ABOUT DRIVEN

Driven is an integrated digital content & marketing services agency. The Driven Automotive Network is made up of
websites that are top in views and reputation in the Malaysian automotive industry. With our extensive experience in
online content coupled with our knowledge in understanding consumers and brands, our marketing services solutions
are unique and competitive, fresh and vibrant.

publications agency services

Our range of services include:

w Malaysia’s #1 source for automotive

news and reviews.
w 5 million visits monthly
w 2 million unique visitors monthly
w 680,000 followers on Facebook

Customised Advertising Social Media

Content Production Solutions Solutions
w Car Buyer’s Guide with Comprehensive
New Car Database
w Car Comparisons, Actual Owner
Reviews, Car Market Value Guide
w 500,000 visits monthly
w 300,000 unique visitors monthly

Event Creative Photography &

w Automotive Classifieds (Cars, Parts + Management Solutions Videography Services
Services)
w Very stringent QC: genuine listings only
w 250,000 visits monthly
w 150,000 unique visitors monthly
Event Management - Automotive
While we conceptualize and organize all types of events, our team has vast experience and expertise conducting automotive-
related events since 2011, covering:

Car Launches | Customer / Sales & Media Drives | Driver & Circuit
Training | Salesman Training | Roadshows | Off-Road Experience
Launches
Volkswagen Jetta Launch
The all-new Volkswagen Jetta launch was
conducted at the Volkswagen Glenmarie
showroom in Shah Alam. It was an evening
affair, which continued with dinner and a
cocktail session.

Ford Focus Launch

This launch event featured 3D projection

mapping onto a static vehicle. The launch
sequence showcased the Focus’ core USPs
in a very visual-driven approach.

Renault Fluence Launch

This flagship event for Renault Malaysia

encompassed a brand re-energzing
exercise, a memorandum signing ceremony,
the Fluence model launch and press
conference. We also conceptualised,
choreographed and staged a unique
shadow performance conveying the
Renault’s brand essence and the unveil -
marrying the performing arts (the French
element) with the hard automotive hi-tech
world.
Renault Clio RS Launch
The all-new Renault Clio RS EDC was
launched during the 2014 Malaysian Grand
Prix weekend at the Sepang International
Circuit. Members of the media, partners,
customers as well as winners from our
Facebook contest were invited and the
event was officiated by Caterham F1 driver
Kamui Kobayashi. Highlights of the event
included taxi rides by Kobayashi for
selected guests as well as a go-kart race for
all guests.

Porsche 911 GT3 Event

Held at the Sepang International Circuit,
this 4-day event featured the unveiling of
the all-new Porsche 911 GT3 with the
Porsche 911 Turbo S as the co-star of the
show. Selected members of the media as
well as customers from both Malaysia and
Singapore were invited to the event.
Guests enjoyed the Porsche models on
track with guidance from our instructors.

MINI Paceman Launch

One of MINI’s most anticipated launch this

year. The MINI Paceman was launched to
members of the media in a unique and
undeniably MINI way. For the first time, 4 cars
were released from actual containers to
carry out a driving sequence. The spectators
were amazed with a spectacular
pyrotechnic showcase which followed suit.
The hospitality area was also special,
featuring a one- off design which was made
to look like an actual container.
Media & Consumer Test Drives
Hyundai Ioniq Experience

Apart from the usual convoy drive, we

further highlighted the Ioniq’s high-tech
safety USPs such as AEB, Dynamic Cruise
and so on in a purpose-built setting.

Ford Focus Media Challenge

This media experience event featured an

“amazing race” concept where the media
had to go to certain stations before
proceeding to the next. At each station, a
certain USP was highlighted.

Volkswagen Werkstour Drive

Following the convoy drive, the media

were taken to Volkswagen’s plant in
Pekan to take part in a detailed plant tour.
Additionally, they were also given the
oppurtunity to test various Volkswagen
models on the test track. The event then
ended with a beach-side BBQ.
Mitsubishi Outlander Media Drive

Members of the media experienced the

Mitsubishi Outlander through a long
convoy drive to Johor. The media were
treated to a “night glamping” setup at
the dinner location, and a space
challenge contest the next morning.

Lexus NX Experience

This event, which was also open to selected

customers, featured special sections
highlighting certain USPs. To show how
reliable the surround-view monitor really is,
we challenged the media to drive a car in
a slalom section with the windshield fully
covered while solely relying on the surround
camera.

