*********************
'Our Latin Thing'...
Two scenes of ghetto children joining in the music of the film
Eve Charlack: The Production Story
NEW YORK-Eve Charlack per-
sonally handles all production as-
pects for over 50 albums, 100
singles and the equal amount of
tapes that Fania produces annu-
Congratulations
Jerry
on your
10th
Anniversary
Central State Bank
24
ally. In addition she programs a
five -day -a -week, three -hour -a -day
radio show of Latin music. Her
job necessitates constant phone -
calls to factories here and in
"Our Latin Thing." Playing flute
Puerto Rico, and extensive artist
contact to coordinate all parts of
the Fania product. No small feat
for the petite dark-haired woman.
Enthusiastically, Eve explains:
"The key ingredient and focus at
Fania is the performing artist-his
music-his concept. That is our
main thrust. We try to be consist-
ent with packaging as to what
message the artist is musically
Eve Charlack
IRVING TREUHAFT
"AT YOUR SERVICE"
MESSENGERS, INC.
850 SEVENTH AVENUE
NEW YORK, N. Y. 10019
212.586-6116
RECORD WORLD NOVEMBER
is Johnny Pacheco.
putting across. Both Jerry Masucci
and myself work closely with the
entertainer and allow him ap-
proval at various stages of produc-
tion. aim to show him off in the
I
best possible light-and the most
eye -appealing." This close com-
munication system is working ex-
tremely well as Fania's increasing
sales testify.
Illustrations
continues: "Recently the
Eve
trend here has been towards il-
lustrations for cover art and away
from photographs so long associ-
ated with Latin product. The al-
bums are selling well and are
keeping in touch with changing
trend and the new crossover mu-
sic appeal.
"We encourage new talent at
Fania and use freelance illustra-
tors, photographers and art di-
ectors generally. There are a few
we favor both for their creative
abilities and efficiency."
(Continued on page 28)
Jerry Masucci, 1968.
1, 1975 SECTION II