRIDAY – 9th SATURDAY – 10th SUNDAY – 11th
COLLEGE 8:45AM – 5PM
GENRE - Secondary NARRATIVE - EDITING - SUMMARY of all Blog Feedback
Research Secondary Secondary secondary . Review work from SECONDARY
. Harvard reference Research Research research this week and INFOGRAPHICS
. Print Screens & . Harvard reference . Harvard reference .What have a add/annotate .Complete!
Photocopies of . Print Screens & . Print Screens & found overall anything that needs
work Photocopies of Photocopies of .How will this improvements. FOOTBALL
.Pictures and work work influence my 10AM – 5PM
Videos .Pictures and .Pictures and production
.Summary Videos Videos Get Feedback from
. Summary .Summary Tutors
. Get feedback on
work done in this
week so far
. Get improvements
. Write down and
discuss in blog
AFTER COLLEGE 5:30+
MEDIUM - EDITING - Write / record blog
Secondary Secondary . Edit blog/vlog & Begin to confirm
Research Research FOOTBALL upload to website WORK WORK actors and dates
. Harvard reference . Harvard reference 8 – 10PM 6 - CL 6 - CL
. Print Screens & . Print Screens & SECONDARY
Photocopies of Photocopies of INFOGRAPHICS Storyboard!
work work .Make a start on
.Pictures and .Pictures and this
Videos Videos
.Summary . Summary
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PRODUCTION SCHEDULE
WEEK 4 – PRODUCTION BOOKLET 12 TH – 18TH March

MONDAY – 12th TUESDAY – 13th WEDNESDAY – 14th THURSDAY – 15th FRIDAY – 16th SATURDAY – 17th SUNDAY – 18th
COLLEGE 8:45AM – 5PM
PRODUCTION PRODUCTION PRODUCTION FINISH Blog Feedback TEST SHOOTS
BOOKLET BOOKLET BOOKLET PRODUCTION . Review work from . Actors
. Storyboard . Write Up Shooting . Crew List BOOKLET this week and . Location
Script . Location Recces . Contingency Plan add/annotate . Try Edits
(health and safety . Foley Sounds anything that needs
within this) Organise actors improvements. FOOTBALL
. Clearance and and dates . Make sure all 10AM – 5PM
Conformation progression is shown
Emails Get Feedback from and uploaded
Tutors separately to
. Get feedback on production booklet
work done in this
week so far
. Get improvements
. Write down and
discuss in blog
AFTER COLLEGE 5:30+
PRODUCTION PRODUCTION Write / record blog Go over work,
BOOKLET BOOKLET . Edit blog/vlog & make sure
. Finish Storyboard! . Props List FOOTBALL upload to website WORK WORK everything is up to
. Equipment List 8 – 10PM 6 - CL 6 - CL date, if not work on
. Costings this.
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PRODUCTION SCHEDULE
WEEK 5 – PITCH & PROBLEM SOLVING 19 TH – 25TH March

MONDAY – 19th TUESDAY – 20th WEDNESDAY – 21st THURSDAY – 22nd FRIDAY – 23rd SATURDAY – 24th SUNDAY – 25th
COLLEGE 8:45AM – 5PM
Blog Feedback START PITCH REHEARSE PITCH Begin uploading to
. Review work from problem solving
this week and page

PITCH
add/annotate . Test Shoots
anything that Get Feedback from
needs Tutors FOOTBALL
improvements. Get Feedback from . Get feedback on 10AM – 5PM
. Make sure all Tutors work done in this
progression is . Get feedback on week so far
shown and work done in this . Get improvements
uploaded week so far . Write down and
separately to . Get improvements discuss in blog
production booklet . Write down and
discuss in blog