MINI Countryman Getaway Media

Drive
When BMW Malaysia launched the MINI
Countryman, we organized 2 drive sessions
for the motoring and lifestyle media
respectively. The drive was a 2D1N affair
and they convoy was led from the heart of
the nation to the Pearl of the Orient.
Members of the media experienced the
Countryman via specially selected scenic
routes, tasted mouth-watering cuisine and
also soaked up the Sun in Penang.
 Driver &
Circuit Training
2011-2018 BMW Driver Training
We have been awarded to run one of
Malaysia’s highest rated defensive driving
programmes since 2011, till 2018. The BMW
Driver Training gives theoretical and
practical training in regards to defensive
driving which is very much needed in the
country. This experiential yearly programme
also allowed participant to experience the
driving dynamics of a BMW.

2013 – 2017 Porsche Sepang

Experience
We have been consistently conducting
Porsche experience events at the
Sepang Circuit since 2014. Various
types of events were conducted
including media experience as well as
customer experience which included
customers from the Asian region.

2015 BMW M Track Festival Asia

This event was organized specially for the
current and future customers of BMW’s
high-performance M brand. A total of 13
M cars all in all producing about 5,000
horsepower including the BMW M5 were
brought in from Germany specially for this
4-day event. The event also witnessed the
launch of the BMW X6 M and the local
premier of the BMW M3 GTS Concept
 Salesman Training

Salesman Training We also conduct both theory and practical training for salesmen from automotive dealers. Our
Year : 2016/2017 philosophy is to encourage selling cars based on “experience” and feeling positive, from the
Category : Salesman Training initial walk-in, to the test drive and even to post-sales (after sales)
Roadshows & Sales Event
Toyota GO Tour 2016
This was a nationwide road show where we
brought excitement to smaller towns across
Malaysia. At this event, members of the
public got to experience various family
activities as well as get up close and
personal with the latest Toyota models.

Toyota WOW Road Tour 2014 & 2015

This road show was conducted over 2 years

and was carried out in major cities across
the country. The Toyota WOW Road Tour
was “loud” and full of excitement, featuring
choreographed car shows as well as drifting
with the 86.

Subaru Russ Swift Stunt Show

Yet another nationwide road show for

Subaru, featuring the famous Russ Swift stunt
show. The Russ Swift stunt show is a regional
event, and it is held in Malaysia for about 2-3
times a year.
Off-Road Experience
Toyota Hilux & Fortuner Beyond
Excitement

The event was conducted in Selangor as

well as Sabah and it featured a specially-
built off-road circuit to further highlight the
strength of the all-new Hilux and all-new
Fortuner. The track was built according to
Toyota Motor Corporation’s specifications
and featured hill climbs, a water pool and
more. This event was open for the public as
well as for the media.

Ford Ranger Borneo Experience

The media were taken to Sabah to

experience the all-new Ford Ranger in the
Borneo forests. Instead of setting a trail, we
conducted the drive through existing, real
off-road trails which also featured various
river crosses.
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Event Management - Lifestyle
 dUCk ALPHABET COLLECTION LAUNCH @
BSC
 S ODA F L A S HI P L AUN C H @ MI D VA L L EY

GIF file image.

SODA REBRAND & FLAGSHIP STORE LAUNCH

GIF file image.

FA C E I N C “ E Y E L I F T ” P R O D U C T L A U N C H
GIF file image.

A RT AC C E N T P OP- UP A RT G A L L ERY
GIF file image.

F I T N ES S F I RST “G LOW F I T ” PA RT Y
GIF file image.

“F I T N ES S I S“ AT HA R I B E L I A
GIF file image.

B MW “ S HORT I ES ” N OMI N E E
GIF file image.

B MW “ S HORT I ES “ F I N A L E
Social Media Management
Our specialty in Social Media management includes:

End to End Social Media Management | Social Media Marketing &

Advertising | Campaign Management | Reputation Management
| Feedback Channelling
 Facebook Content Trends

Photos Videos GIFs

Carousels
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 Facebook Content Trends

360 Videos/Photos

Canvas Ads

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 Social-driven Videos
A total of four (4) social-driven videos were
produced in conjunction with Chinese New
Year.

The videos highlighted the different Chinese

taboos to be observed during the auspicious
season that most local fans can relate too.

Total views of four (4) videos: 243,087 views

This social-driven video was intended to

target the younger audience in line with the
Toyota Sienta's audience.

The video, which showcased one of the main

USPs of the Toyota Sienta (the power-sliding
door), was shown in a way that would
appeal to younger audiences, which is the
main target audience of this vehicle.

