MS-100

SYNOPSIS
A STUDY OF INTERNET BOOM FOR TOURISM
INDUSTRY IN DELHI/NCR

UNDER THE GUIDANCE OF:

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SUBMITTED BY:
SHAHIB SAIFI
ENROLLMENT NUMBER: 150286776
STUDY CENTER:
REGIONAL CENTER:

SUBMITTED TO:

SCHOOL OF MANAGEMENT STUDIES

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

MAIDAN GARHI, NEW DELHI

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1. INTRODUCTION
The fast development of internet and the expansion of the Internet have changed industry
structures around the world. New technologies have been adopted in the tourism industry in
India. India, as a fast-growing developing country in Asia, is gaining importance in the
international tourism market for its historical and cultural attractiveness as a destination. It is also
becoming a booming tourism source country as its population starts travelling overseas. This
study examines how the Internet gradually changes the tourism industry structure in India. The
Internet has become an important source of knowledge and information. Internet has
revolutionized the access to information. With the strike of a button, users can get any relative
information through the Internet. With the Internet Boom in India there is rise in the activity of
the information technology sector. More and more companies are coming up as a part of the IT
enabled services, which are contribution to the Internet boom in India. The Internet has
extremely popular among the youth and as well as the older generation. As per the latest research
data provided by Phocuswright, online channels account for 39% of travel booking and the
numbers are growing. Many new online firms and apps have come up market their service
aggressively on various channels in an attempt to reach to the masses. These ads mainly target
those who are reluctant and hesitate to download apps or go online and do the transaction. The
advertisements generally focus on the simplicity and effectiveness of the online site or app that
the company has rolled out. Online travel websites and apps also provide travelers with options
to get the best deals’ which helps them to make better choices. Similarly, bus and railways have
come up with their own websites and apps that allow users to find information and book their
tickets well in advance in a user-friendly way. Hotels and restaurants are not too far behind as
there are several websites and apps that allow travelers to find the nearest hotels, restaurants,
bars and lounges at their convenience. Even small and medium-scale hotels and lodges are now
using the internet platform to reach out to the customers. Online websites and apps have also
made it easier for the travelers to provide their feedback and share experiences allowing travelers
to make better decisions based on past reviews. It has also allowed hotel owners and restaurant
proprietors to interact directly with their customers in real time and stay informed about the
satisfaction level of their services.

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2. RATIONALE OF THE TOPIC CHOSEN FOR PROJECT

The internetisation of the tourism industry in India has seen tremendous growth in the past few
years and it will continue to do so, as more small and big players join the bandwagon. There are
private companies that are trying to reap heavy benefits from untapped markets and make profits
while offering a convenient option for travelers across India like never before. This research will
present the current scenario of internet in travel market like how travel companies taking
advantage of internet to increase its business and profit. How customers have advantage through
internet while choosing travel plans, prices and travel services. This research will also measure
the impact of internet on travel business in India.

3. STATEMENT OF THE PROBLEM

India has been one of the major international tourism destinations since early 1980s. The same
period has also witnessed the revolutionary development of information communication
technologies, especially the recent development in Internet. However, little research has been
done to explore the Internet adoption status in Indian tourism industry and the impact of internet
on the structure of the industry. The research will concentrate on exploring the internet and its
impact on the development and tourism industry structure in India.

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4. OBJECTIVE

 To identify the current status of internet usage in Indian tourism industry.

 To measure the impact of internet of Delhi/NCR travel market

 To evaluate the customers’ perception about online travel websites in Delhi/NCR.

 To forecast the future scope of e-tourism in Delhi/NCR.

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5. RESEARCH METHODOLOGY

Research Design: Research design would be descriptive

Nature and source of data/information:

Primary and secondary data will be collected and used to accomplish all the research objective.

Sample and sampling technique

 Sample Size: 80
 Sampling Area: Delhi/NCR
 Sampling Technique: Random Sampling

Tools and techniques to be used for data collection

Primary data will be gathered through questionnaire survey.