TUTOR FEEDBACK TUTOR FEEDBACK

AFTER COLLEGE 5:30+
Write / record blog
ADD FROM ADD FROM . Edit blog/vlog &
FEEDBACK AND FEEDBACK AND FOOTBALL upload to website WORK WORK
CONTINUE FINISH 8 – 10PM 6 - CL 6 - CL
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PRODUCTION SCHEDULE
WEEK 6 – FILM PREP 26 TH March – 1ST April

MONDAY – 26th TUESDAY – 27th WEDNESDAY – 28th THURSDAY – 29th FRIDAY – 30th SATURDAY – 31st SUNDAY – 1st
COLLEGE 8:45AM – 5PM
BEHIND THE BEHIND BEHIND
FILMING FILMING FILMING
PROBLEM SOLVING
. Actors/Location
Issues
SCENES THE THE
FILM PREPERATION
. Technology Failure . Get everything ready and SCENES SCENES
. New Skills prepared for filming
Finish up Pre FILM PREPERATION . Props all ready and
bought
Production Work . Produce filming . Camera batteries
. Make sure production charged
everything Is schedule (Actors, . All equipment hired and
ready to go
uploaded onto times, scenes,
FILMING FILMING FILMING
Get Feedback from
website lighting)
Tutors
. Marked and . Get Feedback on . Get feedback on work
Feedback Given this from tutors done in this week so far
. Act on Feedback . Get improvements
. Write down and
discuss in blog

Write / record blog

. Edit blog/vlog &
FOOTBALL upload to website
8 – 10PM BEHIND THE BEHIND BEHIND
Begin Behind the
scenes vlog
SCENES THE THE
SCENES SCENES
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PRODUCTION SCHEDULE
WEEK 7 HALF TERM – FILMING 2 ND – 8TH April

MONDAY – 2nd TUESDAY – 3rd WEDNESDAY – 4th THURSDAY – 5th FRIDAY – 6th SATURDAY – 7th SUNDAY – 8th

BEHIND THE BEHIND THE BEHIND THE BEHIND THE BEHIND THE BEHIND THE BEHIND THE
SCENES SCENES SCENES SCENES SCENES SCENES SCENES

FILMING FILMING FILMING FILMING FILMING FILMING FILMING

BEHIND THE BEHIND THE BEHIND THE BEHIND THE BEHIND THE BEHIND THE BEHIND THE
SCENES SCENES SCENES SCENES SCENES SCENES SCENES
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PRODUCTION SCHEDULE
WEEK 8 HALF TERM - NEW YORK 9 TH – 15TH April

MONDAY – 9th TUESDAY – 10th WEDNESDAY – 11th THURSDAY – 12th FRIDAY – 13th SATURDAY – 14th SUNDAY – 15th

N E W Y O R K
LEAVE RETURN
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PRODUCTION SCHEDULE
WEEK 9 - EDITING 16 TH – 22nd April

MONDAY – 16th TUESDAY – 17th WEDNESDAY – 18th THURSDAY – 19th FRIDAY – 20th SATURDAY – 21st SUNDAY – 22nd
COLLEGE 8:45AM – 5PM
FEEDBACK TUTOR
FROM FILMING FEEDBACK
. Get feedback . Get feedback
from tutors on the from tutors on the
filming/footage filming/footage
FOOTBALL
. Act accordingly
from feedback
EDITING EDITING . Get improvements
. Write down and EDITING EDITING 10AM – 5PM
discuss in blog
given
EDITING
EDITING

AFTER COLLEGE 5:30+

EDITING
Write / record blog
EDITING EDITING . Edit blog/vlog & EDITING
FOOTBALL upload to website
BEHIND THE
& & 8 – 10PM & &
SCENES
BEHIND THE BEHIND THE BEHIND THE BEHIND THE
SCENES SCENES SCENES SCENES
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PRODUCTION SCHEDULE
WEEK 10 - EDITING 23 rd – 29TH April