Total video views: 38,426 views

Note: Click on the images to view playback options. 41
 Social-driven Videos
Facebook live-feed

Facebook live-feeds, mainly focused on car

launches, roadshows, or on-ground
campaigns help to show audiences that
cannot physically be at the event the look,
feel, and events happening at the location.

This gives the audiences a chance to the at

the events without having to physically go
Live feed video Link: http://bit.ly/2rLjg6q there.

Animated videos

These videos allow for highlights of on-ground

campaigns and sales promotions in a fun,
interactive manner.

These videos have proven to be highly

engaging with fans, and are able to relate to
the audiences as they are moving from
being engaged with static posts, to more
interactive forms of media.
Note: Click on the images to view playback options. 42
 Past Social Campaigns
Hyundai Malaysia
1) Hyundai Mission Impossible Contest
2) My Hyundai World Cup Contest

Hyundai Mission Impossible Contest

Total increase of fans: 9,379

Total entries: 159

Campaign duration: ~7.5 weeks

My Hyundai World Cup Contest

Total increase of fans: 3,600

Total entries: 1,445

Campaign duration: ~33 days

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 Past Social Campaigns
Renault Malaysia
1) Formula E Putrajaya ePrix 2014
2) #RenaultClioGTLine Selfie

Formula E Putrajaya ePrix 2014

Total increase of fans: 338

Total entries: 109

Campaign duration: ~3 days

#RenaultClioGTLine Selfie

Total increase of fans: 260

Total entries: 18

Campaign duration: ~2 days

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 Past Social Campaigns
Chevrolet Malaysia
1) Chevy Spot It Right Contest

Chevy Spot It Right Contest

Total increase of fans: 2,577

Total entries: 356

Campaign duration: ~19 days

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 Past Social Campaigns
Peugeot Malaysia
1) #PeugeotSelfie Contest #1
2) #PeugeotSelfie Contest #2

#PeugeotSelfie Contest #1

Total increase of fans: 37,481

Total entries: 258

Campaign duration: ~40 days

#PeugeotSelfie Contest #2

Total increase of fans: 12,841

Total entries: 183

Campaign duration: ~60 days

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 Past Social Campaigns
Toyota Malaysia
1) 12 GIFs of the Holidays

12 GIFs of the Holidays

Total Interactions: 3,569 (comments)

Campaign duration: December

2016

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 Comment & Responses System

§ An in-house comprehensive CR system houses and manages all Facebook comments and private
messages.

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 Comment & Responses System

§ Both the Client + Driven are given admin access to this dashboard, so all parties are aware of any
pending or urgent queries that need to be forwarded to other relevant departments.

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 Brand Experience

PAST CLIENTS CURRENT CLIENTS

50
 Campaign
Management

End to end Social

Media Management

Reputation
Management

Feedback
Channeling

Social Media
Marketing and
Advertising

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 Driven Studios
Photography & Videography Services
54
Driven Studios
Driven Studios is a full fledged
photography and videography
production studio. We’ve taken
what we know from our own
productions for paultan.org, and
have applied them to our client
projects.

We are well equipped to meet

your entire product, corporate
and commercial photography
needs. We cater to clients from a
wide portfolio of industries and
help them create a better first
impression of their brand and
organisation through high quality
imaging.

We handle:
¡ Conceptualisation & Ideation
¡ Storyboarding & Scripting
¡ Shooting & Project
Management
¡ Post-production & Publishing

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From ideation to
conceptualisation
We’ll work with you every
step of the way; from
needing a creative and
original idea, to creating
the script, storyboards – to
actual shoots of the video,
and post-production to
ensure that each scene
and frame meets the
highest standard and
perception.

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 Selected
Videography

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 https://www.facebook.com/paultanautonews/videos/10155903800875195/

Major bad habits

of Malaysian
Drivers

>2.7million
views on
Facebook
Here's what NOT to
do when you're at
a fuel station...

https://www.facebook.com/p
aultanautonews/videos/10156
602827570195/ >1.4million
views on
Facebook
Navara: The Ultimate Drag Race https://www.youtube.com/watch?v=_dRfAESkYmo

>500k
views on
Youtube
 Here's what NOT to
do when you're at
a fuel station... https://www.facebook.com/paultanautonews/videos/10157221106425195/