Close ended questions will be added in the questionnaire.

Secondary data
I propose to get the secondary data from:

a. Previous in house studies done on tourism

b. News papers, journals and online references related to internet in tourism

Method/s to be use for data collection

A Structured Questionnaire will be used as an instrument, which consists of closed ended

questions. One to one interaction with respondents will be done to ascertain their point of view
on various aspects which will be covered in the structured questionnaire.

Data handling and analysis – organization and analysis of data

Researcher will present the collected primary data with the help of graphs. Simple percentile
method will be used. Interpretation will also be done for each graph.

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6. LIMITATION OF THE PROPOSED PROJECT

The main three limitations of this research are time, finance and access. The research is time
crucial due to the deadline placed on the submission of the final research findings. Therefore
starting from sampling till data collection everything needs to be done as quickly as possible thus
leaves researcher with limited amount of time. Access to Companies data may be an issue
because the researcher will not be able to reach customers due to limited time.

7. SCOPE OF THE PROPOSED STUDY

This research will identify the current status of internet usage in Delhi/NCR travel market. This
study will measure the impact of internet of Delhi/NCR travel market. This research will
evaluate the customers’ perception about online travel websites in Delhi/NCR. This research will
forecast the future scope of e-tourism in Delhi/NCR.

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8. PROPOSED CHAPTERIZATION

Executive Summary

Chapter 1: Introduction

Chapter 2: Review of Literature

Chapter 3: Objectives of the Research

Chapter 4: Research Methodology

Chapter 5: Data Presentation and Integration

Chapter 6: Conclusion

Chapter 7: Recommendations

Bibliography
Questionnaire

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9. BIBLIOGRAPHY

 Alford, P. (2000). e-Business in the Travel Industry. UK: Travel & Tourism Intelligence.

 Buhalis, D. (1993). RICIRMS as a strategic tool for small and medium tourism enterprises.
Tourism Management, 14 (5), 366-378.

 Buhalis, D. (1998) Strategic use of information technologies in the tourism industry. Tourism
Management, 19(3), 409-423.

 Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism

Management, 21(1), 97-116.

 Buhalis, D. (2003). eTourism: Information Technology for Strategic Tourism Management,

London: Pearson. CNTA. (2001). The Yearbook of China Tourism Statistics. Beijing: China
Tourism Press.

 Cooper, C., et al. (2000). Tourism: Principles and Practice. London: Longman. He, G., Sun,
G., & Zhong, H. ( 2001). Tourism Information Program (in Chinese). Beijing: CNTA
Information

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10.QUESTIONNAIRE

Q1. Age Group

20-30 30-40
40-50 50-60

Q2. Gender
Male Female

Q3. Are you aware about online travel sites?

Yes No

Q4. If yes then, do you book your travel plan via online travel site?
Yes No
Please rate the below from 1 to 5,
Where 1 means strongly agree, 2 means agree, 3 means neutral, 4 means disagree and 5
means strongly disagree
Q5. I always use online travel portal to arrange a trip
Strongly Agree Agree Neutral
Disagree Strongly Disagree

Q6. Online trip booking is more convenient than physically trip booking
Strongly Agree Agree Neutral
Disagree Strongly Disagree

Q7. Travel plan booking via online travel site is secure and safe
Strongly Agree Agree Neutral
Disagree Strongly Disagree

Q8. Travel plan booking via online travel site is cost effective

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 Strongly Agree Agree Neutral
Disagree Strongly Disagree

Q9. Travel plan booking via online travel site is more comfortable
Strongly Agree Agree Neutral
Disagree Strongly Disagree

Q10. Travel plan booking via online travel site offers ability to compare prices
Strongly Agree Agree Neutral
Disagree Strongly Disagree

Q11. Online travel sites provide timely response

Strongly Agree Agree Neutral
Disagree Strongly Disagree

Q12. Overall how much are you satisfied with the online travel sites?
Highly Satisfied Satisfied Neutral
Dissatisfied Highly Dissatisfied