MONDAY – 23rd TUESDAY – 24th WEDNESDAY – 25th THURSDAY – 26th FRIDAY – 27th SATURDAY – 28th SUNDAY – 29th
COLLEGE 8:45AM – 5PM
TUTOR
FEEDBACK
. Get feedback
from tutors on the
filming/footage
EDIT &
EDITING EDITING EDITING EDITING EDITING FINALISE
. Act accordingly
from feedback

. Get improvements
given
BEHIND
THE
. Write down and
discuss in blog

EDITING SCENES
&
AFTER COLLEGE 5:30 +
FINALISE
EDITING EDITING EDITING .upload
Write / record blog
Edit blog/vlog & EDITING EDITING &
UPLOAD
to website
& & & & UPLOAD
BEHIND THE BEHIND THE BEHIND THE BEHIND THE TO YOUTUBE
SCENES SCENES SCENES SCENES AND
WEBSITE
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PRODUCTION SCHEDULE
WEEK 11- EVALUATION 30 TH April – 6TH May

MONDAY – 30th TUESDAY – 1st WEDNESDAY – 2nd THURSDAY – 3rd FRIDAY – 4th SATURDAY – 5th SUNDAY – 6th
COLLEGE 8:45AM – 5PM
TUTOR EVALUATION
FEEDBACK
. Get feedback
TUTOR
from tutors on
production FEEDBACK
. Act accordingly . Get feedback EVALUATION FOOTBALL
from feedback EVALUATION EVALUATION from tutors on EVALUATION 10AM – 5PM
given evaluation
. Get improvements . Act accordingly
. Write down and from feedback
discuss in blog given
. Get improvements
. Write down and
discuss in blog

AFTER COLLEGE 5:30+

Write / record blog
. Edit blog/vlog &
FOOTBALL upload to website WORK WORK
EVALUATION EVALUATION 8 – 10PM 6 - CL 6 - CL EVALUATION
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PRODUCTION SCHEDULE
WEEK 12 – ADMIN 7 TH – 13TH May

MONDAY – 7th TUESDAY – 8th WEDNESDAY – 9th THURSDAY – 10th FRIDAY – 11th SATURDAY – 12th SUNDAY – 13th
COLLEGE 8:45AM – 5PM

Make
improvements
to work
FOOTBALL
ADMIN ADMIN ADMIN ADMIN INTERIM 10AM – 5PM

DEADLINE
(EVERYTHING IN)

AFTER COLLEGE 5:30+ Make

Write / record blog
ADMIN ADMIN FOOTBALL
. Edit blog/vlog &
upload to website WORK WORK
improvements
to work
8 – 10PM 6 - CL 6 - CL
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PRODUCTION SCHEDULE
WEEK 13 – FEEDBACK AND IMPROVEMENTS 14 TH – 20TH May

MONDAY – 14th TUESDAY – 15th WEDNESDAY – 16th THURSDAY – 17th FRIDAY – 18th SATURDAY – 19th SUNDAY – 20th

FEEDBACK FEEDBACK FEEDBACK FEEDBACK FEEDBACK & FOOTBALL

10AM – 5PM
& MARKING & MARKING & MARKING & MARKING MARKING
ADMIN

AFTER COLLEGE 5:30+

FOOTBALL WORK WORK

ADMIN
ADMIN ADMIN ADMIN
8 – 10PM 6 - CL 6 - CL
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PRODUCTION SCHEDULE
WEEK 14 – DEADLINE WEEK 21 st – 27TH May

MONDAY – 21st TUESDAY – 22nd WEDNESDAY – 23rd THURSDAY – 24th FRIDAY – 25th SATURDAY – 26th SUNDAY – 27th
COLLEGE 8:45AM – 5PM

IMPROVEMENTS IMPROVEMENTS IMPROVEMENTS IMPROVEMENTS

DEADLINE
N/A N/A
DAY!
AFTER COLLEGE 5:30+

FOOTBALL
8 – 10PM
IMPROVEMENTS IMPROVEMENTS IMPROVEMENTS