>200k
views on
Facebook
 https://www.facebook.com/ToyotaMalaysia/videos/vl.298188487262713/957025034
430404
https://www.facebook.com/ToyotaMalaysia/videos/vl.298188487262713/957186471
Toyota Tabooster 080927/
CNY 2017 Video https://www.facebook.com/ToyotaMalaysia/videos/vl.298188487262713/957187957
747445/
Series https://www.facebook.com/ToyotaMalaysia/videos/vl.298188487262713/957187957
747445/?type=1
Other videography
projects
Video shoots

• Hyundai Ioniq Product Videos

• Toyota Innova Launch Interview
Feature Videos
• Volkswagen Passat Teaser Video
• Nissan Navara Product Video
• Toyota Vios IMP Product Video
• Toyota CVT Technology Education
Video
• Toyota Camry Hybrid Education
Video

Live Coverage Videos

• Sime Darby Auto Bavaria Mega Fair

Live Coverage
• Volkswagen Jetta Event Launch
Video
• Ford Focus Launch Video
• Perodua Bezza Event Launch Live
Stream
• Proton Perdana Launch Live Feed
Possible Projects
Product Teaser Videos

Full Product Videos (Series /

One shot / Factual / Story-
based)

Public Service
Announcements or Service-
type Videos

Feature Videos – intended

for viral, mass awareness

Videographic event
coverage (Launches, Live-
stream, etc)

Educational Videos
Driven Automotive Network
Our publications
paultan.org is a part of the
Driven Automotive Network,
which is made up of: How do we stack up against
our competitors?
Total Visits Market
Rank Site
per month Share

¡ Malaysia’s #1 source for automotive news and 1 paultan.org 7,325,000 50.84%

reviews.
¡ 5 million visits monthly 2 carlist.my 2,664,000 18.49%

¡ 2 million unique visitors monthly 3 carbase.my 574,022 3.98%

¡ > 600,000 followers on Facebook
4 motortrader.com.my 542,308 3.76%

5 pandulaju.com.my 488,017 3.39%

¡ Car Buyer’s Guide with Comprehensive New Car
Database 6 mekanika.com.my 377,230 2.62%
¡ Car Comparisons, Actual Owner Reviews, Car
Market Value Guide 7 zerotohundred.com 350,627 2.43%
¡ 500,000 visits monthly
8 funtasticko.net 327,070 2.27%
¡ 300,000 unique visitors monthly

9 autoworld.com.my 314,238 2.18%

10 drebar.my 260,064 1.80%

¡ Automotive Classifieds (Cars, Parts + Services) *Statistics are taken from SimilarWeb.com,
November 2017
¡ Very stringent QC: genuine listings only
¡ 250,000 visits monthly
¡ 150,000 unique visitors monthly
 Industry Site Comparison
Rank Site Total Visits per month Market Share

1 paultan.org 7,325,000 50.84%

2 carlist.my 2,664,000 18.49%

3 carbase.my 574,022 3.98%

4 motortrader.com.my 3.76%
542,308
5 pandulaju.com.my 488,017 3.39%

6 mekanika.com.my 377,230 2.62%

7 zerotohundred.com 350,627 2.43%

8 funtasticko.net 327,070 2.27%

9 autoworld.com.my 314,238 2.18%

10 drebar.my 260,064 1.80%

11 careta.my 235,023 1.63%

12 carsifu.my 1.56%
224,490
13 carsome.my 217,233 1.51%

14 oto.my 184,978 1.28%

15 dsf.my 144,737 1.00%

16 autobuzz.my 0.51%
73,357
17 cars.lowyat.net 45,909 0.32%

18 mymotor.my 44,600 0.31%

19 motorme.my 10,287 0.05%

20 evomalaysia.com 5,000 0.05%

- Statistics are taken from Similarweb.com, for Visits in November -
2017.
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- The Driven Automotive Network consists of paultan.org, CarBase.my and oto.my
Total Market Share for the Driven Automotive Network is: 56.11%
 70
1 – 30 Nov 2017

7,294,514 2,980,514 21,175,124 2.90

00:03:19 29.26%

999,908 585,121 1,366,250

769,253 398,710 1,722,747

252,903 184,435 391,556

 71
1 – 30 Nov 2017

710,545

170,098

Paultan.org CN published its

56,956 first story on 16 July 2016.
Demographics on the Driven Automotive Network
based on in-house conducted survey study, June 2017
Traffic spikes coinciding with car launches

May 26
Mitsubishi Triton
Feb 5 1,072,298 visits
June 3 Honda HR-V
Nissan Teana 1,260,980 visits
437,207 visits Sept 25 April 8
Proton Iriz Peugeot 308
1,447,550 visits 677,154 visits

July 16
Honda Jazz Sept15 Jan 15 April 2
819,540 visits Perodua Axia Perodua Myvi FL Toyota Camry
1,160,195 visits 1,522,994 visits 846,839 visits

Jan 22 April 16
August 26 Mazda 2 BMW World
Ford Ecosport 1,006,272 visits 819,540 visits
744,958 visits
Nov 7
Mercedes-Benz
GLA-class
631,835 visits
 Malaysia’s #1 Car Buyer’s Guide 74
1 – 30 Nov 2017

574,030 337,968 3,553,285 6.19

00:03:25

Highest Average
Average CTR CTR achieved in a
single campaign
DESKTOP
Desktop 0.75% 4.01%
156,123
(27.20%) TABLET
Mobile 1.03% 11.75%
MOBILE
24,064 *Note: The above CTRs are based on campaigns running 1
393,843
(4.19%) April 2015 – 30 April 2016, out of roughly 40 client
(68.61%) campaigns.
Why Users use CarBase.my
Reviews from
Car Buyer’s actual verified
Guide of all new Owners
cars on sale in
Malaysia

Extremely
detailed and up-
to-date spec Detailed Search
sheets Options

Compare Cars
side-by-side to
come to a
decision
Why Advertise on CarBase.my
High Impact Display
Advertising (with multiple
zones)
Targeted Advertising
(target competing
brands, models, prices,
etc)

High Clickthrough Rates

Highest
Averag
Averag
e CTR
e CTR

Desktop 0.75% 4.01%

Mobile 1.03% 11.75%

Compare Cars specs &

features side by side:
target user behaviour
Collect leads at the
decision point

Sponsorship at
contextual zones
 CarBase.my Effectiveness - SEO

CarBase.my constantly appears among the top in

organic search results automotive-related search
keywords in Malaysia
(i.e. top 10, first page)
Automotive, Parts & Services Classifieds 78
1 – 30 Nov 2017

184,986 111,356 656,426 3.55

Sponsorship at contextual
zones
00:02:08 47.99%

High Impact Display

Advertising (with multiple
zones)

Targeted Advertising
(target competing brands,
models, prices, etc)
 Automotive Consumer’s Journey

Awareness & Explore Select Acquire Enjoy

Desire Contact
Research Narrow Adopt
… the point of … lifestyle of
Acknowledge … options … down choices
sale(s) ownership
… the idea of casually & seek Scrutinise
Compare Validate
getting a new the opinions of ... Those options
... On-ground ... decision
car others thoroughly
offers and Share
Justify Consult Follow
incentives ... And promote
... The idea to ... With ... Sales &
Negotiate decision and
self and others influences and Promotional
... Terms of deal lifestyle with
experts Offers
Purchase others
... Selected
options

- Quality classified listings

vetted throroughly

- High CTRs due to ad banners catching the user right at the point
where they are deciding which car to buy

- Reaches a very wide audience at various stages of their journey, perfect for awareness.
Video Editorial Content

8
0
 Creative Support Services
Online Banners, Events Collaterals, Backdrop & etc
Our in-house creative
development team are
equipped to deliver a
full suite of creative
solutions to meet your
needs. Our creative
services cover design
conceptualisation and
development for various
above-the-line and
below-the-line as well as
digital applications.
ADVERTISING SOCIAL MEDIA SOLUTIONS
Suresh Raman, Sudhakaran Kanan
suresh@driven.com.my sudhakaran@driven.com.my
+60 12 390 7700 +6012 335 3330

Chitra Dewi,
chitra.dewi@driven.com.my EVENT MANAGEMENT
+6016 368 9474
Michelle Chong
michelle@driven.com.my
+6012 380 2670

Nelly Chua
nelly@driven.com.my
EDITORIAL +6012 320 5302

Paul Tan
paul@driven.com.my
+6012 200 6254 BUSINESS DEVELOPMENT
Hafriz Shah, & PARTNERSHIPS
hafriz.shah@driven.com.my
Kenneth Kiffer Fong
+6017 341 1647
kenneth@driven.com.my
+6016 209 6651

Harvinder Singh Sidhu

harvinder@driven.com.my
+6012 343 5020

Driven Communications Sdn Bhd (836938-P)

A-11-7, Block A, Jaya One, Jalan Universiti,
Section 13, 46200, Petaling Jaya, Selangor,
Malaysia.
Tel : +603 7629 8829
Fax : +603 7629 8839